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Dates Topics/Assignments Reading Assignments Due1 Jan 8-11 - Goals and objectives of the course
- SMART communication strategy- Frontloading message
Guffey Chapter 1(Foundations)
- Goal memo (0%)- In-class exams/exercises*
2 Jan 15-18 - Rhetorical structure(s)- Graphic highlighting
GuffeyChapter 4 and 8
(Memos and E-mail)
- Memo 1 (2%)- In-class exams/exercises*
3 Jan 22-25 - Audience analysis GuffeyChapter 5, 6, 7
(Writing Process)
- Memo 2 (3%)- In-class exams/exercises*
4 Jan 29- Feb 1
- Direct letters GuffeyChapter 9
(Letters)
- Strategy exam (5%)- In-class exams/exercises*
5 Feb 5-8 - Use of secondary sources (citation form) GuffeyChapter 12
(Report planning)
- Claim letter (3%)- In-class exams/exercises*
6 Feb 12-15 - Memo report style and format- Planning, and outlining documents- Using visuals in publications
GuffeyChapter 13
(Report types)
- Mid-term exam (20%)- In-class exams/exercises*
7 Feb 19 - Report planning and research- Kwantlen reading break ( Feb 22-23)
- In-class exams/exercises*
8 Feb 26 –Mar 1
- Argumentation and presentation- Organizing principles for reports- Problem/purpose statement
GuffeyChapter 14
(Proposals)
- Organization report (5%)- In-class exams/exercises*
9 Mar 5-9 - Examination of proposal examples On-line reading - In-class exams/exercises*
10 Mar 12-15 - Employment communication- Persuasive employment letters/resumes
GuffeyChapter 16
(Employment)
- Proposal memo (5%)- Annotated references (5%)- In-class exams/exercises*
11 Mar 19-22 - Persuasion theory (AIDA) GuffeyChapter 10
(Persuasive Letters)
- In-class exams/exercises*
12 Mar 26-29 - Persuasion and diplomacy Guffey
Chapter 11, 12
(Negative messages)
- Employment package (10%)
- In-class exams/exercises*
13 Apr 2-6 - Oral presentation strategies- Review; exercises
GuffeyChapter 15
(Speaking skills)
- In-class exams/exercises*
14 Apr 12 - Kwantlen closed Easter Monday (April 9)- Review; exercises
- Final proposal due (25%)
15 Apr 16 - Extra class (proposals reviewed) - Self-assessment (2%)
0
*There will be chapter exams and in-class writing and editing exercises in almost every class. These are worth a total of 15 percent for the term. Missing a class could mean missing up to 3 marks.
1
1 Jan 8-11 - Goals and objectives of the course- Communication strategy- Frontloading messages
Guffey Chapter 1(Foundations)
- Goal memo (0%)- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Course presentation HANDOUT PowerPoint
Assignment Schedule
Communicate Well...(Globe and Mail)
Munter Thought Process, Strategy/Structure, Cognitive Processing Curve,
Memo model example
Editing marks exercise (building security)
Comparing academic with business writing
Diagnostic grammar test PPT
Waldo Hightower hiring (OVERHEAD)(advantage of frontloading, point form, etc.)Base goal memo assignment (2%)
Baseline memo PP
Goal memo - student example
1.7 cleanup memo exercise
SMART powerpoint
4.1 computer password sharing
6.1 business attire memo
Organizational Chart OVERHEAD
Ethics small group
Memo 1 assignment
2 Jan 15-18 - Rhetorical structure(s)- Graphic highlighting
GuffeyChapter 4 and 8
- Memo 1 (2%)- In-class exams/exercises*
2
Memo exercise SMART strategy Memo exercise 2 Organizational communication Ethics group discussion
Assignment: Baseline memo
Introduction to course Memo format Editing marks exercise Frontloading Academic vs. business writing
Assignment: goal memo
(Memos and E-
mail)
Top of document http://members.shaw.ca/horne/cmns
Goal memo due (2%)
SMART review
Strategy Structure PPT
8.1 memo openers PPT
Graphic highlighting Powerpoint (in prog)
8.3 graphic highlighting PPT
Munter Thought Process, Strategy/Structure, Cognitive Processing Curve,
Resume examples
Resume due next week (3%)
Job search PP
Editing document 1 CORRECTED
Persuasive report PP
Company assignment due in 3 wk HANDOUT
8.4 time management suggestions memo
Editing sentences 1 CORRECTED
Executive Level Resumes (Wall Street Journal)
Group - Choosing College (SMART, Outline 45min minimum)
3
Review (strategy/structure) Frontloading Memo openers Graphic highlighting Resume assignment Resume examples
Assignment: Resume Assignment
Term assignment Company assignment Memo SMART exercises
Assignment: Organization report
3 Jan 22-25 - Audience analysis GuffeyChapter 5, 6, 7
(Writing Process)
- Memo 2 (3%)- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Goal memo writing problems
Goal memo student example example 2
Bullet lists and paragraphs (and justifying) Munter PPT
5.1 Computer Purchase Exercise
Citations handout PowerPoint
Explanation of marking scheme PP
Munter audience, message, cog.proc. curve
Editing document 2 CORRECTED
Resume due (2%)
8.5 request for holiday options memo
Levels of discourse Sentences and Paragraphs PPT
Audience analysis PPT
Barriers to communication PP
Barriers to communication HANDOUT
Editing sentences 2 CORRECTED
Strategy Structure PPT
4
Editing exercise SMART exercise Audience Analysis Levels of discourse Strategy Structure review
Assignment: Organization reportStrategy exam next week
Editing exercise Goal memo review Bullet Lists handout Using Citations SMART exercise continued
(group)
Assignment: Organization reportStrategy exam next week
4 Jan 29- Feb 1
- Direct letters GuffeyChapter 9
(Letters)
- Strategy exam (5%)- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Resume – review of common errors
Citations PPT
Research assignment
Citations handout
Editing document 3 CORRECTED
Report on organization memo due next week
Strategy Exam
Editing sentences 3 CORRECTED
5
Editing exercise Resume – review of errors Using citations Research assignment
Assignment: Research assignment due next week
Strategy exam
Exam should finish by 9:55. Ask me and I’ll give you your next assignment.
Send your answer page and memo to the printer – don’t forget to add your name to both pages.
Return by 9pm to discuss next assignment. Meanwhile, surf the web, check library databases, etc. from your work station.
Hints:Do audience analysis of first part. What do you think I want to know. Put yourself in my position. What does an instructor need to know? How will he be able to know that YOU know what you’re doing? Will he know that you have considered all aspects.
5 Feb 5-8 - Use of secondary sources (citation form) GuffeyChapter 12
(Report
planning)
- Claim letter (3%)- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Strategy Exam post-mortem
Examples of student reports
Top 100 BC companies (BC Business)
Levels of discourse
Editing document 4 CORRECTED
Time management PPT
Group report process PowerPoint (in progress)
Teamwork handout PowerPoint
Teamwork exercise (MIT)
Group meeting 1 (forming)
Outlining exercise (Radio station)
Principles common to all reports PPT
Editing sentences 4 CORRECTED
6
Editing exercise Strategy exam post mortem Examples of student reports Time management
Assignment: Organization report due next week.
Editing exercise Teamwork Teamwork exercise Principles common to all reports
Assignment: Organization report
6 Feb 12-15 - Memo report style and format- Planning, and outlining documents- Using visuals in publications
GuffeyChapter 13
(Report types)
- Mid-term exam (20%)- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Organization report due (10%)
Report Strategy (corrections) PPT
Problem/purpose statements Grid handout
Applying Problem/purpose statements
See P273 in Brief Canadian Edition
Group meeting 2 (Problem/purpose exercise)
Editing document 5 CORRECTED
Avoiding overlong sentences PPT Handout
Problem Purpose exercises PPT
SMART review; Problem/purpose review
Sentence revision assignment (2%)
Correct sentence revision exercise (2%) PPT
Scrambled outline exercise (Highway Safety)
Revising sentences (Guffey 6) PPT
Sentences and paragraphs (handout)
Editing sentences 5 CORRECTED
7
Editing exercise Problem/purpose statements Case study exercises
Assignment: Organization report
SMART review Problem/purpose review Case study exercises Problem/purpose assignment Sentence revision exercise
Assignment: Mid-term next week
7 Feb 19 - Report planning and research- Kwantlen reading break ( Feb 22-23)
- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Organization report postmortem
Mid-term exam (15%)
S10 8-10 G1050
S18 4-6 G1050
L50 7-10 2125
S14 12-2 on Friday G1045
Editing document 6 CORRECTED
Simplify your writing PPT
Sentences and paragraphs handout
Revising sentences (Guffey 6) PPT
Individual proposal memo due in two weeks
Editing sentences 6 CORRECTED
8
Report planning Sentences and paragraphs
Assignment: Problem Purpose memo due in two weeks
8 Feb 26 –Mar 1
- Argumentation and presentation- Organizing principles for reports- Problem/purpose statement
GuffeyChapter 14
(Proposals)
- Organization report (5%)- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Mid-term exam postmortem
Timeline for proposal (Excel)
Using visuals PPT Handout exercise
Editing document 7 CORRECTED
Organizing Principles for Reports PPT
Organizing Principles HANDOUT
Proposal assignment PPT illustration
Proposal memo due next week (6%)
Editing sentences 7 CORRECTED
Research - primary and secondary PPT
Research PPT HANDOUT
Principles common to all reports PowerPoint
9
Organizing principles Sentence revision exercise
Assignment: Problem Purpose memo due next week
Mid-term exam postmortem Timeline for Proposals Examples of problem-purpose
memos Use of Visuals Visuals exercise
Assignment: Problem Purpose memo due next week (Annotated bibliography due following week)
9 Mar 5-9 - Examination of proposal examples On-line reading
- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
PPT Guffey Chapter 12 - Report planning
Letters (info request, claim, etc.)
Letters (info request, claim, etc.) PPT
Letter model Letter formatting
Letter exercises
Editing document 8 CORRECTED
Group meeting 8 (editing final draft)
Proposal memo due
Proposal Assignment (25%)
Proposal Example (Kamloops Bank)
Proposal outline example (Kamloops Bank)
Proposal memo example (Kamloops Bank)
Claim letter due next week (3%)
Editing sentences 8 CORRECTED
Structure - Tools for Business Communication
HANDOUT
Fog index demo (Sato's security)
10
Problem purpose memos Report planning review Letter formatting Claim letter due next week Annotated references due in 2 wks EDITING 2 (for marks)
Assignment: Claim letter due next week
Proposal Assignment Letters (review) Claim letter assignment
10 Mar 12-15
- Employment communication- Persuasive employment letters/resumes
GuffeyChapter 16
(Employment)
- Proposal memo (5%)- Annotated references (5%)- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Organizing Principles postmortem
Annotated references due
Persuasion Strategy PPT
Persuasive Letters
Persuasive employment letter due in 2wk (3%)
Editing document 9 CORRECTED
Audience Analysis 2: Audience analysis PPT
Review – Direct vs Indirect
Strategy Checklist (MIT)
Review - Job Search PPT
Examples of application letters
11
Organizing principles postmortem Proposal Assignment Persuasive letters Employment search review Persuasive employment letters
Proposal Assignment Strategy checklist Persuasive employment letters Employment search review
11 Mar 19-22 - Persuasion theory (AIDA) GuffeyChapter 10
(Persuasive
Letters)
- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Claim letter example - Short OK Best
Letter review
Persuasive Letters
Persuasive employment letter due in 2wk (10%)
Editing document 10 CORRECTED
Deductive vs. inductive argumentation
Structure of Proposals PPT HANDOUT
Persuasion Strategy PPT
Analyzing advertisements
Tide advertisement
Persuasion theory handout PowerPoint
Final self-assessment (2%)
Editing document 11 CORRECTED
12
Claim letter postmortem Direct/Indirect Negative news Negative news assignment
Proposal structures Persuasion strategy Analysis of ads
12 Mar 26-29 - Persuasion and diplomacy Guffey
Chapter 11
(Negative
messages)
- Employment package (10%)
- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Negative news (Sako Copier)
Negative news letter assignment in class
Negative News (Guffey PPT)
Persuasive employment letter due
Structure - Tools for Business Communication
HANDOUT
Structure of Proposals PPT HANDOUT
Self Assessment memo
Review Negative News Letter
Structure - formal report requirements
Structure - formal report requirements Handout
Proposal - Who Reads What?
Video Example: Persuasion
Oral Presentations PPT
Editing document 12 CORRECTED
13
Structures for proposals Persuasion AIDA exercises
Negative news postmortem Proposals – who reads what? Oral Presentations
13 Apr 2-6 - Oral presentation strategies- Review; exercises
GuffeyChapter 15
(Speaking skills)
- Self-assessment memo (2%)
- In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Persuasive Employment Letter postmortem
Proposal marking requirements
Oral presentations
Persuasive Oral Presentation Marksheet
SMART powerpoint
Other report examples: 1 2 (business plan)
http://www.quickmba.com/entre/bplan/
http://www.bplans.com/dp/
Guffey 9.11 Persuasive internal memo
Guffey 7.6 Good news, bad PR
14
Persuasive memo writing (2%)
Employment letters – postmortem
Oral presentations
14 Apr 12 - No class on Easter Monday (April 9)- Review; exercises
- Final proposal due (25%)
Top of document http://members.shaw.ca/horne/cmns
Proposal due
Oral presentations (optional)
15
15 Apr 16 - Extra class (proposals reviewed)
Top of document http://members.shaw.ca/horne/cmns
Review proposals
16