16 chiello admingle_intro_ m_ashable
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Share Your Passion!
‘Social & Personal Advertising Network’
Presented by: Giampaolo Chiello, Italy co-Founder & CEO [email protected], M: +39 347 0661711
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“The Power of the People is much strongerthan the People in Power!”
Brands Wahim Ghonim
Pitch Share Your Passion!
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Some adMingle Lovers
* 100+ Happy customersSome Awards
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WW Sharing
Social Transactions a DAY!
Share Your Passion!
Pote
ntial World Socializing >
~60 hours / month~7.5 working days
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WW Sharing
Social Transactions a DAY!
Share Your Passion!
Pote
ntial
Tweets > 600m
Videos > 3bn
Pictures > 300m Shares > 2.7bn
Posts > 56m
Check-in > 38m
Messages > 64bn
World Socializing > ~60 hours / month~7.5 working days
ChinaIndiaFacebookTencentWhatsappUnited StatesGoogle +IndonesiaLinkedInTwitter
WORLD POPULATION
123456789
1011
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/’mingle/ - ‘share any piece of information from any source to any social networks’
Share +
Value =
Vision
ShareEconomy
Share Your Passion!
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/’mingle/ - ‘share any piece of information from any source to any social networks’
Share +
Value =
Vision
Social Economy
Share Your Passion!
to Share to Mingle
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Share Your Passion!
Global Expansion
Global Digital Media Spending by Region 2013
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How?
Change the way we ‘do’ social networks!
Share Your Passion!
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Campaign Process & SourceShare Your Passion!
analytics
Nano-PublishersACCEPT / REJECT
Gather Data
Website E-Commerce Websites Affiliate Websites
Publish Campaign
Campaign Brief
Segmented Nano-Publishers
(Users)
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Technology &Innovation
Change the way we ‘do’ social networks!
Share Your Passion!
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• Legitimate Country – Clicks belong to the country the campaign takes place
• Legitimate IP– Clicks that are not in adMingle IP fraud list
• Click count limitation per IP number– adMingle counts up to 3 clicks for each IP traffic
• Legitimate Click behavior – adMingle checks the click traffic per user– adMingle checks unusual peaks in number of clicks
• Duplicate Clicks– adMingle checks whether there are duplicate clicks and
eliminates their count
Share Your Passion!Anti Fraud System
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Scoring System Structure
Active Usage
Content Quality
User Popularity
Personal CPMTrue Reach Scoring
Local
Remote
adMingle Scoring System is composed from three
main calculation ‘Elements’Those elements are calculated & distributed between two different user layers.
The system not only analyzes the first level followers which we call locals but
goes deeper to find the true reach and impact of the user by analyzing second
level connections which are called remote users.
Share Your Passion!
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Currently AvailableShare Your Passion!
adMingle.EffectAwareness Campaigns
True Reach based via Twitter
adMingle.ClickCost per click campaignsMultiple social networks
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Campaign Summary
Change the way we ‘do’ social networks!
Share Your Passion!
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Campaign DemographicsShare Your Passion!
70.21%
27.66%
2.13%
25-34 35-54 55+
Demographics
Ancona; 0.47% Cremona; 0.47%
Genova; 1.89%
Latina; 0.47%
Lecce; 1.42%Milano; 12.47%
Monza e della Brianza; 2.36%Pisa; 0.47%Pistoia; 0.47%
Roma; 12.74%
Teramo; 0.47%
Torino; 3.77%
Verona; 13.21%
AgrigentoAnconaArezzoAscoli PicenoBariBergamoBolognaBresciaCataniaCatanzaroComoCosenzaCremonaEnnaFirenzeFrosinoneGenovaGoriziaGrossetoLa SpeziaLatinaLecceMantovaMessinaMilano
Age Gender
Location
Man;
45%Woman
; 55%
Man Woman
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Campaign PerformanceShare Your Passion!
1/29/2
014
1/30/2
014
1/31/2
014
2/1/2
014
2/2/2
014
2/3/2
014
2/4/2
0140
200400600800
1,0001,2001,4001,6001,800
17
1,606
920784 928
689
4216
1,282
623 368 394286
0
Total Clicks Costed Clicks
Click Performance
t.co; 5.15% facebook.com; 30.92%
m.facebook.com; 35.05%
Google Plus; 17.52%
Other; 11.36%
t.co facebook.com m.facebook.com Google Plus Other
Traffic Source
Message Screen Shots
12/02/20144,4004,6004,8005,0005,2005,4005,6005,8006,000
5,964
5,000
Total Clicks Paid Clicks
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,0001,371,776
True Reach
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ProductsShare Your Passion!
adMingle ConnectAPI for third party developers & Social Scoring Value Sales
adMingle.EffectAwareness Product; aCPM – Cost Per Reach
adMingle.Click Performance Product; aCPC – Cost Per Click
adMingle.ClubsAffiliate Program
adMingle.Play
User Generated Video Campaign
CTR.BoosterDisplay Advertising Booster
Mingle.ButtonE-commerce Notifier & Loyalty
adMingle.Lead Lead Generation; aCPL – Cost Per Lead
adMingle.QuestAcquisition Product; aCPA – Cost Per Acquisition
adMingle.InstallaCPI – Cost Per Install
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“to change the way we share on social networks by Adding ‘value’ to
people shares”
Why?Share Your Passion!
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#Let’sMingle
Change the way we ‘do’ social networks!
Share Your Passion!
www.admingle.co.uk
www.adMingle.de
www.admingle.fr
www.adMingle.it
www.admingle.ru
www.adMingle.at
www.admingle.com
www.admingle.co.il
www.admingle.sg
www.admingle.co.id