AIM

INSPIRE ATTENDEES ON THE

POSSIBILITIES OF DIGITAL MEDIA –

WITH PARTICULAR EMPHASIS ON

TWITTER.

PIETA HOUSE CASE STUDY

DARKNESS INTO LIGHT RAISED

OVER €800,000

REACHED OVER 4 MILLION PEOPLE

IN TWO MONTHS WITH OUR

MESSAGING

TRENDING ON TWITTER UNDER

FOUR DIFFERENT HASHTAGS AT

THE SAME TIME

ONLINE INCOME HAS INCREASED BY

A BREATHTAKING

8,000%

WHY IS YOUR ORGANISATION USING

SOCIAL MEDIA?

EXPLAIN THE NEED FOR GOALS & STRATEGY

IT’S EASY TO MANAGE

YOUR TIME

NON-PROFITS ARE UNDERSTAFFED AND OVER WORKED.

SHARE SIMPLE TIPS ON HOW TO MANAGE THEIR TIME WHEN USING SOCIAL.

EARN THE RIGHT TO TALK ABOUT

YOUR FUNDRAISER

PIETA HOUSE’S ONLINE INCOME INCREASED BY 8,000%. I EXPLAIN HOW, AND THE

BENEFITS FOR NOT TALKING ABOUT YOUR FUNDRAISERS.

SENSITIVE SUBJECT?

WHEN WORKING TO CHANGE LIVES, NON-PROFITS OFTEN TOUCH ON SENSITIVE

SUBJECTS.

CONTROLLING A CONVERSATION AROUND SUICIDE WAS TOUGH AND I SHARE SIMPLE

TECHNIQUES ON HOW TO DO THIS.

SHARE YOUR VALUES

I BELIEVE THIS IS THE SIMPLEST AND MOST EFFECTIVE WAY FOR A NON-PROFIT TO GAIN

SUPPORT.

I SHARE EXAMPLES OF SUCCESSFUL POSTS THAT SIMPLY STATE AN ORGANISATIONS

VISION.

THE SECRET NOBODY TELLS YOU

IT’S ALL TRIAL AND ERROR.

NON-PROFITS OFTEN SEEM TO BE INTIMADATED BY SOCIAL MEDIA. I LET THEM

KNOW THAT EVERYBODY IS CONSTANTLY LEARNING FROM THEIR MISTAKES AND

SUCCESS.

ACT LIKE A PARENT

STRANGE ANALOGY BUT ONE THEY SEEM TO GRASP. I ENCOURAGE NON-PROFITS TO

LOVE, INSPIRE, EDUCATE, LISTEN AND TALK TO THEIR FOLLOWERS.

IF YOU DO THIS, YOU WILL BUILD A RELATIONSHIP THAT IS EXTREMELY STRONG.

RESPOND DON’T REACT

SOMETIMES NON-PROFITS ARE SUBJECT TO MUD SLINGING COMMENTS THAT ARE

COMPLETELY FALSE.

I TRY TO STRESS THAT IT’S ESSENTIAL TO RESPOND AND NOT REACT. ONCE YOU REPLY,

IT’S OUT THERE FOR THE WORLD TO SEE.

IN THE EVENT OF…

HERE I DISCUSS WHAT TO DO IF YOUR ORGANISATION HAS POSTED SOMETHING

INAPPROPRIATE.

I SHARE A STORY FROM PIETA HOUSE

TWITTER CASE STUDIES

THE BASICS

EVERYTHING YOU NEED TO KNOW TO GET

STARTED WITH TWITTER

HOW TO WRITE GREAT POSTS

HOW TO WRITE GREAT POSTS

EXAMPLES

HOW CAN YOU FUNDRAISE ON

TWITTER?

HOW CAN YOU FUNDRAISE ON

TWITTER?

EXAMPLES

HOW OFTEN SHOULD I ASK MY

DONORS FOR MONEY VIA TWITTER?

HOW OFTEN SHOULD I ASK MY

DONORS FOR MONEY VIA TWITTER?

EXAMPLES

STATISTICS

SUGGESTIONS BASED ON THEIR

OWN TWITTER USE

Q&A HELD ON TWITTER ON

WEDNESDAY 19TH FEB

#SOCIALENERGY

BEST PRACTICES, STATISTICS,

ADVERTISING SOLUTIONS ETC.