1Creativity and Innovation Topic 1 RXB 2113-070213_074644

8/13/2019 1Creativity and Innovation Topic 1 RXB 2113-070213_074644

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Why Bother?

Why Bother?SurvivalBeliefClimate: - Challenge,Freedom, Idea time,Idea support, Conflicts,Debates, Risk-taking

Passion

Grow or Improve


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Where are We?

New Life and Business Challenges. We Lives in a Globalization world!!

How does it Implicate us?What prompted us to be Creative &Innovative ???

More Expectations, Demanding , Trend,Competitions/leadership, Quality, Cost ,Efficiency..etc..


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Creativity & Innovation inTodays Environment

Human creativity and knowledge is theultimate advantage sought by all globalbusinesses & Creativity & Innovation arethe Key in support of these valuesprepositions


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What is creativity

Idea to be classified as creative, animprovement must:

1.Be new or unique2.Have utility or value


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Creativity Derives

A "new" idea is acombination of oldelements.

' It is your ability to combineideas in a unique way or tomake useful associationsamong ideas.

"There is virtually noproblem you cannot solve,no goal you cannot achieve,if you know how to apply thecreative powers of yourmind, like a laser beam, tocut through every difficultyin your life and your work."


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What is creativityTo be creative, a solution must satisfy one or more of thefollowing conditions:1. The product of the thinking has novelty or value (eitherfor the thinker of for his culture)

2. The thinking is unconventional in the sense that itrequires modification of rejection of previouslyaccepted ideas3. The thinking requires high motivation and persistence,taking place either over a considerable span of time

(continuously or intermittently) or at high intensity4. The problem as initially posed was vague and ill defined,so that part of the task was to formulate the problem itself.(Newell, Simon and Shaw)


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Creativity Essential

Freedom is the greatest when the ground rules areclear. Chalk out theplaying field and say,Within those lines, makeany decision you need.

Dick Brown, chairman


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Characteristic of a CreativePerson

Creative people can be said tohave:A particular Style of imagineryOriginality

CompetenceExperienceDeterminationFlexibilityPositive outlook


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Meta-theory of creativity

Core of creativity: Conscious;

Unconscious and Cognitive attributes


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a eas o youassociate with creativity?

Produce something Original idea Ingenuity

Imagination Thinking out -of-the-box Craziness Extraordinary

Innovation Eureka


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Visual Exercises
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=wwoyDikCB5bekM&tbnid=m2Nv633of0P3IM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.inspirefirst.com%2F2012%2F06%2F12%2Fcreative-animal-hair-style%2F&ei=LVATUe_2Gu-ciAfduYDwDQ&bvm=bv.42080656,d.bmk&psig=AFQjCNG_tjZZtxlY_RjSF5QHN5rxfAAwDw&ust=1360306460113475http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=RaNzl5Q5QYrihM&tbnid=6R-OgwTTH6R96M:&ved=0CAUQjRw&url=http%3A%2F%2Ffunees.com%2Fawesome-hair-styles-animals.html&ei=7k8TUaPABMmriAf4tYHgCw&bvm=bv.42080656,d.bmk&psig=AFQjCNG_tjZZtxlY_RjSF5QHN5rxfAAwDw&ust=1360306460113475http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=nmROiQHVPCPsGM&tbnid=y7YCAy-p5IYDmM:&ved=0CAUQjRw&url=http%3A%2F%2Fcoolanimalspics.blogspot.com%2F2011%2F04%2F10-creative-animal-photomanipulation.html&ei=Zk8TUbG1OeieiAfF_4FQ&bvm=bv.42080656,d.bmk&psig=AFQjCNH0jF2V3Lu70vIRylsYjTBSnqIPPw&ust=1360306379808465http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Xw98ydiPjC92ZM&tbnid=hdQuxWTfevi0NM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.funnyanimalworld.net%2FFunny-and-creative-animal-ads%2FFunny-and-creative-animal-ads-26&ei=M08TUYjVMOW0iQeBqIAo&bvm=bv.42080656,d.bmk&psig=AFQjCNGnZ6n9YBa-aO92gUlAVUIqJjpeDw&ust=1360306336199479http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Hp-e7WoHJeXOkM&tbnid=B-769QC_Hkri7M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.incrediblesnaps.com%2Fcreative-and-funny-ads&ei=9E4TUanGCu6ZiQfnwICIAQ&bvm=bv.42080656,d.bmk&psig=AFQjCNGNLzGncKevw8t-ebp7941_-0Jtpw&ust=1360306258619990


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What can you see asidefrom a mans face?

Exercise:Visualization/Imagery/Imagineering


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What can you see asidefrom?


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What can you see asidefrom?


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Creativity Visual


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Creativity Visual


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Principals of Innovation

Ideas are fragile.

Ideas are organic.

All ideas have value and should be givena hearing.

The originator of an idea needsassistance in idea enhancement and inpromoting the idea internally.

The originator is the initial advocate ofan idea and should be actively involvedin its development.

Only ideas which have been enhanced to

demonstrate potential value will be brought tomanagement

From Creativity To Innovation


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What isINNOVATION???

Innovation is aprocess of taking newideas to satisfiedcustomers. It is theconversion of newknowledge into newproducts andservices.


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InnovationInnovation is a process of taking new ideasto satisfied customers. It is the conversion ofnew knowledge into new products andservices

Innovation is about creatingvalue and increasingefficiency , and therefore growingyour business.

"Without innovation, new products,new services, andnew ways of doing business wouldnever emerge, andmost organizations would beforever stuck doing thesame old things the same old way."


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Forms of Innovation

Radical

Innovation

Incremental

Innovation
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=EQ3QnKBbA9VjHM&tbnid=CnWkTuiy9uqxYM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.iamaslucker.com%2Fdirectory-mobile-phones%2Fmonaco-mobile-phones%2F44&ei=i0oTUf3kG9CyiQem5IDQDw&bvm=bv.42080656,d.bmk&psig=AFQjCNHrkROdEePqIm_PjB_SPd85sYINDQ&ust=1360305149244802http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=g10VYleEIxPjqM&tbnid=5nfD3gl6xufrNM:&ved=0CAUQjRw&url=http://www.cnet.com/iphone-5/&ei=LEoTUZKFGPGTiAfZ04GgAg&bvm=bv.42080656,d.bmk&psig=AFQjCNHgiUuvEzXN2LEs7-TmsqUHMniA9g&ust=1360304953803685


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Innovation Processes

The Innovation process can bedepicted as a series of funnelseach getting progressivelysmaller.

Typically sixty ideas into the topfunnel only produces just one

innovation.

The funnels are labeled as thefour phases in the process - ideageneration, idea screening,feasibility and implementation


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Creativity & InnovationOrganizational Practices

An originator comesup with a creative ideasAt each level ofmanagement ,Idea getPruned and Refine

Thus till the time theinitial idea getsimplemented, it wouldhave gone through anumber of hurdles.


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Creativity & innovationOrganizational vs Individual

Organizations based oncontinuous development,on systematic Research ofEfficiency

Successful OrganizationHigh Degree of Innovation

Few Innovation, mainlyImmitations

Low rate of InnovationsSometimes radical based onEntrepreneurial Spirit ofIndividual degree ofInnovations based on radical O

r g a n

i z a

t i o n a

l c r e a

t i v

i t y

Individual level creativity

L o w

H i g h

Low


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Organizational practice ofInnovation

Financial backing toinnovationGive opportunities toemployeesSkillful recruitment policyInformation from outside

the organizationTarget being set forinnovationEmployees should berewarded


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Effectiveness Criteria for anInnovation process

Implement a few ideas at regular intervalsEnsure feedback takes place - there must

be communication channels to originators.Screening system should be simple,understood by everyoneEnsure the system is promotedTransform ideas into reality at a reasonablespeed - if the system is too slow we may betoo slow to react to the market pace andturn off idea originators.


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Innovative ResourceImplications


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Innovative Life cycle


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REACTION

NEW MGMT STYLE

OLD MGMT STYLE

REACTION

ANTICIPATION

PROBLEM

SOLVINGOPPORTUNITY

IDENTIFICATION

PROBLEM AVOIDANCE

ANTICIPATION

NEW MEASURE OF MGMT STYLE


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Lateral Thinking:Four Step Process

Edward de Bonos Creative Thinking Process

Results: New Ideas

Introduction

Select & Define

FocusCapture & Workwith Output

GenerateIdeas

GET STARTED


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PERCEPTION AND JUDGEMENT

FIRST-STAGE THINKING ISCONCERNED WITH PERCEPTION.

IN SECOND-STAGE THINKING, WEMAKE JUDGEMENTS


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PERCEPTION AND JUDGEMENT

PERCEPTION DETERMINESWHAT WE KNOW,

JUDGEMENT DECIDES WHATWE KNOW ABOUT WHAT WEKNOW

(Philip Goldberg)


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THE RISKS OF LEAPING TO JUDGEMENT NEW PRODUCT DEVELOPMENT - EMPHASIS ON

ENGI NEERI NG TH E PRODUCT RATHER THAN SEEKINGALTERNATIVE WAYS OF ACHIEVING THE SAMEEFFECT.

INTRODUCING NEW IT AUTOMATING SYSTEMS -

EXISTING PROCESSES RATHER THANREORGANIZING THE PROCESSES TO TAKEADVANTAGE OF IT BASED OPPORTUNITIES.

CONTRACTUAL NEGOTIATIONS - ADDRESSING PRE-

CONCEIVED ISSUES RATHER THAN QUESTIONINGTHE ASSUMPTIONS ON BOTH SIDES OF WHAT THEISSUES MIGHT BE


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THE RISKS OF LEAPING TO JUDGEMENT

REDUCING QUALITY FAILURES -WORKING TOO HARD TO WEED OUTDEFECTIVE PRODUCTS RATHER THANTRACING ERRORS BACK TO THEIR SOURCE

AND BUILDING QUALITY IN CORPORATE STRATEGY RE -ENGINEERING

- ORGANIZATIONAL STRUCTURES RATHERTHAN SPENDING TIME ASKING :WHAT BUSINESS ARE WE IN ?


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THE TWO STAGES OF CREATIVETHINKING

FIRST STAGE SECOND STAGE

SOFT HARD

DIVERGENT CONVERGENT

WHAT IF WILL IT WORK

WHY NOT CAN WE DO IT

WHAT ASSOCIATIONS CAN WE FIND HAS IT BEEN TRIED BEFORE

WHAT RULES CAN WE BREAK DOES IT FIT IN

WHAT ASSUMPTIONS ARE AT WORK HAVE WE GOT THE

RESOURCES


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20 IDEA KILLERS ITLL NEVER WORK ITS A BIT TOO RADICAL FOR THIS COMPANY WE TRIED IT BEFORE AND IT FAILED. HM. NOW SUPPOSING WE JUST CHANGES THIS LITTLE

BIT, AND THAT PIECE..

WHATS THE POINT? ITS NOT RELEVANT TO OUR CURRENT STRATEGIC

PLAN ITLL COST TOO MUCH.

WE DONT HAVE THERESOURCES/STAFF/MONEY/TIME/EXPERTISE/ROOM/SYSTEMS . . . YOU HAVENT THOUGHT IT THROUGH. THAT REMINDS ME


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20 IDEA KILLERS NOT PRACTICAL.

TOO COMPLICATED. ITLL NEVER CATCH ON. OF COURSE, THATS JUST THE SORT OF IDEA WE

MIGHT EXPECT FROM YOU. LETS WAIT A BIT. I LIKE THE IDEA, BUT MY MANAGER . . . YOULL NEVER GET PEOPLE TO CHANGE. THATS NOT THE WAY WE DO THINGS ROUND HERE. WHAT ABOUT THE INTANGIBLES? GOOD IDEA. WELL APPOINT A COMMITTEE TO

LOOK INTO IT

1Creativity and Innovation Topic 1 RXB 2113-070213_074644

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