15GREAT CUSTOMER SERVICE CENTRES

AND WHAT YOU CAN LEARN FROM THEM

1. FITBIT

A product-centric support centre means users can easily find relevant articles based on the devices they have, while having the

community for further assistance.

2. BASECAMP

From encouraging users to tweet quick questions at the top to help guides lower

down, the support centre follows a natural flow that makes it easy to navigate.

3. SQUARE

A clear breakdown of sections helps guide users along the right path for support,

while emphasising the priority support that will be given to signed up users.

4. LYFT

Aware of their vastly different audiences, users can first identify who they are to get the sections of the support centre relevant

to them.

5. NAMECHEAP

A support centre that presents nearly every category you could think of, but is

still well organised enough that users can easily find issues specific to them.

6. SHOPIFY

The ordinary search bar gets a twist, allowing users to specify not only what

they need help with but also where in the system they’re having trouble.

7. BIGCARTEL

A clean support centre that avoids overloading visitors with information while

using smooth illustrations to put the user at ease.

8. ZENDESK

Large, clear buttons allows users to quickly go where they need depending on their

questions; product news and updates are included to inform customers.

9. MAILCHIMP

A clear separation of categories allows users to quickly find what they need, while helpfully including video tutorials for more

visual learners.

10. CODESHIP

Well-organised documentation makes it easy for developers to find what they need

depending on their situation, whether its tutorials or product information.

11. NEW RELIC

Again avoiding information overload - clearly defined sections help guide users

along the path, with a final section to get in touch if they need it.

12. GECKOBOARD

A clean support centre that fits in well with its overall design, giving users a strong

sense of continuity when arriving from the main site.

13. ASANA

Functions more as a landing page for beginners first, emphasising getting users up to speed before moving down to help

guides and documentation.

14. TRELLO

Allows users to sort support documents by popularity if they choose to, enabling users

to more easily find common issues after navigating to the relevant category.

15. GOSQUARED

Support centres are more than just information dumps - the best ones are

marketing sites too that express the message and voice of your company.

Want to learn how customer service can be your most effect marketing channel?

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15 great customer service centres and what you can learn from them

by

Dominic Hung (@dom_hung) +

The GoSquared Team (@GoSquared)