WHAT IS THE

PURPOSE OF A FILM

TRAILER?

TO ADVERTISE THE FILM The purpose of film trailers is to advertise the film to the

public and try to catch their attention and hopefully make them want to watch the film after they’ve seen the film trailer.

Having film trailers notifies the films target audience that the film exists and that it is coming out soon and should be of interest of them. It is important that the film trailer glues the audience to the screen in order to make them interesting in then watching the film.

Film trailers are used to reach out to the target audience and hopefully gain a wider audience by using the best parts of the film.

Film trailers are also used to inform an audience the date in which the film will be showing.

GENERATE A POSITIVE FEEDBACK AND A GOOD OUTLOOK OF THE FILM

The purpose of a film trailer is to get people involved and interested in the film. The purpose is to give the audience a taste of what is to come. A taste that will hopefully make the audience want to watch the film, many aspects of the trailer may leave an audience wanting to watch it; for example the general storyline may seem unique, interesting/real life events that happen, the actors/actress’ or/and because the situation within the film seems tense/jumpy and they are left itching to know what happens next.

...Film trailers are becoming increasingly more

popular on the internet as many people search for them on “YouTube”/see them advertised when on YouTube. Having film trailers available for people to see on the internet is a great way to attract more people and gather a wider audience.

Clips are usually drawn from the most exciting, funny and important parts of the film to try and catch the audiences attention as much as possible without giving away too much and creating “spoilers” which then just turn people away from watching the film as they feel its too predictable as too much has been given away to them in the film trailer.

ASPECTS OF FILM TRAILERS THAT ARE USED TO FULFIL THE PURPOSE OF CATCHING AN AUDIENCES ATTENTION/MAKING THEM WANT TO WATCH THE FILM

Actors/actress’-if the film has very famous loved actors in it, it is more likely someone will want to watch it as they know they are a good actor. Having well known actors will also drive a larger audience as many people may just watch the film due to the fact that they like the actor that is in it. Music that links into what is happening-This is vital as it keeps the audience connected with the film.

Unique/twist in storyline-Nobody wants to see a film being advertised that is extremely similar to another film they’ve seen; it will make them less interested as they’ve already seen a similar film. So it is important that in general the film is “unique” so that the film trailer can advertise the main, most interesting aspects s o that people actually take interest.

Interesting/real life events may happen-For example a film having a link into the 911 bombings may drive a larger audience to watch the film as it has an aspect of “history”. [“Remember Me. 2010”]

Tense/jumpy atmosphere-This will especially be the case for horror movies whereby the purpose of the film trailer will be to scare the audience a little in order for them to want to watch the movie to see what happens.