1.6 understanding markets (part 2) - moodle
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Transcript of 1.6 understanding markets (part 2) - moodle
![Page 1: 1.6 understanding markets (part 2) - moodle](https://reader033.fdocuments.us/reader033/viewer/2022061222/548cf76cb4795928638b4680/html5/thumbnails/1.jpg)
Define market segmentation.
List the three main categories for market segmentation and their meaning.
Do Now!
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Market Segments
Where the market is broken down into smaller sections with similar characteristics.
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Understanding Markets
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By the end of this lesson you should be able to:
1. Understand and use numerical techniques to analyse data.
2. Use numerical techniques to analyse market conditions.
Learning Objectives
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Market share – the proportion of a total market accounted for by one product or company.
Market size – the measurement of the size of a whole market. Expressed as value of sales (currency) or volume of sales (units).
Proportions of a total market share
Coca- Cola40%
Pepsi29%
Fanta17%
Sprite14%
Soft Drink Market Share
Market shareTotal in a market x 100
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What is the market share for each of the following Businesses?
Market Share
Market shareTotal in a market x 100
Company Sales Market Share
Topshop 400,000 41%
Oasis 250,000 26%
Warehouse 200,000 21%
New Look 125,000 13%
Total 975,000 100%
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Suppose a business had sales of last year of £300,000 and this year sales where £425,000. How do we calculate?
Changes in market share
How much has the value changed?New value of sales – old value of salesOriginal value x 100
(£425,000 - £300,000) £125,000 £300,000 x 100 = 41.67%
Market growth – measurement of a the change in market size, usually expressed as a percentage.
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Complete questions 1 and 2 - P40.
Prepare to share your answers.
Hendersons
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By the end of this lesson you should be able to:
1. Understand and use numerical techniques to analyse data.
2. Use numerical techniques to analyse market conditions.
Re-cap Learning Objectives
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Write down and define four keywords from this this lesson.
Finally