15 retailers Making it Big with their Proximity Marketing Campaigns
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Transcript of 15 retailers Making it Big with their Proximity Marketing Campaigns
• Has extensive iBeacon networks in all
28 of its hypermarkets in Romania
• Beacon app automates the
commercial content delivery and
collects consumer behavioral data
• With beacons, the app engagement
rate went up by 400%
• App users grew by 600% in seven
months
1. Carrefour
• Completed a beacon trial with one
store
• Used beacons to improve customer
service around click-and-collect
• Looking to roll out beacons across
all of its 254 click-and-collect
stores
• Aims to allow consumers to place
their order online and pick them up
in-store
2. Woolworths
• Will start testing beacon technology
in 50 of its stores nationwide
• Plans to limit the number of
notifications to two per shopping trip
• Testing beacons at stores located in
Minneapolis, Chicago, Denver,
Portland, New York City, Pittsburgh,
San Francisco, and Seattle
3. Target
• Using beacons to bridge the gap between
online shopping and in-store experience
• Adding features such as ‘in-store pickup’
and ‘click-and-collect’
• App alerts customers about items in their
online shopping cart/wish list being
available in a nearby store
• Plans to limit the number of beacon
notifications to two push notifications per
shopping trip
4. Nordstrom
• Installing more than 4,000
beacons nationwide
• Used a beacon-triggered mobile
app game at its 700 stores, last
Thanksgiving
• Push notifications triggered by
customers’ proximity to beacons
placed throughout the stores
5. Macy’s
• Tested beacons at Swindon store
to deliver price promotions
• Offers delivered to consumers
when they were near a particular
aisle or food counter
• App allows a consumer to scan
barcodes and read customer
reviews of products
• Also allows adding items to a
virtual shopping basket, call for
assistance and pay via a mobile
wallet
6. Waitrose
• Launched beacon networks in
more than 100 of its top
performing stores
• Sends discounts and offers in
order to incentivize shoppers in
unique ways
• Reward points are offered to
anyone entering the changing
room to try something on.
7. American Eagle Outfitters
• Now allows gasoline retailers and
brands to push promotional offers
to customers at fuel pumps
• Will distribute free BLE beacons to
about 150,000 gas-stations
• Gas-station convenience stores
located in the United States and
Canada
8. GasBuddy
• Deployed beacons in 270 stores
across London
• Launched the ‘Mpulse app’ as a
part of the Pink and Black
marketing campaign
• Sends exclusive coupons for
discounted Pink and Black
Magnums directly to consumers’
phones
9. Tesco
• Installed beacons in over 4,500 US
stores
• Used beacons for retargeting and
personalization
• Created a digital infrastructure
base that enables
a) the drug-store chain to link its
stores to the IoT
b) collection of beacon-level
proximity data
c) personalization capabilities
10. Rite Aid
• Joined hands with Weve’s beacon-
enabled consumer loyalty app,
Pouch
• Stores a retailer’s loyalty cards and
pushes out offers to customers
• Used beacons for more information
about customer behaviour
• Drove business intelligence to make
precise decisions
11. Eat
• Rolling out beacons at 15 of their
stores
• Stores located in Philadelphia,
Boston, New York, Atlanta, New
Jersey, and Delaware
• Use their own app with the
beacons plugged into the Urban
On loyalty program
• Give shoppers rewards and access
to events
12. Urban Outfitters
• Deployed beacons in all of its 40
stores to capture analytics and
enhance store layouts
• Contrary to popular belief that
beacons are only for ‘pushing’ ads,
the brand use it differently for
educating consumers about its
jewelry
• 30% of the customers who saw the
notifications, visited the store
13. Alex and Ani
• Leveraged beacons at 10 of its 240
New York stores
• Beacons used to boost its loyalty
program and foster greater
customer engagement
• Lock screen notifications are sent
when approaching a select Duane
Reade store location
• Coupon offers sent based on
historical data and product reviews
for timely content
14. Duane Reade
• Piloted beacons at 3 stores located
in Austin, TX, Walnut Creek, CA, and
San Antonio
• Used beacons to promote in-store
events such as trunk shows, guest
designers, book signings and so on
• Notifications gave out the time of
the event and directions to the
event to the customers present
inside the store
15. Neiman Marcus
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