1st PSA Steering Committee

29 August 2012 | 5.30pm | L4-Hilltop

Presentation by PSA Identity Sculpting Workgroup

PSA IDENTITY SCULPTING WORKGROUPWe enhance the identity of our PSAs that

everyone can identify with, so that they can grow, contribute and

feel proud of their distinct profession.

We Tan Tock Seng Hospital!

PRESENTATION OUTLINE

1. Objectives and Values

2. Vision 2016

3. Proposed Initiatives

4. Unveiling the New Uniform Designs

5. Proposed Survey Format

6. Timeline

1. Objectives and Values

ENHANCING PSA IDENTITY

Key Objectives1. To cultivate brand ambassadorship.

2. To create a strong culture of ownership.

3. To instill a sense of pride and serviceship amongst PSA Profession.

ENHANCING PSA IDENTITY

Important Values1. To make patients feel comforted, assured,

secure and safe.

2. To inculcate personal ownership and responsibility.

3. To instill a strong sense of belonging and build team camaraderie.

2. TTSH Vision 2016

TTSH VISION 2016 – STAFF VALUESHow do We Add Value to our PSAs?

Clear Vision of what the new identity embodies for the PSA Profession

Strong sense of pride and serviceship amongst PSA Profession

Fair and equal opportunities for rewards and recognition.

Multiple engagement platforms through workgroups and dialogue sessions

Create opportunities for learning and skills upgrading

(e.g. Customer Service Training, Grooming)

Better quality of life in a safe work environment.

TTSH VISION 2016 – PATIENT VALUESHow do our PSAs Add Value to

TTSH Patients?

Good communication skills to enhance patient’s healing experience.

Patient Ambassadors who are always professionally groomed and ready to

deliver safe and gentle care.

Respect patient’s unique needs and understand his/her expectations.

Attend to the needs of patients and their next-of-kin by being equipped with good listening and empathy skills.

Seamless coordination of patient’s healing journey,

taking initiatives to go the extra mile.

3. Proposed Initiatives

PROPOSED INITIATIVES

1. Revamped Identity • New PSA Uniform Designs

2. Branding • Profile PSA Career Profession via

various platforms: - Career Fairs & Roadshows - Video - Social Media (Youtube) - Website

3. Access to Resources • Grooming Lessons and Toolkit

4. Recognition and Celebration Platforms

• Monthly Awards (PSA of the Month)• Annual Appreciation Events• Launch Events (e.g. Launch of the New PSA Uniforms)

4. Unveiling New Uniform Designs

SHARING THE UNIFORM ARCHIVES Uniform 1 Uniform 2

RATIONALE FOR NEW DESIGNS

Our Heritage

Tan Tock Seng Hospital was established on 25 July 1844 at Pearl’s Hill with Mr Tan Tock Seng’s generous philantrophic donation of Spanish $7000.

A Peranakan by origin, he came from humble beginnings travelling from Malacca to settle down in Singapore. Through diligence and perseverance, he rose to become prominent businessman and philantropist.

Design Concept

Integrating key elements from our heritage, a humble beginning on Pearl’s Hill and our rich Peranakan Heritage.

NEW UNIFORM DESIGNS

Critical Success Factors

1. Strong Sense of Identity (Brand Ambassadors)

2. Professional Image

3. Classic and Timeless Design

4. Well-Tailored for Right Fit

5. Mobility, Functionality, Quality and Durability

6. Right Choice of Colours

7. Engagement and Consensus

RATIONALE FOR NEW DESIGNS

Perspectives of PSA Uniform

Patient Perspective• Approachable• Soothing • Professional• Assuring• Knowledgeable

Patient Perspective• Approachable• Soothing • Professional• Assuring• Knowledgeable

Staff Perspective• Confident • Proud • Sense of Belonging• Mobility• Functionality

Staff Perspective• Confident • Proud • Sense of Belonging• Mobility• Functionality

PALETTE FOR NEW DESIGNS

PALETTE FOR NEW DESIGNS COLOURS

TTSH Maroon, Grey and Black

PEARL Shimmering & Glittering Colours

Pearly White, Pale Pink, Graphite, Bronze Gold

Peranakan Distinctive Pastel Green, Pink & Yellow

Sand Khaki Tan, Beige, Nude

TEXTURES

PEARL Satin/ Smooth/ Silky/ Sheen

Peranakan Cotton/ Beads/ Embroidery

MOODS

PEARL Chic / Classy / Timeless / Oriental

Peranakan Demure / Conservative / Shapely / Nature (Floral Motifs)

ELEMENTS

PEARL Simplicity / No Lines

Peranakan Elaborate / Intricate

Design 2Design 1

UNVEILING THE NEW DESIGNS

UNVEILING THE NEW DESIGNS Design 3 Design 4

5. ENGAGEMENT VIA SURVEY

PROPOSED SURVEY QUESTIONSDear PSA Colleagues, As part of TTSH continual efforts to move towards Vision 2016 as The Employer of Choice and a Great Place to work, we are happy to share that there is a review of the current PSA Uniform Designs. We would like to hear your views on the new uniform designs as your feedback is an integral part of engaging the PSA Profession. Thank you for taking time to complete this survey.

1. Would you like to change the current PSA Uniform? Yes No

If you answer “Yes” to the above question, please proceed to answer the following questions.

If you answer “No”, please share your comments. _________________________________________

2. Which aspect(s) of the current uniform do you wish to change? (You may choose more than 1 option)

Durability Colour Fabric Design Others, please elaborate __________________________________________

Please share any other comments. ____________________________________

PROPOSED SURVEY QUESTIONS

3. Looking at the 3 Proposed Uniform Designs, please choose your preferred design. i) My preferred choice is Design________ (1 or 2 or 3* ) *Please choose only 1 option.

ii ) Please share your comments on your preferred choice __________________________

4. a) Is Professional Grooming an important factor of the Uniform? Yes No

Please share your reasons. ____________________________________________________________________________

b) Have you attended a TTSH Professional Grooming Lesson? Yes No

6. Timeline

TIMELINEMilestones Activities

2012 Milestones (July – December 2012)

24 July 1st PSA Identity Workgroup Meeting

6 August 2nd PSA Identity Workgroup Meeting

23 August 3rd PSA Identity Workgroup Meeting

29 August 1st Steering Committee Meeting

September Commencement of PSA Uniform Survey

Sourcing of Uniform Design Vendors (HR / MMD)

October 2nd Steering Committee Meeting

Presentation of Uniform Design Samples and PSA Survey Results

December 3rd Steering Committee Meeting

Presentation of Final Approved Uniform Designs and Branding Initiatives

Questions & Answers

Thank you.