2 full days, 17+ sessions, 9+ hours of networking

22-23 May 2019 | Berlin, Germany

Participating companies:

Frank DitzHead ofEntertainment & MediaFacebook

Jovanka von WilsdorfArtist profiler and SongwriterBMG Rights Management

Matthias RöderManaging DirectorKarajan Institute

Merck MercuriadisCEO & Founder

Officialsponsor

Headline Speaker

Hipgnosis Songs Fund Ltd.Manager: Nile Rodgers

Music industry upgraded: real business cases of successfull music tech

Former manager: Elton John, Guns N' Roses, Morrisey, Iron Maiden, Pet Shop Boys, Mary J. Blidge, Macy Gray, Jane's Addiction

Thorsten SchliescheConsultant to AppleEx-GM Napster

For more information: +49 (0)177 729 67 33 | info@smart-waves-conf.com

What should you expect at the conference?

• Connect to key game changers in music industry

• Discover the most innovative tech projects, which make the music industry artist centric

• Discover how Big Data and Blockchain improve digital rights management

• Get to know how social media, AI and Blockchain can boost A&R

• Learn why major companies invest in AI music production today

• Discuss business models, that change of the value chain of recorded music

• Create meaningful cooperations

Speed NetworkingMaximise your networking outcome at this event by participating in these fast-paced 1-to-1 meetings. Get to know the other attendees and exchange your business cards.

Panel DiscussionSteer this interactive panel discussion with your questions to our panel of experts and use the opportunity for further discussion.

Round Table DiscussionsChoose your main discussion topic and deepen your knowledge in close dialogue with experts by pointed questions.

Evening Get-TogetherJoin our evening Get-Together and take this opportunity to network and make new business contacts. Or just to relax and round off your first conference day.

CONFERENCE

Interactive sessions

Former Manager: Elton John, Guns N’ Roses, Morrissey, Iron Maiden, Pet Shop Boys, Mary J Blige, Macy Gray, Jane’s Addiction

Frank DitzHead ofEntertainment & MediaFacebook

Valerio VelardoFounder and CEOMelodrive

Matthias StrobelPresident and founderMusic Tech Germany

Andrey DakhovskyFounderYounk

Zach Miller-FrankelCo-FounderAndrson

Simon de KoningCo-founder Eleven

Headline Speaker

Merck MercuriadisCEO & FounderHipgnosis Songs Fund Ltd. Manager: Nile Rodgers

Steffen HollyHead of Business Unit Media Management and DeliveryFraunhofer IDMT

Phil BarryCEO & FounderBlokur

Sasha PasFounderPlaytronika

Jesper SkibsbyFounderWARM

Matthias RöderManaging DirectorKarajan Institute

Thorsten SchliescheConsultant to AppleEx-GM Napster

Rory Kenny.CEO,JAM - just add music

Billy MelloVR Audio productionDirector Lucha Libre Audio Berlin

For more information: +49 (0)177 729 67 33 | info@smart-waves-conf.com

OUR INDUSTRY DISRUPTORS

Helen MeyerProject Lead, The Venue BerlinAxel Springer SE

Jovanka von WilsdorfArtist profiler and SongwriterBMG Rights Management

Thierry BajuardFounderMedia DealsPan European Investment Network

Henric HungerhoffManaging DirectorAxel Springer Porsche

Melanie SeifartProject Manager KulturProjekte GmbH

15:00 Coffee break and networking

For more information: +49 (0)177 729 67 33 | info@smart-waves-conf.com

CONFERENCE AGENDA Conference Day 1 | Wednesday, 22 May, 2019

THE FUTURE OF ARTIST-FAN CONNECTION

AI APPLICATIONS IN MUSIC CREATION

08:00 Registration

08:30 Opening Remarks by Conference Chairman: Helen Meyer, Project Lead The Venue Berlin, Axel Springer SE

08:40 Keynote: Soundtrack of your life. Why and how do people listen to music nowadays and what do they want it to be?• Deep dive into voice-controlled systems and new customer experience as well as requirements towards service.

• How customer expectation is changing and how to meet the needs: albums don’t work anymore, no ownership of music, music as temporary value.

• How will the new consumption realities shape the industry tomorrow?Thorsten Schliesche, Consultant to Apple, EX-GM Napster

09:20 Keynote: Music is becoming a commodity – how do you engage people to listen your music nowadays? • Trends and Insights on Facebook & Instagram• Music content consumption and the consumer journey on Social media• Product innovations to drive engagementFrank Ditz, Head of Entertainment & Media, Facebook

10:00 Speed networking + Coffee break

10:40

12:20

The future of radio • What could the future of Personal, Global and digital radio look like ?• What will be the future of radio look like in a Streaming dominated music

economy ?• The different radio formats, and pro’s/con'sJesper Skibsby, Founder, WARM

11:20

Networking Luncheon

12:00

13:50 Keynote: Artificial Intelligence, Copyright and the Music BusinessAI systems are increasingly being used in creative work, from music compositions, storytelling to production of visuals. While the content industries that monetizes these works depend on copyright frameworks, in most jurisdictions AI-generated works cannot be copyrighted. This talk gives an introduction to AI music systems and discusses business strategies for content companies to address

this tectonic shift.

Matthias Röder, Managing Director, Karajan Institute

13:30 The dawn of a new era: enter the AI ComposerAs AI in music starts to mature, a new kind of creator emerges. One who interacts lightly or deeply with the AI studio to produce instant & infinite music compositional variations. Rather than focus on the threat, let’s take a moment to focus on the possibilities which lie ahead.We created Alfie, our AI music creation platform, to enable anyone to play, discover & create amazing music. After hitting a key milestone in April 2019, we are confident that we can now double-down on our mission to bring it to a mass market of creators. In our presentation, we will reveal our approach and demo 4 music tracks created by Alfie.Rory Kenny, CEO, JAM - just add music

14:20 Artist Insight: Dance the Algorithm• How writing songs for a virtual Popstar changed my mind on AI• State-of-the-art collaborations between „creative" AI´s and humans• Adapt or die: Every ten years something kills the music industry. What´s next?Jovanka von Wilsdorf, Artist profiler and Songwriter,BMG Rights Management

Keynote: How the Hipgnosis Songs Fund is transforming the music industryTraditionally the main investors in the industry are labels, who collectively spend around 4,5 billion USD in A&R and marketing activities annually. The amounts needed to break an artist in a major market, such as the USA or UK vary from 0,5 to 2 million USD. It is a very capital intensive business, but also a profitable one. This set up naturally leads to a monopolistic market structure, where few players dominate it. As a consequence, remuneration is distributed in a very unbalanced way: creators tend to receive only about 8% from the revenues, while being the most important part of the value chain. Merck set up an investment fund, Hipgnosis Songs Fund LTD, to deal with this situation. He will tell why private investment into music makes sense, share his vision on the future of music as an asset and elaborate on how he is planning to balance the revenue distribution with his initiative.Merck Mercuriadis, CEO and Founder, Hipgnosis Song Fund Ltd.

Interactive session: A Simple Guide to Amplify the Power of Human Touch Want to explore the new types of interaction between human and technology with the help of sound as a medium. Curios about a tech, which сonnects every object, from soap, sneakers, clothes, and cars, to airliners and cities to create meaningful sonic installations and engage the audience for musical interactions?Get involved into this interactive session to play some tunes on the hands of your neighbors! Sasha Pas, Founder, Playtronica

CONFERENCE AGENDA Conference Day 1 | Wednesday, 22 May, 2019

INNOVATIVE PROJECTS

15:30 How Music Creators Can Survive the AI Music Generation Revolution and ThriveSeveral companies, from small research-oriented startups to high-tech giants like Google and Spotify, are currently developing Artificial Intelligent (AI) systems which can generate convincing music. This tech posits unprecedented challenges to music labels, producers, and artists. The talk will touch upon some of the hallenges that the music industry will face in the advent of AI creative systems, and provide a few ideas on how different actors in the industry can benefit from this revolution.Valerio Velardo, Founder and CEO, Melodrive

16:10 Panel Discussion: How can independent music players gain from using AI today?There are several ways an independent player could benefit from AI:In 2000, 80% of the music industry’s revenues came from less than 3% of the releases. AI could help to match undiscovered artists and their music to listeners who would enjoy their sound. Help to compose and to produce automatic music to enhance label catalog. Projects such as “Meditative Music,” “House Moods,” or any style collections project could greatly benefit from this. We will discuss the case-studies of AI use.Moderator: Helen Meyer, Project Lead The Venue Berlin, Axel Springer SEValerio Velardo, Founder and CEO, MelodriveJovanka von Wilsdorf, Artist profiler and Songwriter,BMG Rights Management

Matthias Röder, Managing Director, Karajan Institute

17:10 Closing remarks by Helen Meyer, Project Lead The Venue Berlin, Axel Springer SE

17:30 Gala dinner for speakers and VIP package holders

For more information: +49 (0)177 729 67 33 | info@smart-waves-conf.com

Indie label 2.0: turning music into community asset with help of AI and BlockchainDue to the content abundance we need smarter ways of understanding the market and funding the records. We found a way how to validate the songs before launching them to the market and how to use power of community to co-found the records. We will discuss how it works and how we apply AI and Blockchain to do that.Andrey Dakhovsky, Founder, Younk

CONFERENCE AGENDA Conference Day 2 | Thursday, 23 May, 2019

RIGHTSMANAGEMENT TECHNOLOGY TO AUTOMATEAND INCREASE ROYALTY PAYMENTS

08:30 Registration

09:00 Opening Remarks by Billy Mello, VR Audio production Director, Lucha Libre Audio Berlin

09:10

A rights data repository for transparent and fair compensation to creative rightsholders - success or failure?Solving the metadata chaos is always based on assumptions from existing businesses and keeps an eye on systems and processes which are hard to change. But how would a system look like, when artists and authors are in the centre, everything is made to generate transparency and the focus is set on easy and effective licensing? Can more new businesses and applications bring more money to the data centre? Can new frameworks substitute the old paradigms completely and what are there new roles servicing artists and authors in an ideal new world?Steffen Holly, Head of Business Unit Media Management and Delivery,Fraunhofer Institute for Digital Media Technology IDMT

11:40

Standardizing and consolidating data in the music industry to enable increased revenues• Industry realities in royalty management: the status quo with data and complexity

• What do we want from data in the music industry? Where is the right balance

of publicity and privacy?• What are the possible solutions to current issues in tech: blockchain? AI?What does the industry need to do to introduce new technologies such asblockchain?Phil Barry, Founder, Blokur

12:20

14:20

09:50

With modern audio recognition and other data, do PROs still need to payout by market share? The current state of audio recognition and source separation, and how can these technologies add value? When every recording can be identified, why do PROs still payout unallocated royalties based on market share?If we are able to identify individual instruments in a recording, and we can even identify the individual performers, and every other rights holder; when we have so much data, why are major publishers still getting royalties based on their market share, instead of real data? Simon De Koning, Co-founder, Eleven

10:30 Coffee break and networking

Networking Luncheon

Panel Discussion: Investing in music technology: Insights from investors

Due to constantly growing global revenues of the industry, the music business is becoming an increasingly interesting area to invest in. The drivers of this new music economy are startups that are developing new tools and economic value creation opportunities for artists, the industry and consumers.

Together with panelists from the public and private investment sector, we will discuss the opportunities and main challenges for investments in startups that are building solutions for the future music ecosystem.

Moderator: Matthias Strobel, President and Founder, Music Tech GermanyPanelists: Henric Hungerhoff, Managing Director, AxelSpringer PorscheThierry Baujard, Founder, Media DealsMelanie Seifart, Project Manager, KulturProjekte GmbH

11:00

13:40

MUSIC INVESTMENT: NEW SOURCES, TECHNOLOGIESAND BUSINESS MODELS

Panel discussion: Overcoming issues in partnerships along the music value chain• What do we need to improve the communication between a big number of industry players involved in copyright management?

• How shall we facilitate the data exchange between all the value chain participants?

• How can we improve current practices to make record business profitable again?Moderator: Billy Mello, VR Audio production Director, Lucha Libre Audio BerlinPanelists: Steffen Holly, Head of Business Unit Media Management and Delivery,Fraunhofer IDMTSimon De Koning, Co-founder, ElevenPhil Barry, Founder, BlokurJesper Skybsby, Founder, WARM

For more information: +49 (0)12 34 91 33 88 | info@smart-waves-conf.com

CONFERENCE AGENDA Conference Day 2 | Thursday, 23 May, 2019

15:00 Coffee break and networking

15:30 How digital A&R changed the artist-industry relations and what is coming next?

Several digital A&R projects, using data, AI and machine learning disrupted the A&R practices and made the way for more artists to be mentioned and labels to discover and monitor performance of the artists. What are the real impacts of this – how easier is it now for the artist to be mentioned? What commercial impact does it have for labels? How did it change the relations between artists, labels and publishers?

And most importantly: what is the next step in artist-industry relations?

Frantz Steinbach, Co-ivestor, Partner Innovation, Soundcharts

COMMUNITY-BASED TECHNOLOGY IMPROVING ARTISTS VISIBILITY AND A&R

16:10

16:50 Closing remarks by Billy Mello, VR Audio production Director, Lucha Libre Audio Berlin

Reimagining A&R and helping musicians thrive

This talk concentrates on how the A&R can be reimagined with the help of the community. The artists are being developed, the smart algorythm on the basis of AI help identifying next stars and helps the artists to be mentioned by labels. Labels get a reliable tool to identify investment opportunities.

Zach Miller-Frankel, Co-Founder, Andrson

Branding

Your company can be elevated to a position where they are seen as a market leader. In a fiercely competitive market you need to ensure that your brand is differentiated from the competition. Failure to create a clear identity will see your organization fade into the background. We ensure that we do everything we can to effectively lift your brand before, during and after the event. Not only do we create a fully integrated marketing campaign, which your company can be part of, but we also offer high impact premium branding oppor-tunities for example on bags, water bottles, pens

Thought Leadership

If you think that you should be viewed as a true industry leader then your need to demonstrate your market knowledge and expertise through a thought leadership opportunity, such as speaking or chairing. This is a highly unique opportunity for your company to educate the market, and as long as you are credible enough to fit into a high level event program, we can position your organization alongside top customers and prospects in our speaker faculty. As part of this speaker faculty your company will be set apart from other industry attendees giving you the competitive edge required to make further strides in the market.

How can you meet your marketing

and business development

objectives?

SPONSORPSHIP OPPORTUNITIES

Networking

Ensure that you have the opportunity to engage with the key decision makers within your industry. We can create a platform for you to effectively interact with your top customers and prospects in the environment of your choice. This can range from formalized private meetings / workshops right through to less structured networking events such as sponsored drinks receptions, coffee breaks or lunches. Ultimately whatever you decide is the right forum; we will support you in your quest to advance relationships with the key people who can influence the future of your business.

Targeted industry leaders, no random people

2 full days with facilitated networking

Closed spaces

Negotiation rooms

Opportunity to present your product

Learn more about the opportunities:director@smart-waves-conf.com | +49 (0) 177 729 67 33

PARTNERS

Want to become a sponsor or presentyour project on the conference?

JAM Just Add Music GmbHmusic for a digital world

JAM’s mission is to enable people anywhere to make amazing music & share instantly with the world. Headquartered in Berlin, JAM is the producer of three interconnected music experiences:

Music Maker JAM: mobile app (15M registered members) enabling users to create professional sounding music on their phones

Loudly: mobile first music & video community powered (3.5M songs uploaded) – launched in Q42018 and in open beta.

Alfie: Artificial Intelligence music generation platform – successfully hit Milestone #1 in April 2019.We are a team of die-hard music fans, technologists, designers, coders & musicians who take a ‘creator first’ approach.We are rapidly developing innovative new experiences to deliver to our global community, enabling unlimited creativity & tapping into a world of undiscovered talent.