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McDonald's was started as a drive-in restaurant bytwo brothers, Richard and Maurice McDonald inCalifornia, US in the year 193

Currently McDonald's o!erates in 1"1 countries #havin$ %ore than 3&&&& restaurant and servin$ 3

Million custo%ers everyday

(ntered in )ndia-199*

McDonald's )ndia is a & - & +oint enture betweenMCD./0D CRR/2). and two )ndianbusiness%an /%it +atia and ira% 4ashi

McDonald's vision is to be the world's best 5uicservice restaurant e6!erience7 4ein$ the best %eans!rovidin$ outstandin$ 5uality, service, cleanliness,

B OUT McDonald s

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McDonald8s !roduct includes ve$etarianand non-ve$etarian ite%s

/lso involves co%bo

Cares for custo%er8s senti%entstowards reli$ion and Culture

Se!arate cooin$ area and e5ui!%ents

Sou!s available only in ortu$uese

2aes dietary concern-4ur$er in$healthier ids' Club

PRODUCT

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Policy which caters to Indian customers

Quite affordable products

Heavily marketed Happy Price Menu

Importance to brand and its integrity

PRICE

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0ocated at !ri%e locations

(venly s!read in .CR

/l%ost in all bi$ cities

/t residential areas, %alls,

PLACE

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PROMOTION

2ar$et custo%er : Childrens /wareness about !roducts a%on$ eo!le

Use of Different Media lie 2elevision,hoardin$s and bus shelters

DD4 .eedha% and 0eo 4urnett a$enciesa!!ointed for the advertise%ent

Descri!tion of roducts on a!er Mats!laced in the trays7

2he !lacin$ of the !a%!hlets and bannersin and around the outlets

;&-"& Menu 4oard

0ucy ro%otion strate$ies

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2he !hysical a!!earance affects not onlythe i%!ression outsiders have of a businessbut also the way that business functions7

Staff %e%bers

0ocation # a!!earance

4uildin$ %aintenance

isible cues

PHYSICAL EVIDENCE

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PEOPLE

Stars as !er their !erfor%ance =ives e%!loyees lar$er role in

decisions

hiloso!hy of >uality, Service,Cleanliness and alue ?>SC#@ is the$uidin$ force behind its service

Custo%er always co%es first

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PEOPLE

ORGANIZATIONAL CHART

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BYE BYE SEE U ATMcDonaldS

Thanking youThanking you