19- ETATS-UNIS Crushpad Overview
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Transcript of 19- ETATS-UNIS Crushpad Overview
Crushpad Background
• Founded in 2004• Pioneered high-end, small
lot custom wine model• 5000+ customers in 35
states, 6 countries• 150 commercial wine
brands launched• Operates crushnet.com
Wine Industry Today
• Limitations to consumer– No experiences, customization or community– Prices doubled by inefficient channel– Direct to consumer shipping: no material impact
Industrial economy model
Crushpad Ecosystem
Marketingand Sales
Requirements and Capital
Unique Wines
Web 2.0
CRUSHNET
MassCustomization
CRUSHPAD
Long TailEconomics
CRUSHPADCOMMERCE
The Future
• Online channel for boutique wines• Opens experience model to everyone• Built on five key principles
– Story– Experience– Value– Scarcity– Trust
• First viable online DTC model?• Preview release in Q409