Artists that belong to various demographics

18-24The distinctive artists in this age group tend to populate the Pop, R&B and Rap genres. The song is self described as an R&B song but also includes a rap element via a rapper featuring in the song. Although the table lacks a presence of a female R&B singer, given the few artists of the same genre represented in the 25-34 range I believe an artist like Tinashe would belong in the 18-24 category (she is also 22).

The presence of Rap / R&B singers occupying the 18-24 age demographic infers that they find the more explicit and blunt content offered more appealing rather than the apparent sugar-coated fantasy that may appeal to younger audiences.