TYPES OF COMMUNICATION

NAME: PARTH PANDYA

BRANCH: EC-B (2016-2017)

SEM: 1st

ENROLLMENT NO: 160210111075

“Communication is an activity of expressing ideas and

feeling or giving people information or instructions.”

• Communication can be defined as the exchange of

ideas , information and knowledge between sender

and receiver through an accepted code of symbols.

• “Communication is process of passing information

and understanding from one to other.”

-Keith Devis

DOWNWARD COMMUNICATION

UPWARD COMMUNICATION

HORIZONTAL COMMUNICATION

DIAGONAL COMMUNICATION

VERTICAL COMMUNICATION

As the main function of downward communication is providing

direction and control, it refers to communication from to

communication from the higher-level in managerial hierarchy to the

lower ones.

A communication from the general manager of company to branch

manager is an example of downward communication.

Annual confidential reports performance, appraisals notice, project

feedbacks, announcements of company policies, official instructions

are the other instance of downward communication.

Examples: notes, notice, memo, voice mails, emails or face-to-face

communication.

Upward communication is just the reverse of downward

communication. there are two type of communications.

Feedback of information which subordinates convey to top

executive in response to the latter’s original communication.

Example: managers, at higher levels solicit information about

the performance of subordinate in the job in response to order

and instruction issues to them.

Voluntary communication from the subordinates to convey

their complaints, suggestions, opinions. It may also include

innovative ideas, rules or behavior of any person on the job.

The main objective of horizontal communication is developing

teamwork and promoting group coordination within an

organisation.

It take place between professional peer group working on the

same level.

This communication is less formal and structured than both

downward communication and upward communication and

may be carried out through informal discussions, management

gossips, telephonic calls, teleconference, routine meetings etc.

Diagonal communication is the result of modern changes in

information technology and management and is outcome of the

growing realisation of fraternity and equality in corporate

sector.

It is basically a response to market needs that demand speed

and efficiency.

As diagonal communication occurs between people who do not

have followed rigid norms of communication protocol, it flows

in all directions.

The upward and downward flow information along the formal

lines of authority in organisation structure is called vertical

communication.

It is very useful as it provides proper channel to the

management to transmit ideas, directives, instructions and

command to the employees down the lower order and also

enables employees working at lower level to communicate

their responses, reports, suggestions, complaints, etc.

Upwards, so that top management is informed about their ideas

and feedbacks.

Author name: Shreya Thakore

Publisher: Book India Publications,

P.K. House, B/h. M.J.L Librart,

Elisbridge, Ahmedabad-380006

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