1.Company status Company overview Company history Company philosophy Organization chart.
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Transcript of 1.Company status Company overview Company history Company philosophy Organization chart.
1.Company statusCompany overview
Company historyCompany philosophy
Organization chart
Company overview
Name Innovation TIMU Co. Ltd.
Domain www.timu.co.kr
CEO Kwang-jae, Lee
Established July 21st 2008
Capital 50,000,000 won
2/4 quarter net revenue
1,600,000,000 won
Brand TIMU,G-Skill,Geil,Corsair
Address 7th floor Shinwon Building 210-1 Hangang 2 road Yongsan-gu Seoul
2008.07 Established ㈜퀄튼 코리아
2010.03 Changed name to Innovation TIMU Co. Ltd.2010.03 Official distributor contract with G.Skill, Corsair, Geil2010.03 Signed official retail distributor contract with Computer Plaza, Garnet C&I, Atoz2010.04 Official partnership with the biggest Korean community sites including Nowpug, Playwares,
Playforum2010.04 Danawa standard PC registered(G.Skill)2010.04 OEM supplier of Samsung Digital Plaza flash department2010.04 Signed OEM supplier contract for AUTO7 navigation flash storage device2010.04 Signed OEM supplier contract for Navi114 navigation flash storage device2010.04 Supply external readers for Home Plus and Hi-Mart2010.04 Signed OEM supplier contract for Korea Olympus reader(20,000 Swing Combos)2010.04 Opened Changsun Kim high performance G.Skill cyber cafe2010.05 Sponsor contract with GOMTV Star2gether online league2010.05 Official distribution contract with Ohmypc and I-club for high performance finished G.Skill
and Geil products2010.05 Signed OEM supplier contract for ICODA internal reader2010.06 Signed distribution contract with Popcorn PC, Assa.dom, Compara for high performance
finished G.Skill and Geil products
2008
2010
Company history
Catch phrase
1.Find blue ocean in red ocean2.Seize the premium market3.Small idea lead the market4.Work SMART-only organic organization can survive
“ The question is not creating new items, but reinventing the existing items”
Company philosophy
Company philosophy
Organization chart
CEO
Shareholders meeting
•Domestic/
foreign sales
•Strategy/plan
•Advertisement
marketing
Strategic sales dept.
•International
trade
•Domestic
material
sourcing
Purchasing dept.
•A/S support
team
•CRM
Customer service dept.
•General
administration
team
Management dept.
•Logistics
•Material
management
Product management dept.
2. VISION and Competency
VISIONMISSION
Competency of Innovation TIMU
VISION
Company creating new market
Combine game industry and O.C memory(Contents creation, star marketing)
Luxury cyber café market(satisfaction through better hardware)
Develop idea product that applies to it life(Data Recovery reader and health reader)
1st step (2010)
World famous TIMU
Fortify brand product
Create international sales department
3rd step (2012)
Total premium hardware company
Premium finished PC(Top 1% ,brand name)
Create management system(After service )
Launch premium brand
Create design center
2nd step (2011)
MISSION
Foster multi talents for strategic planned sales
Lead consumer trend change
Partnership with game industry
Develop idea products
1
2
3
4
Introduce premium market5
Competency of Innovation TIMU
Create organic line in domestic and international market
Special talents for foreign sourcing and export
Domestic retail market including discount store, volume retailers, stationery retailers, shopping malls, online shopping mall, open market
Creative mind that will foster new items (Data recovery support reader, health reader)
1
2
3
4
3. Business areaBusiness overview
PREMIUM PC part businessBrand business
Business marketing competencyPartner network
Business overview
Brand business
Expand category
Premium parts business
Game industry
OEM business
Cyber café
business
Develop new product
OEM productDesign centerIdea product
Lead cyber café trendDifferentiate from other
cafeCyber café franchise management system
Launch high performance themed cyber cafe
Integrate with gamers
PREMIUM PC parts business
1.Premium product distribution business
1) Exclusive supply of world famous overclock brands ( GSKILL,GEIL,CORSAIR ) 2) Aim high performance product in categories such as memory, cooler, case, PSU, USB
that are easy to approach for stable market and sales in a difficult market
2. Create contents by integrating gaming culture
1) Create contents to popularize by combining the existing premium market of the gameindustry, the rising market of Korea and the biggest interest of the IT generation, with premium pc parts such as overclock RAM
2) Create brand image, induce consumer sentiment, surrogate, and performance experiencecontents through game clans and gamers that are close to consumers.
3) Create distribute contents as a basic PC components of 30 domestic online gamesthat will be viewed by 20 million members (including AVA, AION, Sudden Attack)
4) Build a formula stating online games need premium memory
1.Premium product distribution business
1) Exclusive supply of world famous overclock brands ( GSKILL,GEIL,CORSAIR ) 2) Aim high performance product in categories such as memory, cooler, case, PSU, USB
that are easy to approach for stable market and sales in a difficult market
2. Create contents by integrating gaming culture
1) Create contents to popularize by combining the existing premium market of the gameindustry, the rising market of Korea and the biggest interest of the IT generation, with premium pc parts such as overclock RAM
2) Create brand image, induce consumer sentiment, surrogate, and performance experiencecontents through game clans and gamers that are close to consumers.
3) Create distribute contents as a basic PC components of 30 domestic online gamesthat will be viewed by 20 million members (including AVA, AION, Sudden Attack)
4) Build a formula stating online games need premium memory
PREMIUM PC Parts business
3. Core of IT market, into Cyber café
1) Successfully bring out customer satisfaction and owner satisfaction by eliminating the limit ofupsizing with high performance premium cyber café concept.
2) Concept of premium cyber café owned by famous gamers ”1st store Changsun Kim Cyber café” 3) Popularize premium cyber café by jointly operating with Sante Cyber Café
4. Provide premium service for premium product
1) Life time warranty and warranty period from minimum 3 years to 10 years to provide securityof the product purchase
2) Warranty rental service to eliminate customer difficulties 3) 1-to-1 exchange service for customer’s time 4) One stop checking service for warranty condition
5. Premium finished PC business
1) PC created with the best parts of TIMU 2) PC that can be used for 3 years without upgrading with the best performance and management
3. Core of IT market, into Cyber café
1) Successfully bring out customer satisfaction and owner satisfaction by eliminating the limit ofupsizing with high performance premium cyber café concept.
2) Concept of premium cyber café owned by famous gamers ”1st store Changsun Kim Cyber café” 3) Popularize premium cyber café by jointly operating with Sante Cyber Café
4. Provide premium service for premium product
1) Life time warranty and warranty period from minimum 3 years to 10 years to provide securityof the product purchase
2) Warranty rental service to eliminate customer difficulties 3) 1-to-1 exchange service for customer’s time 4) One stop checking service for warranty condition
5. Premium finished PC business
1) PC created with the best parts of TIMU 2) PC that can be used for 3 years without upgrading with the best performance and management
PREMIUM PC parts business
Create various contents with accurate and reliable information
High performance brand
G.skill,Corsair,Geil
New cyber café identity that guarantees profit
Gamer premium cyber cafe
Customer satisfaction with leading services such as long term warranty, 1-to-1 rental/exchange service
Premiumservice
Change superiority and recognition of products through customized information on portal site
Portal information contents
Surrogate, performance experience, induce familiarity, natural branding and increase purchasing power
Direct/indirect sponsor of game
competition
•Purchase product with warranty
•Secure competitiveness
•Secure capital liquidity with less upgrades
Cyber cafe owner
•Purchase product with warranty•Reliable products recommended by portal sites
Normal consumer
•Same specifications as pro gamers•Faster game loading
Gamer
•Reduce loading time for larger files•Stable and fast pc
Professional user
PREMIUM PC parts business
G.SKILL would like to provide superior memory products and satisfactory services with the goal of supporting customers by adding more value and adjusting to increasing customer demand. With that mind set, G.SKILL will promise a great competitive edge on both of them in the memory market segment.
G.SKILL
G.SKILL considers the product quality as the foremost task and apply strict and through test and quality managementprocedure on all products. Tests all products by soliciting a certified IC inspection agency, and through two 100% handtests in the factory and the office, G.SKILL promises the best product yield and quality.G.SKILL strive its best to achieve the best quality from the initial design, manufacturing of solder paste printing, surface mounting, online visual inspection, system compatibility inspection, packaging, to the final step of safe and reliable productdelivery to customers.
G.SKILL has the ability to adapt fluctuating market and provide customer satisfaction through perfect application offlexible work procedure. G.SKILL is one of companies that manufacture the most diverse memory products and will continuously research storagedevices with the cutting edge technology.Highly skilled talents of the R&D team, technical support team, sales team, and marketing team are what make the customers who consider the cutting edge technology as the most important aspect choose G.SKILL.
PREMIUM PC parts business
PREMIUM PC parts business
A leading designer and manufacturer of high speed module since 1994. Our goal is to support specialequipments such as high performance workstations and special servers and to satisfy needs of highperformance gamers.
For the last few years in focus of this core objective, Corsair has gained trust from other computermanufacturers through our professionalism, technical leadership, unbelievable quality and reliabilityas the leader of memory and high speed module manufacturersIn the field of high-density memory solution, Corsair has always been considered as the best supplierby Intel, Tyan and SuperMicro server platforms. Also, we have been maintaining a close relationshipwith other large server platform manufacturers, and our feature memory, Dominator, is a high performance memory designed to satisfy the special requirements from the enthusiast community. Through the dual-path heat exchange technology, Dominator memory has achieved the maximumperformance with the minimum heat and improved stability and reliability. Domintor has recorded theworld best performance and received many awards. Corsair expanded into providing other products such as Nautilus, liquid cooling unit, and HX Series,power suppliers. At the same time, we are proposing special flash memory products such as Voyagerseries and Survivor series. Corsair is also recognized as the leader in the USB drive product market.
Corsair
PREMIUM PC parts business
GeIL(Golden Emperor Int’l Ltd.) is an international IT(memory module & CE) manufacturer and is focusing on designingthe most innovative products for the customers of various international markets. Our culture is based on the long term purpose of customer satisfaction. GeIL is focusing on production of latestproducts that are proud of the lowest return rate in order to provide the best quality, function, and reliability to allGeIL customers. Established in 1993, GeIL instantly grew into the most professional memory module manufacturer of the industry.Since this time, GeIL focused on designing and manufacturing memory modules, currently GeIL employs more than 200workers to manufacturer various modules and distributes more than 50 countries. The head quarter of GeIL is locatedat Taipei, the heart of the computer technology industry and has branches in Hong Kong, China, and the U.S. The diverse product line of our company includes consumer electronics product. In order to manufacture variousproducts with highest qualities, GeIL has introduced a strict general quality standard. The introduction of EVO II IC/Module tester has increased the expectation of the IC/Memory selection process for DRAM manufacturers, andthis is only the beginning.
GeIL will be plant “Powered by GeIL” into people’s mind, grow into a top 100 brand of Asia, and become a company with the best product.
Geil
PREMIUM PC parts business
PREMIUM PC parts business
Value plus series
Ultra plus series
Evo two series
Brand/OEM business
1.Create PC/digital device brand
2.Product from combination of device, idea, and sensitivity of TIMU- provide solution and function vital for everyday life
1) Data recovery solution reader–includes precious data protector solution 2) Health management reader-daily health management solution 3) Reader with bluetooth-popularization of smartphones(PC<->PHONE) 4) Navigation exclusive reader-faster navigation update(30 minutes->complete within 15 minutes)
3. Foundation of TIMU brand
4.Partnership with large brands-secure market expandability, propose marketing point
5.Product + celebrity contents – stimulate consumer sentiment and rapidly establish asa familiar brand to create profit. Provide celebrity picture album, signed goods, bromide photograph contents
1.Create PC/digital device brand
2.Product from combination of device, idea, and sensitivity of TIMU- provide solution and function vital for everyday life
1) Data recovery solution reader–includes precious data protector solution 2) Health management reader-daily health management solution 3) Reader with bluetooth-popularization of smartphones(PC<->PHONE) 4) Navigation exclusive reader-faster navigation update(30 minutes->complete within 15 minutes)
3. Foundation of TIMU brand
4.Partnership with large brands-secure market expandability, propose marketing point
5.Product + celebrity contents – stimulate consumer sentiment and rapidly establish asa familiar brand to create profit. Provide celebrity picture album, signed goods, bromide photograph contents
Brand/OEM business
• 4 Extreme series• 6 Value series
• Olympus OEM supply• Sold in Canon store• Sold in Hi-Mart, Samsung Plaza, Home Plus
• Provide consumer relief- Data recovery solution reader• Consumer health- health reader• Reduce time consumption- navigation exclusive reader
•Foundation of branding Introduce first chip-install product in Korea
•Correct problems of the existing reader market(lower priced chip, 3 months use)
•Various line up design to satisfy customers
• Manufacturer OEM, retail sales
• Continue with OEM supply to large brands with stable quality and design
• Create new market corresponding to various technologies
• Grow out from the existing readers. Create a market exclusive for TIMU
Brand/OEM business
TIMU combo multi reader + USB hub
TIMU extreme UDMA 63IN1 card reader
TIMU extreme pocket 5IN1 card reader
TIMU MicroSD reader Horus
TIMU cube 63IN1 multi card reader
Business marketing competency
대중적Professional community
• Danawa• Benchclub• It Maeil
• Media - MBC game heroes - GOM TV - Ongame.net - Create contents through gamers
• Playwares • Nowpug• Playforum
• Power blogger - Reliable review from power bloggers Create contents
Popular
PREMIUM MARKET
Hardware contents customized for different games
GENERAL MARKET
Provide product information in Portal
NAVER
EXPERT CONSUMER
Provide special premium information
INTEREST CONSUMERConsumers interested
Hardware contents customized for different games
Professionalism
Reliability
Hardware and game
Information sharing
All computer users
Business marketing competency
제휴파트너 네트웍Professional community
1) Nowpug community
2)Playwares Premium PC parts community
3) PlayForum Number 1 game community in Korea
Partner network
Related hardware
1) Cpu - intel
2) Main board – ASUS, MSI
3) VGA – Emtech, Rextech
4) Case - GMC
제휴파트너 네트웍Partner network
1) Danawa – IT price comparison site for Korea, contents creation
2) Bench Club – Manage 200 related blogs, exclusive information for shopping
3) it Maeil – Networked with Naver and other prominent game companies
4) PC Love – Number 1 IT related magazine in Korea
5) GQ – Magazine leading the premium market of Korea
Professional information and
media
IlovePC Bang Maeil Kyungje Brain Box AcroFan Computer times
Ongamenet Betanews Aving ebuzz Gametoon
Microsoftware MBC Game GOM TV
NEXT BUSINESS
Premium G-Max ready-to-go PC business
Cultural contents combined
market
TIMU Brand foreign export
Premium game accessory total brand business
주요매출거래처Major clients
1. Mall-Garnet, ATOZ, Computer plaza
2. Assembly professionals – OhmyPC, Compara, Iclub
3. Yongsan mall – Compuznoe, ICODA, Iclub, JoyGen, PCforAll, etc
4. Large mart – Samsung Digital Plaza, Hi-Mart, HomePlus, E-mart
5. Stationery stores – Alpha stationery, Dream depot, Supplies, Linko, Young Poong Bookstore, Kyobo Bookstore
6. Internet shopping malls – CJmall,lotte.com,Akmall,GSeshop
7. Internet auctions – G-market,Auction,11st,Interpark
1. Mall-Garnet, ATOZ, Computer plaza
2. Assembly professionals – OhmyPC, Compara, Iclub
3. Yongsan mall – Compuznoe, ICODA, Iclub, JoyGen, PCforAll, etc
4. Large mart – Samsung Digital Plaza, Hi-Mart, HomePlus, E-mart
5. Stationery stores – Alpha stationery, Dream depot, Supplies, Linko, Young Poong Bookstore, Kyobo Bookstore
6. Internet shopping malls – CJmall,lotte.com,Akmall,GSeshop
7. Internet auctions – G-market,Auction,11st,Interpark