Institutional IdentificationInstitutional Identification

A Scholarly Publisher’s ViewA Scholarly Publisher’s View

Society for Scholarly Publishing 28th Annual Meeting,

Arlington, VA, June 9, 2006

Gregory Malar

Circulation Director, Rockefeller University Press

Co-Chair, ICEDIS

The Rockefeller UniversityThe Rockefeller University

nn Founded in 1901Founded in 1901nn First institution in the United First institution in the United

States devoted solely to States devoted solely to biomedical researchbiomedical research----to to understanding the underlying understanding the underlying causes of disease.causes of disease.

nn One of the foremost research One of the foremost research centers in the world, contributing centers in the world, contributing to 23 Nobel Prizes as well as to 23 Nobel Prizes as well as numerous other awards.numerous other awards.

nn Campus located in New York City, Campus located in New York City, on Manhattan’s Upper East Sideon Manhattan’s Upper East Side

Rockefeller University PressRockefeller University Pressnn Publish 3 biomedical journals and the occasional monographPublish 3 biomedical journals and the occasional monograph

nn The Journal of Cell BiologyThe Journal of Cell Biology ((JCB JCB ), founded in 1955), founded in 1955nn The Journal of Experimental MedicineThe Journal of Experimental Medicine ((JEM JEM ) since 1910, founded at Hopkins in 1896) since 1910, founded at Hopkins in 1896nn The Journal of General PhysiologyThe Journal of General Physiology ((JGP JGP ), founded in 1917), founded in 1917

nn HighWire Press Publisher HighWire Press Publisher -- All 3 journals online in late 1996/early 1997All 3 journals online in late 1996/early 1997

nn Business ModelBusiness Modelnn Institutional and Personal Subscriptions with “temporary access”Institutional and Personal Subscriptions with “temporary access” (PPV) options(PPV) optionsnn Print and Online Priced SeparatelyPrint and Online Priced Separatelynn Tiered Pricing for SingleTiered Pricing for Single--site Online Institutional Subs (“small, medium, large”) since 20site Online Institutional Subs (“small, medium, large”) since 200505nn MultiMulti--site/Consortia Sales based on tierssite/Consortia Sales based on tiers

nn Access PoliciesAccess Policiesnn IP authentication with remote accessIP authentication with remote accessnn Free abstracts, Free abstracts, TOCsTOCs, “front matter” (news articles), supplemental data, “front matter” (news articles), supplemental datann Free fullFree full--text articles after 6 months (JCB and JEM) or 12 months (JGP)text articles after 6 months (JCB and JEM) or 12 months (JGP)nn Free Free PDFsPDFs of all articles back to volume 1, issue 1of all articles back to volume 1, issue 1nn Free access to 140+ countries, deep discounts to 12 additional cFree access to 140+ countries, deep discounts to 12 additional countriesountriesnn Member of HINARI and AGORAMember of HINARI and AGORA

MisMis--Identification Leads to Customer Service ProblemsIdentification Leads to Customer Service Problems

nn Slow Order ProcessingSlow Order Processingnn If manual, difficult to find the correct recordIf manual, difficult to find the correct recordnn If electronic (ICEDIS), new orders and changes of address or IP If electronic (ICEDIS), new orders and changes of address or IP

are largely being ignoredare largely being ignored

nn Unrecognized RenewalsUnrecognized Renewals

nn Interruption of ServiceInterruption of Servicenn Online access cut off (renewals) or is slow to be set up (true Online access cut off (renewals) or is slow to be set up (true

new)new)nn Print copies not mailedPrint copies not mailed

Reasons for Confusion in the AgentReasons for Confusion in the Agent--Publisher RealmPublisher Realm

nn TransferralTransferral of subscription from one agent to anotherof subscription from one agent to another

nn Library switching to direct ordering, or vice versaLibrary switching to direct ordering, or vice versa

nn TransferralTransferral of title from one publisher to anotherof title from one publisher to another

nn Legacy (endLegacy (end--user information not provided to user information not provided to publspubls.).)

nn Change from print to online or print to print + onlineChange from print to online or print to print + onlinenn Some agents treat such a change as a new subscriptionSome agents treat such a change as a new subscription

ICEDIS: The International Committee on Electronic Data ICEDIS: The International Committee on Electronic Data Interchange for SerialsInterchange for Serials

nn Organization of STM serials publishers, Organization of STM serials publishers, subscription agencies, and software subscription agencies, and software vendors working to create and promote vendors working to create and promote standards for electronic business standards for electronic business transactions between publishers, libraries, transactions between publishers, libraries, and intermediariesand intermediaries

nn www.www.icedisicedis.org.org

Members (Partial List)Members (Partial List)

nn Cambridge UPCambridge UPnn ElsevierElseviernn IEEEIEEEnn Institute of PhysicsInstitute of Physicsnn Nature Publishing GroupNature Publishing Groupnn Oxford UPOxford UPnn Rockefeller UPRockefeller UPnn Springer Springer VerlagVerlagnn Taylor and FrancisTaylor and Francisnn WileyWiley

nn EbscoEbsconn HarrassowitzHarrassowitznn KinokuniyaKinokuniyann MaruzenMaruzennn SwetsSwets

Publishers Subscription Agencies

nn AdvantageAdvantagenn THINK SubscriptionTHINK Subscriptionnn VistaVista

Subscription Software Vendors

nn United Kingdom Serials Group (UKSG), March or AprilUnited Kingdom Serials Group (UKSG), March or Aprilnn Frankfurt Book Fair, OctoberFrankfurt Book Fair, Octobernn US Location (Possible; 2007?) ALA? SLA? Charleston?US Location (Possible; 2007?) ALA? SLA? Charleston?

Annual MeetingsAnnual Meetings

ICEDIS MessagesICEDIS Messages

nn Subscription Order MessagesSubscription Order Messagesnn Published in 1989 (same year as the founding)Published in 1989 (same year as the founding)nn Most Widely Used Standard MessageMost Widely Used Standard Messagenn Updated in 1998Updated in 1998

nn ISO Currency CodesISO Currency Codesnn EndEnd--user Addresses (for 3user Addresses (for 3rdrd--Party Consolidation Orders)Party Consolidation Orders)

nn Updated in 2003Updated in 2003nn EE--journal Recordjournal Record

nn Claims & Claim Responses (missing print issues)Claims & Claim Responses (missing print issues)nn Dispatch/Dispatch/DespatchDespatch DataData

Subscription Order MessagesSubscription Order Messages

nn Pair of Interdependent MessagesPair of Interdependent Messages

nn Advice on Existing SubscriptionAdvice on Existing Subscriptionnn Publisher to Agent (summer?)Publisher to Agent (summer?)nn Publisher Reference, Agency Reference, Subscriber’s Name, AddresPublisher Reference, Agency Reference, Subscriber’s Name, Address, s,

Journal Title (for each order)Journal Title (for each order)

nn Subscription Order, Renewal, or TransferSubscription Order, Renewal, or Transfernn Agent to Publisher (fall/early winter?)Agent to Publisher (fall/early winter?)nn All information in the Advice message plus order and payment datAll information in the Advice message plus order and payment dataa

nn Order amounts, postage amounts, start and stop volume/issue/dateOrder amounts, postage amounts, start and stop volume/issue/date, , quantities, check numberquantities, check number

nn EndEnd--user record included for consolidation orders (1998)user record included for consolidation orders (1998)

nn FixedFixed--length field format with header, footer, and summary recordslength field format with header, footer, and summary records

nn General agreement at 2005 Frankfurt meeting to explore XML General agreement at 2005 Frankfurt meeting to explore XML versions (and revisit the message content itself)versions (and revisit the message content itself)

More ID Confusion: Name Changes 1More ID Confusion: Name Changes 1

nn Variations on a ThemeVariations on a Theme

nn The Rockefeller Institute for Medical Research (1901)The Rockefeller Institute for Medical Research (1901)nn The Rockefeller University (1965)The Rockefeller University (1965)

nn The New School (1919)The New School (1919)nn The New School for Social Research (1922)The New School for Social Research (1922)

nn 22ndnd division of the school: The University in Exile (1933)division of the school: The University in Exile (1933)nn Graduate Faculty of Political and Social Science (1934)Graduate Faculty of Political and Social Science (1934)

nn New School University (circa 2002)New School University (circa 2002)nn Comprises 8 schools, including The Actor’s Studio and Comprises 8 schools, including The Actor’s Studio and

Parsons School of DesignParsons School of Designnn The New School (2005)The New School (2005)

More ID Confusion: Name Changes 2More ID Confusion: Name Changes 2nn Mergers and AcquisitionsMergers and Acquisitions

nn Homeopathic Medical College (1848)Homeopathic Medical College (1848)Hahnemann Medical College (1869)Hahnemann Medical College (1869)Hahnemann University (1982)Hahnemann University (1982)

nn Female Medical College of Pennsylvania (1850)Female Medical College of Pennsylvania (1850)Woman’s Medical College of Pennsylvania (1867)Woman’s Medical College of Pennsylvania (1867)Medical College of Pennsylvania (1970)Medical College of Pennsylvania (1970)

nn MCP Hahnemann School of Medicine of Allegheny University of the MCP Hahnemann School of Medicine of Allegheny University of the Health Sciences (1993)Health Sciences (1993)nn Largest private medical school in the USLargest private medical school in the USnn But not for longBut not for long——parent company goes bankrupt (1998)parent company goes bankrupt (1998)

nn MCP Hahnemann University (1998)MCP Hahnemann University (1998)nn Tenet Healthcare Corporation acquires Allegheny’s facilities andTenet Healthcare Corporation acquires Allegheny’s facilities and sets up a nonsets up a non--profit profit

(1998)(1998)

nn Drexel College of Medicine (2003)Drexel College of Medicine (2003)

Harris County Medical Society Texas Medical Center

Houston Academy of Medicine-Texas Medical Center Library

Confusion regarding relationships among Confusion regarding relationships among

institutions: Baylor College of Medicine’s Libraryinstitutions: Baylor College of Medicine’s Library

“Think of this site as a doorway that

opens to a virtual med-tropolis.”

Benefits of a Good ID System(s)Benefits of a Good ID System(s)

nn Improved Customer ServiceImproved Customer Servicenn Online AccessOnline Accessnn Greatly reduce duplicate recordsGreatly reduce duplicate recordsnn Print claims and online access problems greatly reducedPrint claims and online access problems greatly reducednn Metadata such as multiple library contactsMetadata such as multiple library contacts

nn Subscription Marketing and SalesSubscription Marketing and Salesnn Gap analysesGap analysesnn Metadata to inform new pricing modelsMetadata to inform new pricing modelsnn Identification of affiliations, parentIdentification of affiliations, parent--child relationshipschild relationshipsnn New institutional subscriptions through personal subs analysisNew institutional subscriptions through personal subs analysisnn Conversion of institutional printConversion of institutional print--only to onlineonly to online--only or print + online subscriptions through only or print + online subscriptions through

personal subs analysispersonal subs analysisnn Online journal usage statistics for nonOnline journal usage statistics for non--subscribing institutionssubscribing institutions

nn Lower Operational CostsLower Operational Costsnn Smaller staffs through greater automationSmaller staffs through greater automationnn Proper identification of nonProper identification of non--renewals to reduce the number of renewal notices sent and to renewals to reduce the number of renewal notices sent and to

cut down on telephone renewal campaignscut down on telephone renewal campaignsnn Unnecessary grace copies need not be sentUnnecessary grace copies need not be sent

nn Open Access/AuthorOpen Access/Author--Pay ModelPay Modelnn Readily identify author’s affiliations for Readily identify author’s affiliations for institutonalinstitutonal membership programsmembership programs

ONIX for Licensing Terms, ONIX for Licensing Terms, EDItEUREDItEUR

nn Standards for the communication of licensing termsStandards for the communication of licensing terms

nn Building on the work of the Digital Libraries Federation's Building on the work of the Digital Libraries Federation's Electronic Electronic Resource Management Initiative (ERMI)Resource Management Initiative (ERMI) and the joint and the joint EDItEUREDItEUR / / NISO work on NISO work on ONIX for SerialsONIX for Serials

nn Initial funding contributions from the UK Initial funding contributions from the UK Publishers Licensing Publishers Licensing SocietySociety (PLS) and the (PLS) and the Joint Information Systems CommitteeJoint Information Systems Committee (JISC)(JISC)

nn Recently formed Joint Working Party of NISO/DLF/Recently formed Joint Working Party of NISO/DLF/EDItEUREDItEUR/PLS/PLS

Other Institutional Identification ActivityOther Institutional Identification Activity

nn DLFDLF--CrossRefCrossRef Stakeholders’ MeetingStakeholders’ Meetingnn Washington, DC, October 7, 2005Washington, DC, October 7, 2005nn ARL Librarians, OCLC, LOC, Publishers, Subscription Agents ARL Librarians, OCLC, LOC, Publishers, Subscription Agents

AttendedAttended

nn Journal Supply Chain Efficiency Improvement Pilot Journal Supply Chain Efficiency Improvement Pilot ((www.journalsupplychain.orgwww.journalsupplychain.org))nn Pilot to see how a common institutional identifier might be usedPilot to see how a common institutional identifier might be used

effectively across the supply chaineffectively across the supply chainnn Ringgold, Inc.Ringgold, Inc.nn SwetsSwets Information ServicesInformation Servicesnn Stanford’s Stanford’s HighWireHighWire Press and a group of publishers with content at Press and a group of publishers with content at HighWireHighWirenn The British LibraryThe British Librarynn UK librariesUK libraries

nn 9 Working Packages, corresponding to the segments of the supply 9 Working Packages, corresponding to the segments of the supply chain (e.g., chain (e.g., librarylibrary--agent, agentagent, agent--publisher, publisherpublisher, publisher--web vendor, etc.)web vendor, etc.)

Some IssuesSome Issues

nn GranularityGranularitynn How do we handle parts of the whole, “user groups” within each How do we handle parts of the whole, “user groups” within each

institution (when it’s not enough to define just the entire institution (when it’s not enough to define just the entire organization)?organization)?

nn Licensing UnitsLicensing Unitsnn Postal AddressesPostal Addresses

nn GovernanceGovernancenn MaintainanceMaintainancenn Fulfillment/Access Control SystemsFulfillment/Access Control Systemsnn Cost of implementationCost of implementation

Identifiers are Not Just for Subscribers!Identifiers are Not Just for Subscribers!nn PublishersPublishers

nn Imprints, DivisionsImprints, Divisions

nn Subscription AgentsSubscription Agents

nn Subscription Software VendorsSubscription Software Vendors

nn Web Web HostersHosters

nn Library Systems VendorsLibrary Systems Vendors

nn Digital/Electronic Rights Management VendorsDigital/Electronic Rights Management Vendors

nn “Knowledge Industry” Organizations“Knowledge Industry” Organizationsnn AAP, ALA, SLA, ALPSP, AAP, ALA, SLA, ALPSP, CrossRefCrossRef, DLF, , DLF, EDItEUREDItEUR, ERMI, ICEDIS, PA, PLS, , ERMI, ICEDIS, PA, PLS,

SSP, STM, UKSGSSP, STM, UKSG

Thank You!Thank You!

Gregory MalarGregory MalarRockefeller University PressRockefeller University Press1114 First Avenue1114 First AvenueNew York, NY 10021New York, NY 10021USAUSATel: +1 212 327 7948Tel: +1 212 327 7948Fax: +1 212 327 7944Fax: +1 212 327 7944Email: malarg@rockefeller.eduEmail: malarg@rockefeller.edu