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    ASPECTS OF JOB DESIGN

    ARTICLE FEBRUARY 2013

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    Dimitrios Belias

    University of Thessaly

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    ASPECTS OF JOB DESIGN

    DIMITRIOS BELIAS1

    & DIMITRIOS SKLIKAS2

    1University of Thessaly, Trikala, Greece

    2Technological Educational Institute of Thessaly, Larissa, Greece

    ABSTRACT

    Job design is an effective tool which is used in order on the one hand to meet the needs of the employees and on

    the other to satisfy the interests of the organisation. Three of the main job design techniques that discussed in this paper are

    job rotation, job enlargement and job enrichment. Job rotation enables the development of the employees skills, their

    organizational retention, reduces job boredom, while at the same time it controls the work-related musculoskeletal

    disorders and reduces the exposure of workers to work-related injuries. Job enlargement adds more tasks to the existing

    tasks of the employee, thus increasing employee participation in the decision-making process. Job enrichment makes jobs

    more challenging and interesting and also enables the participation of employees in the decision-making process. The main

    conclusion of the literature review is that job design, if effective, manages to stimulate employees interest to work and to

    increase their job satisfaction, leading to high levels of employee performance and productivity.

    KEYWORDS:Job Design, Job Rotation, Job Enlargement, Job Enrichment, Job Satisfaction, Motivation

    INTRODUCTION

    Job design is in fact a combination of job content and the work method which has been adopted in the

    performance of the job (Durai, 2010). There are various job-design techniques. The main techniques are (Armstrong,

    2003): job rotation, job enlargement, job enrichment, self-managing teams (autonomous work groups) and high

    performance work design. Other methods include (Durai, 2010): job reengineering, participative management and peer

    performance review. The first job design theory was developed by Viteles in the early 1950s. In this theory, both job

    rotation and job enlargement were used in order to address the problems stemming from the reduction of employee morale

    and productivity, because of the job monotony and boredom from job specialization (Hsieh and Chao, 2004). Moreover,

    job rotation and job enlargement were developed in order to be benefited from the job specialization stemming from the

    job engineering approach (Ali and Aroosiya, 2012).

    The aim of this paper is to examine some of job designs aspects and more precisely to examine the following job

    design techniques: primarily the job rotation technique and subsequent the job enlargement and job enrichment method.

    The interest for this paper stems from two factors. The first is the fact that job design tries to find ways in which

    the modification of job characteristics, such as workload, autonomy, variety, and workplace support (Tement and Korunka,

    2013), will result in improved employees attitude towards the job and hence in their increased performance (Bartlett,

    2007). The second is the benefits of job design, which are increased job satisfaction and motivation of employees

    (Armstrong, 2003; Durai, 2010), as well as improvement of employees skills (Morrison et al., 2005). In fact, job design is

    positively correlated with increased employees performance and productivity (Ali and Aroosiya, 2012). For this reason,

    this paper discusses apart from job design techniques, some of the most prominent motivational theories and job

    satisfaction theory.

    International Journal of Human Resource

    Management and Research (IJHRMR)

    ISSN 2249-6874

    Vol. 3, Issue 4, Oct 2013, 85-94

    TJPRC Pvt. Ltd.

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    86 Dimitrios Belias & Dimitrios Sklikas

    TECHNIQUES OF JOB DESIGN

    General for Job Design

    Job design can be defined as the specification of the contents, methods, and relationships of jobs in order to

    satisfy technological and organizational requirements as well as the social and personal requirements of the job holder

    (Armstrong, 2003, p. 494). According to another definition, job design is the functions of arranging task, duties and

    responsibilities in to an organizational unit of work (Ali and Aroosiya, 2012, p. 4). Job design should start with an

    analysis of task requirements, namely what should be done, and then it should take into account the following motivating

    characteristics: autonomy, responsibility, discretion, and finally self-control (Armstrong, 2003). Chaneta (2011, p. 2)

    defines job design as the specification of the content, methods and relationship of jobs in order to satisfy technological

    and organizational requirements as well as the social and personal requirements of the job holder.

    Chaneta (2011) states the criteria that should be taken under consideration for job design, which are the following:

    maximise the degree of specialising; minimise the time required to do the job; minimise the level of skill required;

    minimise learning time/ training time; maximise the use of the machines; and minimise the degree of flexibility in the

    performance of the job.

    Job Rotation

    Job rotation is a system, which allows employees to rotate from one job to another, in a predetermined way

    (Durai, 2010). In order for the job rotation procedure to be effective and the employee not be rotated in an inappropriate

    job position, four factors should be taken into account: a) the gender of the employee, b) the physical demands of the job

    position, c) the knowledge, skills and capacities of the employee and d) the demands and the time needed for performing

    other tasks (Carnahan et al., 2000). For example, in the field of sport management, the evaluation of management

    competencies is of great importance and should be taken into account in the case of job rotation (Ko et al., 2011).

    Job rotation has many advantages, such as improvement of productivity, provision of training possibilities,

    increase of employees retention, enhancement of employees career (Jorgensen et al., 2005) , while at the same time the

    employee gains a better insight in the organisations operations (Ali and Aroosiya, 2012) . Furthermore, job rotation seems

    to foster employee learning, increase employee motivation and human capital accumulation, while at the same time it leads

    to reduced employee boredom (Bhadury and Radovilsky, 2006), reduced employee absenteeism, and inclusion of workers

    with disabilities in job positions suitable for their capacities and skills (Asensio-Cuesta et al., 2012), and finally increases

    employees problem solving skills (Allwood and Lee, 2004). Additionally, two more factors that may drive the decision ofan organisation for job rotation are the restructuring of the organization and the periodic reshuffling of employee-job

    assignments (Jaturanonda et al., 2006).

    Apart from the above, job rotation is regarded as a method for control the work-related musculoskeletal disorders

    (Frazer et al., 2003; Jorgensen et al., 2005; Asensio-Cuesta et al., 2012), to reduce the exposure to work-related injuries

    (Jorgensen et al., 2005) and hazardous noise levels (Tharmmaphornphilas et al., 2003), as well as to reduce exposure to

    strenuous materials handling (Carnahan et al., 2000) . This is because the premiseof job rotation is that workers rotate

    from job to job in a given time period, with the objective of minimizing the accumulated biomechanical loading on a

    particular body part for all workers (Jorgensen et al., 2005, p. 1721). In addition, the general principle of job rotation is

    to alleviate the physical fatigue and stress for a particular set of muscles by rotating employees among other jobs that use

    primarily different muscle groups (Frazer et al., 2003, p. 905).

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    Aspects of Job Design 87

    Moreover, the study of Hsieh and Chao (2004) indicated that job rotation has a positive impact on job burnout,

    whereas the first studies of the early 1950s argued that job rotation may be used in order to reduce employees monotony,

    boredom and fatigue derived either from the mechanical and repetitious job characteristics or the job specialization and the

    mass production of that decade (Hsieh and Chao, 2004). Nevertheless, the results of the benefits of job rotation from theinternational literature are ambiguous, since some studies mention that job rotation may increase employee job satisfaction

    but not employee performance, whereas other researches argue that job rotation does not any impact on employee

    satisfaction (Bhadury and Radovilsky, 2006).

    However, there are some obstacles in implementing an effective job rotation procedure, such as the negotiation

    power of labour unions, the job rotation to another job position with similar risks, and lack of knowledge and skills on

    behalf of the employees for a specific job (Jorgensen et al., 2005). One more factor that hinders job rotation is the gender

    stereotypes in the working environment. More precisely, Sundin (2001) claims that some job positions are regarded as

    masculine and other as feminine. The system of gender-determined jobs does not facilitate, but it rather makes job rotation

    either harder or inappropriate.

    Job Enlargement

    Job enlargement transforms the jobs to include more and/or different tasks (Durai, 2010, p. 96). The basic aim

    of job enlargement is to stimulate the interest of employee in the job, namely increasing job attraction, through the

    differentiated and various tasks that the employee performs in his/her job. Consequently, the objective of job enlargement

    is to design jobs where the needs of employees meet the interests of the organisation (Durai, 2010).

    There are two approaches of job enlargement. The first is the horizontal enlargement, which refers to the degree

    to which a job contains many tasks (Durai, 2010, p. 96). This is achieved through adding more tasks to the existing tasks

    performed by an employee at the same skill level. The overall goal of horizontal enlargement is to reduce the level of

    specialization and boredom of work, to reduce the number of difficult tasks, and finally to lead towards the development of

    new employee skills. For these reasons, this approach is usually preferred in the case of complex and highly structured

    tasks (Durai, 2010). The second type is vertical enlargement, which refers to the degree to which the employees decide

    how the task is to be done (Durai, 2010, p. 96). The main goal of this technique is to enhance the status and the self-

    fulfillment needs of the employees, while it gives the employees the opportunity to take part in the organisation, the

    planning and the control of tasks (Durai, 2010).

    Job Enrichment

    Job enrichment refers to the development of work practices that challenge and motivate employees to perform

    better (Durai, 2010, p. 92). More precisely, job enrichment is the technique entails enriching job, which refers to the

    inclusion of greater variety of work content, requiring a higher level of knowledge and skill, giving workers, autonomy and

    responsibility in terms of planning, directing, and controlling their own performance, and providing the opportunity for

    personal growth and meaningful work experience (Ali and Aroosiya, 2012, p. 5).

    The main characteristics that play a crucial role in job enrichment are (Armstrong, 2003): variety, the belief that

    the task is important, the use of abilities, and feedback. Job enrichment includes a number of different workplace practices,

    such as quality circles, self-directed teams, job rotation, and information sharing (Mohr and Zoghi, 2006). The goal of jobenrichment is to provide an enhanced autonomy for the employees of an organisation and increased operational efficiency

    for the organisation itself (Durai, 2010).

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    88 Dimitrios Belias & Dimitrios Sklikas

    Apart from employee motivation (Armstrong, 2003; Durai, 2010), job enrichment is positively correlated with

    feedback-seeking behaviour, which in turns improve not only job performance, but also organizational effectiveness

    (Cheng and Lu, 2012). Last but not least, it is supported that job enrichment is associated with the high involvement of

    employees in the decision-making process and the decentralization of decision making (Wood and Wall, 2007). This canbe achieved through the design of jobs which are based on the autonomy, something that leads the discussion to the

    importance of intrinsic motivation that will be discussed later. The figure below depicts the job enrichment model, as given

    by Lunenburg (2011).

    Figure 1: Job Enrichment Model

    ADVANTAGES OF JOB DESIGN

    Job Satisfaction

    Job satisfaction is defined as the positive and negative attitudes that the individual has for his/her work

    (Koustelios and Kousteliou, 2001, p. 31). Locke (1976, as cited in Zournatzi et al., 2006, p. 19) has identified job

    satisfaction as a pleasurable or positive emotional state resulting from the appraisal of one's work or work experience. The

    fact is that there is not a single and unique definition for job satisfaction, since it is a multidimensional concept, as

    indicated by Zournatzi et al. (2006).

    Job satisfaction is related to the productivity and efficiency of worker absenteeism and staff mobility, and depends

    on factors such as the content of the work, and the context in which work is carried out (Koustelios and Kousteliou, 2001).

    Additional factors associated with job satisfaction are the reduction of errors in the workplace, and the intention of

    employees to leave their jobs (Zournatzi et al., 2006). Furthermore, according to the international literature, the factors that

    contribute to the job satisfaction, is their involvement and participation in the decision making process of the

    organization (Shuck et al., 2011; Greasley et al., 2005; Joensson, 2008), the ability to perform ones tasks effectively and

    in accordance to ones perceptions of self efficacy (Greasley et al., 2005), the workplace climate (Shuck et al., 2011), theeconomic incentives (Stringer et al., 2011), achievement, interpersonal relationships, and general working conditions

    (Halepota and Shah, 2011). Especially in the leisure services, such as sport, Young et al. (2013) argue that working

    conditions, work environment and resources and employee benefits are related positively to job satisfaction.

    In relation to the above analysis, job satisfaction is closely related to both role ambiguity and role conflict, which

    are in turn related to job design. The role ambiguity is associated with the uncertainty experienced when the employee does

    not know the requirements of his/her work, how to achieve them and how he/she expects others to behave in the same

    work. The role conflict exists when different people or different groups of persons with whom the employee interacts (e.g.,

    family, colleagues, friends, parents) have conflicting expectations for behavior (Amarantidou and Koustelios, 2009). The

    study of Ayub and Rafif (2011) concluded that there is a positive correlation between job satisfaction and motivation.

    Various factors, both tangible and intangible, affect the satisfaction that individuals derive from their work. For example,

    Schultz and Schultz (1998, as cited in Ayub and Rafif, 2011) advocate that job satisfaction include the positive and

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    Aspects of Job Design 89

    negative feelings of employees about their jobs, where motivation plays a crucial role. For this reason, the next section

    discusses the various motivation theories, so as to better understand the important role of job enlargement and design on

    employees motivation.

    Motivation of Employees

    The motive is described as a need which is so pressing that stimulates a person to act (Kotler and Keller, 2006). A

    need becomes a motive when it has been increased to a satisfied level of intension. Motivation methods vary, from

    monetary rewards, to the acquisition of higher levels of responsibility.

    The most common theory of motivation is Abraham Maslows model of hierarchical needs. Maslow considered as

    the main initiator of the theory of motivation based on a hierarchical model of needs, which consists of five main

    categories ranging from lower to higher levels: a) biological and physiological needs; b) safety needs; c) belongingness and

    love needs; d) esteem needs; e) self-actualisation. Maslow argued that the man throughout his life, acting in such a way as

    to saturate as many of its requirements, in the most efficient and economical way. Once one satisfies a need from the lower

    levels then the desire to satisfy new needs in a higher level arises. Maslows model of needs is too static. B y ignoring the

    dynamic nature of needs and the intertwined relationship with its cultural surroundings, as well as eliminating the

    temporality, it created a rigid and not changeable model. The common experience guarantees that a person can also take

    care in order to meet the needs of all levels of command (Kotler and Keller, 2006).

    Alderfer altered Maslows model, introducing the ERG theory. More precisely, Alderfer suggested that individual

    needs can be divided into three groups (Kotler and Keller, 2006): a) Existence needs, which include physiological and

    security needs; b) Relationship needs, which include the social needs that are met through relationships with family,

    friends, colleagues etc.; c) Growth needs, which reflect a desire for personal psychological developments and which fall

    within the two higher categories of Maslow needs, namely self-esteem needs and self-realization.

    Herzberg was the first researcher that indicated that both the satisfaction and the dissatisfaction that a worker feels

    stem from various factors. Herzberg developed a theory of two factors: the disincentives, factors that cause dissatisfaction,

    and motives, factors that cause satisfaction. The environmental factors are called hygienes (Herzberg et al., 2009). These

    factors weaken the negative stimuli labor and the resulting frustration, while the motivation factors, namely the hierarchy

    that someone has in the work, the work status etc, stimulate employees to work harder and more effective (Herzberg et al.,

    2009).

    Motivation theories are linked to job satisfaction. More precisely, according to the theory of cognitive

    inconsistency, in order for an employee to feel satisfaction from his/her job and increase its productivity, his/her

    perceptions regarding the contribution to work should be consistent with the expected reward. If this does not happen, then

    the employee cannot justify his efforts in order to meet the job requirements and therefore he begins to doubt about the

    value of his salary (Stiff and Mongeau, 2003). Some examples of cognitive motivation may include the following: the

    resolve of complex rather than simple problems, the responsibility for situations that require a lot of thinking, the undertake

    of tasks that tasks which implies finding new solutions to problems (Schei et al., 2002).

    Apart from the motivation theories that are based primarily on economic incentives, there are also those which

    focus on other types of rewards. For example, the outcome based theory of work motivation identifies four types ofmotivation (Cadona et al., 2003): a) Extrinsic motivation: this motivation is based on the rewards an employee expects to

    receive from the company. For example, an employee may work more time, because he expects to receive the overtime

    payment; b) Intrinsic motivation: this motivation is based on the implications that an action has on a person. For example,

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    90 Dimitrios Belias & Dimitrios Sklikas

    an employee may work overtime, because he gains a satisfaction working on a specific project; c) Contributive motivation:

    this motivation is based on the implications that an action is expected to have upon the reactor. For example, an employee

    may work overtime or even harder, because he wants to contribute to a greater extent to the goals and aims of the company

    or the organization; d) Relational motivation: this motivation is based on the impact that an action is expected to have onthe relationship between a person and the reactor. For example, an employee may work overtime, because on the opposite

    case he/she would be fired.

    CONCLUSIONS

    The main purpose ofjob design is to increase a firms ability to meet its objectives effectively and to provide job

    satisfaction to the employees (Durai, 2010, p. 92). Job design has two primary aims. The first is to satisfy the

    requirements of the organization for productivity, operational efficiency and quality of product or service, whereas the

    second is to satisfy the needs of the individual for interest, challenge and accomplishment (Armstrong, 2003, p. 494).

    Finally, it should be noted one more aspect of job design, which makes a link between the job characteristics and the work-

    life balance of the individual (Lingard et al., 2010).

    Based on the aims of job design, it can be understood that the basic questions to which the job design theory

    addresses are the following: a) which are those elements that motivate people to work, b) which are the most significant

    characteristics of the job position, c) how will the alternatives to job design be identified and finally d) which and how job

    design changes should be implemented.

    In fact, job design is an effective tool for the enhancement of employees job satisfaction , motivation of workers,

    and ultimately the increase of employees performance and productivity.Chen and Lu (2012) state that job design has a

    positive impact on employee motivation and increased employee performance, while at the same time it is associated with

    the psychological meaningfulness of employees and their feedback-seeking behaviour. Other researchers (Kaarboe and

    Olsen, 2006; Fried et al., 2007) have found that job design is associated with career incentives. In any case, job design,

    through its various methods, has positive implications for the employees motivation, their job satisfaction and thus their

    job performance and productivity. The above means that through job design the organizations try to increase employees

    productivity through non-monetary rewards, such as through satisfaction from personal achievements, increased

    responsibility, problem-solving, or accomplishment of targets. This coincides with what is supported for the intrinsic

    motivation methods.

    It is argued that, in comparison to other motivation methods, those which are based on intrinsic factors havegained more attention, since they constitute a type of motivation that leads to highly valued outcomes such as creativity,

    quality, spontaneity, and vitality. On the contrary, extrinsic motivation factors lead to desirable consequences which have

    no relation to the activity itself, such as tangible rewards (Reinholt, 2006). The difference between these two categories of

    motivation factors is being given by Reinholt (2006, p. 2), who points out that w hereas intrinsic motivation is often

    associated with the involvement in complex tasks, extrinsic motivation is claimed to be important in relation to unattractive

    and simple tasks.

    This impact is very important, given the fact that, positive job satisfaction is related to higher job performance and

    increased productivity (Saari and Judge, 2004). In addition, higher levels of job satisfaction are associated with the overall

    life satisfaction (Saari and Judge, 2004; Drakou et al., 2006). On the other hand, job dissatisfaction is related to

    absenteeism, decreased productivity and performance, lateness and decision to retire (Saari and Judge, 2004).

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    Aspects of Job Design 91

    In general, job design has advantages for both the organisation and the employees. The organizational benefits are

    the increased productivity and efficiency, effective team work, skilled employees ready to meet the job position

    requirements, targeted training of employees which increases the human capital accumulation, effective talent

    management, and finally improved employee attraction, commitment and retention. From the perspective of employees,job design offers clarity of the role and the responsibility of the employee, targeted training in order to meet the future

    needs of the employee and the organisation, team cohesion, opportunity for personal and professional development, and

    finally increased job satisfaction and commitment to the organisation.

    However, this paper has examined only some of the job design techniques. Therefore, a future research would

    examine the rest job design techniques, in order to compare their characteristics and their contribution to the employees

    productivity, performance, satisfaction and motivation.

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