2 MBA Marketing Mgt

8/7/2019 2 MBA Marketing Mgt

1/22

1 PRINCIPLES OF MANAGEMENT

The objective (or) goal is attained by

performing certain fundamental

management functions which can be

grouped under five basic heads explain all these basic heads in detail.

Proper guidelines must be taken into

consideration before delegating

authority to any one Elucidate indetail what, and how it can be done.

Also explain the obstacles we face in

the course of action.

1


2/22

Of all the Ms in Management, themost important M is for men. How

and why it is so. What are the sources

available in getting those resources?

People join work for sometimes andthen leave the organization for a

number of reasons Elucidate in

detail the above said statement and

what are the steps that are available toovercome these situations.

2


3/22

2 MARKETING MANAGEMENT

How do consumers seek to reduce post

purchase dissonance? As a marketer of

consumer durable, explain how you

can provide positive reinforcement tothe consumers after they have

purchased your brand?

Suggest appropriate distribution

channel for each of the following fourproducts and also give justification for

you suggestion.

a. LCD-TV

b. Sachet Pack Machinery

3


4/22

c. Food Items.Explain the need for adopting

technology in retailing with examples

illustrates the role of technology in

CRM.As a sales manager you have been

assigned the task of planning the sales

promotion programme of 3G

technology enabled mobile phone.Discuss the steps that you would follow

for effective planning and management

of the said programme.

4


5/22

3 HUMAN RESOURCE MANAGEMENT

Distinguish between training and

education. What are the essential

ingredients of a successful evaluation

of training programme?

Explain the importance of collective

bargaining in Industrial Relations? Is

collective bargaining successful in

India? Discuss.

Evaluate the importance of

Performance Appraisal in an Industrial

organization. How would you make it

more effective? Explain.

5


6/22

How will you ensure discipline onemployees without getting de-

motivated? How does discipline

process affects work motivation of

employees.

6


7/22

4 FINANCIAL MANAGEMENT

Would you prefer high degree of

operating leverage or low degree of

operating leverage under normal

market conditions? Why?In Inventory management, Economic

Order Quantity is achieved, when the

total cost is at its minimum for the

enterprise Explain the concept, withsuitable pictorial presentation.

Suggest the methods you consider

most suitable for raising the required

7


8/22

amount of working capital in the shortand long run?

Chandru Limited has obtained the

following data concerning the average

working capital cycle for othercompanies in the same industry.

Raw material stock turnover - 20 day

Credit received - 40 days

Work in progress turnover - 15 dayFinished goods stock turnover - 40

days

Debtors collection period - 60 day

Total - 95 days

8


9/22

Using the following data, calculate thecurrent working capital cycle for XYZ

Ltd., and briefly comment on it.

Credit sales - 5000

Total cost of sales - 4000Cost of production - 3000

Purchases - 3500

Total raw material consumed - 600

Average raw material stock - 800Average work in progress - 85

Average finished goods stock - 180

Average creditors - 700

Average debtors - 350

9


10/22

1.5 PRODUCTION AND MATERIALS

MANAGEMENT

Discuss the various inventory models

used in industries. Do you think JIT

inventory is successful in India?

Explain.

Critically evaluate different

maintenance techniques used in

heavy industries. Which is more

effective?

10


11/22

How do production managers co-

ordinate the machining process?

Discuss the difficulties involved in it?

A company plans to start a mineral

water plant in Tamilnadu. What factors

you would consider in selecting the site

location? Draw a layout for this project

11


12/22

6 BUSINESS MATHEMATICS AND

TATISTICS

a) Discuss the relationship between

normal and

Passion distribution.b) The weekly wage of 1000 workers

are normaly distributed around a

mean of Rs. 700 and with a standard

duration of Rs.50 Estimate thenumber of workers whose weekly

wages will be i) between Rs. 700 and

720; ii) between Rs. 690 and Rs. 750;

iii) more than Rs. 750. iv) less than

12


13/22

Rs. 630; v) more than Rs. 900. Alsoestimate the lowest weekly wages of

the 100 highest paid workers.

a) Give an example of multiple

regression andexplain.

b) The following table shows the mean

and standard deviation of the prices

of two shares in a stock exchange.Share Mean Standard deviation

A Ltd., 39.5 10.8

B Ltd., 47.5 16.0

13


14/22

a) If the co-efficient of correlationbetween the

prices of two shares is 0.42, find the

most

likely price of share. Acorresponding to a price

of Rs. 55 observed in the case of

share B.

b) A company has the head office atCalcutta and branch at Bombay. The

Personnel Director wanted to know, if

the workers at two places would like

the introduction of a new plan of work

14


15/22

and a survey was conducted. Out ofthe sample of 500 workers at

Calcutta, 62%, favoured the plan. At

Bombay out of a sample of 400

workers 41% were against the newplan. Is there any significant

difference between the two groups in

their attitude towards the new plan at

5% level.a) How does decision tree helps

management?

b) The investment staff of TNC Bank is

considering four investment proposals

15


16/22

for a client: Shares, bonds, real estatand saving certificates. These

investments will be held for one year.

The past data regarding four

proposals are given below: share:there is a

25 per cent chance that the shares

will decline by 10 per cent, a 30 per

cent chance that they will remainstable and a 45 percent chance that

they will increase in value by

15 per cent. Also the shares under

16


17/22

consideration do not pay anydividends.

. Bonds : These bonds stand a 40

per cent chance of increase in value

by 5 per cent and60 per cent chance of remaining

stable and yield 12 per cent.

. Real Estate : This has a 20 per

cent of increasing 30 percent in value,a 25 per cent chances of increasing 20

per cent in value, a 40 per cent chance

of increasing 10 per cent in value, a

10 per cent chance of remaining

17


18/22

stable and a5 per cent chance of losing 5 percent

of its value.

. Saving certificate : These

certificates yield8.5 per cent with certainty.

Use decision tree to structure the

alternatives to the investment staff and

using the expected value creationchoose the alternative with the highest

expected value.

18


19/22

7 ADVERTISING MANAGEMENT

Discuss the ethical issues connected

with advertising with examples.

Comment on the methods of post

testing of an advertisement copy. For

an effective brand building excessive

globally, how will you choose your

celebrities? Enlist your reasons for it.Discuss the major scheduling pattern

available to the global media buyer?

Provide Indian example of each

pattern.

19


20/22

Critically evaluate a social advertising

that you come across recently.

20


21/22

8 MANAGERIAL COMMUNICATION

Assess the pattern of communication

in Indian organizations in general.

What actions may be taken to make

communication more effective?

Explain the importance of the

communication in organizations.

Discuss various communication

channels used in an organization youare familiar with and their

effectiveness. Briefly describe the

organization you are referring to.

21


22/22

"Ineffective communication is the faultof the sender". Do you agree or

disagree? Discuss.

Discuss the communication process in

detail and explain the role oftelecommunication devices in the

communication process.

22

2 MBA Marketing Mgt

Documents

Transcript of 2 MBA Marketing Mgt