TNT Makeover 2009

Why a makeover?

• We don’t communicate clear

• We are missing personality

• We don’t have any concept

What we are saying

http://tnt.co.th

What we want to say!

• Creative

• Clear

• Passion

• Effective

• Young

• Cool

We are..

Who is our audience

“People looking for an agency that can help realize their project. The majority is not tech savvy at all.”

Tone of voice

• Clear

• Relaxed

• Creative

Sample copy

Do you need help realizing your online business?We have over 10 years of experience in interactive media, developing creative solutions for the web. This is not just our job it’s our passion. We would love to hear your ideas and discuss how we can help you realize them.

Message

We need to be make our message impossible to miss for out audience.

Sometimes by telling them exactly what to do.

Example

http://tnt.tntoffice.dev/english/contact_us/

“Use this form to request a quick contact us. Fill out the form below to send e-mail to us.”

Current form

How we should do this

Removing excessive content

• We need to remove all content that does not serve a real purpose.

Example FAQ

Gaining trust of our audience

How can a visitor ever trust a web design company, who makes a sloppy job of his own website?

Make it work!

Non working links / pages

http://tnt.co.th/application/english/solutions/

http://tnt.co.th/website/english/ /

http://tnt.co.th

Concept

Superheroes..

Why?

“TNT has been fighting bad multimedia for years, and helping clients in need.”

Who doesn’t want to be saved by a superhero!

And….

Mockup

http://www.mech7.net/tmp/tnt/2009/tnt_2009_mockup.jpg