ABOUT THE CAMPAIGN

In honour of celebrating the most loved celebrity from Hollywood, Bollywood and animated stars, VOX Cinemas at Mall of the Emirates decided to do a 'VOX Walk of Fame'.

The campaign was a massive success that was brilliantly executed in the form of a microsite. Fans were encouraged to vote and bring their favourites to the top. 10 lucky winners stood a chance to win big by taking that one small step to vote for their favourite celebrities.

Celebrate 15 yearsof VOX

Gain onlineengagement

OBJECTIVES

Visit www.voxcinemas.com/15yearsofvox

Register with your mail id

Vote for 1 favorite star from the list of 15 from 3 different categories –Hollywood, Bollywood and Animation

MECHANISM

10 LUCKY WINNERSwere given VOX GOLD and a 4DX double pass

5 celebrities with the highest votes from each category would be a part of VOX Walk of Fame

Winners were chosen based on their overall engagement with the brand during the contest

OUTCOME

HOLLYWOOD

BOLLYWOOD

ANIMATION

BASED ON THE VOTES THE TOP 15 STARS WERE CHOSEN

HOLLYWOOD BOLLYWOOD ANIMATION

AND THE STARS SHONE BRIGHT AT THE VOX WALK OF FAME!

RESULTS

Total numberof entries

540540540Total numberof tweets

410410410Total numberof page views

276127612761

CHALLENGES

Engaging the target audience in UAE over contests and interactive content

Restricted mobile participation

Connecting and converting entries in a short period of time

151515

GLIMPSE