2. IT’S LIVE! IN QUEENSLAND LOGO AND PARTNER STAMP · As Mayor of Maranoa Regional Council I...

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IT’S LIVE! IN QUEENSLAND BRAND GUIDELINES55

2. IT’S LIVE! IN QUEENSLAND LOGO AND PARTNER STAMP

It’s Live! in Queensland is designed to complement and strengthen the

Queensland tourism brand.

It sits within the Queensland master brand platform and provides a focus

for all future event marketing activity.

No parts of the logo or partner stamp are to be removed, altered or used

as separate design elements. At no time can the subline be modified.

2.1 PRIMARY LOGOIt’s Live! in Queensland has two primary logo options: stacked and linear.

For use in:

• TEQ It’s Live! in Queensland campaign material

• TEQ destination specific event marketing campaigns in partnership

with RTOs, when It’s Live! in Queensland creative is used.

• The stacked logo is the preferred logo to be used, unless space

prohibits its inclusion in which case the linear version is acceptable.

2.2 PARTNER STAMPThe It’s Live! in Queensland stamp was developed for partners as a visual

representation of their inclusion within the It’s Live! in Queensland platform.

It is an acknowledgment that the event is part of Queensland’s world-class

calendar and a proud statement that heroes the true value of a

Queensland event.

For use in:

• Supported event marketing activity undertaken by the event or RTO,

where the creative is in the event or RTO look and feel

• TEQ’s preferred positioning of the partner stamp is the top right corner

of partner activity. Where this positioning is not possible, top left is

also acceptable.

• For inclusion of the It’s Live! in Queensland stamp please contact the

TEQ Brand team who will supply the correct artwork.

Linear

Stacked

PartnerStamp

SURAT TO YULEBA 1924

EVENT PROGRAM 2019

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WELCOME FROM PREMIER AND MINISTER 3WELCOME FROM THE MARANOA REGIONAL COUNCIL MAYOR AND THE COBB & CO FESTIVAL COMMITTEE

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FESTIVAL PROGRAM 5COBB & CO HISTORY 9SURAT 10YULEBA 11

CONTENTS

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WELCOME

FROM THE PREMIER OF QUEENSLAND AND MINISTER FOR TOURISM

Welcome to Surat, Yuleba and the Cobb and Co Festival in this special Year of Outback Tourism – a celebration of the wonders, and wonderful people, of Western Queensland.

You are in for a unique Outback experience.

This family-friendly week celebrates the history of the last Cobb and Co coach run in Australia 95 years ago. It features live entertainment, markets, a camp oven dinner, bush dance and re-enactment of a horse-drawn coach and trail riders travelling the 76-kilometre Cobb and Co Way from Surat to Yuleba in South West Queensland.

Tourism is important to the Surat Basin and the Outback in general. The industry is already worth more than $350 million and supports 3700 jobs across the region. The Queensland Government is delighted to be working with organisations like the Surat and District Development Association Incorporated and Yuleba Development Group Incorporated to see these numbers continue to grow.

Through our Year of Outback Tourism Events Program, a total of $3 million in grants to support new and established events is being allocated to local governments, event promoters, community organisations and businesses across Outback Queensland.

With four rounds of grants in all, there is a lot happening this year and next to entice Queenslanders, and interstate and overseas visitors, to head out west.

Thank you for heeding the call and sharing in the adventure!

We hope you enjoy the Cobb and Co Festival, along with everything else Surat & Yuleba have to offer, in this year dedicated to a truly magical part of Queensland.

Share your snaps, tell your friends, and make plans to head back to the Outback.

ANNASTACIA PALASZCZUK MP

PREMIER OF QUEENSLAND MINISTER FOR TRADE

KATE JONES MP

MINISTER FOR INNOVATION AND TOURISM INDUSTRY DEVELOPMENT AND MINISTER FOR THE COMMONWEALTH GAMES

WELCOME

A great big country welcome to the Cobb & Co Festival, celebrating the 95th Anniversary of the last Cobb & Co Coach Run in Australia from Surat to Yuleba.

The era of horse power still captures the imagination and what a sight to behold: the Coach travelling the Cobb & Co Way in full flight pulled by 5 horses!

As of old, there’s been the hustle and bustle as mail bags and passengers have been picked up in Surat. Then after the long and dusty ride, the cheers of those awaiting will welcome their arrival at Yuleba.

With this festival we celebrate and pay tribute to our Surat, Yuleba and Maranoa fore-fathers who lived in harsher, more rugged times. They helped create our culture, our history, our very Australian heritage and today, we still use our strong links to Cobb & Co to enhance a sense of community. It is

As Mayor of Maranoa Regional Council I would like to warmly welcome you to Surat, Yuleba and the Maranoa Region to join us in celebrating the 95th anniversary of the last Cobb & Co Coach Run in Australia.

Every 5 years we look forward to celebrating the Cobb & Co’s last service in Australia. It is a unique experience where we take our replica Cobb & Co Coach out of our Cobb & Co Store Museum and hook it up with horses to provide locals and visitors the opportunity to step back in time and travel in the Coach along the path of the original Cobb & Co Service from Surat to Yuleba – a truly iconic experience!

It is always an exciting festival filled with horse riding, camping, markets, local food and entertainment. It is a beautiful sight with riders from all around the country participating with spectators welcome to follow along.

The Cobb & Co Festival is an opportunity to showcase CR TYSON GOLDERMaranoa Regional Council

this sense of community which makes for vital, vibrant and subsequently viable small country towns. This event provides the opportunity for two small rural communities, rich in culture, heritage and history, to share resources, assets and volunteers to host a tourism event of regional and national significance.

We would like to acknowledge our funding bodies for their contribution to the event - FRRR, Queensland Government Community Benefit Fund, Year of Outback Tourism Events Program and Queensland Destination Events Program.

Thanks to Maranoa Regional Council for recognising and supporting the Cobb & Co Festival as a significant tourism event in our region.

Thank you to all our generous sponsors, businesses and individuals who have supported us to make our celebrations such a huge success.

FROM THE MAYOR

FROM COBB & CO FESTIVAL COMMITTEE

the amazing history and unique culture of the Maranoa region and creates many economic benefits for our communities while celebrating the region.

I would like to take this opportunity to thank all those involved who have worked so tirelessly to see the event come to fruition. Tourism is very important to the Maranoa Regional Council and I would like to acknowledge the initiative of the Cobb & Co Festival Committee for their demonstrated enthusiasm and passion for this nationally significant event.

As the Maranoa is home to the last Cobb & Co Coach Service in Australia, it is fitting that such an iconic event is held in our region. Maranoa Regional Council proudly sponsors this great opportunity for visitors and locals alike to come together to celebrate what is a fantastic part of our history.

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Date Time What’s On Where Ticket

Saturday 17 August

3pm

Festival Opening Celebrations• Bullock wagon rides (free)• Clip Clop Tour rides (free)• Refreshments available

Stephenson Street, Yuleba No

4:30pm

Queensland Rail 140 year celebrationStreet drama • Captain Starlight • Roma Performing Arts Group

5:30pm Long Table Dinner** Yes **

7:00pm

Cobb & Co Festival Ball* (formal wear or period costume) Belle of the Ball, Beau of the Ball, Best Dressed Man, Best Historical Outfit, Lucky door prize, Monte Carlo, Multi draw raffle

Yuleba Memorial Hall, Garden Street, Yuleba Yes*

Daily

Various Big Rig Tours Big Rig, Warrego Highway, Roma

No

Various Bullock wagon visiting Maranoa schoolsWallumbilla, Roma, Injune, Mitchell, Surat, Yuleba

No

Tuesday 20 August

8:15amRoma Saleyard Toursevery Tuesday & Thursday (free)

Roma Saleyard, Warrego Highway, Roma

No

Thursday 22 August

8:15amRoma Saleyard Tours every Tuesday & Thursday (free)

Roma Saleyard, Warrego Highway, Roma

No

11:30 - 2pm

Kelly Connection Colonial Lunch** – two course lunch and entertainment

The Barn, Mount Hope, Wallumbilla

Yes**

6pmCountry of Beauty & Brawn by Kathy Ellem**# – exhibition opening (free)

Surat on Balonne Gallery, Cobb & Co Changing Station, Surat

Yes**#

*Tickets available at the event & online (unless sold out)**Tickets must be booked before Monday 12 August# RSVP to Cobb & Co Changing Station 07 46265136For ticket bookings please go to www.cobbandcofestival.com.au.

SURAT TO YULEBA 1924

EVENT PROGRAM 2019

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Friday 23 August

10amThe Drovers’ Story exhibition opening**# (free)

Cobb & Co Store Museum,Cobb & Co Changing Station, Surat

Yes**#

9am - 4:30pm

Check out the Country of Beauty & Brawn exhibition by Kathy Ellem

Surat on Balonne Gallery,Cobb & Co Changing Station, Surat

No

12:30pm - 4pm

Cobb & Co Coach Town Rides*Riverside Parklands Arbour, Marcus St, Surat

Yes*

2pm - 3pmThe Truth Behind the Legend – presentation by ‘Wild Ride’ author Sam Everingham (free)


No

5:30pm - 7:30pm

Hearty Country Dinner**Warroo Sporting Complex,Surat Developmental Road, Surat

Yes**

6:30pm - 11pm

Cobb & Co Festival Concert* starring Tania Kernaghan, Chris Pritchard and Terry Arnold

Warroo Sporting Complex,Surat Developmental Road, Surat

Yes*

5pm - 11pmShuttle bus operating to & from the Warroo Sporting Complex(gold coin donation)

Pick up every half hour from:New Royal Hotel, Burrowes St, Surat &Cobb & Co Country Motel Surat, Charlotte St, Surat

No

*Tickets available at the event & online (unless sold out)**Tickets must be booked before Monday 19 August# RSVP to Cobb & Co Changing Station 07 46265136For ticket bookings please go to www.cobbandcofestival.com.au.

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Friday 23 August

10amThe Drovers’ Story exhibition opening**# (free)


Yes**#

9am - 4:30pm

Check out the Country of Beauty & Brawn exhibition by Kathy Ellem

Surat on Balonne Gallery,Cobb & Co Changing Station, Surat

No

12:30pm - 4pm

Cobb & Co Coach Town Rides*Riverside Parklands Arbour, Marcus St, Surat

Yes*

2pm - 3pmThe Truth Behind the Legend – presentation by ‘Wild Ride’ author Sam Everingham (free)


No

5:30pm - 7:30pm

Hearty Country Dinner**Warroo Sporting Complex,Surat Developmental Road, Surat

Yes**

6:30pm - 11pm

Cobb & Co Festival Concert* starring Tania Kernaghan, Chris Pritchard and Terry Arnold

Warroo Sporting Complex,Surat Developmental Road, Surat

Yes*

5pm - 11pmShuttle bus operating to & from the Warroo Sporting Complex(gold coin donation)

Pick up every half hour from:New Royal Hotel, Burrowes St, Surat &Cobb & Co Country Motel Surat, Charlotte St, Surat

No Saturday 24 August

7am - 12noon

Riverside Markets • Market stalls• Breakfast, Cobb & Co Pies and refreshments

available• Roma Historical Motor Club Display• Clip Clop Tour rides (free)• Bullock wagon rides (free) • Crack Up Sisters perform• Live music by Terry Arnold• Blacksmith’s forge & presentation

Riverside Parklands, Marcus St, Surat

No

7:15amWatch the horse riders cross the Balonne River at the Surat Bridge as they begin the epic 76 kilometre ride to Yuleba

Surat Bridge Carnarvon Highway, Surat

No

7:45am Cobb & Co Coach collects the mail Surat Post OfficeCharlotte St, Surat

No

8amCobb & Co Coach passengers climb on board

Cobb & Co Changing Station, Burrowes St, Surat

No

8:20amHold Up! Cobb & Co Coach photo opportunity - beware of bushrangers!

Riverside Parklands, Marcus St, Surat

No

8:35amWatch the Cobb & Co Coach cross the Balonne River at the Surat Bridge

Surat BridgeCarnarvon Highway, Surat

No

10am- 4pm

Check out Country of Beauty & Brawn exhibition by Kathy Ellem

Explore The Drovers’ Story museum exhibition

Cobb & Co Changing Station, Burrowes St, Surat

No

11:30am - 2pm

Lunch catered by ICPA St George**‘Bainbilla’ Changing Station, Yuleba-Surat Road

Yes**

12:30pmLunch time entertainment by the Crack Up Sisters No

4pmCobb & Co Coach arrives at Wallabella’s overnight camp

Wallabella Stock Reserve, Yuleba-Surat Road

No

6pm - 7:30pm

Beer O'Clock with Chris Pritchard at the Star Bar No

6:30pm -7:30pm

Camp Oven Dinner Under The Stars** Yes**

7:45pm Bush Dancing with the Crack Up Sisters No

8:30pm -10pm

Live Music with Terry Arnold No


*Tickets available at the event & online (unless sold out)**Tickets must be booked before Monday 19 AugustFor ticket bookings please go to www.cobbandcofestival.com.au. Seats on the Cobb & Co Coach must be pre-booked.

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COBB & CO WAY FESTIVAL ROUTE

Total distance: 76 kmsSurat to Condamine Hwy via Cobb & Co Way: 36kmsCondamine Hwy to Yuleba via Cobb & Co Way: 40kms

Sunday 25 August

5:30am-7:30am

Wallabella Campers’ Dawn Breakfast**


Yes**

6:30amWave the horse riders off as they depart Wallabella No

7:30amWave the Cobb & Co Coach off as it departs Wallabella No

10am – 4pm

Yuleba Festival Markets• Market stalls• Refreshments available• Bullock wagon rides (free)• Clip Clop Tour rides (free)• Endurance Riders’ Presentations• Blacksmith’s Forge & Presentation• Cobb & Co Coach rides around Yuleba*• Roma Historical Motor Club Display• Crack Up Sisters’ Performance• Festival Closing & Presentations• Live music by Cathy Drummond

Yuleba Golf/Bowls Club, Scott St, Yuleba

No

12 noon

Cobb & Co Coach delivers the mail to the Yuleba Post Office on its way to the Yuleba Markets. Beware of bushrangers! Don’t miss this photo opportunity!



Celebrating the anniversary of the last horse-drawn coach service in Australia, the Cobb & Co Festival is a fast-moving, rattling

and clattering event showcasing the history and heritage of the Australian bush. It takes place in the small country towns of Surat &

Yuleba and along the 76 kilometre bush track in between.

*Tickets available at the event & online (unless sold out) **Tickets must be booked before Monday 19 August For ticket bookings please go to www.cobbandcofestival.com.au.

Program is subject to change.

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THE HISTORY OF COBB & CO

While the Cobb & Co Coach Service commenced operation in 1854 in Victoria, it wasn’t until January 1866 that services commenced in Queensland. From then, horse drawn coaches were travelling the length and breadth of Queensland from Cooktown in the north, Thargomindah in the southwest, from Cloncurry in the northwest to Tallebudgera in the southeast.

In 1884, Cobb & Co Mail Service No. 177 commenced, travelling from Yuleba to Surat and on to St George. It was a valuable service for local, remote property owners to access supplies, receive mail and to transport passengers between the towns and beyond.

The service became an iconic and essential tool for local graziers and industry people to maintain contact

with friends and relatives, to receive supplies from town and for passengers to travel, where previously travel was expensive and time consuming.

After the First World War, the increased popularity of the motor vehicle and air transportation meant that the horse drawn coach had become obsolete. On August 14, 1924 the last Cobb & Co Coach service No. 177 made its way from Surat to Yuleba.

In its years of service in the region, Cobb & Co had engrained itself into the culture and way of life for many locals. Today, descendants of coach passengers, drivers and groomsmen remember the service and the impact that it made on life in what was then a remote and sparse landscape and lifestyle.

Sunday 25 August

5:30am-7:30am

Wallabella Campers’ Dawn Breakfast**


Yes**

6:30amWave the horse riders off as they depart Wallabella No

7:30amWave the Cobb & Co Coach off as it departs Wallabella No

10am – 4pm

Yuleba Festival Markets• Market stalls• Refreshments available• Bullock wagon rides (free)• Clip Clop Tour rides (free)• Endurance Riders’ Presentations• Blacksmith’s Forge & Presentation• Cobb & Co Coach rides around Yuleba*• Roma Historical Motor Club Display• Crack Up Sisters’ Performance• Festival Closing & Presentations• Live music by Cathy Drummond

Yuleba Golf/Bowls Club, Scott St, Yuleba

No

12 noon

Cobb & Co Coach delivers the mail to the Yuleba Post Office on its way to the Yuleba Markets. Beware of bushrangers! Don’t miss this photo opportunity!



Program is subject to change.

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On The Great Inland Way, 78 kilometres to the south of Roma along the Carnarvon Highway you will find the picturesque township of Surat. Historically the site of a Cobb & Co Changing Station, the Surat community has, with much dedication, preserved this precious remnant of their history. Today, as in the past, the Cobb & Co Changing Station now forms the centre of the community’s cultural hub.

Steeped in history with links to Cobb & Co and the ‘boom time’ of the wool growing industry, Surat is an ideal destination for anyone wishing to reconnect with the history of the pioneering spirit of life on the land. The Cobb & Co Changing Station - the original site of the Cobb & Co Store and drop-off point for coach travellers and goods, houses a museum of regularly changing displays depicting the lifestyles of yesteryear.

The museum is also home to a 14-seater Cobb & Co coach.

The Surat on Balonne Gallery is also housed in the Cobb & Co Changing Station Complex. The Gallery hosts exhibitions of works from local artists and those from further afield. It has an impressive exhibition program which will rival any of its city counterparts. Visitors are encouraged to include the gallery on their travel itineraries.

Another highlight housed in the Cobb & Co Changing Station Complex is the Window to the Balonne Aquarium, a 25,000 litre fresh water aquarium. Visitors can see a range of native fish species which live in the local river systems including Murray cod and yellowbelly.

SURAT

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Yuleba features prominently in the history of the Cobb & Co Coach Service with the last horse drawn coach in Australia running from Surat to Yuleba in 1924. The Cobb and Co Way has been developed by locals and is a great way to learn about this remarkable service. Visitors can relive this bygone era by retracing the last Cobb & Co run and viewing sites of local significance such as the Cobb & Co Mural, Aboriginal Native Wells and Cobb & Co Corduroys.

Yuleba was settled in 1865 and was originally located on Yuleba Creek, 11 kilometres south east of its current location. In 1879, the town was moved to the railway crossing, officially known as Baltinglass. In 1901, Baltinglass was renamed to Yuleba, whilst the original location of the township took the official name ‘Old Yuleba’. Residents lived at both sites until a flood in

YULEBA

1910 convinced them to move to the new location.

Found on the eastern border of the Maranoa region 60 kilometres east of Roma, Yuleba features the largest white cypress pine forest in the southern hemisphere. The town is a service centre for the rural sector and gas industry. It has a service station, hotel/motel, general store, post office, sporting and recreational facilities and a primary school.

Just five kilometres south-east of Yuleba is scenic Judd’s Lagoon which features some magnificent flora and fauna. The locals also know it as a good fishing spot. This scenic lagoon and wetlands provide a tranquil natural backdrop for visitors wishing to bush camp and enjoy watching the amazing birdlife.

Cobb & Co Festival is funded under the Year of Outback Tourism Events Program during the Year of Outback Tourism 2019.

Cobb & Co Trail Riders

Mr Cobb & Co

Mark and Carolyn Redgen

Roma Transport

Energreen Nutrition

WITH MANY THANKS TO OUR SPONSORS

2. IT’S LIVE! IN QUEENSLAND LOGO AND PARTNER STAMP · As Mayor of Maranoa Regional Council I...

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