18 efficient online reputation management tips for global dairy & milk product industries
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Transcript of 18 efficient online reputation management tips for global dairy & milk product industries
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Tip 1: Don’t lie about anything, because the truth will eventually come out.
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Tip 2: Recruit senior level professionals for your crisis management team to turn a crisis
into an opportunity by communicating efficiently.
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Tip 3: Online Advertising can also be used together with Online Reputation
Management.
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Tip 4: You will build reputation simply by having your business name or logo on the event listing, or delivering a presentation
about a new product or innovation.
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Tip 5: Building your reputation as an expert also builds the reputation of your business
and draws new customers.
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Tip 6: Regular newsletters can strengthen your personal connections with customers
and reflect your business brand and personality.
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Tip 7: Content can and should be videos, photos, podcasts, e-books and newsletters as
well.
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Tip 8: Pictures are great tools for maintaining your online reputation, whether you use photographs, cartoons, graphs, charts, illustrations, visuals can communicate
complex messages in an instant.
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Tip 9: Infographics are a great way to share your branding online.
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Tip 10: Making email newsletters personal and effective, when it comes to establishing
and maintaining your reputation online.
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Tip 11: Surveys and polls are still a great way to get your audience’s opinion.
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Tip 12: Sharing written content (blog posts, whitepapers or e-books) is the strongest
thing you can do to create a strong, positive online reputation.
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Tip 13: The most effective thing you can do to promote your online reputation is to
recognize that all online activity is really about interacting with audiences of
audiences.
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Tip 14: Maintain relationships with journalists and gets the good news about your
organization out there.
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Tip 15: Build your strongest reputation online by contributing useful content to your
audiences on the different social networks.
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Tip 16: If your brand is confined to a city, establish yourself on a geo-location service
such as google places.
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Tip 17: If somebody’s using your image and information to create a fake profile online,
then complain to his domain registrar or the relevant social network.
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Tip 18: Crisis management is largely about prevention.
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