19202550-PPT-on-Marketing-Strategy-of-Haldiram
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Transcript of 19202550-PPT-on-Marketing-Strategy-of-Haldiram
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1
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CONTENTS
9-9-2008 Group No.2, Sec-B 2
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9-9-2008 Group No.2, Sec-B 3
OBJECTIVES OF THE CASE STUDY
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INTRODUCTION
9-9-2008 Group No.2, Sec-B 4
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HMCL
Haldiram Bhujiawala Ltd
Haldiram Foods International Ltd
9-9-2008 Group No.2, Sec-B 5
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USA
CANADA
INDIA
U.K.
MARKET PRESENCE
9-9-2008 Group No.2, Sec-B 6
SA
PAK
AUSTRALIA
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9-9-2008 Group No.2, Sec-B 7
MARKETING STRATEGY???
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TARGET MARKET
9-9-2008 Group No.2, Sec-B 8
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MARKETING MIX
9-9-2008 Group No.2, Sec-B 9
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POSITIONING
9-9-2008 Group No.2, Sec-B 10
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PRODUCTS
9-9-2008 Group No.2, Sec-B 11
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…CONTINUED
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…CONTINUED
9-9-2008 Group No.2, Sec-B 13
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Awards
9-9-2008 Group No.2, Sec-B 14
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PRICE
9-9-2008 Group No.2, Sec-B 15
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PRICE…
9-9-2008 Group No.2, Sec-B 16
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PLACESUPPLY CHAIN-1
9-9-2008 Group No.2, Sec-B 18
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…Continued
9-9-2008 Group No.2, Sec-B 19
SUPPLY CHAIN-2
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LOCATION OF OUTLETS
Group No.2, Sec-B 9-9-2008 Group No.2, Sec-B 20
Kolkata
Nagpur
DelhiBikaner
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Offers Product Through Internet
9-9-2008 Group No.2, Sec-B 21
Indiatimes.comIndiamart.comMumbaiflowersgifts.comChennaiflowersgifts.com
Giftsofindia.comGiftssmashhits.comTohfatoindia.comChannelindia.com
India Abroad
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PROMOTION
9-9-2008 Group No.2, Sec-B 22
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PROMOTION
9-9-2008 Group No.2, Sec-B 23
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Advertising
9-9-2008 Group No.2, Sec-B 24
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ONLINE VIDEO
Group No.2, Sec-B 9-9-2008 Group No.2, Sec-B 25
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COMPETITORS…FRITO LAYS
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BIKANERWALA
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BINGO
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9-9-2008 Group No.2, Sec-B 29
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FUTURE PLANS
9-9-2008 Group No.2, Sec-B 30
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MARKET RESEARCH
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…CONTINUED
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OUTLET-MATHURA ROADCustomer’s profile:
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SUGGESTIONS
9-9-2008 Group No.2, Sec-B 34
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9-9-2008 Group No.2, Sec-B 35
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9-9-2008 Group No.2, Sec-B 36