1EMC CONFIDENTIAL—INTERNAL USE ONLY HP Competitive Review DownPour, VirtualSystem, and...

1EMC CONFIDENTIAL—INTERNAL USE ONLY

HP Competitive ReviewDownPour, VirtualSystem, and CloudSystem


Competitive Review

• Transform Application Delivery• What is VSPEX• What does HP offer?

– NetApp Downpour• Component Architecture Comparison

– HP CloudSystem and VirtualSystem

• Management & Integration• Efficiency• Disaster Recovery & Backup• Automation/Orchestration Options• Support• How to win with EMC VSPEX


Transform Application Delivery with EMC VSPEX


What is EMC VSPEX?

• VSPEX enables partners to focus on application delivery and management

• Validated integrated infrastructure solutions– Partners and customers no longer need to test

and validate infrastructure

• Flexible architecture supports customer preferences for compute and network technology

• Co-branded VSPEX cabinets maximize brand awareness for partners in the data center

• Dedicated VSPEX Labs and vLabs accessible to partners to accelerate solution delivery

• Built on trusted EMC technology


VSPEX Partner Experience

ProvenReference

Architectures

EnablementVia GTM

Collateral

VSPEX LabFor Testing,Validation &

Demo’s

LeverageEMC Branding& MarketingCampaigns

FlexibleProcurement

With EMCFinancing

1 3 42 5


VSPEX Labs

Partner Accessible

Leverage Our Significant Investment

Validate Your Custom VSPEX Infrastructures

vLab For Customer Demos


HP DownpourComponents and Comparison


What is Downpour? A NetApp engineered solution

program to enable our customers’ and partners’ cloud platform initiatives that use NetApp & HP technology

While HP servers are key, Downpour will includes software, and networking technologies from HP Brocade and Cisco are network

options

The Downpour Program’s first focus is Microsoft centric but won’t stop there Future Deliverables - VMware,

Oracle, SAP

• A NetApp technology enablement program to enable our customers’ and partners’ cloud platform initiatives that use NetApp & HP technology– Downpour is a part of the NetApp

Solution Builder (NSB) Program – NSB provides pretested integrated

architecture solutions for the NetApp user community. NSB’s are developed on modular solution building blocks

• Designed to provide customers and partners the highest level of confidence in deploying NetApp solutions because of the end to end architectural integration, testing, and ongoing currency

– Downpour is focused on using “best of breed” market leading technologies that NetApp customers demand


Available HP Downpour Solutions

Application

Server Mgmt

Hypervisor

Server

Network

Storage

Storage Mgmt

Automation

Microsoft

OnCommand


HP Downpour Microsoft - Private Cloud Built on HP BladeSystems with Cisco Networking

Detail Stack View


Microsoft Private Cloud ConfigurationsNumber of VMs

Servers Network Storage Small Medium Large

Small2 HP DL380 Rackmounts

4x1GE Networking FAS 2240-2 100 22

Medium4 HP DL380 Rackmounts

4x10GE NetworkingFAS 2240-2 w/1 SAS Shelf

220 44 12

Large PerfHP C7000 with 8 BL460c Blades

4x10GE Networking 4x8G FibreChannel

FAS 3240 w/4 SAS Shelves

480 160 43


EMC VSPEX vs. HP DownpourEMC VSPEX HP Downpour

Server Architecture Any x86-based Servers HP DL380s or

C7000 w/BL460c blades

IP/SAN Technology VendorsAny Network •Cisco 3750/Nexus

•Brocade•HP

HypervisorVMware vSphere, Microsoft Hyper-V VMware vSphere, Microsoft Hyper-V, Physical (SAP & Oracle

Solutions)

SSD/Caching Technologies

•FAST Cache•Supports Read AND Write I/O

•Flash Cache - Supports Read I/O Only•Flash Pools- New feature leverages SSDs to absorb write I/O. Does not auto-tier. Position FAST Cache+ FAST VP when competing•VST-Virtual Storage Tiering (only supports Read I/O using Flash Cache)

Automated Storage Tiering FAST VP •None

Storage Management •Unisphere provides a single interface to manage storage

CLI, OnCommand and System Manager required to provide full functionality

Solution Management/Automation

•EMC is currently evaluating a wide range of ISV’s•Cloupia• Leverage EMC Proven Solutions for Cloud Opportunities

•Microsoft System Center Orchestrator•Gale Technologies•Tivoli•BMC•CA•HP Operations Ochestrator

Integration •VSI Plug-in•No-Cost ESI Plug-in supporting application-level provisioning (Exchange and SharePoint)

•VSC •Additional Server-side SW required to application-level provisioning

Partner Marketing/Branding Support

•Co-Branded Rack•Partner-Branded Solutions•Design Guides & RA’s

Validated Designs

Backup/Data Protection •EMC Avamar and Data Domain technology

NetApp SnapDrive for Window, Snap Manager for Hyper-V. Snap and Replicate strategy has multiple mgmt. points and could leave backup susceptible to primary storage failure


HP Downpour: NetApp Flash Cache vs. EMC FAST Cache

• Technology• 256GB / 512GB / 1TB PCIe modules

• Add in pairs – one for each controller

• Warm-up required on FAS startup, failover

• Supports Read I/O only! Does not improve Write I/O performance

• NetApp claims it enhances writes by freeing system memory

• Impacts other system functions – SnapMirror, SnapVault, sequential read apps, others

• Deduplication changes disk layout, affects sequential read performance

• Automatically puts active data in cache

• All filer data subject to caching• Dedupe aware

• Data stored on SSDs not promoted to Flash Cache

Supports Write I/O and Read I/O

FAST Cache’s ability to absorb write I/O is a huge differentiator in VDI environments

Boot 1,000 virtual desktops in a less little as 8 minutes

Scales Up to 2TB additional read/write cache with SSDs

Minimum of only 2 SSD’s required to support FAST Cache

No warm-up required if SP fails

EMC FAST CacheNetApp Flash Cache


Other NetApp Flash Technology

• NetApp has recently introduced Flash Pools– What it is

• Leverages SSDs to improve write performance• Filer failover does not impact performance • May require as few as 4 SSDs

– Limitations• Requires separate dedicated tray of SSD’s• Does not offer Auto-Storage Tiering

• What to focus on– Tell the EMC Flash 1st story

• FAST + FAST Cache offers comprehensive approach to ensuring application performance storage optimization


NetApp Management Basics System Manager 2.0

– Replaces System Manager 1.0– FilerView goes away– Provides trending and historical

reporting– Web based– No charge

Element Manager– Must use for low-level C-Mode cluster

management

3 New CLIs in C-Mode– Completely new Syntax– Old CLI scripts won’t work in C-Mode– Customers unable to leverage

institutional knowledge


NetApp FlexPod Support

• Cooperative Support Model• NetApp Unified Support is available for SupportEdge Premium

Customers • Vendor that is contacted on first call is engaged through

resolution


HP VirtualSystem and CloudSystemComponents and Comparison


What is HP VirtualSystem?

• HP VirtualSystem combines servers, storage, networking, and security together

• VirtualSystem includes Server, Storage and Network in a converged infrastrtucture solution


HP VirtualSystem Solutions

• VS1 –VS3 configurations range from 2-64 servers• Reference Architectures include• VS MC1 Supports Intergrity Superdome 2 HW for

application solutions (non-virtualized)

Supports up to 75 VM’s

Supports up to 6000 VM’sSupports up to 2500 VM’s


What is HP CloudSystem?

• HP CloudSystem combines servers, storage, networking, and security together (Similar to VirtualSystem with IaaS/Cloud focus)

• CloudSystem includes three offerings:

– HP CloudSystem Matrix– HP CloudSystem Enterprise– HP CloudSystem Service

Provider


HP CloudSystem SolutionsCloudSystem Service

Provider

• Employs the three-layer architecture, with supply, delivery, and demand layers similar to other CloudSystem offerings

• Uses HP AP4SaaS to support applications delivery (SaaS and hosted services)

• Service Provider offering includes

– An administrative portal to be used by SP for offering definition

– Self-service portal with tools for monitoring capacity and power usage, and provision

• Position VCE Vblock solutions for Service Provider Opportunities

CloudSystem Enterprise

• Similar to CloudSystem Matrix, CloudSystem Enterprise employs the three-layer architecture, with supply, delivery, and demand layers

• Dependent upon HP technology for automation and service delivery

– Cloud Service Automation– HP Cloud Maps– HP Universal Configuration

Management Database(UCMDB)

– HP Database and Middleware Automation (DMA)

• Delivery layer and demand layer leverage Cloud Service Automation software supporting application delivery and portal services

CloudSystem Matrix

• Entry cloud solution for customers who want to set up their own private cloud

• Comprised of three-layer structure includes supply, delivery, and demand layers

– Supply layer: The infrastructure services based around HP BladeSystem technology with the Matrix Operating Environment (Matrix OE).

– Delivery and demand

layers: Service delivery and mechanism for service consumption

• Customers can use HP CloudStart, a service offering that allows them to be delivering private cloud services within 30 days based on a CloudSystem Matrix implementation


HP 3PAR Logical Architecture


HP 3PAR What they claim and position

The reality… and how to counter

Adaptive Optimization delivers tiering capabilities

Adaptive Optimization is ineffective and complex to implement/support

Capacity/power/cooling savings via thin provisioning

• Thin Provisioning is designed to optimize capacity not performance

• Few spindles with initial configuration will lead to performance issues

• 16KB-sized Chuncklet creates additional metadata

Scalable multi-node reliability & performance

• Cache in two-node configuration is non-persistant, needs 4 nodes to maintain cache coherency in event of node failure

Replication easy to understand • Limited to simple small-scale topology

• Replication steals cycles from I/O

• Only one pair does replication work

Designed for multi-tenancy Does not provide QoS for storage resources. HP 3Par Virtual Domains do not isolate tenant application performance


HP Auto-tiering Capabilities-

Adaptive Optimization not especially adaptive or optimizing– AO with 1000 volumes increased response time to 6.5 seconds– 3 hour update interval & 128MB extents– Dependence on external server for stats and optimization process– AO will most likely not be included in F-Class configuration due to internal bandwidth

constraints

Four drive magazine architecture rigid and expensive– Must add by 1 mag/shelf (4 min) of same type/capacity even if SSD– Narrow path between imbalance and over provisioning– 3PAR software priced per drive not frame

• AO Metadata requires database (Oracle) on external server− Creates single point of failure

Position FAST VP capabilities − FAST VP offers 1GB granularity to optimize performance while minimizing metadata

impact

Tiering not integral to 3PAR design – expensive & ineffective


EMC VSPEX vs. HP VirtualSystem / CloudSystemEMC VSPEX HP CloudSystem Matrix

Server and Storage Architecture

•Any x86-based Servers •HP ProLiant, HP Integrity servers,and 3rd-Party Servers •HP 3PAR Storage System or HP EVA/ XP disk array

IP/SAN Technology VendorsAny Network HP Network

Hypervisor VMware vSphere, Microsoft Hyper-V VMware, Microsoft Hyper-V, and Integrity VMs

SSD/Caching Technologies•FAST Cache•Supports Read AND Write I/O

Support for SSD with HP 3Par F200/F400 Storage array Requires minimum of 2 shelves with a magazine of 4disks each; 8 SSD drive minimum requirement

Automated Storage Tiering FAST VP Not Available- Tiering not integral to 3PAR design – expensive & ineffective. Requires external server to host metadata in (Oracle) database

Storage Management •Unisphere provides a single interface to manage storage

Storage Provisioning Manager (SPM)

Solution Management/Automation

•EMC is currently evaluating a wide range of ISV’s•Cloupia• Leverage EMC Proven Solutions for Cloud Opportunities

•HP Cloud Maps (Service Definitions)•HP Network Management•HP Operations Orchestrator

Integration •VSI Plug-in•No-Cost ESI Plug-in supporting application-level provisioning (Exchange and SharePoint)

•VAAI Support

Partner Marketing/Branding Support

•Co-Branded Rack•Partner-Branded Solutions•Design Guides & RA’s

Bill of Materials and Technical Whitepapers

Backup/Data Protection •EMC Avamar and Data Domain technology

Not Included


Positioning VSPEX against HP offerings


EMC Unified Management

Common experience for file and block

Advanced and performance optimized user interface capabilities

VMware integration Built-in access to support

community


EMC Storage Integrator (ESI)Application-level Provisioning

Storage Provisioning for Windows Servers

Application aware Storage Provisioning

– SharePoint Support

Windows MMC based

Agent-less architecture

Scriptable via PowerShell

Hyper-V Support

Easy to use MMC Snap-ins for the Server/Application Admin


SharePoint Provisioning

• Open and browse local or remote SharePoint farm.

• Provision SharePoint Web Application:

– Create disks– Create content database– Create Web Application and

attach the content database.

• Create content database but not Web Application

– Web Application can be created later using SharePoint admin and the database created in ESI

• Enable FILESTREAM RBS provider– For database-only scenario– For database and Web

Application scenario

Users can choose between two

scenarios: Create database and web

application or create a database alone.

Users can choose between two

scenarios: Create database and web

application or create a database alone.

Users can select any SQL server that is

part of the farm and any instance in that

server.

Users can select any SQL server that is

part of the farm and any instance in that

server.

Creating a web application is only allowed for local

farm.

Creating a web application is only allowed for local

farm.


Management & Integration Summary

• EMC Unisphere is a single tool for storage management

– Strategic Focus Usability Comparison (when competing against Downpour)

• Demo Unisphere Early!– Highlight how easy tiering is with FAST VP

• Demo VSI and ESI plug-ins– Reinforce EMC’s deep integrations with

VMware and Microsoft

• Demo Unisphere and Replication Manager

http://www.emc.com/collateral/analyst-reports/11327-ar-vnx-vs-netapp-fas-usability-study.pdf


Efficiency


VNX File Deduplication and Compression

• Intelligent data selection– Typically avoids active data

Option to target active files Compression support for VMs through

the Celerra Plug-in for VMware End-user file-level activation

– Tunable options by file system Size of files Age of files File extension Directory filtering

Capacity Savings

Traditional file data

1 TB

Up to 50%savingsFile-level deduplication-

enabled file system

~ 500 GB

Activedata

~100 GB

Up to 500 GB savingsDedupe and

compressed data

~400 GB

Activedata

~100 GB

Inactive or aged data orspecifically targeted data

~900 GB

• Internal policy engine– Runs in the background– Throttles to avoid negative impact

on client services

• Leverages EMC technologies– Compression engine– Deduplication engine


Disaster Recovery and Backup


VNX Local Protection Suite

SnapView and SnapSure• Production data copies for

instant recovery on file and block storage

• Streamline data protection and repurposing use cases

– Development/QA testing– Reporting/decision support tools– Backup acceleration

RecoverPoint/SE CDP• DVR-like roll-back of

production applications to any point-in-time

• Granular recovery to the I/O level for VNX for Block storage

• Self-service recovery with tighter RPO and flexibility

• Streamline data repurposing

Practice safe data protection and repurposing


VNX Remote Protection SuiteEnsure your data is physically protected all the time

RecoverPoint/SE Continuous Remote Replication (CRR)

• One solution to protect any host, any application

– Unified block and file replication

• Efficiently protect all your data– WAN deduplication for bandwidth reduction

up to 90%

• Customize RPOs from zero to hours for improved quality of service

• Immediate DVR-like recovery

Replicator

• Scheduled asynchronous file system level replication including one to many and cascading replication

MirrorView

• Synchronous or asynchronous one to many block replication solution


Disaster Recovery and Backup Summary EMC VSPEX Provides Full Featured Enterprise Backup

– NetApp Snapshots don’t sufficiently isolate from catastrophic cascading events Within The Operating System,

– Snapshots don’t provide sufficient granularity of data management or data protection

– NetApp SnapProtect provides a centralized catalog but does not make managing post process deduplication & compression any easier

BRS Solutions Are Easier To Manage– NetApp’s limited # Of snapshots & scheduling complexity w/ Fixed-

segment post-process deduplication and compression make it difficult to:– Manage RTO/RPOs – Ensure all data Is deduplicated at the right time

BRS Technology Offers Enterprise Scale Inline Deduplicated Storage– NetApp Flexvols Are Limited To 100TB,– Each volume needs To support space for deduplicated data and all new

uncompressed, undeduplicated Data


Cloud Solutions and Secure Multi-tenancy


What is Secure Multi-Tenancy (SMT)Shared resources by multiple customers

Secure Separation– Separate data path for customers

Service Assurance– Meet consistent and reliable service levels

Availability– Fault tolerant and redundant architecture

Management– Simplified provisioning, monitoring, and troubleshooting


EMC VSPEX Delivers Secure Multitenancy

Secure Separation– Flexible RAID, volume,

and pool choices– Secure addressing for FC,

iSCSI, TCPIP– Multiple name services,

CIFS servers– Separate access

methods: NFS, CIFS, iSCSI, FC

Service Assurance– Dedicated resources –

X-Blades, SPs– QOS – Unisphere QOM

Availability– Reliability features deliver

Five 9s availability– Local snaps, DD backup,

RecoverPoint, Replication Manager to ensure data is protected

Management– Unisphere end-to-end

management – simple, logical, elegant

– Delegated management for tenants


Solutions, Automation and Orchestration


VSPEX Proven Infrastructure and Proven Applications

End-User Computing

250 - 2000 Virtual Desktops

End-User Computing

250 - 2000 Virtual Desktops

Private Cloud

50 - 100 Virtual

Machines

Private Cloud

50 – 100 Virtual Machines

125 – 250 Virtual Machines

Exchange and SharePoint

Small-Medium Farms up to

10TB


EMC VSPEX Solution ManagementAutomation and Orchestration

• Several automation and orchestration solutions are being evaluated

– Focus on Functionality, Configuration, and Ease of use• Cloupia Unified Infrastructure Controller

– Offers end-to-end orchestration (VNXe support-August)• Leverage EMC Proven Solutions to support Cloud

initiatives– Blueprints for deploying Infrastructure and IT-as-a-

Service• Infrastructure/Compute-as-a-Service Solutions• Backup-as-a-Service• Desktop-as-a-Service

– Support Multitenant and Multi-organizational deployments leveraging:

• VMware vCloud Director/ vCenter Orchestrator • Cisco Intelligent Automation for Cloud


EMC VSPEX Support for Cloud

EMC Compute-as-a-Service SolutionCloupia VSPEX Orchestration


Support


EMC VSPEX Cooperative Support Agreement

This example shows theProcess only if the customer calls EMC first *.

EMC has 650+ CSA partners.Technology Alliances and Escalation Agreements toResolve Software/HardwareCustomer issues.

* EMC is not the first vendor responsible – this is a sample only to illustrate the process


How To Win with EMC VSPEX• Elevate discussion to focus on application

requirements• Focus on how VSPEX can transform application

delivery– VSPEX delivers pre-validated architecture that accelerates

time to service– Partners can now focus on helping customers meet

application requirements/SLAs• Demo early

– Demo Unisphere to highlight the simplicity of a single user interface for storage operations

– Demo VSI and ESI plug-ins to highlight EMC’s integration with VMware and Microsoft

• Leverage vLabs • Position the branding capabilities of VSPEX• Leverage Cloupia or EMC Proven Solutions to support

customer automation/orchestration requirements

1EMC CONFIDENTIAL—INTERNAL USE ONLY HP Competitive Review DownPour, VirtualSystem, and...

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