140820-SC WeChat - NTU.pptrose1.ntu.edu.sg/WeMageChallenge2014/gallery/slides...26/9/2014 2 WeChat...
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26/9/2014 1 Reinventing Messaging WeChat is becoming the leading social messaging platform Group Chat Voice Chat Video Call Moments Emoticons Look Around Shake Facebook Connect WECHAT IS FREE Free to download and to use WECHAT IS LOCAL Supports 20 Languages WECHAT IS CROSS-PLATFORM Supports 6 OS Platforms (including web version)
Transcript of 140820-SC WeChat - NTU.pptrose1.ntu.edu.sg/WeMageChallenge2014/gallery/slides...26/9/2014 2 WeChat...
26/9/2014
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Reinventing Messaging
WeChat is becoming the leading social messaging platform
Group Chat Voice Chat
Video Call Moments
Emoticons
Look Around Shake
Facebook Connect
WECHAT IS FREE
Free to download and to use
WECHAT IS LOCAL
Supports 20 Languages
WECHAT IS CROSS-PLATFORM
Supports 6 OS Platforms(including web version)
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WeChat has grown 355M Monthly Active Users
ranked #1 in social networking on iOS in >90 countries
Jan 26
Version 1.0
released in
China
May 10
Version 2.0 with
voice message
Aug 3
Version 2.5 with
LBS function
“Look Around”
Oct 1
Version 3.0 with
“Shake” function
April
WeChat launched
in international
markets
Mar 28
2011 2012
100 Million user
accounts
2013
300 Million user
accounts
355M MAU globally, with
100 Million overseas user
accounts
Jan 15
December
Twitter and Facebook required 1,400 and Facebook 1,600 days respectively to reach the 100mn user milestone. For WeChat, it took only 433 days.
WeChat is now the world’s 5th most-used Smartphone app,
and #1 in messaging apps
Source: GlobalWebIndex
WeChat is #1 amongst messaging
apps, surpassing Skype, Facebook Messenger, and
WeChat is #1 amongst messaging
apps, surpassing Skype, Facebook Messenger, and
World’s most used smartphone apps% of global smartphone users who have used the app in the past month (Q2 2013)
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WeChat is built upon 4 key categories
Hold to TalkStickers
Voice & Video Call
Moments
Location Based Service (LBS)
Official Accounts
*Non-exhaustive list
• WeChat’s Official
Accounts include the
biggest brands in:
‒ Retail
‒ F&B
‒ Banking
‒ Media
‒ Government
‒ Airline
‒ Technology
‒ Sports
‒ Entertainment
‒ … and more!!
Official Account – the new way to connect to your consumers
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Mini-apps within WeChat apps concept
Instant reach ���� Higher conversion rate ���� Interactive
Official Account
Light APP
=
McDonald’s – A holistic CRM experience (1/3)
VisitShare LocationEngage
1 2 3
McDonald’s
leverages
location based
services (LBS) to help potential
customers find
the nearest outlet location
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McDonald’s – A holistic CRM experience (2/3)
PurchaseSelect productEngage
1 2 3
McDonald’s
allows for
customers to
purchase and
even share tea
cards with
friends –
spreading
word of mouth
McDonald’s – A holistic CRM experience (3/3)
Redeem couponReceive couponsEngage
1 2 3
Furthermore,
McDonald’s
builds loyalty
by offering
discount
coupons via its
Official Account
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Tesco Lotus – e coupons
RedeemGet couponsEngage
1 2 3
Tesco Lotus
use WeChat to
send out e
coupons, and
build a new
O2O eco-
system with
merchants
Check In
WeChat Check In
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Pick Your SeatConfirm ScheduleFollow OA
1 2 3 4
China Southern
Airline, China
Eastern Airline,
Hunan Airport
are using
WeChat to help
passengers to
check-in
through their
mobile phones.
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Hotel Booking
BookingGet Hotels NearbyShare Your Location
1 2 3
By simply
sending their
location,
customers can
find hotels
nearby through
Innteam official
account.
Order on a vending machine via scanning a QR code
• 1-step purchase process
• Simply scan the QR Code of the desired items to purchase
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Web/OfflinePayment
Lottery
Thank you
