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1 Idea Insights from GNPS

Inverted InnovationPart 4 of 4

Episode 15-15

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2 Idea Insights from GNPS

Introduction

• Everything we do builds on relationships and partnerships

• The Grinch couldn’t steal Christmas because the Whos had a partnership that allowed them to celebrate together

• Partnerships are important in delivering the value chain within innovation and new product development (NPD)

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3 Idea Insights from GNPS

Recap Innovation Models

• Traditional Innovation• Who are existing customers?• Why do they prefer us?• What products do we make for them?

• Inverted Innovation• What is our business?• Why can we be successful?• Who are necessary partners?

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4 Idea Insights from GNPS

Partners in the Value Chain

• Economic systems require many partners to deliver value• It’s a lot more work to grow the vegetables for a salad than to buy

them!• Every partner in the value chain performs optimally • Alliance agents do the work for which they are best designed

• New products require partners to get to market• Vendors• Distributors• Manufacturing partners

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5 Idea Insights from GNPS

Examples of “Who”

• Apple recognized need for buy-in from producers and musicians• Needed support throughout the value chain to make iPod successful

• NPD team must identify key stakeholders

• Michelin’s run-flat tire failed to identify ALL partners in the value chain• Service stations could not handle the new tire design

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6 Idea Insights from GNPS

For More Information

• See the full post at the Idea Incubator Blog• www.globalnpsolutions.com/idea-incubator/• Free registration

• Contact me!• 1-281-280-8717• info@globalnpsolutions.com• 2323 Clear Lake City Blvd., #180-177 Houston, TX 77062

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