1.Company status Company overview Company history Company philosophy Organization chart.

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Transcript of 1.Company status Company overview Company history Company philosophy Organization chart.

Page 1: 1.Company status Company overview Company history Company philosophy Organization chart.
Page 2: 1.Company status Company overview Company history Company philosophy Organization chart.

1.Company statusCompany overview

Company historyCompany philosophy

Organization chart

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Company overview

Name Innovation TIMU Co. Ltd.

Domain www.timu.co.kr

CEO Kwang-jae, Lee

Established July 21st 2008

Capital 50,000,000 won

2/4 quarter net revenue

1,600,000,000 won

Brand TIMU,G-Skill,Geil,Corsair

Address 7th floor Shinwon Building 210-1 Hangang 2 road Yongsan-gu Seoul

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2008.07 Established ㈜퀄튼 코리아

2010.03 Changed name to Innovation TIMU Co. Ltd.2010.03 Official distributor contract with G.Skill, Corsair, Geil2010.03 Signed official retail distributor contract with Computer Plaza, Garnet C&I, Atoz2010.04 Official partnership with the biggest Korean community sites including Nowpug, Playwares,

Playforum2010.04 Danawa standard PC registered(G.Skill)2010.04 OEM supplier of Samsung Digital Plaza flash department2010.04 Signed OEM supplier contract for AUTO7 navigation flash storage device2010.04 Signed OEM supplier contract for Navi114 navigation flash storage device2010.04 Supply external readers for Home Plus and Hi-Mart2010.04 Signed OEM supplier contract for Korea Olympus reader(20,000 Swing Combos)2010.04 Opened Changsun Kim high performance G.Skill cyber cafe2010.05 Sponsor contract with GOMTV Star2gether online league2010.05 Official distribution contract with Ohmypc and I-club for high performance finished G.Skill

and Geil products2010.05 Signed OEM supplier contract for ICODA internal reader2010.06 Signed distribution contract with Popcorn PC, Assa.dom, Compara for high performance

finished G.Skill and Geil products

2008

2010

Company history

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Catch phrase

1.Find blue ocean in red ocean2.Seize the premium market3.Small idea lead the market4.Work SMART-only organic organization can survive

“ The question is not creating new items, but reinventing the existing items”

Company philosophy

Company philosophy

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Organization chart

CEO

Shareholders meeting

•Domestic/

foreign sales

•Strategy/plan

•Advertisement

marketing

Strategic sales dept.

•International

trade

•Domestic

material

sourcing

Purchasing dept.

•A/S support

team

•CRM

Customer service dept.

•General

administration

team

Management dept.

•Logistics

•Material

management

Product management dept.

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2. VISION and Competency

VISIONMISSION

Competency of Innovation TIMU

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VISION

Company creating new market

Combine game industry and O.C memory(Contents creation, star marketing)

Luxury cyber café market(satisfaction through better hardware)

Develop idea product that applies to it life(Data Recovery reader and health reader)

1st step (2010)

World famous TIMU

Fortify brand product

Create international sales department

3rd step (2012)

Total premium hardware company

Premium finished PC(Top 1% ,brand name)

Create management system(After service )

Launch premium brand

Create design center

2nd step (2011)

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MISSION

Foster multi talents for strategic planned sales

Lead consumer trend change

Partnership with game industry

Develop idea products

1

2

3

4

Introduce premium market5

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Competency of Innovation TIMU

Create organic line in domestic and international market

Special talents for foreign sourcing and export

Domestic retail market including discount store, volume retailers, stationery retailers, shopping malls, online shopping mall, open market

Creative mind that will foster new items (Data recovery support reader, health reader)

1

2

3

4

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3. Business areaBusiness overview

PREMIUM PC part businessBrand business

Business marketing competencyPartner network

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Business overview

Brand business

Expand category

Premium parts business

Game industry

OEM business

Cyber café

business

Develop new product

OEM productDesign centerIdea product

Lead cyber café trendDifferentiate from other

cafeCyber café franchise management system

Launch high performance themed cyber cafe

Integrate with gamers

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PREMIUM PC parts business

1.Premium product distribution business

1) Exclusive supply of world famous overclock brands ( GSKILL,GEIL,CORSAIR ) 2) Aim high performance product in categories such as memory, cooler, case, PSU, USB

that are easy to approach for stable market and sales in a difficult market

2. Create contents by integrating gaming culture

1) Create contents to popularize by combining the existing premium market of the gameindustry, the rising market of Korea and the biggest interest of the IT generation, with premium pc parts such as overclock RAM

2) Create brand image, induce consumer sentiment, surrogate, and performance experiencecontents through game clans and gamers that are close to consumers.

3) Create distribute contents as a basic PC components of 30 domestic online gamesthat will be viewed by 20 million members (including AVA, AION, Sudden Attack)

4) Build a formula stating online games need premium memory

1.Premium product distribution business

1) Exclusive supply of world famous overclock brands ( GSKILL,GEIL,CORSAIR ) 2) Aim high performance product in categories such as memory, cooler, case, PSU, USB

that are easy to approach for stable market and sales in a difficult market

2. Create contents by integrating gaming culture

1) Create contents to popularize by combining the existing premium market of the gameindustry, the rising market of Korea and the biggest interest of the IT generation, with premium pc parts such as overclock RAM

2) Create brand image, induce consumer sentiment, surrogate, and performance experiencecontents through game clans and gamers that are close to consumers.

3) Create distribute contents as a basic PC components of 30 domestic online gamesthat will be viewed by 20 million members (including AVA, AION, Sudden Attack)

4) Build a formula stating online games need premium memory

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PREMIUM PC Parts business

3. Core of IT market, into Cyber café

1) Successfully bring out customer satisfaction and owner satisfaction by eliminating the limit ofupsizing with high performance premium cyber café concept.

2) Concept of premium cyber café owned by famous gamers ”1st store Changsun Kim Cyber café” 3) Popularize premium cyber café by jointly operating with Sante Cyber Café

4. Provide premium service for premium product

1) Life time warranty and warranty period from minimum 3 years to 10 years to provide securityof the product purchase

2) Warranty rental service to eliminate customer difficulties 3) 1-to-1 exchange service for customer’s time 4) One stop checking service for warranty condition

5. Premium finished PC business

1) PC created with the best parts of TIMU 2) PC that can be used for 3 years without upgrading with the best performance and management

3. Core of IT market, into Cyber café

1) Successfully bring out customer satisfaction and owner satisfaction by eliminating the limit ofupsizing with high performance premium cyber café concept.

2) Concept of premium cyber café owned by famous gamers ”1st store Changsun Kim Cyber café” 3) Popularize premium cyber café by jointly operating with Sante Cyber Café

4. Provide premium service for premium product

1) Life time warranty and warranty period from minimum 3 years to 10 years to provide securityof the product purchase

2) Warranty rental service to eliminate customer difficulties 3) 1-to-1 exchange service for customer’s time 4) One stop checking service for warranty condition

5. Premium finished PC business

1) PC created with the best parts of TIMU 2) PC that can be used for 3 years without upgrading with the best performance and management

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PREMIUM PC parts business

Create various contents with accurate and reliable information

High performance brand

G.skill,Corsair,Geil

New cyber café identity that guarantees profit

Gamer premium cyber cafe

Customer satisfaction with leading services such as long term warranty, 1-to-1 rental/exchange service

Premiumservice

Change superiority and recognition of products through customized information on portal site

Portal information contents

Surrogate, performance experience, induce familiarity, natural branding and increase purchasing power

Direct/indirect sponsor of game

competition

•Purchase product with warranty

•Secure competitiveness

•Secure capital liquidity with less upgrades

Cyber cafe owner

•Purchase product with warranty•Reliable products recommended by portal sites

Normal consumer

•Same specifications as pro gamers•Faster game loading

Gamer

•Reduce loading time for larger files•Stable and fast pc

Professional user

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PREMIUM PC parts business

G.SKILL would like to provide superior memory products and satisfactory services with the goal of supporting customers by adding more value and adjusting to increasing customer demand. With that mind set, G.SKILL will promise a great competitive edge on both of them in the memory market segment.

G.SKILL

G.SKILL considers the product quality as the foremost task and apply strict and through test and quality managementprocedure on all products. Tests all products by soliciting a certified IC inspection agency, and through two 100% handtests in the factory and the office, G.SKILL promises the best product yield and quality.G.SKILL strive its best to achieve the best quality from the initial design, manufacturing of solder paste printing, surface mounting, online visual inspection, system compatibility inspection, packaging, to the final step of safe and reliable productdelivery to customers.

G.SKILL has the ability to adapt fluctuating market and provide customer satisfaction through perfect application offlexible work procedure. G.SKILL is one of companies that manufacture the most diverse memory products and will continuously research storagedevices with the cutting edge technology.Highly skilled talents of the R&D team, technical support team, sales team, and marketing team are what make the customers who consider the cutting edge technology as the most important aspect choose G.SKILL.

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PREMIUM PC parts business

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PREMIUM PC parts business

A leading designer and manufacturer of high speed module since 1994. Our goal is to support specialequipments such as high performance workstations and special servers and to satisfy needs of highperformance gamers.

For the last few years in focus of this core objective, Corsair has gained trust from other computermanufacturers through our professionalism, technical leadership, unbelievable quality and reliabilityas the leader of memory and high speed module manufacturersIn the field of high-density memory solution, Corsair has always been considered as the best supplierby Intel, Tyan and SuperMicro server platforms. Also, we have been maintaining a close relationshipwith other large server platform manufacturers, and our feature memory, Dominator, is a high performance memory designed to satisfy the special requirements from the enthusiast community. Through the dual-path heat exchange technology, Dominator memory has achieved the maximumperformance with the minimum heat and improved stability and reliability. Domintor has recorded theworld best performance and received many awards. Corsair expanded into providing other products such as Nautilus, liquid cooling unit, and HX Series,power suppliers. At the same time, we are proposing special flash memory products such as Voyagerseries and Survivor series. Corsair is also recognized as the leader in the USB drive product market. 

Corsair

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PREMIUM PC parts business

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GeIL(Golden Emperor Int’l Ltd.) is an international IT(memory module & CE) manufacturer and is focusing on designingthe most innovative products for the customers of various international markets. Our culture is based on the long term purpose of customer satisfaction. GeIL is focusing on production of latestproducts that are proud of the lowest return rate in order to provide the best quality, function, and reliability to allGeIL customers. Established in 1993, GeIL instantly grew into the most professional memory module manufacturer of the industry.Since this time, GeIL focused on designing and manufacturing memory modules, currently GeIL employs more than 200workers to manufacturer various modules and distributes more than 50 countries. The head quarter of GeIL is locatedat Taipei, the heart of the computer technology industry and has branches in Hong Kong, China, and the U.S. The diverse product line of our company includes consumer electronics product. In order to manufacture variousproducts with highest qualities, GeIL has introduced a strict general quality standard. The introduction of EVO II IC/Module tester has increased the expectation of the IC/Memory selection process for DRAM manufacturers, andthis is only the beginning.

GeIL will be plant “Powered by GeIL” into people’s mind, grow into a top 100 brand of Asia, and become a company with the best product.

Geil

PREMIUM PC parts business

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PREMIUM PC parts business

Value plus series

Ultra plus series

Evo two series

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Brand/OEM business

1.Create PC/digital device brand

2.Product from combination of device, idea, and sensitivity of TIMU- provide solution and function vital for everyday life

1) Data recovery solution reader–includes precious data protector solution 2) Health management reader-daily health management solution 3) Reader with bluetooth-popularization of smartphones(PC<->PHONE) 4) Navigation exclusive reader-faster navigation update(30 minutes->complete within 15 minutes)

3. Foundation of TIMU brand

4.Partnership with large brands-secure market expandability, propose marketing point

5.Product + celebrity contents – stimulate consumer sentiment and rapidly establish asa familiar brand to create profit. Provide celebrity picture album, signed goods, bromide photograph contents

1.Create PC/digital device brand

2.Product from combination of device, idea, and sensitivity of TIMU- provide solution and function vital for everyday life

1) Data recovery solution reader–includes precious data protector solution 2) Health management reader-daily health management solution 3) Reader with bluetooth-popularization of smartphones(PC<->PHONE) 4) Navigation exclusive reader-faster navigation update(30 minutes->complete within 15 minutes)

3. Foundation of TIMU brand

4.Partnership with large brands-secure market expandability, propose marketing point

5.Product + celebrity contents – stimulate consumer sentiment and rapidly establish asa familiar brand to create profit. Provide celebrity picture album, signed goods, bromide photograph contents

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Brand/OEM business

• 4 Extreme series• 6 Value series

• Olympus OEM supply• Sold in Canon store• Sold in Hi-Mart, Samsung Plaza, Home Plus

• Provide consumer relief- Data recovery solution reader• Consumer health- health reader• Reduce time consumption- navigation exclusive reader

•Foundation of branding Introduce first chip-install product in Korea

•Correct problems of the existing reader market(lower priced chip, 3 months use)

•Various line up design to satisfy customers

• Manufacturer OEM, retail sales

• Continue with OEM supply to large brands with stable quality and design

• Create new market corresponding to various technologies

• Grow out from the existing readers. Create a market exclusive for TIMU

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Brand/OEM business

TIMU combo multi reader + USB hub

TIMU extreme UDMA 63IN1 card reader

TIMU extreme pocket 5IN1 card reader

TIMU MicroSD reader Horus

TIMU cube 63IN1 multi card reader

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Business marketing competency

대중적Professional community

• Danawa• Benchclub• It Maeil

• Media - MBC game heroes - GOM TV - Ongame.net - Create contents through gamers

• Playwares • Nowpug• Playforum

• Power blogger - Reliable review from power bloggers Create contents

Popular

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PREMIUM MARKET

Hardware contents customized for different games

GENERAL MARKET

Provide product information in Portal

NAVER

EXPERT CONSUMER

Provide special premium information

INTEREST CONSUMERConsumers interested

Hardware contents customized for different games

Professionalism

Reliability

Hardware and game

Information sharing

All computer users

Business marketing competency

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제휴파트너 네트웍Professional community

1) Nowpug community

2)Playwares Premium PC parts community

3) PlayForum Number 1 game community in Korea

Partner network

Related hardware

1) Cpu - intel

2) Main board – ASUS, MSI

3) VGA – Emtech, Rextech

4) Case - GMC

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제휴파트너 네트웍Partner network

1) Danawa – IT price comparison site for Korea, contents creation

2) Bench Club – Manage 200 related blogs, exclusive information for shopping

3) it Maeil – Networked with Naver and other prominent game companies

4) PC Love – Number 1 IT related magazine in Korea

5) GQ – Magazine leading the premium market of Korea

Professional information and

media

IlovePC Bang Maeil Kyungje Brain Box AcroFan Computer times

Ongamenet Betanews Aving ebuzz   Gametoon

Microsoftware MBC Game GOM TV   

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NEXT BUSINESS

Premium G-Max ready-to-go PC business

Cultural contents combined

market

TIMU Brand foreign export

Premium game accessory total brand business

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주요매출거래처Major clients

1. Mall-Garnet, ATOZ, Computer plaza

2. Assembly professionals – OhmyPC, Compara, Iclub

3. Yongsan mall – Compuznoe, ICODA, Iclub, JoyGen, PCforAll, etc

4. Large mart – Samsung Digital Plaza, Hi-Mart, HomePlus, E-mart

5. Stationery stores – Alpha stationery, Dream depot, Supplies, Linko, Young Poong Bookstore, Kyobo Bookstore

6. Internet shopping malls – CJmall,lotte.com,Akmall,GSeshop

7. Internet auctions – G-market,Auction,11st,Interpark

1. Mall-Garnet, ATOZ, Computer plaza

2. Assembly professionals – OhmyPC, Compara, Iclub

3. Yongsan mall – Compuznoe, ICODA, Iclub, JoyGen, PCforAll, etc

4. Large mart – Samsung Digital Plaza, Hi-Mart, HomePlus, E-mart

5. Stationery stores – Alpha stationery, Dream depot, Supplies, Linko, Young Poong Bookstore, Kyobo Bookstore

6. Internet shopping malls – CJmall,lotte.com,Akmall,GSeshop

7. Internet auctions – G-market,Auction,11st,Interpark

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