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Present Scenario

RPG Group has built its brand communication around insights on all itsbusinesses with social media, digital campaigns and rural marketing. It standswith its trusted brand quality and reliability for decades.

RPG Life Sciences

Marketing tie-ups with foreign

companies‒ co-operation pact with Poland's

Polpharma

‒ Pushing its bulg drugs and productsoverseas

‒  To develop and manufacture ActivePharmaceutical Ingredients APIs!

‒ "oth companies can commerciali#eeach other's products

!"# #yres

$igital %ampaigns

‒ Superstition nahi& %AT t(res

‒ )oped in Ir*an +han ,r itsmarketing campaign

‒ Strong proposition of tubelesst(res which %AT consistentl(stands for

$ensar #echnologies

  - %ustomer centric approach to

uncover customer spendingpatterns

  - Segmenting customers to re-direct marketing e*ort

  - ootfall Insight enables theretailers. marketing team tocategori#e %ustomers b( "asket

si#e/

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• Idiot Safe %ampaign

‒ or brake t(res

•  T0 %ampaign

‒ Association with +"% 1 popular T0game show

• S20 %ampaign

‒ reiterates the superior grippositioning of %AT t(res

• Monsoon Smart campaign

‒ or all season "ike t(re with 3Superior 4et 5rip3

4on 6)ural MarketingAssociation of India.s7 lame89:; Awards

4on the "ron#e in the 6Most*ective $igital Media Strateg(at the <outh Marketing SummitAwards

4on 6%ause Marketer of the(ear7 award at %>"% Awaa#%onsumer Awards

$igital %ampaign of %AT t(res

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Marketing Strateg(

•  To look for opportunities abroad to increase itspresence in

global markets

• More presence in international markets compared

to other leaders in the same domain

• ?ther )=$ initiatives like tubeless t(res from

%AT to lessen the competition from Indian and

international brands

• "uild a strong brand image with insights from

consumers

• %ampaign anal(sis to evaluate the marketing

strategies and response of the customers• )P5 @ife sciences can make tie-ups with other

countries which will not onl( boost its eports but

also help both the countries to push their products

in markets/

Solutions

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%ompetitor Anal(sis

:8B

:CB

8DB:EB

8CB

%arket Share

%AT F+ 

M)

Apollo

?thers

gh degree customer satisfaction/Strengths 4eakness

 Threats?pportunities