1q13 Bp Mm Global Sales Playbook

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  • 1Q 2013

    Global Business Partner Sales Plays Midmarket (MM) &

    Large Enterprise (LE)

    For Business Partners

  • 2

    About this Document

    Call to Action

    1Q13 Business Partner

    Sales Plays

    New Solution Accelerator

    Incentive

    Table of Contents

    3

    4

    5

    7

  • 3

    This playbook is designed to provide you a view of the IBM Business Partner sales plays that your sellers can use as they develop their sales strategy

    Each play includes quick reference guides and enablement links to pursue sales activities throughout the sales cycle

    For the midmarket, we encourage your marketing leaders to launch complementary demand generation campaigns, leveraging materials supplied through related IBM Execution Blueprints.

    Note: Each region selects the most appropriate plays from this GLOBAL playbook and may add local sales

    plays check with your IBM representative for a more local view.

    Sales Plays are:

    A point-in-time revenue driving effort focused on helping you sell targeted IBM offerings in selected markets under specific circumstances

    Used to augment the general offering resources available in a sales kit by packaging more specific assets like education, competitive information and market analysis

    Changed or refreshed every 3-12 months and communicated quarterly

    Segregated by target end client and includes IBM points of view, as well as offerings, that are specific to the midsized business (100-999 employees) and the large enterprise (1000+

    employees)

    Not an incentive or promotion

    Quick Reference Guides (QRGs) are :

    One-page overviews of a sales play or offering that include quantifiable value propositions for both you and your clients

    About this document

    Back

  • 4

    Select the business focus area that matters to you and find the latest sales plays

    aligned to it.

    Marketing: Select plays most appropriate to your seller communities, add your firms

    guidance, and promote the PartnerWorld links to the sellers in time to influence quarterly territory planning.

    Simultaneously, launch related demand generation campaigns, leveraging support materials found in IBM Execution Blueprints.

    Track results of the sales plays and report the feedback to your local IBM representative.

    Sales:

    During quarterly territory planning, select a handful of these sales plays that help close quota gaps. From the PartnerWorld links, leverage the contents to support sales activities throughout the sales cycle.

    To find more sales plays, including these in this playbook, using the PartnerWorld Resource Finder , search Resource type, selecting Sales Play, and any additional filters of your choice.

    Call to Action

    Back

  • 5

    IBM Solution Accelerator incentive (SAI) was announced at the PartnerWorld Leadership Conference on February 28, 2012 targeting all IBM Business Partners.

    The incentive has two elements: Base Reward:

    Channel reward for selling eligible IBM hardware products and eligible IBM software products together

    Bonus Reward: Additional channel reward for selling predefined solutions of

    hardware and software. Additional reward only applies to the eligible

    software content of the solution.

    In addition, Business Partners can also earn up to one percent in fees when clients finance their solution through IBM Global Financing.

    All the sales plays in this book marked with (*) align with this incentive

    Back

  • 6

    Summary of NEW Sales Plays

    Category Midmarket Large Enterprise

    Competitive Enterprise Class Smarter Cities Foundation on System z

    Category Midmarket Large Enterprise

    Business Agility

    Reduce Costs & Accelerate Integration across

    organizations of all sizes

    with WebSphere MQ &

    WebSphere Message

    Broker Express

    Social Business Web Experience Inside Out

    Solutions (Industry specific) Cast Iron Express - Quick Play

    zEnterprise Smarter Planet/Industry Solutions SAP

    zEnterprise Smarter Planet/Industry Solutions Core Banking

    Summary of DELETED Sales Plays

    Back

  • 7

    Solutions

    (Industry Specific)

    Competitive

    Business Analytics

    and Optimization

    Cloud Computing

    WOI

    (Smarter Computing)

    Security and Resiliency

    Social Business

    Smarter Commerce

    1Q13 Sales Plays

  • 8

    Business Analytics and Optimization

    Sales Play

    Client Set

    Midmarket (MM)

    or Large

    Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Business Analytics for Midmarket *

    Provides a one-stop integrated Business Intelligence and planning

    solution.

    MM SWG u Business Analytics

    l Storage

    Reduce IT Costs *

    Offers unique advantages that permits BP to provide critical

    infrastructure to clients at a lower total cost with improved service

    levels and performance.

    MM & LE

    SWG

    uInformation Management

    lPower,Storage ,SystemX & Bladecenter , Systemz,

    Webspehere,Tivoli/

    security

    IBM Smart Analytics Systems 5710 *

    Cost-effective solutions with quick to deploy analytics and

    business intelligence (BI) capabilities on a powerful warehousing

    foundation.

    MM & LE SWG

    uBusiness Analytics

    l Storage, SystemX & Bladecenter

    Power Midmarket Expansion

    Provides opportunity to sell financial and technical benefits of

    POWER7 over previous Power-based servers and competitive

    UNIX servers in order to increase revenue and profit.

    MM STG u Power

    l PureFlex System, Systems,Software,

    Storage, Information

    Management, Rational,

    Tivoli / Security,

    WebSphere, Industry

    Solutions

    Information Integration : Deliver Trusted Information *

    A comprehensive guide to Information Integration with IBM

    InfoSphere Information Server Workgroup Edition.

    MM & LE SWG uInformation Management

    * Aligns with SAI

    Business Analytics

    and Optimization

  • 9

    Sales Play

    Client Set

    Midmarket (MM) or

    Large Enterprise

    (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Business Intelligence Led Business Analytics *

    Addresses the demands of business for usability,

    accessibility and control without compromising IT's high

    standards for

    conformance and flexibility.

    LE SWG u Business Analytics

    Integrated Document Imaging & Advanced Document

    Capture

    ECM solution enables total document image management,

    from advanced capture, highly scalable imaging repository

    and interactive document viewer,

    LE SWG

    uIndustry Solutions

    Data Warehouse and Analytics Gaining Insights into Your

    Business*

    Focused on two key data warehousing solutions: IBM

    Netezza and IBM Smart Analytics 5710.

    LE SWG

    u Information Management

    l Information Management

    Get Analytical with System x SAP HANA

    Enables sellers to focus on the SAP HANA opportunity. Core

    target customers are the existing SAP ERP customer base

    and the SAP business warehouse customer base.

    LE STG u Power

    l System x and BladeCenter

    Financial Statement Reporting*

    IBM Cognos FSR is the only enterprise software that

    automates the external reporting process by linking the report

    to the source data, enabling auto- generation of the latest

    version of the report.

    LE SWG u Business Analytics

    STG Smarter Analytics Growth

    Learn how you can help your clients realize the benefits of a

    Business Analytics Solution and position STG as the

    preeminent platform provider for IBM and ISV business

    analytic offerings..

    LE STG uBusiness lAnalytics , System z, System x and BladeCen ter Storage

    * Aligns with SAI

    Business Analytics

    and Optimization

    Business Analytics and Optimization

  • 10

    Sales Play

    Client Set

    Midmarket (MM)

    or Large

    Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Cloud Computing for Midsize Companies*

    Focuses on companies to reinvent their business with

    IT as a key enabler of business growth allowing more

    rapid responses to marketplace opportunities

    MM l Business Analytics ,GTS (services) ,Storage, Power, SystemX

    & Bladecenter ,Lotus, Webspehere,

    Tivoli/ security

    Get Engaged and Go Social in the Cloud *

    Provides information to engage clients looking to

    become a social business in the Cloud.

    MM & LE SWG

    uLotus

    STG Building Cloud Infrastructure Advantage

    Solutions for both private cloud deployments and

    building platforms for cloud service providers.

    LE STG

    l Storage, SystemX & Bladecenter, Systems,Software, Tivoli /

    Security,Systemz,Power, GTS

    (Services)

    Power Cloud

    Designed to enable customers to move priority

    workloads to the cloud, leveraging performance,

    scalability and RAS capabilities of IBM Power Systems.

    LE STG u Power

    l Systems,Software, Storage, Information Management, Tivoli /

    Security, WebSphere,

    GTS(Services)

    Selling x86 Cloud Solutions

    Designed to maximize IT efficiency and lower TCO with

    cloud technology that is based on comprehensive x86

    cloud and virtualization based System x and PureFlex

    platforms.

    LE STG uSystemX & Bladecenter , PureFlex System

    l GTS(Services), Systems Software, Storage,

    Accelerate Cloud with IBM Pure Flex and Flex Systems

    Targets install/comp. to deploy Cloud as platform or

    Infrastructure as a Service. Drives opportunity for

    clients to gain insights through big data or analytics,

    and dense technical computing

    MM &LE STG uPureFlex system

    * Aligns with SAI Cloud Computing

    Cloud Computing

  • 11

    Sales Play

    Client Set

    Midmarket (MM) or

    Large Enterprise

    (LE)

    Cross

    BU

    Business

    Unit

    Brand

    uLead with Brand

    l Cross Sell

    Selling x86 Cloud Solutions for Midmarket

    MM businesses can simplify IT with low touch cloud

    technology that is based on comprehensive x86

    cloud and virtualization based on System x and

    PureFlex platforms.

    MM STG uSystemX & Bladecenter , PureFlex System

    l GTS(Services), Systems Software, Storage,

    zEnterprise Cloud

    Offer highest levels of availability and cost-efficiency

    for private clouds and SaaS providers.

    LE STG u System z

    l GTS(Services), Systems Software, Storage, Tivoli / Security,

    IBM SmartCloud Application Performance

    Management

    More business than ever model. This means

    keeping those apps running at peak performance

    MM & LE SWG u Tivoli

    Streamlining IT operations

    Consolidating managing tools to one from many

    continues to be a struggle for clients. We have the

    best solution out there help them do this and bring

    order from chaos and save significant amounts of

    time and money.

    MM &

    LE

    SWG u Tivoli

    Power Midmarket Expansion

    Provides opportunity to sell financial and technical

    benefits of POWER7 over previous Power-based

    servers and competitive UNIX servers in order to

    increase revenue and profit.

    MM STG uPower

    lPureFlex

    System, Systems Software,Storage,

    Information Management,Rational

    Tivoli / Security, WebSphere

    * Aligns with SAI Cloud Computing

    Cloud Computing

  • 12

    * Aligns with SAI

    Sales Play

    Client Set

    Midmarket

    (MM) or

    Large

    Enterprise

    (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    HP Attack with IBM x86 Servers for MidMarket

    This play attacks the HP server installs with a focus on

    migration to IBM Systme x, BladeCenter and

    PureFlex.A key challenge for midsize companies is

    how to tackle increasing workloads while streamlining

    & simplifying their IT & lowering costs.

    MM STG u System X & Bladecenter

    l Storage, Tivoli / Security, GTS (Services)

    Cisco Attack with IBM PureFlex and Flex System and

    IBM BladeCenter

    Provides solution that delivers a complete stack

    including servers, networking, management and

    storage.

    MM &

    LE

    STG uSystemX & Bladecenter , PureFlex System

    l GTS(Services), Systems Software, Storage,

    Storage Efficiency for Midmarket

    Offers new technologies and solutions to improve

    storage efficiency for the midmarket client.

    MM STG u Storage

    l Tivoli/Security

    HP Itanium Meltdown

    Help sellers capitalize on the opportunity created by

    demonstrating to clients the value and commitment

    they can obtain through IBM solutions.

    LE STG u SystemX & Bladecenter ,

    l GTS(Services), Systems Z, Storage,Power, Information Management,

    Tivoli / Security, WebSphere

    Choose IBM RackSwitch for High Performance Data

    Center Networking

    Competitive play for switching competition to IBM

    Network Switches

    LE STG u SystemX & Bladecenter

    l Systems Software

    Competitive

    Competitive

  • 13

    * Aligns with SAI

    Sales Play

    Client Set

    Midmarket

    (MM) or Large

    Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Winning with IBM Systems and Storage

    Helps to easily start the conversation with

    clients facing accelerating IT costs,

    competitive pressures, increasing security and

    investment protection concerns.

    MM STG uSystemX & Bladecenter , PureFlex System,PureFlex system,System Networking l Tivoli/Security, GTS (Services) , Rational , Storage

    HP Attack with IBM x86 Servers

    This play attacks the HP server installs with a

    focus on migration to IBM System

    X,Bladecenter & PureFlex

    LE STG uSystemX & Bladecenter ,

    l Tivoli/Security,GTS (Services),Storage

    Power Migrate*

    Migrates and consolidates workloads onto IBM

    POWER7 systems from Sun and HP UNIX LE

    clients running Solaris on SPARC and HP-UX

    on Itanium / PA-RISC systems.

    LE STG u Power

    l Information Management, Tivoli / Security, WebSphere, Rational, GTS (Services), Systems

    Software

    Enterprise Class Smarter Cities Foundation on

    System z

    LE STG u SystemZ

    Replace Old Storage:

    HP EVAcuate is intended to persuade those

    customers who have to consider such a

    migration to choose the IBM Storwize V7000U

    or if needed, the XIV storage arrays, as much

    better alternatives

    LE STG u Storage

    l PureFlex system, Information Management, System Software ,GTS(Services)

    Competitive

    Competitive

  • 14

    * Aligns with SAI

    Sales Play

    Client Set

    Midmarket (MM)

    or Large

    Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Security and Resiliency for Midsize

    Businesses

    Focuses on reducing the cost and

    complexity of making T infrastructures

    secure and resilient while protecting their

    business from vulnerabilities.

    MM

    l Storage , GTS (Services), Power, Rational, Tivoli

    Secure File Transfer and Compliance

    Secure data transfer and compliance to

    move critical information both inside and

    outside of their organization.

    MM & LE

    SWG u Industry Solution

    l Storage, Websphere

    Advanced Threat Protection Platform *

    Helps customers to achieve a break-

    through in critical areas, providing them

    solutions and addressing full intrusion

    detection and threat mitigation picture

    MM & LE

    SWG u Tivoli

    l Rational

    Optimizing Identity & Access Management

    Focused on identifying opportunities for

    IBM storage software solutions and to build

    demand generation campaigns for their

    customer base .

    MM & LE

    SWG u Tivoli

    Security Intelligence, Analytics &

    Compliance

    Focuses on applying advanced analytics to

    detect threats in real time, automate

    processes for reporting and audits, making

    it easier for any organization to strengthen

    its security posture.

    LE SWG u Tivoli

    Security and Resiliency

    Security and Resiliency

  • 15

    Sales Play

    Client Set

    Midmarket (MM) or

    Large Enterprise

    (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    IBM Cloud File transfer

    Cloud service for file based business interactions with

    trading partners which will help reduce costs, minimize

    B2B file transfer complexity, and provides a highly

    scalable platform to grow the business.

    MM SWG u Information Management

    IBM Sterling MFT FTP Remediation

    The File Transfer Protocol (FTP) Remediation is for

    discovery of new Managed File Transfer (MFT)

    opportunities. It focuses on the problems of security,

    reliability, automation and visibility with FTP. It outlines

    four strategies that IBM can offer to remediate the FTP

    risk.

    MM SWG uInformation Management

    Secure File Transfer and Compliance

    Secure data transfer and compliance to move critical

    information both inside and outside of their organization.

    MM & LE STG u Industry Solution

    l Storage, Websphere

    Connecting your Trading Partners ( B2B Integration)

    Enables secure and seamless execution of multi-

    enterprise business processes with improved business

    agility, operational efficiency, and business performance.

    MM &

    LE

    SWG u Industry Solutions

    * Aligns with SAI Smarter Commerce

    Smarter Commerce

  • 16

    Sales Play

    Client Set

    Midmarket (MM) or

    Large Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Name Change Mobile in the Boardroom -

    Driving a Smarter Workforce *

    Leverage social capabilities to drive brand

    awareness, connect with customers in two

    way conversations and capture sentiment.

    MM & LE

    SWG u Lotus

    l Websphere

    Get Engaged and Go Social in the Cloud *

    Provides information to engage clients

    looking to become a social business in the

    Cloud.

    MM & LE

    SWG

    uLotus

    Social Business for Midsized business

    This play brings to life the IBM Social

    Business story in a way that helps you

    understand what is it you are trying to sell, to

    whom you are selling it and how to sell it.

    MM

    SWG u Lotus

    l Websphere

    Name Change 1+1=3! Social Plus Portal

    Equals Revenue!*

    Helps organizations create customer-facing

    online experiences that are highly engaging,

    personalized, and truly differentiated.

    MM & LE SWG u Lotus

    l Websphere

    Social Business * Aligns with SAI

    Social Business

  • 17

    Sales Play

    Client Set

    Midmarket (MM) or Large

    Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    IBM Integrated CRM: 4-in-1

    Helps companies build a Private Cloud

    environment to pool together storage and

    computing resources so they can be

    deployed more flexibly.

    MM SWG u Business Analytics, Lotus, Websphere,

    TRIRIGA for Lease Accounting

    TRIRIGA 10 delivers critical lease

    accounting and strategic facility planning

    capabilities to manage all classes of

    leased assets, avoid costly financial

    restatements, and increase utilization of

    leased assets.

    LE SWG u Tivoli

    MM IBM Integrated approach to ERP

    Focused on providing powerful, yet flexible

    ERP solutions configured to unique

    industry environment in order to reach

    desired business goal

    MM SWG, GBS l Lotus, Websphere , Business Analytics,Industry solution

    Smarter Way to Manage Real Estate and

    Facilities Assets

    Offers an Integrated energy and facility

    management enterprise solution designed

    to help optimize building energy usage

    and reduce facility operations cost across

    multiple buildings and/or across different

    building management system vendors.

    LE SWG u Tivoli

    Solutions (Industry Specific) * Aligns with SAI

    Solutions

    (Industry Specific)

  • 18

    Sales Play

    Client Set

    Midmarket

    (MM) or

    Large

    Enterprise

    (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    WebSphere Cast Iron for SAP

    Provides a single robust solution, designed from the ground-up

    to deliver everything needed for SAP and Cloud application

    integration

    MM SWG u Webspehere

    System z Industry Solutions

    Industry specific solutions that demonstrate how IBM zEnterprise

    can help large enterprises reshape their customer experiences

    and deliver on key business initiatives. These solutions deliver

    client value including real time analytics and business insight,

    24/7 availability for customer facing services and reduced

    operational costs.

    LE STG uSystemZ

    l Information Management, Tivoli / Security, WebSphere,Rational,

    Industry solution

    Speed Application Time To Value & Reduce Development Costs

    with WebSphere Building on the solid foundation of

    WebSphere Application Server (WAS) V8, the Web V2.0

    Mobile FeP V1.1 helps deliver dynamic and interactive user

    experiences for desktop and mobile web applications through

    Web V2.0 and advanced visualization displays.

    MM SWG uWebSphere

    Improve your customer's business with BPM and Decision

    Management

    This play explains how customers, including in the mid-

    market,can leverage solutions from IBM to deliver on the

    Business Process and Operational Decision Management

    promise.

    MM SWG u Rational

    l Business Analytics, WenSphere

    Optimizing outcomes with advanced case management (ACM)

    Helps organizations support their knowledge workers as they

    handle increasingly complex decisions with fewer resources. It

    drives better customer service, manages incidents more

    effectively and protects the business against legal and regulatory

    risks.

    LE SWG u Industry Solutions

    Solutions (Industry Specific) * Aligns with SAI

    Solutions

    (Industry Specific)

  • 19

    Sales Play

    Client Set

    Midmarket (MM) or

    Large Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Grow Your Revenue with M4 Business Solutions

    (System x)

    Focused on sales opportunities, quick paths to

    shorter sales cycles, a simple and easy to

    understand value proposition, and plenty of reasons

    to call on your clients.

    MM & LE

    STG u System x and BladeCenter

    l System Software,Storage, GTS(Services)

    Storage Infrastructure Optimization

    includes storage hardware, software and services

    that can help clients to optimize and improve

    storage efficiency and get ready for rapid data

    growth

    LE

    STG u Storage

    l Tivoli/Security, GTS(Services)

    Power Advantage

    Focuses on nurturing and expanding presence in

    top enterprise accounts to drive majority of Power

    revenue.

    LE STG u Power

    l GTS(Services)

    Workload Optimized Infrastructure: Virtualization

    and Optimization *

    Combines Virtualization, Operational Efficiency,

    Green IT and Private Cloud as a journey for the

    customer to start/ stop according to their business

    needs.

    MM

    l GTS,Power,System software,Storage,Tivoli,Websphere

    Move Forward with zEnterprise

    Designed to incent customers with older installed

    mainframes to upgrade to the most current

    zEnterprise. It is also intended to drive upgrades by

    incenting customers to exploit new functionality for

    hybrid computing,

    LE STG u SystemZ

    l GTS,Power,system software, System x and BladeCenter Business Analytics,

    Information management,

    Websphere,Rational,

    Power Stack*

    Allows Power sellers to grow their hardware and

    software revenue by driving new workloads to

    Power with Power software.

    LE STG u Power

    l Storage,System Software, Business Analytics, Information management,

    Websphere,Rational,Lotus,Tivoli/Security

    Workload optimization (Smarter Computing) * Aligns with SAI

    WOI

    (Smarter Computing)

  • 20

    Sales Play

    Client Set

    Midmarket (MM)

    or Large

    Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Power Analytics*

    Enables clients to gain new insights through big data

    projects that exploit the deep integration between Power

    Systems and IBM analytics software

    LE STG u Power

    l Storage,System Software,Business Analytics,GTS(Services)

    zEnterprise Linux

    Provides a simple, scalable, flexible, high available and

    secure IT infrastructure inside a single

    IBM System z server

    LE STG u System z

    l Storage,System Software,Business Analytics,GTS(Services), Business

    Analytics, Information management,

    Websphere,Rational,Lotus,Tivoli/Security

    Analytics, Clusters, Grids & HPC Cloud for Technical

    Computing

    This play focuses on how IBM is broadening its attention

    on high performance computing & bringing it to

    mainstream business

    LE STG

    lPower,system software, System x and BladeCenter ,Systemz

    zEnterprise Analytics

    This play is designed to drive sustainable revenue growth

    on the System z stack.

    LE STG u Systemz

    lPower,system software, System x and BladeCenter , Business Analytics,

    Information management,

    Websphere,Rational ,Tivoli/Security

    eX5 Solutions for Mission Critical Workloads

    Show clients how they can maximize performance on their

    most memory-intensive workloads while dramatically

    reducing space, storage requirements, licensing, and

    energy

    LE STG u System x and BladeCenter

    l Storage,System Software,Information management,

    GTS(Services)

    NEW Endpoint Management 7 Ways to Win

    Endpoint management continues to be a hot area of

    opportunity for sellers worldwide.This is not a surprise

    considering the rapid growth of tablets and smartphones.

    Win quickly by selling TEM to your clients.

    MM &

    LE

    SWG u Business Analytics, Information management, GTS(Services)

    * Aligns with SAI Workload optimization (Smarter Computing)

    WOI

    (Smarter Computing)

  • 21

    Sales Play

    Client Set

    Midmarket (MM)

    or Large

    Enterprise (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Storage Applications Affinity

    Target competitor's customers with VMWare, Exchange,

    SAP, Oracle DB2 and SAS. Use cases for XIV to

    demonstrate best in class performance solutions for

    companies in similar industries and for MM customers lead

    with and use Storwize V7000 Unified cases.

    LE

    STG u Storage

    l Business Analytics, Lotus, GTS (Services), Industry solutions

    zNew Accounts

    Drive focus on gaining new z customers. Apply the Solution

    Editions and Enterprise Linux Server offerings; many will be

    competitive wins.

    LE

    STG u SystemZ

    l System Software, Storage, GTS (Services)

    IBM Smart Cloud Application Performance and Management

    Manage business applications by monitoring essential

    system resources, detecting bottlenecks and potential

    problems, and automatically responding to events

    MM &

    LE

    SWG u Tivoli/Security

    Consolidate on IBM PureFlex and Flex Systems

    Targets install/comp. driving IT efficiency for clients through

    physical and application consolidation, migration from

    traditional platforms and consolidation from blade

    infrastructures

    MM &

    LE

    STG u PureFlex System

    l Storage

    Innovate on IBM PureFlex & Flex Systems

    Targets growth/install/comp. to PureFlex System as platform

    for solution Infrastructure or as a Service. Targets specific

    industries.

    MM &

    LE

    STG u PureFlex System

    l Storage

    IBM PureFlex System Optimize

    Targets install/comp. to optimize high value workloads like

    ERP, CRM, and SCM via migration to a new platform.

    Virtualize workloads in traditional or cloud management

    models

    MM &

    LE

    STG u PureFlex System

    l Storage

    Workload optimization (Smarter Computing) * Aligns with SAI

    WOI

    (Smarter Computing)

  • 22

    Sales Play

    Client Set

    Midmarket (MM) or

    Large Enterprise

    (LE)

    Cross

    BU

    Business

    Unit

    Brand

    u Lead with Brand

    l Cross Sell

    Instant Opportunity! - Tap into the success of TSM Suite for

    Unified Recovery

    Helps in identifying opportunities for IBM storage software and

    solutions and to build demand generation campaigns for their

    customer base and prospective customers.

    MM &

    LE

    SWG u Tivoli

    l Storage

    Maximo Asset Management for health Safety & Environment

    Helps Hospitals and Healthcare organizations get an overview of

    all assets, how to manage them and be assured that they are

    available at any given time

    MM&

    LE

    SWG u Tivoli

    SmartCloud Virtual Storage Center

    With TPC and SERP customers can get control of their storage

    growth, reduce storage needs where there is redundancy and plan

    for growth instead of just reacting

    MM &

    LE

    SWG u Tivoli

    Data Protection & Retention LTO-6

    This play will assist seller in positioning the newly announced

    LinearTape-Open-6 drive. This drive will offer customers more

    capacity, faster throughput and other technical advantages

    creating a cost effective ROI for moving to our latest drive

    technologies.

    MM &

    LE

    STG u Storage

    Accelerate Smarter Storage with IBM System Networking

    This sales play addressed IBM's next generation Cloud-Optimized

    FC SAN solutions which enable Cloud, Big Data & Storage

    Virtualization, all key areas of IBM Smarter Storage

    LE STG u System Networking

    Workload optimization (Smarter Computing)

    * Aligns with SAI

    WOI

    (Smarter Computing)