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E-Commerce in Business

Marketing Role:

Is an online brochure to introduce company

to potential customers and channel partners

Supplements company's off-line operation,offering customers sales services and

support Displays e-catalogue for online procurement

Connects the companies operation withsuppliers to improve delivery systems

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Components of E-Commerce in

Business Marketing Selling company with e-marketing perspective

Buying company with e-procurement orientation

Electronic intermediaries (informediaries)

Deliverer (logistics support)

Network platform: Internet and Intranet

Protocols and communication: EDI/www Backend information system:

ERP

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Formats of E-Commerce in

Business Marketing Inter-organization system

Electronic Markets

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Inter-Organization System Request for quotation, purchase order,

inspection date, payment advice etc

Quotation submission, order confirmation,despatch info, advance packing list, invoice

Payment remittance advice

Payment remittance through NEFT/RTGS

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Electronic Markets Supplier Oriented Market Place

CISCO, IBM, DELL, INTEL

Buyer Oriented Market Place:

E-procurement/Reverse Auction

Intermediary Oriented Market Place

Alibaba.com, Shop2gether.com

Virtual Corporation

Companies sharing costs and resources

Online Services to Businesses

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Online Services Travel services

Electronic trading

Electronic payment Real estate

Electronic auction

Online training Online publishing

Online advertising

Online customer service and support

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Risks in Electronic Payment

System Frauds and mistakes

Privacy issues

Avoided by: Authentication

Encryption

Integrity (preventing alteration duringtransmission)

Non-repudiation (protection againstcustomer denial)

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Architecture of Corporate

Internet Corporate Server

Clients

ERP and Corporate database Firewalls/Security

Web-servers

Customer and Partner databases Cloud Computing

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Marketing Strategies for e-B2B Segmenting and targeting e-savy customers

Web-design

Domain names: (Internet Corporation forassigned Names and Numbers)

.com, .edu, .gov, .net, .org, mil

E-channel supplementing traditional channels

Paper-less transactions

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Internet Connections June

2010Region Population

(millions)InternetConnections(millions)

Users %of Table

Africa 1013.80 110.90 5.60

Asia 3834.80 825.10 42.00

Europe 813.30 475.10 24.20

Middle east 212.30 63.20 3.20North America 344.10 266.20 13.50

Latin America 592.60 204.70 10.40

Oceania 34.70 21.30 1.10

Total 6845.60 1966.50 100.00

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Internet Connections June

2010 AsiaRegion Population

(millions)InternetConnections(millions)

Users %of Asia

China 1330.10 420.00 50.90

India 1173.10 81.00 9.80

Indonesia 243.00 30.00 3.60

Pakistan 177.30 18.50 2.20

Bangladesh 158.10 0.62 0.10

Philippines 99.90 29.70 3.60

Vietnam 89.60 24.30 2.90

Thailand 66.40 17.50 2.10

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Top 10 Digital B2B Industry Auto and vehicles

Building and construction

Computer hardware and systems

Home appliances

Textiles and leather products

Transportation Rubber and plastics

Packaging and printing

Chemicals

Energy