171221 Quant Xmas Infographic v7...Black Friday and only 2% planned to do their Christmas shopping...
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(Statista) (Statista) (BDO) CHRISTMAS CONSUMER HABITS YEAR ON YEAR HOW HAVE WE SHOPPED FOR CHRISTMAS OVER THE LAST FEW YEARS? 2016 £25 BILLION 2015 £24.4 BILLION 2014 £21.6 BILLION In the midst of another busy festive period, data is of key importance in understanding what consumers want from retailers in the countdown to Christmas. How do UK Christmas shopping habits of the last few years compare with festive spending predictions for 2017? We’ve gathered some of the most interesting stats below. HOW ARE 2017’S CHRISTMAS SHOPPING HABITS LIKELY TO COMPARE? www.quantmarketing.com • T: 020 7836 5656 • E: [email protected] 95% of us admit to enjoying the experience of going into a physical store, mainly due to the ability to touch and feel items for ourselves (59%) and buying them immediately (53%) (Salesforce) However, 62% of UK shoppers say they will do some or all of their shopping in-store this year (Deloitte) We're the most active online spenders in Europe. UK consumers plan to spend 142% more on gifts and 207% more on food and drink online this year than the European average (Deloitte) Just 3% of UK adults planned to do most of their Christmas shopping on Black Friday and only 2% planned to do their Christmas shopping on Cyber Monday (Salesforce) Yet, crowds (79%), traffic (43%) and the convenience of online shopping (46%) were among the main reasons some avoid in-store shopping during the festive season (Salesforce) USING DATA TO MAXIMISE YOUR BUSINESS’S CHRISTMAS RETURN So, what does all this mean? Online spending seems to be increasing every year, and again Christmas Day looks set to be one of the biggest online spending days of the year. However, it’s not all over for bricks and mortar shops just yet. The experience of a physical store is still a draw for many of us, although it’s also the thing that keeps some away during the festive season! Ultimately the data indicates the importance of an effective omnichannel approach, giving consumers a smooth, consistent experience no matter how they shop or interact with your business. Talk to us today to find out how we can help you achieve this. (JDA & Centiro)
Transcript of 171221 Quant Xmas Infographic v7...Black Friday and only 2% planned to do their Christmas shopping...
(Statista)
(Statista)
(BDO)
C H R I S T M A SC O N S U M E R H A B I T S
Y E A R O N Y E A R
H O W H AV E W E S H O P P E D F O R C H R I S T M A SO V E R T H E L A S T F E W Y E A R S ?
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£25 BILLION
20
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£24.4 BILLION
20
14
£21.6 BILLION
In the midst of another busy festive period, data is of key importance in understanding what consumers want from retailers in the countdown to Christmas.
How do UK Christmas shopping habits of the last few years compare with festive spending predictions for 2017?
We’ve gathered some of the most interesting stats below.
H O W A R E 2 0 1 7 ’ S C H R I S T M A S S H O P P I N GH A B I T S L I K E LY T O C O M PA R E ?
www.quantmarketing.com • T: 020 7836 5656 • E: [email protected]
95% of us admit to enjoying the experience of going into a physical store, mainly due to the ability to touch and feel items for ourselves (59%) and buying them immediately (53%) (Salesforce)
However, 62% of UK shoppers say they will do some or all of their shopping in-store this year (Deloitte)
We're the most active online spenders in Europe. UK consumers plan to spend 142% more on gifts and 207% more on food and drink online this year than the European average (Deloitte)
Just 3% of UK adults planned to do most of their Christmas shopping on Black Friday and only 2% planned to do their Christmas shopping on Cyber Monday (Salesforce)
Yet, crowds (79%), traffic (43%) and the convenience of online shopping (46%) were among the main reasons some avoid in-store shopping during the festive season (Salesforce)
U S I N G D ATA T O M A X I M I S E Y O U RB U S I N E S S ’ S C H R I S T M A S R E T U R N
So, what does all this mean? Online spending seems to be increasing every year, and again Christmas Day looks set to be one of the biggest online spending days of the year.
However, it’s not all over for bricks and mortar shops just yet. The experience of aphysical store is still a draw for many of us, although it’s also the thing
that keeps some away during the festive season!
Ultimately the data indicates the importance of an effective omnichannel approach, giving consumers a smooth, consistent experience no matter
how they shop or interact with your business.
Talk to us today to find out how we can help you achieve this.
(JDA & Centiro)
