14.10.15 viscom michele casali slideshare
-
Upload
michele-casali -
Category
Marketing
-
view
336 -
download
0
description
Transcript of 14.10.15 viscom michele casali slideshare
![Page 1: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/1.jpg)
DOOH: TRA PRESENTE E FUTURO
Michele CasaliResponsabile Ricerca e Progettazione Prodotto
![Page 2: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/2.jpg)
La forza del DOOH? E’ reale?La forza del DOOH? E’ reale?
![Page 3: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/3.jpg)
3
![Page 4: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/4.jpg)
4
![Page 5: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/5.jpg)
5
![Page 6: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/6.jpg)
6
![Page 7: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/7.jpg)
7
Il presente:
DOOH non solo di impression
![Page 8: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/8.jpg)
8
![Page 9: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/9.jpg)
#cheMITO
![Page 10: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/10.jpg)
Playloacker.com
![Page 11: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/11.jpg)
ANALYTICS
![Page 12: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/12.jpg)
![Page 13: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/13.jpg)
13
![Page 14: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/14.jpg)
14
![Page 15: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/15.jpg)
15
Il consumatore INQUADRA IL
QR-CODE e visualizza il coupon
SCARICA IL COUPON,
PERSONALIZZABILE
senza bisogno di stampa
COMPRA IL PRODOTTO
nel punto vendita preferito
E CARICA UNA PROVA DI ACQUISTO
direttamente dal proprio smartphone
RICEVE L’ACCREDITO SU UN
«BORSELLINO» VIRTUALE
entro 48h dall’inserimento della
prova d’acquisto
RICHIEDE L’EROGAZIONE
DEL CREDITO ACCUMULATO
spendibile sui canali
convenzionati
![Page 16: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/16.jpg)
16
% COUPON SCARICATI
70%
CONVERSIONE IN ACQUISTO
>15%
INTERAZIONI 14GG
>1.500
![Page 17: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/17.jpg)
17
![Page 18: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/18.jpg)
18
Il futuro sarà solo del digitale?
![Page 19: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/19.jpg)
19
Il DOOH in Italia crescerà, ma dovrà essere utilizzato in
modo ottimale!
![Page 20: 14.10.15 viscom michele casali slideshare](https://reader033.fdocuments.us/reader033/viewer/2022052311/5594deb21a28ab94328b471c/html5/thumbnails/20.jpg)
Michele CasaliResponsabile Ricerca e Progettazione Prodotto
@zelmik