15 Tips for Compelling Company Updates on LinkedIn
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Transcript of 15 Tips for Compelling Company Updates on LinkedIn
#1: THINKLIKE AJOURNALIST
Don’t bury the lead. Concise introsand snappy headlines are morelikely to result in higherengagement.
#2: ALWAYS INCLUDEA CLEAR CALLTO ACTION
When compared to updateswithout links, including a link candrive 2x the engagement.
#3: ASK THOUGHTFULQUESTIONS TO INVOLVEYOUR AUDIENCE
Start a conversation by asking aquestion that is relevant to yourtarget audience.
#4: ALWAYS INCLUDEAN IMAGE OR SOMETYPE OF RICH MEDIA
Stand out with an eye-catching image or someform of rich media. Images generally result in a98% higher comment rate.
#5: BEFORE POSTINGDOUBLE CHECK THATAN IMAGE APPEARS
When linking to external content,make sure your update has arelevant image.
#6: POST YOUTUBEVIDEOS TOENCOURAGE SHARING
Links to YouTube videos play directlyin the LinkedIn feed and usually resultin a 75% higher share rate.
#7: MAKE YOURCONTENT SNACKABLEAND VALUABLE
Develop content that is quick to consume and high quality thatmembers will want to share withtheir networks.
#8: AVOIDHYPERTARGETING
Don’t add so many targetingfilters that you exclude potentialaudiences.
#9: TEST TOUNDERSTANDYOUR AUDIENCE
Experiment to find the right balance.Consider mixing entertaining andinspirational posts with informativeand insightful updates.
#10: CREATE ANEDITORIAL CALENDAR,BUT REACT TIMELY TO EVENTS
Rely on your editorial calendar as aguide, but be flexible enough torespond to relevant news, topicsand trends.
#11: ENGAGEWITH MEMBERSTHROUGH COMMENTS
Keep the conversation going.Monitor discussions and removeinappropriate comments.Develop a plan for proactivelyhandling any customer-serviceissues that may surface.
#12: MONITOR,ANALYSE AND REFINEYOUR CONTENT
Track all available analytics. Payattention to the audience targeting,types of content, time of day andfrequency that drive the mostinteractions – and do more of that!
#13: SPONSORYOUR BESTCONTENT.
Sponsored Updates allow you toreach your target audience beyondyour followers. Identify yourtop-performing content andsponsor it!
Learn more about Sponsored Updates at http://lnkd.in/SponsoredUpdates
#14: EVALUATEAND OPTIMISE YOUR SPONSORED UPDATES
With LinkedIn’s detailed reportingtools, you can monitor theperformance of your SponsoredUpdates and adjust to make themmore effective.
#15: DON’T BE TIEDTO JUST THEWORK WEEK
Professionals engage withSponsored Updates across devicesthroughout the week, with strongengagement through the weekend.Consider adopting an always-onapproach.
HTTP://LNKD.IN/CONTENTMARKETING