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Data SecurityNational Tracking Poll #140706:

Morning ConsultAugust 2014

Crosstabulation Results

Methodology:This poll was conducted from August 1-3, 2014, among a national sample of 1825 registered voters. Theinterviews were conducted online and the data were weighted to approximate a target sample of likelyvoters based on age, race/ethnicity, gender, educational attainment, region, annual household incomehome ownership status and marital status. Results from the full survey have a margin of error of plusor minus 2 percentage points.

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1: How likely is it that you will vote in the November 2014 general election for United States Senate, Congress, and otherpolitical offices?

Absolutelycertain to

vote

Very likely About50-50

Not toolikely

Not likelyat all

N

Registered Voters 65 21 10 2 1 1825Male 70 19 9 1 0 851

Female 60 23 12 3 2 974Age: 18-29 54 22 14 6 4 294Age: 30-44 57 23 20 1 0 452Age: 45-64 66 23 7 3 1 689Age: 65+ 81 16 2 0 0 390Ethnicity - White 66 22 9 2 1 1487Ethnicity - Hispanic 57 17 19 6 1 163Ethnicity - Afr. Am. 63 18 13 4 2 235Ethnicity - Other 58 31 10 0 0 61Democrats (no lean) 68 19 10 2 1 687Independents (no lean) 56 25 13 4 2 593Republicans (no lean) 70 20 8 1 1 545Liberal (1-3) 65 22 10 3 0 485

Moderate (4) 57 29 10 3 2 537Conservative (5-7) 74 16 9 1 1 701Northeast 72 18 6 2 1 333Midwest 64 15 16 4 1 431South 60 28 9 2 1 678West 67 20 9 2 1 383New England 77 17 3 1 1 95Mid-Atlantic 70 18 8 3 1 238East North Central 66 16 14 3 1 294West North Central 60 14 20 4 3 136South Atlantic 64 26 9 2 0 365East South Central 50 31 15 1 3 118West South Central 60 29 7 1 3 196

Mountain 67 25 4 4 1 123Pacific 68 18 12 2 0 260Protestant 69 22 9 0 0 480Roman Catholic 76 16 5 2 1 434Ath./Agn./None 55 24 16 4 1 439Something Else 60 24 11 3 3 473Religiosity: Monthly+ 73 19 6 2 0 595Religiosity: LT Monthly 61 23 12 3 2 1230Income: Under 50k 57 25 12 3 2 792Income: 50k-100k 67 19 11 2 0 600Income: 100k+ 75 17 6 1 0 434Educ: < College 59 23 13 3 2 1200Educ: Bachelors degree 72 21 6 1 0 405

Educ: Post-grad 84 13 3 0 1 220Military HH 76 15 7 2 0 361Not Military HH 62 23 11 2 1 1464Urban 55 26 16 3 0 407Suburban 70 20 7 2 0 956Rural 62 21 12 2 3 462

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1: How likely is it that you will vote in the November 2014 general election for United States Senate, Congress, and otherpolitical offices?

Absolutelycertain to

vote

Very likely About50-50

Not toolikely

Not likelyat all

N

Registered Voters 65 21 10 2 1 1Use online banking: Yes 66 22 9 2 1 1

Use online banking: No 60 19 15 3 2 3Local Banks Secure Accts: Excellent 72 17 8 1 1 7Local Banks Secure Accts: Good 61 26 10 3 1 8Local Banks Secure Accts: Only Fair / Poor 63 22 14 1 0 1Retailers Secure Accts: Excellent 71 17 8 1 4 1Retailers Secure Accts: Good 63 24 10 3 1 7Retailers Secure Accts: Only Fair 70 20 8 1 1 6Retailers Secure Accts: Poor 59 19 16 3 2 1Less likely to use co. w/ breaches: Agree 67 20 9 2 1 1Less likely to use co. w/ breaches: Neither/Nor 60 25 12 2 1 4Less likely to use co. w/ breaches: Disagree 61 21 14 3 0 1More likely to use co. w/o breaches: Agree 68 20 9 2 1 1More likely to use co. w/o breaches: Neither/Nor 54 26 15 4 1 3

More likely to use co. w/o breaches: Disagree 65 18 10 3 4 9Data breaches unavoidable: Agree 63 21 12 3 1 8Data breaches unavoidable: Neither/nor 59 25 12 3 0 4Data breaches unavoidable: Disagree 72 19 7 1 2 5Breach news affects my behavior: Agree 67 21 8 2 1 6Breach news affects my behavior: Neither/Nor 58 23 15 3 1 5Breach news affects my behavior: Disagree 68 21 9 2 1 6

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2: Do you ever use the Internet to do any banking online?

Yes No NRegistered Voters 79 21 1825Male 80 20 851Female 79 21 974Age: 18-29 82 18 294Age: 30-44 83 17 452

Age: 45-64 80 20 689Age: 65+ 71 29 390Ethnicity - White 80 20 1487Ethnicity - Hispanic 77 23 163Ethnicity - Afr. Am. 73 27 235Ethnicity - Other 84 16 61Democrats (no lean) 80 20 687Independents (no lean) 77 23 593Republicans (no lean) 80 20 545Liberal (1-3) 82 18 485Moderate (4) 80 20 537Conservative (5-7) 79 21 701Northeast 83 17 333

Midwest 74 26 431South 79 21 678West 82 18 383New England 86 14 95Mid-Atlantic 81 19 238East North Central 74 26 294West North Central 75 25 136South Atlantic 83 17 365East South Central 64 36 118West South Central 80 20 196Mountain 78 22 123Pacific 84 16 260Protestant 76 24 480

Roman Catholic 85 15 434Ath./Agn./None 82 18 439Something Else 74 26 473Religiosity: Monthly+ 77 23 595Religiosity: LT Monthly 81 19 1230Income: Under 50k 73 27 792Income: 50k-100k 78 22 600Income: 100k+ 93 7 434Educ: < College 75 25 1200Educ: Bachelors degree 87 13 405Educ: Post-grad 89 11 220Military HH 79 21 361Not Military HH 79 21 1464

Urban 77 23 407Suburban 83 17 956Rural 73 27 462

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2: Do you ever use the Internet to do any banking online?

Yes No NRegistered Voters 79 21 1825Use online banking: Yes 100 0 1446Use online banking: No 0 100 379Local Banks Secure Accts: Excellent 90 10 714Local Banks Secure Accts: Good 82 18 803

Local Banks Secure Accts: Only Fair / Poor 61 39 177Retailers Secure Accts: Excellent 89 11 179Retailers Secure Accts: Good 83 17 713Retailers Secure Accts: Only Fair 82 18 624Retailers Secure Accts: Poor 67 33 183Less likely to use co. w/ breaches: Agree 79 21 1197Less likely to use co. w/ breaches: Neither/Nor 80 20 430Less likely to use co. w/ breaches: Disagree 79 21 199More likely to use co. w/o breaches: Agree 84 16 1332More likely to use co. w/o breaches: Neither/Nor 70 30 399More likely to use co. w/o breaches: Disagree 58 42 95Data breaches unavoidable: Agree 83 17 835Data breaches unavoidable: Neither/nor 74 26 468

Data breaches unavoidable: Disagree 78 22 523Breach news affects my behavior: Agree 81 19 612Breach news affects my behavior: Neither/Nor 77 23 545Breach news affects my behavior: Disagree 79 21 668

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3: How would you rate the job your local bank (e.g., Bank of America, Wells Fargo, etc.) or credit union is doing to securecustomer accounts?

Excellent Good Only Fair Poor DontKnow /

NoOpinion

N

Registered Voters 39 44 8 2 7 1825

Male 37 46 9 2 5 851Female 41 42 7 1 9 974Age: 18-29 44 37 10 1 8 294Age: 30-44 36 41 12 4 7 452Age: 45-64 39 47 7 1 6 689Age: 65+ 39 48 4 1 8 390Ethnicity - White 39 45 8 1 6 1487Ethnicity - Hispanic 49 30 10 0 11 163Ethnicity - Afr. Am. 38 40 8 5 10 235Ethnicity - Other 42 47 3 1 6 61Democrats (no lean) 40 43 8 3 5 687Independents (no lean) 36 44 10 0 10 593Republicans (no lean) 40 45 6 2 6 545

Liberal (1-3) 39 44 11 2 4 485Moderate (4) 39 44 8 3 7 537Conservative (5-7) 41 45 7 1 6 701Northeast 35 50 6 2 7 333Midwest 41 37 9 3 9 431South 39 45 8 1 7 678West 40 46 8 1 5 383New England 38 51 5 0 6 95Mid-Atlantic 34 49 7 2 8 238East North Central 43 35 7 4 11 294West North Central 38 40 14 2 6 136South Atlantic 41 49 7 1 2 365East South Central 31 34 12 4 20 118

West South Central 41 43 6 2 9 196Mountain 42 48 4 2 4 123Pacific 39 46 10 0 5 260Protestant 40 45 5 3 6 480Roman Catholic 43 46 6 1 5 434Ath./Agn./None 36 43 11 1 9 439Something Else 38 41 10 3 9 473Religiosity: Monthly+ 40 44 7 3 6 595Religiosity: LT Monthly 39 44 8 1 8 1230Income: Under 50k 39 40 8 2 12 792Income: 50k-100k 38 46 8 3 5 600Income: 100k+ 40 49 7 1 2 434Educ: < College 40 41 8 2 10 1200

Educ: Bachelors degree 38 49 8 2 3 405Educ: Post-grad 39 52 8 0 1 220Military HH 41 46 6 1 6 361Not Military HH 39 43 8 2 8 1464Urban 37 45 11 2 5 407Suburban 38 47 7 2 7 956Rural 44 38 6 2 10 462

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3: How would you rate the job your local bank (e.g., Bank of America, Wells Fargo, etc.) or credit union is doing to securecustomer accounts?

Excellent Good Only Fair Poor DontKnow /

NoOpinion

N

Registered Voters 39 44 8 2 7 1

Use online banking: Yes 44 46 7 0 3 1Use online banking: No 19 38 12 7 25 3Local Banks Secure Accts: Excellent 100 0 0 0 0 7Local Banks Secure Accts: Good 0 100 0 0 0 8Local Banks Secure Accts: Only Fair / Poor 0 0 82 18 0 1Retailers Secure Accts: Excellent 92 6 0 0 1 1Retailers Secure Accts: Good 42 51 4 0 2 7Retailers Secure Accts: Only Fair 30 54 11 1 4 6Retailers Secure Accts: Poor 24 31 24 13 8 1Less likely to use co. w/ breaches: Agree 40 44 7 2 6 1Less likely to use co. w/ breaches: Neither/Nor 35 46 7 0 11 4Less likely to use co. w/ breaches: Disagree 42 40 14 2 2 1More likely to use co. w/o breaches: Agree 41 45 7 2 5 1

More likely to use co. w/o breaches: Neither/Nor 32 43 9 2 14 3More likely to use co. w/o breaches: Disagree 40 34 14 1 10 9Data breaches unavoidable: Agree 42 45 8 2 3 8Data breaches unavoidable: Neither/nor 30 46 8 2 14 4Data breaches unavoidable: Disagree 43 40 8 2 7 5Breach news affects my behavior: Agree 46 43 7 1 4 6Breach news affects my behavior: Neither/Nor 33 46 8 1 11 5Breach news affects my behavior: Disagree 38 44 9 3 7 6

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4: How would you rate the job your local bank (e.g., Bank of America, Wells Fargo, etc.) or credit union is doing to securecustomer accounts?

Excellent/Good Only Fair/Poor Dont Know NRegistered Voters 83 10 7 1825Male 83 12 5 851Female 83 8 9 974Age: 18-29 81 10 8 294

Age: 30-44 78 16 7 452Age: 45-64 86 8 6 689Age: 65+ 87 5 8 390Ethnicity - White 84 9 6 1487Ethnicity - Hispanic 79 10 11 163Ethnicity - Afr. Am. 77 13 10 235Ethnicity - Other 89 5 6 61Democrats (no lean) 84 11 5 687Independents (no lean) 80 10 10 593Republicans (no lean) 86 8 6 545Liberal (1-3) 83 12 4 485Moderate (4) 83 11 7 537Conservative (5-7) 86 8 6 701

Northeast 85 8 7 333Midwest 78 13 9 431South 84 9 7 678West 86 9 5 383New England 89 5 6 95Mid-Atlantic 84 9 8 238East North Central 78 11 11 294West North Central 79 16 6 136South Atlantic 90 8 2 365East South Central 65 15 20 118West South Central 83 8 9 196Mountain 90 6 4 123Pacific 85 10 5 260

Protestant 86 8 6 480Roman Catholic 89 6 5 434Ath./Agn./None 79 12 9 439Something Else 79 13 9 473Religiosity: Monthly+ 84 10 6 595Religiosity: LT Monthly 83 9 8 1230Income: Under 50k 79 9 12 792Income: 50k-100k 84 11 5 600Income: 100k+ 90 8 2 434Educ: < College 80 10 10 1200Educ: Bachelors degree 87 10 3 405Educ: Post-grad 90 8 1 220Military HH 87 7 6 361

Not Military HH 82 10 8 1464Urban 82 13 5 407Suburban 84 9 7 956Rural 82 8 10 462

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4: How would you rate the job your local bank (e.g., Bank of America, Wells Fargo, etc.) or credit union is doing to securecustomer accounts?

Excellent/Good Only Fair/Poor Dont Know NRegistered Voters 83 10 7 1825Use online banking: Yes 90 7 3 1446Use online banking: No 57 18 25 379Local Banks Secure Accts: Excellent 100 0 0 714

Local Banks Secure Accts: Good 100 0 0 803Local Banks Secure Accts: Only Fair / Poor 0 100 0 177Retailers Secure Accts: Excellent 99 0 1 179Retailers Secure Accts: Good 93 5 2 713Retailers Secure Accts: Only Fair 84 12 4 624Retailers Secure Accts: Poor 54 38 8 183Less likely to use co. w/ breaches: Agree 84 9 6 1197Less likely to use co. w/ breaches: Neither/Nor 81 7 11 430Less likely to use co. w/ breaches: Disagree 82 16 2 199More likely to use co. w/o breaches: Agree 86 9 5 1332More likely to use co. w/o breaches: Neither/Nor 75 12 14 399More likely to use co. w/o breaches: Disagree 74 15 10 95Data breaches unavoidable: Agree 87 10 3 835

Data breaches unavoidable: Neither/nor 76 10 14 468Data breaches unavoidable: Disagree 83 10 7 523Breach news affects my behavior: Agree 89 8 4 612Breach news affects my behavior: Neither/Nor 79 10 11 545Breach news affects my behavior: Disagree 81 12 7 668

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5: How would you rate the job department stores and retail chain stores are doing to secure customer accounts?

Excellent Good Only Fair Poor DontKnow /

NoOpinion

N

Registered Voters 10 39 34 10 7 1825Male 6 40 35 13 6 851

Female 13 38 33 7 8 974Age: 18-29 18 42 30 3 6 294Age: 30-44 14 39 28 14 5 452Age: 45-64 7 38 36 13 6 689Age: 65+ 3 40 41 6 10 390Ethnicity - White 9 39 36 10 6 1487Ethnicity - Hispanic 21 49 14 5 11 163Ethnicity - Afr. Am. 9 38 30 12 11 235Ethnicity - Other 11 42 34 9 3 61Democrats (no lean) 11 40 33 11 5 687Independents (no lean) 10 36 35 11 9 593Republicans (no lean) 9 42 35 8 7 545Liberal (1-3) 13 42 30 11 4 485

Moderate (4) 9 34 37 12 8 537Conservative (5-7) 8 40 37 9 6 701Northeast 6 40 37 11 6 333Midwest 10 38 32 12 8 431South 10 39 34 9 8 678West 12 39 35 9 5 383New England 6 36 40 15 3 95Mid-Atlantic 6 42 36 9 7 238East North Central 10 39 31 12 8 294West North Central 10 36 36 12 6 136South Atlantic 9 39 36 8 7 365East South Central 11 33 31 12 13 118West South Central 11 44 30 9 6 196

Mountain 8 40 38 11 3 123Pacific 14 38 33 8 7 260Protestant 6 40 38 10 6 480Roman Catholic 9 41 34 10 6 434Ath./Agn./None 11 38 32 9 10 439Something Else 13 37 33 12 6 473Religiosity: Monthly+ 12 43 30 8 7 595Religiosity: LT Monthly 9 37 36 11 7 1230Income: Under 50k 12 41 28 9 10 792Income: 50k-100k 9 40 35 11 5 600Income: 100k+ 6 34 43 12 4 434Educ: < College 11 40 32 9 9 1200Educ: Bachelors degree 8 38 38 12 4 405

Educ: Post-grad 7 38 41 12 2 220Military HH 8 37 40 7 8 361Not Military HH 10 40 33 11 7 1464Urban 8 45 29 12 6 407Suburban 10 38 36 10 6 956Rural 12 37 34 7 10 462

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5: How would you rate the job department stores and retail chain stores are doing to secure customer accounts?

Excellent Good Only Fair Poor DontKnow /

NoOpinion

N

Registered Voters 10 39 34 10 7 1Use online banking: Yes 11 41 36 9 4 1

Use online banking: No 5 32 29 16 19 3Local Banks Secure Accts: Excellent 23 42 26 6 3 7Local Banks Secure Accts: Good 1 45 42 7 5 8Local Banks Secure Accts: Only Fair / Poor 0 19 42 39 1 1Retailers Secure Accts: Excellent 100 0 0 0 0 1Retailers Secure Accts: Good 0 100 0 0 0 7Retailers Secure Accts: Only Fair 0 0 100 0 0 6Retailers Secure Accts: Poor 0 0 0 100 0 1Less likely to use co. w/ breaches: Agree 10 35 38 12 5 1Less likely to use co. w/ breaches: Neither/Nor 11 46 26 3 14 4Less likely to use co. w/ breaches: Disagree 6 47 30 14 2 1More likely to use co. w/o breaches: Agree 10 39 37 10 4 1More likely to use co. w/o breaches: Neither/Nor 9 39 28 9 16 3

More likely to use co. w/o breaches: Disagree 14 42 25 15 5 9Data breaches unavoidable: Agree 14 43 30 9 4 8Data breaches unavoidable: Neither/nor 7 41 31 7 14 4Data breaches unavoidable: Disagree 6 31 44 14 6 5Breach news affects my behavior: Agree 17 47 26 6 4 6Breach news affects my behavior: Neither/Nor 8 40 31 7 14 5Breach news affects my behavior: Disagree 5 31 44 17 4 6

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6: How would you rate the job department stores and retail chain stores are doing to secure customer accounts?

Excellent/Good Only Fair/Poor Dont Know NRegistered Voters 49 44 7 1825Male 46 49 6 851Female 52 40 8 974Age: 18-29 60 34 6 294Age: 30-44 53 42 5 452

Age: 45-64 45 49 6 689Age: 65+ 43 47 10 390Ethnicity - White 48 45 6 1487Ethnicity - Hispanic 70 20 11 163Ethnicity - Afr. Am. 47 42 11 235Ethnicity - Other 53 43 3 61Democrats (no lean) 51 44 5 687Independents (no lean) 45 46 9 593Republicans (no lean) 50 42 7 545Liberal (1-3) 55 41 4 485Moderate (4) 43 49 8 537Conservative (5-7) 48 46 6 701Northeast 46 48 6 333

Midwest 48 44 8 431South 50 43 8 678West 51 44 5 383New England 42 54 3 95Mid-Atlantic 48 45 7 238East North Central 49 43 8 294West North Central 46 48 6 136South Atlantic 48 44 7 365East South Central 44 43 13 118West South Central 55 39 6 196Mountain 48 49 3 123Pacific 52 41 7 260Protestant 46 48 6 480

Roman Catholic 50 44 6 434Ath./Agn./None 50 40 10 439Something Else 50 45 6 473Religiosity: Monthly+ 55 38 7 595Religiosity: LT Monthly 46 47 7 1230Income: Under 50k 53 37 10 792Income: 50k-100k 49 46 5 600Income: 100k+ 41 55 4 434Educ: < College 51 41 9 1200Educ: Bachelors degree 46 50 4 405Educ: Post-grad 45 53 2 220Military HH 45 47 8 361Not Military HH 50 43 7 1464

Urban 53 42 6 407Suburban 47 47 6 956Rural 49 41 10 462

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6: How would you rate the job department stores and retail chain stores are doing to secure customer accounts?

Excellent/Good Only Fair/Poor Dont Know NRegistered Voters 49 44 7 1825Use online banking: Yes 52 44 4 1446Use online banking: No 37 45 19 379Local Banks Secure Accts: Excellent 65 32 3 714Local Banks Secure Accts: Good 47 49 5 803

Local Banks Secure Accts: Only Fair / Poor 19 80 1 177Retailers Secure Accts: Excellent 100 0 0 179Retailers Secure Accts: Good 100 0 0 713Retailers Secure Accts: Only Fair 0 100 0 624Retailers Secure Accts: Poor 0 100 0 183Less likely to use co. w/ breaches: Agree 45 49 5 1197Less likely to use co. w/ breaches: Neither/Nor 56 29 14 430Less likely to use co. w/ breaches: Disagree 53 44 2 199More likely to use co. w/o breaches: Agree 49 47 4 1332More likely to use co. w/o breaches: Neither/Nor 48 36 16 399More likely to use co. w/o breaches: Disagree 56 40 5 95Data breaches unavoidable: Agree 57 39 4 835Data breaches unavoidable: Neither/nor 49 38 14 468

Data breaches unavoidable: Disagree 36 58 6 523Breach news affects my behavior: Agree 64 32 4 612Breach news affects my behavior: Neither/Nor 48 37 14 545Breach news affects my behavior: Disagree 35 61 4 668

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7: Please indicate whether you agree or disagree with the following statementsBreaches of personal data by a company make me less likely to engage in electronic transactions with them.

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 27 38 24 9 2 1825Male 25 40 22 10 3 851

Female 29 37 25 7 2 974Age: 18-29 30 41 21 7 1 294Age: 30-44 26 37 24 11 2 452Age: 45-64 26 37 26 9 2 689Age: 65+ 28 41 20 8 3 390Ethnicity - White 25 39 24 10 2 1487Ethnicity - Hispanic 20 41 27 9 2 163Ethnicity - Afr. Am. 39 35 18 5 2 235Ethnicity - Other 23 33 35 8 1 61Democrats (no lean) 32 38 20 9 1 687Independents (no lean) 22 44 24 8 3 593Republicans (no lean) 27 33 27 10 2 545Liberal (1-3) 26 48 17 10 0 485

Moderate (4) 25 34 28 10 3 537Conservative (5-7) 31 35 22 8 3 701Northeast 21 46 23 8 2 333Midwest 26 37 23 11 3 431South 31 35 24 8 3 678West 27 40 24 9 0 383New England 24 47 22 7 1 95Mid-Atlantic 20 46 24 8 2 238East North Central 28 40 22 7 3 294West North Central 21 30 27 20 3 136South Atlantic 29 37 23 8 2 365East South Central 34 34 24 8 0 118West South Central 32 30 25 8 4 196

Mountain 22 42 26 9 1 123Pacific 29 39 23 9 0 260Protestant 28 41 19 8 4 480Roman Catholic 24 38 26 9 3 434Ath./Agn./None 26 39 24 10 0 439Something Else 30 35 25 9 1 473Religiosity: Monthly+ 29 37 24 7 3 595Religiosity: LT Monthly 26 39 23 10 2 1230Income: Under 50k 25 41 27 5 1 792Income: 50k-100k 28 38 21 11 2 600Income: 100k+ 30 35 20 12 3 434Educ: < College 27 38 25 8 2 1200Educ: Bachelors degree 26 39 22 12 1 405

Educ: Post-grad 30 36 21 10 2 220Military HH 27 39 21 9 3 361Not Military HH 27 38 24 9 2 1464Urban 24 37 23 12 3 407Suburban 27 39 23 9 1 956Rural 30 37 24 6 2 462

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7: Please indicate whether you agree or disagree with the following statementsBreaches of personal data by a company make me less likely to engage in electronic transactions with them.

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 27 38 24 9 2 1Use online banking: Yes 27 38 24 9 2 1

Use online banking: No 28 38 23 9 2 3Local Banks Secure Accts: Excellent 32 35 21 9 2 7Local Banks Secure Accts: Good 21 44 25 8 2 8Local Banks Secure Accts: Only Fair / Poor 34 30 18 15 3 1Retailers Secure Accts: Excellent 41 27 25 6 1 1Retailers Secure Accts: Good 20 39 28 9 4 7Retailers Secure Accts: Only Fair 29 43 18 9 0 6Retailers Secure Accts: Poor 39 37 8 11 5 1Less likely to use co. w/ breaches: Agree 41 59 0 0 0 1Less likely to use co. w/ breaches: Neither/Nor 0 0 100 0 0 4Less likely to use co. w/ breaches: Disagree 0 0 0 81 19 1More likely to use co. w/o breaches: Agree 32 45 15 6 2 1More likely to use co. w/o breaches: Neither/Nor 10 21 52 16 1 3

More likely to use co. w/o breaches: Disagree 30 13 22 26 9 9Data breaches unavoidable: Agree 25 38 22 13 2 8Data breaches unavoidable: Neither/nor 17 36 41 5 1 4Data breaches unavoidable: Disagree 40 41 9 6 4 5Breach news affects my behavior: Agree 20 33 26 18 3 6Breach news affects my behavior: Neither/Nor 13 41 42 4 0 5Breach news affects my behavior: Disagree 46 41 6 4 3 6

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8: Please indicate whether you agree or disagree with the following statementsBreaches of personal data by a company make me less likely to engage in electronic transactions with them.

Agree Neither Agreenor Disagree

Disagree N

Registered Voters 66 24 11 1825Male 65 22 13 851Female 66 25 9 974

Age: 18-29 71 21 8 294Age: 30-44 63 24 13 452Age: 45-64 63 26 11 689Age: 65+ 69 20 11 390Ethnicity - White 64 24 12 1487Ethnicity - Hispanic 62 27 11 163Ethnicity - Afr. Am. 74 18 7 235Ethnicity - Other 56 35 9 61Democrats (no lean) 70 20 10 687Independents (no lean) 66 24 10 593Republicans (no lean) 60 27 13 545Liberal (1-3) 74 17 10 485Moderate (4) 60 28 12 537

Conservative (5-7) 66 22 11 701Northeast 67 23 10 333Midwest 62 23 14 431South 66 24 11 678West 67 24 9 383New England 70 22 7 95Mid-Atlantic 66 24 10 238East North Central 68 22 10 294West North Central 51 27 22 136South Atlantic 67 23 10 365East South Central 68 24 8 118West South Central 63 25 12 196Mountain 64 26 10 123

Pacific 69 23 9 260Protestant 69 19 12 480Roman Catholic 62 26 12 434Ath./Agn./None 65 24 10 439Something Else 65 25 10 473Religiosity: Monthly+ 66 24 10 595Religiosity: LT Monthly 65 23 11 1230Income: Under 50k 66 27 7 792Income: 50k-100k 65 21 13 600Income: 100k+ 65 20 15 434Educ: < College 66 25 10 1200Educ: Bachelors degree 65 22 13 405Educ: Post-grad 67 21 12 220

Military HH 67 21 12 361Not Military HH 65 24 11 1464Urban 62 23 15 407Suburban 66 23 10 956Rural 67 24 8 462

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8: Please indicate whether you agree or disagree with the following statementsBreaches of personal data by a company make me less likely to engage in electronic transactions with them.

Agree Neither Agreenor Disagree

Disagree N

Registered Voters 66 24 11 1825Use online banking: Yes 65 24 11 1446Use online banking: No 66 23 11 379

Local Banks Secure Accts: Excellent 67 21 12 714Local Banks Secure Accts: Good 65 25 10 803Local Banks Secure Accts: Only Fair / Poor 64 18 18 177Retailers Secure Accts: Excellent 67 25 7 179Retailers Secure Accts: Good 59 28 13 713Retailers Secure Accts: Only Fair 73 18 10 624Retailers Secure Accts: Poor 76 8 16 183Less likely to use co. w/ breaches: Agree 100 0 0 1197Less likely to use co. w/ breaches: Neither/Nor 0 100 0 430Less likely to use co. w/ breaches: Disagree 0 0 100 199More likely to use co. w/o breaches: Agree 77 15 7 1332More likely to use co. w/o breaches: Neither/Nor 31 52 17 399More likely to use co. w/o breaches: Disagree 44 22 35 95

Data breaches unavoidable: Agree 63 22 15 835Data breaches unavoidable: Neither/nor 53 41 6 468Data breaches unavoidable: Disagree 81 9 9 523Breach news affects my behavior: Agree 53 26 22 612Breach news affects my behavior: Neither/Nor 54 42 4 545Breach news affects my behavior: Disagree 87 6 7 668

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9: Please indicate whether you agree or disagree with the following statementsIm more likely to engage in electronic transactions with a company that has a history of no personal data breaches.

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 33 40 22 3 2 1825Male 32 43 21 2 2 851

Female 34 38 22 3 3 974Age: 18-29 42 31 21 4 3 294Age: 30-44 36 37 24 2 1 452Age: 45-64 30 42 21 4 3 689Age: 65+ 27 48 22 1 2 390Ethnicity - White 30 44 21 2 2 1487Ethnicity - Hispanic 26 34 30 5 5 163Ethnicity - Afr. Am. 49 20 22 4 5 235Ethnicity - Other 41 37 20 2 0 61Democrats (no lean) 35 39 21 3 3 687Independents (no lean) 31 40 24 4 2 593Republicans (no lean) 33 42 21 2 2 545Liberal (1-3) 36 43 16 3 2 485

Moderate (4) 29 37 28 2 3 537Conservative (5-7) 34 41 19 3 3 701Northeast 33 45 19 2 1 333Midwest 39 34 21 3 3 431South 33 40 21 3 3 678West 26 43 26 3 1 383New England 34 41 20 3 2 95Mid-Atlantic 33 46 18 2 1 238East North Central 44 29 19 4 4 294West North Central 28 45 26 1 0 136South Atlantic 34 45 18 1 2 365East South Central 24 35 29 5 7 118West South Central 37 34 22 3 4 196

Mountain 22 48 25 2 3 123Pacific 27 41 27 4 1 260Protestant 35 40 20 2 3 480Roman Catholic 32 42 22 1 3 434Ath./Agn./None 31 42 22 3 2 439Something Else 33 36 23 5 2 473Religiosity: Monthly+ 35 43 18 2 2 595Religiosity: LT Monthly 32 39 24 3 3 1230Income: Under 50k 31 41 23 2 3 792Income: 50k-100k 32 41 20 4 3 600Income: 100k+ 37 37 23 3 0 434Educ: < College 32 38 24 3 3 1200Educ: Bachelors degree 33 44 20 2 2 405

Educ: Post-grad 37 43 15 3 2 220Military HH 35 38 21 3 3 361Not Military HH 32 41 22 3 2 1464Urban 29 38 26 3 4 407Suburban 34 42 20 3 1 956Rural 35 38 21 2 4 462

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9: Please indicate whether you agree or disagree with the following statementsIm more likely to engage in electronic transactions with a company that has a history of no personal data breaches.

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 33 40 22 3 2 1Use online banking: Yes 36 41 19 2 2 1

Use online banking: No 22 36 32 5 5 3Local Banks Secure Accts: Excellent 46 30 18 3 3 7Local Banks Secure Accts: Good 25 50 21 2 2 8Local Banks Secure Accts: Only Fair / Poor 25 41 26 3 5 1Retailers Secure Accts: Excellent 54 19 19 5 2 1Retailers Secure Accts: Good 32 41 22 2 3 7Retailers Secure Accts: Only Fair 32 47 18 2 1 6Retailers Secure Accts: Poor 31 42 19 3 5 1Less likely to use co. w/ breaches: Agree 43 43 10 2 2 1Less likely to use co. w/ breaches: Neither/Nor 11 35 48 3 2 4Less likely to use co. w/ breaches: Disagree 18 32 34 9 7 1More likely to use co. w/o breaches: Agree 45 55 0 0 0 1More likely to use co. w/o breaches: Neither/Nor 0 0 100 0 0 3

More likely to use co. w/o breaches: Disagree 0 0 0 53 47 9Data breaches unavoidable: Agree 35 40 21 3 1 8Data breaches unavoidable: Neither/nor 19 41 38 1 2 4Data breaches unavoidable: Disagree 42 40 10 4 5 5Breach news affects my behavior: Agree 32 40 23 4 1 6Breach news affects my behavior: Neither/Nor 18 41 38 2 1 5Breach news affects my behavior: Disagree 46 40 7 2 5 6

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10: Please indicate whether you agree or disagree with the following statementsIm more likely to engage in electronic transactions with a company that has a history of no personal data breaches.

Agree Neither Agreenor Disagree

Disagree N

Registered Voters 73 22 5 1825Male 74 21 4 851Female 72 22 6 974

Age: 18-29 72 21 7 294Age: 30-44 73 24 3 452Age: 45-64 72 21 7 689Age: 65+ 75 22 4 390Ethnicity - White 74 21 4 1487Ethnicity - Hispanic 60 30 11 163Ethnicity - Afr. Am. 69 22 9 235Ethnicity - Other 78 20 2 61Democrats (no lean) 74 21 5 687Independents (no lean) 70 24 6 593Republicans (no lean) 75 21 4 545Liberal (1-3) 79 16 5 485Moderate (4) 66 28 6 537

Conservative (5-7) 76 19 5 701Northeast 78 19 3 333Midwest 73 21 6 431South 73 21 6 678West 69 26 5 383New England 75 20 5 95Mid-Atlantic 79 18 3 238East North Central 73 19 8 294West North Central 73 26 1 136South Atlantic 79 18 3 365East South Central 59 29 12 118West South Central 71 22 7 196Mountain 70 25 5 123

Pacific 68 27 4 260Protestant 75 20 5 480Roman Catholic 74 22 4 434Ath./Agn./None 73 22 5 439Something Else 69 23 7 473Religiosity: Monthly+ 78 18 4 595Religiosity: LT Monthly 71 24 6 1230Income: Under 50k 72 23 5 792Income: 50k-100k 74 20 7 600Income: 100k+ 74 23 3 434Educ: < College 70 24 6 1200Educ: Bachelors degree 77 20 3 405Educ: Post-grad 80 15 5 220

Military HH 73 21 6 361Not Military HH 73 22 5 1464Urban 67 26 7 407Suburban 76 20 4 956Rural 73 21 6 462

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11: Please indicate whether you agree or disagree with the following statementsData breaches are an unavoidable part of the modern world

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 10 35 26 22 7 1825Male 11 38 21 22 8 851

Female 10 33 30 21 6 974Age: 18-29 15 37 29 14 4 294Age: 30-44 15 37 25 17 7 452Age: 45-64 7 37 24 25 8 689Age: 65+ 8 30 28 26 8 390Ethnicity - White 9 36 25 22 7 1487Ethnicity - Hispanic 8 44 32 9 7 163Ethnicity - Afr. Am. 18 24 27 25 6 235Ethnicity - Other 14 33 33 17 3 61Democrats (no lean) 14 33 25 22 6 687Independents (no lean) 8 37 26 22 7 593Republicans (no lean) 8 36 27 22 7 545Liberal (1-3) 14 39 20 20 6 485

Moderate (4) 10 36 26 22 6 537Conservative (5-7) 9 32 27 24 8 701Northeast 9 31 29 25 6 333Midwest 14 34 24 22 7 431South 9 35 27 22 7 678West 10 41 22 18 8 383New England 11 33 25 23 8 95Mid-Atlantic 8 31 30 25 6 238East North Central 16 30 22 25 8 294West North Central 9 41 29 16 5 136South Atlantic 10 35 25 25 5 365East South Central 4 34 38 14 10 118West South Central 12 34 24 22 9 196

Mountain 6 41 30 18 6 123Pacific 12 42 19 19 9 260Protestant 11 30 25 24 10 480Roman Catholic 8 40 23 21 8 434Ath./Agn./None 8 37 27 24 3 439Something Else 14 34 27 18 7 473Religiosity: Monthly+ 14 31 28 21 6 595Religiosity: LT Monthly 9 37 25 22 7 1230Income: Under 50k 11 34 31 17 7 792Income: 50k-100k 11 36 23 22 8 600Income: 100k+ 9 36 20 30 6 434Educ: < College 11 33 29 19 8 1200Educ: Bachelors degree 9 40 20 23 7 405

Educ: Post-grad 10 37 19 32 3 220Military HH 13 29 22 27 9 361Not Military HH 10 37 26 21 6 1464Urban 15 39 27 15 5 407Suburban 10 35 24 24 7 956Rural 7 33 29 23 9 462

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11: Please indicate whether you agree or disagree with the following statementsData breaches are an unavoidable part of the modern world

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 10 35 26 22 7 1Use online banking: Yes 11 37 24 23 5 1

Use online banking: No 10 28 32 17 13 3Local Banks Secure Accts: Excellent 16 33 19 23 9 7Local Banks Secure Accts: Good 7 41 27 22 4 8Local Banks Secure Accts: Only Fair / Poor 12 33 26 18 11 1Retailers Secure Accts: Excellent 32 33 19 12 4 1Retailers Secure Accts: Good 12 38 27 17 6 7Retailers Secure Accts: Only Fair 5 35 23 29 7 6Retailers Secure Accts: Poor 8 35 17 26 14 1Less likely to use co. w/ breaches: Agree 11 33 21 27 9 1Less likely to use co. w/ breaches: Neither/Nor 6 38 45 10 1 4Less likely to use co. w/ breaches: Disagree 17 45 14 17 8 1More likely to use co. w/o breaches: Agree 12 36 21 25 7 1More likely to use co. w/o breaches: Neither/Nor 7 36 44 9 4 3

More likely to use co. w/o breaches: Disagree 9 30 14 32 16 9Data breaches unavoidable: Agree 23 77 0 0 0 8Data breaches unavoidable: Neither/nor 0 0 100 0 0 4Data breaches unavoidable: Disagree 0 0 0 76 24 5Breach news affects my behavior: Agree 18 49 16 13 3 6Breach news affects my behavior: Neither/Nor 5 30 44 17 3 5Breach news affects my behavior: Disagree 8 27 19 33 13 6

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12: Please indicate whether you agree or disagree with the following statementsData breaches are an unavoidable part of the modern world

Agree Neither Agreenor Disagree

Disagree N

Registered Voters 46 26 29 1825Male 49 21 30 851Female 43 30 28 974

Age: 18-29 52 29 19 294Age: 30-44 51 25 24 452Age: 45-64 44 24 33 689Age: 65+ 38 28 34 390Ethnicity - White 46 25 29 1487Ethnicity - Hispanic 52 32 16 163Ethnicity - Afr. Am. 42 27 31 235Ethnicity - Other 47 33 20 61Democrats (no lean) 47 25 28 687Independents (no lean) 45 26 29 593Republicans (no lean) 44 27 29 545Liberal (1-3) 53 20 26 485Moderate (4) 46 26 28 537

Conservative (5-7) 41 27 32 701Northeast 40 29 31 333Midwest 47 24 28 431South 44 27 29 678West 52 22 26 383New England 44 25 31 95Mid-Atlantic 39 30 31 238East North Central 46 22 32 294West North Central 51 29 21 136South Atlantic 45 25 30 365East South Central 38 38 24 118West South Central 46 24 31 196Mountain 47 30 24 123

Pacific 54 19 27 260Protestant 41 25 34 480Roman Catholic 48 23 29 434Ath./Agn./None 46 27 27 439Something Else 49 27 25 473Religiosity: Monthly+ 45 28 27 595Religiosity: LT Monthly 46 25 29 1230Income: Under 50k 45 31 24 792Income: 50k-100k 47 23 30 600Income: 100k+ 45 20 35 434Educ: < College 44 29 27 1200Educ: Bachelors degree 50 20 30 405Educ: Post-grad 47 19 34 220

Military HH 42 22 36 361Not Military HH 47 26 27 1464Urban 54 27 20 407Suburban 45 24 31 956Rural 39 29 32 462

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12: Please indicate whether you agree or disagree with the following statementsData breaches are an unavoidable part of the modern world

Agree Neither Agreenor Disagree

Disagree N

Registered Voters 46 26 29 1825Use online banking: Yes 48 24 28 1446Use online banking: No 38 32 30 379

Local Banks Secure Accts: Excellent 49 19 32 714Local Banks Secure Accts: Good 47 27 26 803Local Banks Secure Accts: Only Fair / Poor 46 26 29 177Retailers Secure Accts: Excellent 65 19 16 179Retailers Secure Accts: Good 50 27 23 713Retailers Secure Accts: Only Fair 40 23 37 624Retailers Secure Accts: Poor 43 17 40 183Less likely to use co. w/ breaches: Agree 44 21 36 1197Less likely to use co. w/ breaches: Neither/Nor 44 45 11 430Less likely to use co. w/ breaches: Disagree 62 14 25 199More likely to use co. w/o breaches: Agree 47 21 32 1332More likely to use co. w/o breaches: Neither/Nor 43 44 13 399More likely to use co. w/o breaches: Disagree 39 14 47 95

Data breaches unavoidable: Agree 100 0 0 835Data breaches unavoidable: Neither/nor 0 100 0 468Data breaches unavoidable: Disagree 0 0 100 523Breach news affects my behavior: Agree 68 16 16 612Breach news affects my behavior: Neither/Nor 35 44 21 545Breach news affects my behavior: Disagree 34 19 47 668

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13: Please indicate whether you agree or disagree with the following statementsI do not change my behavior with regard to retailers or electronic transactions based on news I hear about data breaches.

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 8 26 30 27 10 1825Male 6 31 29 26 8 851

Female 9 21 31 28 11 974Age: 18-29 15 21 29 23 12 294Age: 30-44 10 25 30 23 12 452Age: 45-64 4 27 30 30 9 689Age: 65+ 6 29 30 29 6 390Ethnicity - White 7 26 31 28 8 1487Ethnicity - Hispanic 13 23 33 26 5 163Ethnicity - Afr. Am. 11 20 27 19 23 235Ethnicity - Other 11 41 22 17 10 61Democrats (no lean) 8 28 25 25 13 687Independents (no lean) 6 25 32 28 8 593Republicans (no lean) 8 23 33 28 7 545Liberal (1-3) 10 33 23 26 7 485

Moderate (4) 7 23 33 25 13 537Conservative (5-7) 7 25 29 30 9 701Northeast 6 26 31 30 7 333Midwest 6 31 28 24 11 431South 9 22 29 29 11 678West 9 27 33 24 7 383New England 11 24 27 31 7 95Mid-Atlantic 4 27 32 29 7 238East North Central 7 28 25 27 13 294West North Central 4 35 36 18 6 136South Atlantic 5 24 29 31 12 365East South Central 12 22 35 21 10 118West South Central 16 18 25 29 12 196

Mountain 5 31 33 24 7 123Pacific 11 26 32 25 7 260Protestant 10 25 30 28 7 480Roman Catholic 5 28 28 30 8 434Ath./Agn./None 5 24 33 26 12 439Something Else 10 26 29 24 11 473Religiosity: Monthly+ 11 27 30 24 8 595Religiosity: LT Monthly 6 25 30 28 11 1230Income: Under 50k 8 25 35 22 10 792Income: 50k-100k 8 26 27 30 10 600Income: 100k+ 7 27 25 31 10 434Educ: < College 9 24 32 25 11 1200Educ: Bachelors degree 6 29 27 32 7 405

Educ: Post-grad 5 31 24 31 9 220Military HH 7 29 27 29 8 361Not Military HH 8 25 31 26 10 1464Urban 13 23 27 26 10 407Suburban 5 29 28 30 8 956Rural 8 21 36 22 13 462

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13: Please indicate whether you agree or disagree with the following statementsI do not change my behavior with regard to retailers or electronic transactions based on news I hear about data breaches.

StronglyAgree

Agree NeitherAgree norDisagree

Disagree StronglyDisagree

N

Registered Voters 8 26 30 27 10 1Use online banking: Yes 8 27 29 27 9 1

Use online banking: No 8 22 33 25 11 3Local Banks Secure Accts: Excellent 13 26 25 23 13 7Local Banks Secure Accts: Good 5 27 31 30 6 8Local Banks Secure Accts: Only Fair / Poor 3 24 29 29 16 1Retailers Secure Accts: Excellent 25 34 23 6 12 1Retailers Secure Accts: Good 10 31 31 24 5 7Retailers Secure Accts: Only Fair 3 22 27 37 11 6Retailers Secure Accts: Poor 3 16 20 36 25 1Less likely to use co. w/ breaches: Agree 7 20 25 35 13 1Less likely to use co. w/ breaches: Neither/Nor 4 33 54 9 1 4Less likely to use co. w/ breaches: Disagree 20 46 10 15 9 1More likely to use co. w/o breaches: Agree 7 25 24 32 11 1More likely to use co. w/o breaches: Neither/Nor 8 28 52 10 2 3

More likely to use co. w/o breaches: Disagree 11 23 18 31 16 9Data breaches unavoidable: Agree 13 36 23 21 6 8Data breaches unavoidable: Neither/nor 2 19 52 23 4 4Data breaches unavoidable: Disagree 4 15 22 40 20 5Breach news affects my behavior: Agree 23 77 0 0 0 6Breach news affects my behavior: Neither/Nor 0 0 100 0 0 5Breach news affects my behavior: Disagree 0 0 0 74 26 6

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14: Please indicate whether you agree or disagree with the following statementsI do not change my behavior with regard to retailers or electronic transactions based on news I hear about data breaches.

Agree Neither Agreenor Disagree

Disagree N

Registered Voters 34 30 37 1825Male 37 29 34 851Female 31 31 38 974

Age: 18-29 36 29 35 294Age: 30-44 35 30 35 452Age: 45-64 31 30 39 689Age: 65+ 35 30 35 390Ethnicity - White 33 31 36 1487Ethnicity - Hispanic 36 33 31 163Ethnicity - Afr. Am. 31 27 41 235Ethnicity - Other 52 22 27 61Democrats (no lean) 37 25 38 687Independents (no lean) 32 32 36 593Republicans (no lean) 31 33 35 545Liberal (1-3) 44 23 34 485Moderate (4) 29 33 38 537

Conservative (5-7) 32 29 39 701Northeast 32 31 37 333Midwest 37 28 35 431South 31 29 40 678West 36 33 31 383New England 35 27 38 95Mid-Atlantic 31 32 37 238East North Central 35 25 40 294West North Central 40 36 25 136South Atlantic 28 29 43 365East South Central 34 35 31 118West South Central 34 25 41 196Mountain 36 33 31 123

Pacific 36 32 31 260Protestant 35 30 35 480Roman Catholic 34 28 38 434Ath./Agn./None 29 33 38 439Something Else 36 29 35 473Religiosity: Monthly+ 39 30 32 595Religiosity: LT Monthly 31 30 39 1230Income: Under 50k 33 35 32 792Income: 50k-100k 34 27 40 600Income: 100k+ 34 25 41 434Educ: < College 33 32 35 1200Educ: Bachelors degree 35 27 38 405Educ: Post-grad 36 24 40 220

Military HH 36 27 37 361Not Military HH 33 31 37 1464Urban 37 27 36 407Suburban 34 28 38 956Rural 29 36 35 462

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14: Please indicate whether you agree or disagree with the following statementsI do not change my behavior with regard to retailers or electronic transactions based on news I hear about data breaches.

Agree Neither Agreenor Disagree

Disagree N

Registered Voters 34 30 37 1825Use online banking: Yes 34 29 37 1446Use online banking: No 30 33 37 379

Local Banks Secure Accts: Excellent 39 25 36 714Local Banks Secure Accts: Good 33 31 36 803Local Banks Secure Accts: Only Fair / Poor 26 29 44 177Retailers Secure Accts: Excellent 59 23 17 179Retailers Secure Accts: Good 40 31 29 713Retailers Secure Accts: Only Fair 26 27 48 624Retailers Secure Accts: Poor 19 20 61 183Less likely to use co. w/ breaches: Agree 27 25 49 1197Less likely to use co. w/ breaches: Neither/Nor 37 54 9 430Less likely to use co. w/ breaches: Disagree 66 10 24 199More likely to use co. w/o breaches: Agree 33 24 43 1332More likely to use co. w/o breaches: Neither/Nor 36 52 12 399More likely to use co. w/o breaches: Disagree 34 18 47 95

Data breaches unavoidable: Agree 50 23 27 835Data breaches unavoidable: Neither/nor 21 52 27 468Data breaches unavoidable: Disagree 19 22 60 523Breach news affects my behavior: Agree 100 0 0 612Breach news affects my behavior: Neither/Nor 0 100 0 545Breach news affects my behavior: Disagree 0 0 100 668

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15: What is your age?

Age: 18-29 Age: 30-44 Age: 45-64 Age: 65+ NRegistered Voters 16 25 38 21 1825Male 11 23 38 28 851Female 21 26 38 16 974Age: 18-29 100 0 0 0 294Age: 30-44 0 100 0 0 452

Age: 45-64 0 0 100 0 689Age: 65+ 0 0 0 100 390Ethnicity - White 13 22 41 24 1487Ethnicity - Hispanic 39 35 17 8 163Ethnicity - Afr. Am. 27 37 28 8 235Ethnicity - Other 31 27 33 9 61Democrats (no lean) 17 29 34 20 687Independents (no lean) 22 22 38 19 593Republicans (no lean) 9 23 42 26 545Liberal (1-3) 22 31 33 14 485Moderate (4) 20 25 36 19 537Conservative (5-7) 8 20 43 29 701Northeast 13 24 44 19 333

Midwest 22 27 30 20 431South 12 22 41 26 678West 20 28 35 17 383New England 18 22 47 13 95Mid-Atlantic 11 25 42 22 238East North Central 25 26 30 19 294West North Central 16 31 32 21 136South Atlantic 9 23 39 29 365East South Central 10 19 47 24 118West South Central 16 21 41 22 196Mountain 19 19 41 21 123Pacific 20 32 33 14 260Protestant 7 21 37 35 480

Roman Catholic 10 21 44 25 434Ath./Agn./None 24 33 30 13 439Something Else 23 25 40 13 473Religiosity: Monthly+ 15 24 34 27 595Religiosity: LT Monthly 17 25 40 19 1230Income: Under 50k 21 21 35 24 792Income: 50k-100k 13 28 38 22 600Income: 100k+ 12 28 43 17 434Educ: < College 20 24 37 20 1200Educ: Bachelors degree 10 28 40 23 405Educ: Post-grad 9 23 40 29 220Military HH 8 11 38 43 361Not Military HH 18 28 38 16 1464

Urban 21 34 30 16 407Suburban 14 23 39 24 956Rural 17 20 43 20 462

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15: What is your age?

Age: 18-29 Age: 30-44 Age: 45-64 Age: 65+ NRegistered Voters 16 25 38 21 1825Use online banking: Yes 17 26 38 19 1446Use online banking: No 14 21 36 30 379Local Banks Secure Accts: Excellent 18 23 37 21 714Local Banks Secure Accts: Good 13 23 40 23 803

Local Banks Secure Accts: Only Fair / Poor 17 40 32 11 177Retailers Secure Accts: Excellent 30 36 28 7 179Retailers Secure Accts: Good 17 25 36 22 713Retailers Secure Accts: Only Fair 14 20 40 26 624Retailers Secure Accts: Poor 6 35 47 12 183Less likely to use co. w/ breaches: Agree 17 24 36 22 1197Less likely to use co. w/ breaches: Neither/Nor 15 25 42 18 430Less likely to use co. w/ breaches: Disagree 12 30 36 22 199More likely to use co. w/o breaches: Agree 16 25 37 22 1332More likely to use co. w/o breaches: Neither/Nor 15 27 36 21 399More likely to use co. w/o breaches: Disagree 22 14 49 15 95Data breaches unavoidable: Agree 18 28 36 18 835Data breaches unavoidable: Neither/nor 18 24 35 23 468

Data breaches unavoidable: Disagree 11 21 43 25 523Breach news affects my behavior: Agree 17 26 35 22 612Breach news affects my behavior: Neither/Nor 16 25 38 22 545Breach news affects my behavior: Disagree 15 24 40 20 668

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16: What is your gender?

Male Female NRegistered Voters 47 53 1825Male 100 0 851Female 0 100 974Age: 18-29 32 68 294Age: 30-44 44 56 452

Age: 45-64 46 54 689Age: 65+ 61 39 390Ethnicity - White 47 53 1487Ethnicity - Hispanic 37 63 163Ethnicity - Afr. Am. 41 59 235Ethnicity - Other 58 42 61Democrats (no lean) 44 56 687Independents (no lean) 50 50 593Republicans (no lean) 46 54 545Liberal (1-3) 46 54 485Moderate (4) 45 55 537Conservative (5-7) 50 50 701Northeast 50 50 333

Midwest 48 52 431South 46 54 678West 43 57 383New England 52 48 95Mid-Atlantic 49 51 238East North Central 51 49 294West North Central 41 59 136South Atlantic 51 49 365East South Central 48 52 118West South Central 36 64 196Mountain 40 60 123Pacific 45 55 260Protestant 47 53 480

Roman Catholic 53 47 434Ath./Agn./None 44 56 439Something Else 43 57 473Religiosity: Monthly+ 48 52 595Religiosity: LT Monthly 46 54 1230Income: Under 50k 37 63 792Income: 50k-100k 47 53 600Income: 100k+ 63 37 434Educ: < College 38 62 1200Educ: Bachelors degree 61 39 405Educ: Post-grad 70 30 220Military HH 58 42 361Not Military HH 44 56 1464

Urban 51 49 407Suburban 51 49 956Rural 33 67 462

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16: What is your gender?

Male Female NRegistered Voters 47 53 1825Use online banking: Yes 47 53 1446Use online banking: No 46 54 379Local Banks Secure Accts: Excellent 44 56 714Local Banks Secure Accts: Good 49 51 803

Local Banks Secure Accts: Only Fair / Poor 56 44 177Retailers Secure Accts: Excellent 28 72 179Retailers Secure Accts: Good 47 53 713Retailers Secure Accts: Only Fair 48 52 624Retailers Secure Accts: Poor 63 37 183Less likely to use co. w/ breaches: Agree 46 54 1197Less likely to use co. w/ breaches: Neither/Nor 44 56 430Less likely to use co. w/ breaches: Disagree 56 44 199More likely to use co. w/o breaches: Agree 48 52 1332More likely to use co. w/o breaches: Neither/Nor 46 54 399More likely to use co. w/o breaches: Disagree 37 63 95Data breaches unavoidable: Agree 50 50 835Data breaches unavoidable: Neither/nor 38 62 468

Data breaches unavoidable: Disagree 49 51 523Breach news affects my behavior: Agree 51 49 612Breach news affects my behavior: Neither/Nor 45 55 545Breach news affects my behavior: Disagree 44 56 668

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17: What is the last grade or class you completed in school?

None,or

grade1-8

Highschool

in-com-plete

(grades9-11)

Highschooldiploma

orequiv-alent

Technicalor

voca-tionalschoolafterhigh

school

Somecol-lege,

nodegree

Associatesor

two-year

collegedegree

Four-year

collegedegree

Graduateor

pro-fes-

sionalschoolaftercol-lege,

nodegree

Graduateor

pro-fes-

sionaldegree

N

Registered Voters 0 7 27 4 18 9 22 2 10 1825Male 0 5 20 4 17 8 29 3 15 851Female 0 9 34 4 20 10 16 1 5 974Age: 18-29 0 14 33 2 22 9 13 1 6 294Age: 30-44 0 8 24 4 18 11 25 2 9 452Age: 45-64 0 4 26 5 20 8 24 2 11 689Age: 65+ 0 5 29 4 15 8 23 3 13 390Ethnicity - White 0 6 26 4 19 9 23 2 11 1487

Ethnicity - Hispanic 0 15 20 3 27 6 20 2 7 163Ethnicity - Afr. Am. 0 8 41 4 16 10 17 2 3 235Ethnicity - Other 0 4 20 1 11 7 33 8 16 61Democrats (no lean) 0 9 29 4 18 9 21 2 8 687Independents (no lean) 1 8 25 4 20 7 23 2 11 593Republicans (no lean) 0 4 27 4 17 10 23 3 11 545Liberal (1-3) 0 9 24 4 18 9 24 2 9 485Moderate (4) 0 5 33 3 22 9 18 2 7 537Conservative (5-7) 0 4 23 4 16 9 27 2 14 701Northeast 0 4 25 3 16 9 28 2 11 333Midwest 0 10 34 5 12 9 21 2 7 431South 0 8 28 4 21 8 19 3 10 678West 0 5 20 3 24 11 25 0 11 383

New England 2 4 17 2 21 9 34 0 11 95Mid-Atlantic 0 4 28 4 14 9 25 3 12 238East North Central 0 10 37 6 11 7 20 1 7 294West North Central 0 10 28 3 14 13 21 3 8 136South Atlantic 0 3 25 4 21 9 24 4 10 365East South Central 0 14 35 5 21 6 12 0 7 118West South Central 0 11 29 3 20 6 14 5 12 196Mountain 0 5 31 5 20 14 13 1 10 123Pacific 1 5 14 3 26 9 31 0 12 260Protestant 0 3 24 4 21 10 23 3 12 480Roman Catholic 0 1 26 4 15 8 30 3 12 434Ath./Agn./None 0 9 33 2 20 8 17 1 9 439Something Else 0 14 26 6 17 9 19 2 6 473

Religiosity: Monthly+ 0 6 24 4 15 10 25 4 12 595Religiosity: LT Monthly 0 7 29 4 20 9 21 1 9 1230Income: Under 50k 0 14 40 5 18 9 9 2 2 792Income: 50k-100k 0 3 22 5 19 11 28 2 9 600Income: 100k+ 0 0 10 0 18 5 38 4 25 434Educ: < College 0 11 41 6 28 14 0 0 0 1200Educ: Bachelors degree 0 0 0 0 0 0 100 0 0 405Educ: Post-grad 0 0 0 0 0 0 0 19 81 220Military HH 0 6 22 5 21 10 20 2 14 361Not Military HH 0 7 28 4 18 9 23 2 9 1464Urban 0 9 29 2 19 9 20 2 10 407Suburban 0 4 22 4 18 8 28 3 12 956Rural 0 10 36 6 20 11 11 2 5 462

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17: What is the last grade or class you completed in school?

None,or

grade1-8

Highschool

in-com-plete

(grades9-11)

Highschooldiploma

orequiv-alent

Technicalor

voca-tionalschoolafterhigh

school

Somecol-

lege,no

degree

Associatesor

two-year

collegedegree

Four-year

collegedegree

Grador

profes

sionschoaftecol

legeno

degrRegistered Voters 0 7 27 4 18 9 22 2Use online banking: Yes 0 6 25 4 19 9 24 3Use online banking: No 0 12 37 5 15 10 14 1Local Banks Secure Accts: Excellent 0 9 24 4 20 9 21 2Local Banks Secure Accts: Good 0 3 27 4 19 8 25 3Local Banks Secure Accts: Only Fair / Poor 0 6 33 4 16 9 22 1Retailers Secure Accts: Excellent 0 23 26 4 14 6 18 1Retailers Secure Accts: Good 0 7 28 4 20 8 22 2

Retailers Secure Accts: Only Fair 0 2 23 4 20 11 25 3Retailers Secure Accts: Poor 0 8 26 4 15 8 26 3Less likely to use co. w/ breaches: Agree 0 7 27 4 18 10 22 2Less likely to use co. w/ breaches: Neither/Nor 1 9 28 4 19 8 20 3Less likely to use co. w/ breaches: Disagree 0 6 28 3 17 6 27 3More likely to use co. w/o breaches: Agree 0 6 27 4 17 9 23 2More likely to use co. w/o breaches: Neither/Nor 1 8 27 4 22 9 20 2More likely to use co. w/o breaches: Disagree 0 11 31 6 18 7 15 2Data breaches unavoidable: Agree 0 9 24 3 18 9 24 3Data breaches unavoidable: Neither/nor 1 7 34 5 17 9 18 1Data breaches unavoidable: Disagree 0 4 26 5 20 8 23 3Breach news affects my behavior: Agree 0 10 25 3 17 8 23 3Breach news affects my behavior: Neither/Nor 1 8 29 5 19 9 20 1

Breach news affects my behavior: Disagree 0 3 28 4 19 10 23 3

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18: Generally speaking, do you think of yourself as..

Republican Democrat Independent Somethingelse

N

Registered Voters 30 38 26 6 1825Male 29 36 29 5 851Female 30 39 24 7 974Age: 18-29 16 40 28 15 294

Age: 30-44 27 44 24 5 452Age: 45-64 34 34 27 5 689Age: 65+ 37 35 26 2 390Ethnicity - White 35 30 28 7 1487Ethnicity - Hispanic 28 43 22 6 163Ethnicity - Afr. Am. 2 83 13 1 235Ethnicity - Other 25 44 29 2 61Democrats (no lean) 0 100 0 0 687Independents (no lean) 0 0 81 19 593Republicans (no lean) 100 0 0 0 545Liberal (1-3) 6 68 21 5 485Moderate (4) 18 40 36 6 537Conservative (5-7) 56 15 25 3 701

Northeast 33 39 25 4 333Midwest 22 43 27 8 431South 34 34 26 6 678West 28 37 29 6 383New England 16 45 36 3 95Mid-Atlantic 40 37 20 4 238East North Central 24 45 24 7 294West North Central 18 39 33 10 136South Atlantic 28 38 29 4 365East South Central 40 26 21 12 118West South Central 42 30 22 7 196Mountain 30 31 34 5 123Pacific 27 40 26 7 260

Protestant 40 30 26 5 480Roman Catholic 36 37 25 3 434Ath./Agn./None 16 41 33 9 439Something Else 27 43 22 8 473Religiosity: Monthly+ 38 36 22 3 595Religiosity: LT Monthly 26 38 28 7 1230Income: Under 50k 27 39 25 10 792Income: 50k-100k 32 36 29 4 600Income: 100k+ 33 38 27 3 434Educ: < College 28 40 24 8 1200Educ: Bachelors degree 32 35 30 4 405Educ: Post-grad 36 29 34 2 220Military HH 39 30 25 5 361

Not Military HH 28 39 27 6 1464Urban 24 48 24 4 407Suburban 32 35 27 6 956Rural 32 33 26 9 462

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18: Generally speaking, do you think of yourself as..

Republican Democrat Independent Somethingelse

N

Registered Voters 30 38 26 6 1825Use online banking: Yes 30 38 26 5 1446Use online banking: No 28 36 26 10 379Local Banks Secure Accts: Excellent 31 39 25 5 714

Local Banks Secure Accts: Good 31 37 28 5 803Local Banks Secure Accts: Only Fair / Poor 25 42 24 9 177Retailers Secure Accts: Excellent 27 42 21 10 179Retailers Secure Accts: Good 32 39 24 6 713Retailers Secure Accts: Only Fair 30 37 29 4 624Retailers Secure Accts: Poor 23 42 29 7 183Less likely to use co. w/ breaches: Agree 27 40 26 6 1197Less likely to use co. w/ breaches: Neither/Nor 34 32 26 7 430Less likely to use co. w/ breaches: Disagree 34 35 27 4 199More likely to use co. w/o breaches: Agree 31 38 25 6 1332More likely to use co. w/o breaches: Neither/Nor 29 36 29 7 399More likely to use co. w/o breaches: Disagree 25 37 34 4 95Data breaches unavoidable: Agree 29 39 27 5 835

Data breaches unavoidable: Neither/nor 31 36 26 7 468Data breaches unavoidable: Disagree 30 37 26 7 523Breach news affects my behavior: Agree 28 41 26 4 612Breach news affects my behavior: Neither/Nor 33 31 27 8 545Breach news affects my behavior: Disagree 29 39 26 6 668

38

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19: Do you consider yourself to be a supporter of the Tea Party Movement, or are you not a supporter of the Tea PartyMovement?

Supporter Not a supporter NRegistered Voters 28 72 1824Male 26 74 850Female 29 71 973Age: 18-29 35 65 293

Age: 30-44 27 73 452Age: 45-64 26 74 689Age: 65+ 25 75 389Ethnicity - White 28 72 1486Ethnicity - Hispanic 29 71 162Ethnicity - Afr. Am. 21 79 234Ethnicity - Other 35 65 61Democrats (no lean) 17 83 687Independents (no lean) 23 77 592Republicans (no lean) 45 55 544Liberal (1-3) 22 78 483Moderate (4) 15 85 537Conservative (5-7) 43 57 701

Northeast 23 77 333Midwest 23 77 430South 32 68 678West 29 71 383New England 25 75 95Mid-Atlantic 22 78 238East North Central 26 74 294West North Central 17 83 136South Atlantic 22 78 365East South Central 46 54 118West South Central 42 58 195Mountain 30 70 123Pacific 28 72 260

Protestant 31 69 480Roman Catholic 26 74 433Ath./Agn./None 24 76 438Something Else 30 70 473Religiosity: Monthly+ 35 65 594Religiosity: LT Monthly 24 76 1230Income: Under 50k 34 66 790Income: 50k-100k 29 71 600Income: 100k+ 15 85 434Educ: < College 30 70 1198Educ: Bachelors degree 20 80 405Educ: Post-grad 26 74 220Military HH 31 69 359

Not Military HH 27 73 1464Urban 26 74 406Suburban 26 74 956Rural 32 68 462

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19: Do you consider yourself to be a supporter of the Tea Party Movement, or are you not a supporter of the Tea PartyMovement?

Supporter Not a supporter NRegistered Voters 28 72 1824Use online banking: Yes 27 73 1445Use online banking: No 30 70 379Local Banks Secure Accts: Excellent 31 69 713

Local Banks Secure Accts: Good 26 74 803Local Banks Secure Accts: Only Fair / Poor 23 77 177Retailers Secure Accts: Excellent 45 55 179Retailers Secure Accts: Good 30 70 712Retailers Secure Accts: Only Fair 23 77 624Retailers Secure Accts: Poor 21 79 183Less likely to use co. w/ breaches: Agree 29 71 1195Less likely to use co. w/ breaches: Neither/Nor 25 75 430Less likely to use co. w/ breaches: Disagree 26 74 199More likely to use co. w/o breaches: Agree 28 72 1332More likely to use co. w/o breaches: Neither/Nor 27 73 398More likely to use co. w/o breaches: Disagree 29 71 94Data breaches unavoidable: Agree 26 74 835

Data breaches unavoidable: Neither/nor 32 68 468Data breaches unavoidable: Disagree 26 74 521Breach news affects my behavior: Agree 32 68 612Breach news affects my behavior: Neither/Nor 27 73 544Breach news affects my behavior: Disagree 24 76 668

40

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20: Thinking about politics these days, how would you describe your political viewpoint?

Veryliberal

Liberal Slightlyliberal

Moderate Slightlyconser-vative

ConservativeVeryconser-vative

DontKnow

N

Registered Voters 7 11 8 29 13 15 10 6 1825Male 8 11 7 28 16 17 9 4 851Female 7 11 9 30 11 14 11 7 974

Age: 18-29 10 14 12 36 6 7 5 9 294Age: 30-44 14 12 7 30 12 10 10 6 452Age: 45-64 5 9 10 28 16 18 9 5 689Age: 65+ 3 12 3 26 14 23 15 3 390Ethnicity - White 7 11 7 27 14 18 11 6 1487Ethnicity - Hispanic 7 17 11 29 13 8 12 3 163Ethnicity - Afr. Am. 15 9 11 41 9 5 4 6 235Ethnicity - Other 5 14 24 29 16 5 3 4 61Democrats (no lean) 15 21 12 31 8 4 4 5 687Independents (no lean) 5 7 9 37 15 12 6 9 593Republicans (no lean) 1 3 2 18 17 34 21 4 545Liberal (1-3) 28 42 30 0 0 0 0 0 485Moderate (4) 0 0 0 100 0 0 0 0 537

Conservative (5-7) 0 0 0 0 34 40 26 0 701Northeast 6 13 9 30 18 14 6 4 333Midwest 12 9 8 31 8 12 12 9 431South 6 10 7 32 14 18 10 4 678West 7 15 10 22 14 17 10 5 383New England 7 17 12 29 11 15 6 4 95Mid-Atlantic 5 11 8 30 20 14 6 5 238East North Central 9 8 7 34 9 10 13 10 294West North Central 16 10 10 26 5 15 11 7 136South Atlantic 7 11 8 36 11 16 7 4 365East South Central 3 7 0 28 26 17 14 4 118West South Central 5 8 8 27 11 22 13 6 196Mountain 5 10 13 21 16 19 9 6 123

Pacific 8 17 8 22 14 16 11 5 260Protestant 4 6 6 25 15 24 17 2 480Roman Catholic 5 12 7 29 13 20 11 3 434Ath./Agn./None 11 16 11 33 10 6 4 10 439Something Else 10 10 8 31 14 12 7 8 473Religiosity: Monthly+ 7 9 7 24 14 22 15 3 595Religiosity: LT Monthly 8 12 9 32 13 12 7 7 1230Income: Under 50k 8 10 7 31 11 13 9 9 792Income: 50k-100k 7 15 9 26 12 15 11 4 600Income: 100k+ 7 8 8 30 18 19 8 2 434Educ:

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20: Thinking about politics these days, how would you describe your political viewpoint?

Veryliberal

Liberal Slightlyliberal

Moderate Slightlyconser-vative

ConservativeVeryconser-vative

Registered Voters 7 11 8 29 13 15 10 Use online banking: Yes 8 11 8 30 14 15 10 Use online banking: No 6 10 7 28 12 16 11

Local Banks Secure Accts: Excellent 8 10 8 29 12 15 12 Local Banks Secure Accts: Good 5 13 9 29 14 17 9 Local Banks Secure Accts: Only Fair / Poor 15 11 7 33 13 12 4 Retailers Secure Accts: Excellent 18 11 6 27 12 9 10 Retailers Secure Accts: Good 6 13 9 25 13 14 12 Retailers Secure Accts: Only Fair 5 10 9 32 14 19 9 Retailers Secure Accts: Poor 12 7 9 35 14 16 5 Less likely to use co. w/ breaches: Agree 8 13 9 27 13 15 10 Less likely to use co. w/ breaches: Neither/Nor 5 8 6 35 15 14 8 Less likely to use co. w/ breaches: Disagree 10 8 6 33 10 18 12 More likely to use co. w/o breaches: Agree 8 12 9 27 14 16 10 More likely to use co. w/o breaches: Neither/Nor 5 9 5 38 11 13 10 More likely to use co. w/o breaches: Disagree 8 5 12 32 13 12 13

Data breaches unavoidable: Agree 10 12 9 30 11 14 9 Data breaches unavoidable: Neither/nor 3 9 9 30 18 15 9 Data breaches unavoidable: Disagree 8 11 6 29 12 18 12 Breach news affects my behavior: Agree 11 12 11 26 10 15 12 Breach news affects my behavior: Neither/Nor 5 10 5 32 14 16 8 Breach news affects my behavior: Disagree 6 11 8 31 15 16 10

42

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21: Thinking about politics these days, how would you describe your political viewpoint?

Liberal (1-3) Moderate (4) Conservative(5-7)

N

Registered Voters 28 31 41 1723Male 27 30 43 817Female 29 33 38 906Age: 18-29 40 40 21 268

Age: 30-44 35 32 33 424Age: 45-64 24 30 46 654Age: 65+ 18 27 55 377Ethnicity - White 26 29 46 1403Ethnicity - Hispanic 36 30 34 158Ethnicity - Afr. Am. 37 44 19 220Ethnicity - Other 45 30 25 59Democrats (no lean) 51 33 17 656Independents (no lean) 23 41 36 542Republicans (no lean) 6 19 75 525Liberal (1-3) 100 0 0 485Moderate (4) 0 100 0 537Conservative (5-7) 0 0 100 701

Northeast 29 31 40 318Midwest 31 34 35 393South 23 34 43 648West 33 23 44 363New England 36 30 34 92Mid-Atlantic 26 32 43 227East North Central 27 38 35 266West North Central 39 28 33 127South Atlantic 27 38 35 351East South Central 11 29 60 113West South Central 23 29 48 184Mountain 31 22 47 115Pacific 34 23 42 248

Protestant 17 26 58 472Roman Catholic 25 30 45 420Ath./Agn./None 43 36 21 397Something Else 30 34 36 435Religiosity: Monthly+ 23 25 52 579Religiosity: LT Monthly 31 35 35 1144Income: Under 50k 28 35 38 720Income: 50k-100k 32 28 41 576Income: 100k+ 24 30 46 427Educ: < College 28 36 36 1106Educ: Bachelors degree 29 24 47 399Educ: Post-grad 25 22 52 217Military HH 23 26 52 349

Not Military HH 30 33 38 1374Urban 36 32 32 394Suburban 27 30 44 910Rural 24 33 43 419

43

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21: Thinking about politics these days, how would you describe your political viewpoint?

Liberal (1-3) Moderate (4) Conservative(5-7)

N

Registered Voters 28 31 41 1723Use online banking: Yes 29 31 40 1384Use online banking: No 26 31 43 339Local Banks Secure Accts: Excellent 28 30 42 681

Local Banks Secure Accts: Good 28 31 41 770Local Banks Secure Accts: Only Fair / Poor 35 34 31 171Retailers Secure Accts: Excellent 38 28 33 168Retailers Secure Accts: Good 30 27 42 666Retailers Secure Accts: Only Fair 24 33 43 606Retailers Secure Accts: Poor 29 35 35 178Less likely to use co. w/ breaches: Agree 31 28 41 1143Less likely to use co. w/ breaches: Neither/Nor 21 39 40 386Less likely to use co. w/ breaches: Disagree 25 34 41 194More likely to use co. w/o breaches: Agree 30 28 42 1269More likely to use co. w/o breaches: Neither/Nor 21 41 37 364More likely to use co. w/o breaches: Disagree 26 34 41 89Data breaches unavoidable: Agree 33 31 36 795

Data breaches unavoidable: Neither/nor 23 32 45 427Data breaches unavoidable: Disagree 26 30 44 501Breach news affects my behavior: Agree 36 26 38 592Breach news affects my behavior: Neither/Nor 22 36 42 492Breach news affects my behavior: Disagree 26 32 42 639

44

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22: Thinking about politics these days, how would you describe your political viewpoint?

Liberal (1-2) Moderate (3-5) Conservative(6-7)

N

Registered Voters 20 54 27 1723Male 20 54 27 817Female 20 53 27 906Age: 18-29 26 60 14 268

Age: 30-44 28 52 21 424Age: 45-64 14 57 28 654Age: 65+ 15 45 40 377Ethnicity - White 19 51 31 1403Ethnicity - Hispanic 25 55 20 158Ethnicity - Afr. Am. 26 65 10 220Ethnicity - Other 20 72 9 59Democrats (no lean) 38 54 8 656Independents (no lean) 13 68 20 542Republicans (no lean) 4 39 57 525Liberal (1-3) 70 30 0 485Moderate (4) 0 100 0 537Conservative (5-7) 0 34 66 701

Northeast 19 59 21 318Midwest 22 52 26 393South 16 55 29 648West 23 48 29 363New England 24 54 22 92Mid-Atlantic 17 62 21 227East North Central 20 55 25 266West North Central 29 44 28 127South Atlantic 19 58 23 351East South Central 11 57 32 113West South Central 14 49 37 184Mountain 17 53 30 115Pacific 26 46 28 248

Protestant 10 48 42 472Roman Catholic 18 51 32 420Ath./Agn./None 31 59 10 397Something Else 21 58 21 435Religiosity: Monthly+ 17 46 37 579Religiosity: LT Monthly 21 57 21 1144Income: Under 50k 20 55 25 720Income: 50k-100k 23 49 28 576Income: 100k+ 15 57 28 427Educ: < College 20 56 24 1106Educ: Bachelors degree 20 51 30 399Educ: Post-grad 16 48 35 217Military HH 13 48 40 349

Not Military HH 21 55 23 1374Urban 21 57 21 394Suburban 20 53 27 910Rural 17 52 31 419

45

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22: Thinking about politics these days, how would you describe your political viewpoint?

Liberal (1-2) Moderate (3-5) Conservative(6-7)

N

Registered Voters 20 54 27 1723Use online banking: Yes 20 54 26 1384Use online banking: No 18 51 30 339Local Banks Secure Accts: Excellent 19 51 29 681

Local Banks Secure Accts: Good 19 54 27 770Local Banks Secure Accts: Only Fair / Poor 28 55 17 171Retailers Secure Accts: Excellent 31 48 20 168Retailers Secure Accts: Good 21 51 28 666Retailers Secure Accts: Only Fair 15 56 29 606Retailers Secure Accts: Poor 20 59 21 178Less likely to use co. w/ breaches: Agree 22 51 27 1143Less likely to use co. w/ breaches: Neither/Nor 14 62 24 386Less likely to use co. w/ breaches: Disagree 18 51 31 194More likely to use co. w/o breaches: Agree 21 52 27 1269More likely to use co. w/o breaches: Neither/Nor 16 59 25 364More likely to use co. w/o breaches: Disagree 13 60 27 89Data breaches unavoidable: Agree 23 53 24 795

Data breaches unavoidable: Neither/nor 13 61 26 427Data breaches unavoidable: Disagree 20 49 32 501Breach news affects my behavior: Agree 24 48 27 592Breach news affects my behavior: Neither/Nor 17 57 26 492Breach news affects my behavior: Disagree 17 56 27 639

46

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23: Are you, yourself, of Hispanic origin or descent, such as Mexican, Puerto Rican, Cuban, or some other Spanish background?

Yes No NRegistered Voters 9 91 1825Male 7 93 851Female 10 90 974Age: 18-29 21 79 294

Age: 30-44 13 87 452Age: 45-64 4 96 689Age: 65+ 3 97 390Ethnicity - White 7 93 1487Ethnicity - Hispanic 100 0 163Ethnicity - Afr. Am. 5 95 235Ethnicity - Other 0 100 61Democrats (no lean) 10 90 687Independents (no lean) 8 92 593Republicans (no lean) 8 92 545Liberal (1-3) 12 88 485Moderate (4) 9 91 537Conservative (5-7) 8 92 701

Northeast 7 93 333Midwest 3 97 431South 7 93 678West 20 80 383New England 5 95 95Mid-Atlantic 8 92 238East North Central 4 96 294West North Central 2 98 136South Atlantic 5 95 365East South Central 4 96 118West South Central 12 88 196Mountain 12 88 123Pacific 24 76 260

Protestant 5 95 480Roman Catholic 11 89 434Ath./Agn./None 13 87 439Something Else 7 93 473Religiosity: Monthly+ 10 90 595Religiosity: LT Monthly 8 92 1230Income: Under 50k 10 90 792Income: 50k-100k 9 91 600Income: 100k+ 8 92 434Educ: < College 10 90 1200Educ: Bachelors degree 8 92 405Educ: Post-grad 7 93 220Military HH 7 93 361

Not Military HH 9 91 1464Urban 17 83 407Suburban 7 93 956Rural 6 94 462

47

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23: Are you, yourself, of Hispanic origin or descent, such as Mexican, Puerto Rican, Cuban, or some other Spanish background?

Yes No NRegistered Voters 9 91 1825Use online banking: Yes 9 91 1446Use online banking: No 10 90 379Local Banks Secure Accts: Excellent 11 89 714

Local Banks Secure Accts: Good 6 94 803Local Banks Secure Accts: Only Fair / Poor 9 91 177Retailers Secure Accts: Excellent 19 81 179Retailers Secure Accts: Good 11 89 713Retailers Secure Accts: Only Fair 4 96 624Retailers Secure Accts: Poor 5 95 183Less likely to use co. w/ breaches: Agree 8 92 1197Less likely to use co. w/ breaches: Neither/Nor 10 90 430Less likely to use co. w/ breaches: Disagree 9 91 199More likely to use co. w/o breaches: Agree 7 93 1332More likely to use co. w/o breaches: Neither/Nor 12 88 399More likely to use co. w/o breaches: Disagree 18 82 95Data breaches unavoidable: Agree 10 90 835

Data breaches unavoidable: Neither/nor 11 89 468Data breaches unavoidable: Disagree 5 95 523Breach news affects my behavior: Agree 10 90 612Breach news affects my behavior: Neither/Nor 10 90 545Breach news affects my behavior: Disagree 7 93 668

48

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24: Which term below best describes your race or background?

AmericanIndian

AsianAmerican

Black White Other N

Registered Voters 1 3 13 81 2 1825Male 1 4 11 83 1 851Female 1 3 14 80 2 974Age: 18-29 3 8 22 64 3 294

Age: 30-44 1 3 19 73 4 452Age: 45-64 0 3 9 87 0 689Age: 65+ 0 2 5 93 0 390Ethnicity - White 0 0 0 100 0 1487Ethnicity - Hispanic 7 5 7 67 14 163Ethnicity - Afr. Am. 0 0 100 0 0 235Ethnicity - Other 7 84 0 0 9 61Democrats (no lean) 1 4 28 64 3 687Independents (no lean) 2 3 6 88 1 593Republicans (no lean) 0 3 1 96 0 545Liberal (1-3) 0 6 17 74 3 485Moderate (4) 2 3 18 75 1 537Conservative (5-7) 0 2 6 91 1 701

Northeast 0 3 7 87 2 333Midwest 2 2 20 76 0 431South 1 3 15 81 0 678West 0 6 6 84 4 383New England 0 3 5 90 2 95Mid-Atlantic 0 3 8 86 2 238East North Central 3 3 28 66 0 294West North Central 0 0 4 96 0 136South Atlantic 1 3 13 83 0 365East South Central 0 0 9 91 0 118West South Central 1 4 22 73 0 196Mountain 1 1 4 92 2 123Pacific 0 8 7 79 6 260

Protestant 0 2 9 88 0 480Roman Catholic 1 1 5 90 3 434Ath./Agn./None 1 3 15 78 2 439Something Else 1 7 21 69 1 473Religiosity: Monthly+ 1 5 14 79 2 595Religiosity: LT Monthly 1 3 12 83 2 1230Income: Under 50k 1 2 15 81 1 792Income: 50k-100k 1 4 12 82 2 600Income: 100k+ 0 5 11 82 1 434Educ: < College 1 2 15 80 2 1200Educ: Bachelors degree 0 5 10 83 1 405Educ: Post-grad 1 6 5 88 1 220Military HH 0 3 11 85 1 361

Not Military HH 1 3 13 81 2 1464Urban 3 4 23 68 2 407Suburban 0 4 9 86 1 956Rural 0 1 12 85 2 462

49

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24: Which term below best describes your race or background?

AmericanIndian

AsianAmerican

Black White Other N

Registered Voters 1 3 13 81 2 1Use online banking: Yes 1 3 12 83 2 1Use online banking: No 2 3 17 77 1 3Local Banks Secure Accts: Excellent 0 4 12 81 2 7

Local Banks Secure Accts: Good 1 4 12 83 1 8Local Banks Secure Accts: Only Fair / Poor 3 1 17 79 1 1Retailers Secure Accts: Excellent 0 5 12 79 5 1Retailers Secure Accts: Good 1 4 13 81 1 7Retailers Secure Accts: Only Fair 0 3 11 85 1 6Retailers Secure Accts: Poor 2 2 15 79 1 1Less likely to use co. w/ breaches: Agree 1 3 15 80 2 1Less likely to use co. w/ breaches: Neither/Nor 2 4 10 82 2 4Less likely to use co. w/ breaches: Disagree 0 3 9 89 0 1More likely to use co. w/o breaches: Agree 0 3 12 83 1 1More likely to use co. w/o breaches: Neither/Nor 2 3 13 80 3 3More likely to use co. w/o breaches: Disagree 3 5 22 67 2 9Data breaches unavoidable: Agree 1 4 12 82 2 8

Data breaches unavoidable: Neither/nor 2 4 13 79 2 4Data breaches unavoidable: Disagree 0 2 14 83 1 5Breach news affects my behavior: Agree 0 6 12 80 2 6Breach news affects my behavior: Neither/Nor 1 2 12 84 2 5Breach news affects my behavior: Disagree 1 2 15 81 1 6

50

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25: Are you a member of a labor union?

Public SectorUnion

Private SectorUnion

Not in LaborUnion

N

Registered Voters 5 2 93 1825Male 5 4 91 851Female 5 1 94 974Age: 18-29 5 3 93 294

Age: 30-44 6 3 91 452Age: 45-64 6 2 93 689Age: 65+ 2 3 95 390Ethnicity - White 4 3 93 1486Ethnicity - Hispanic 4 6 90 163Ethnicity - Afr. Am. 6 0 94 235Ethnicity - Other 13 2 85 61Democrats (no lean) 7 3 91 687Independents (no lean) 3 1 96 593Republicans (no lean) 5 3 92 545Liberal (1-3) 7 2 91 485Moderate (4) 4 3 93 537Conservative (5-7) 4 3 94 701

Northeast 10 7 83 333Midwest 4 2 94 431South 2 1 97 678West 7 1 92 383New England 10 4 86 95Mid-Atlantic 11 9 81 238East North Central 5 2 93 294West North Central 2 1 97 136South Atlantic 2 2 96 365East South Central 3 0 97 118West South Central 0 2 98 196Mountain 7 1 92 123Pacific 6 1 93 260

Protestant 3 4 93 480Roman Catholic 6 4 90 434Ath./Agn./None 5 1 93 439Something Else 5 1 94 473Religiosity: Monthly+ 5 4 91 595Religiosity: LT Monthly 5 2 94 1230Income: Under 50k 3 2 95 792Income: 50k-100k 6 4 90 600Income: 100k+ 7 1 92 434Educ: < College 4 2 94 1200Educ: Bachelors degree 6 3 92 405Educ: Post-grad 9 2 89 220Military HH 4 2 94 361

Not Military HH 5 3 93 1464Urban 5 4 91 407Suburban 5 3 92 956Rural 4 1 95 462

51

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25: Are you a member of a labor union?

Public SectorUnion

Private SectorUnion

Not in LaborUnion

N

Registered Voters 5 2 93 1825Use online banking: Yes 6 3 92 1446Use online banking: No 2 2 96 379Local Banks Secure Accts: Excellent 7 3 90 714

Local Banks Secure Accts: Good 4 2 94 803Local Banks Secure Accts: Only Fair / Poor 2 3 95 177Retailers Secure Accts: Excellent 12 3 84 179Retailers Secure Accts: Good 5 2 93 713Retailers Secure Accts: Only Fair 4 3 93 624Retailers Secure Accts: Poor 3 4 93 183Less likely to use co. w/ breaches: Agree 5 3 92 1197Less likely to use co. w/ breaches: Neither/Nor 4 1 95 430Less likely to use co. w/ breaches: Disagree 4 5 92 199More likely to use co. w/o breaches: Agree 5 3 92 1332More likely to use co. w/o breaches: Neither/Nor 4 1 95 398More likely to use co. w/o breaches: Disagree 6 4 90 95Data breaches unavoidable: Agree 5 2 93 835

Data breaches unavoidable: Neither/nor 5 2 93 468Data breaches unavoidable: Disagree 5 3 92 523Breach news affects my behavior: Agree 6 3 91 612Breach news affects my behavior: Neither/Nor 3 3 95 545Breach news affects my behavior: Disagree 5 2 93 668

52

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26: What is your current marital status?

Single,never

married

Married Separated Divorced Widowed Livingwith a

partner

N

Registered Voters 18 58 2 11 7 5 1825Male 17 60 2 9 7 5 851Female 19 56 2 13 6 5 974

Age: 18-29 52 36 3 1 1 7 294Age: 30-44 24 54 3 9 0 9 452Age: 45-64 8 68 1 14 4 4 689Age: 65+ 3 59 1 14 22 2 390Ethnicity - White 15 60 2 12 7 5 1487Ethnicity - Hispanic 32 48 3 8 5 5 163Ethnicity - Afr. Am. 32 50 1 7 3 7 235Ethnicity - Other 33 54 0 8 3 1 61Democrats (no lean) 23 51 2 10 7 7 687Independents (no lean) 18 56 3 13 6 4 593Republicans (no lean) 12 68 1 9 7 4 545Liberal (1-3) 29 44 3 10 6 8 485Moderate (4) 17 57 2 11 8 5 537

Conservative (5-7) 11 67 1 11 7 3 701Northeast 19 62 2 8 4 5 333Midwest 21 57 2 12 3 6 431South 13 59 2 10 11 4 678West 22 52 2 12 5 7 383New England 21 58 0 10 4 7 95Mid-Atlantic 18 64 3 7 4 4 238East North Central 18 60 1 10 3 7 294West North Central 26 50 2 15 4 3 136South Atlantic 14 56 4 12 9 6 365East South Central 9 68 0 9 10 3 118West South Central 14 60 1 8 14 2 196Mountain 17 60 2 11 5 4 123

Pacific 25 48 1 13 6 7 260Protestant 12 61 1 13 11 3 480Roman Catholic 13 68 1 7 7 4 434Ath./Agn./None 28 42 4 13 3 9 439Something Else 19 59 2 10 5 5 473Religiosity: Monthly+ 15 64 2 9 8 3 595Religiosity: LT Monthly 19 55 2 12 6 6 1230Income: Under 50k 25 42 3 16 10 5 792Income: 50k-100k 15 66 2 8 5 4 600Income: 100k+ 9 74 1 6 3 7 434Educ: < College 21 52 2 12 7 6 1200Educ: Bachelors degree 13 67 1 8 5 5 405Educ: Post-grad 9 73 1 7 9 2 220

Military HH 9 68 2 10 7 3 361Not Military HH 20 55 2 11 6 6 1464Urban 30 44 2 9 7 8 407Suburban 15 60 1 12 6 6 956Rural 13 65 3 11 7 2 462

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26: What is your current marital status?

Single,never

married

Married Separated Divorced Widowed Livingwith a

partnerRegistered Voters 18 58 2 11 7 5 Use online banking: Yes 18 58 2 10 6 6 Use online banking: No 18 55 2 12 10 3

Local Banks Secure Accts: Excellent 15 59 2 12 6 5 Local Banks Secure Accts: Good 17 61 1 9 7 5 Local Banks Secure Accts: Only Fair / Poor 29 47 3 10 5 7 Retailers Secure Accts: Excellent 22 54 5 10 3 6 Retailers Secure Accts: Good 17 58 2 11 7 5 Retailers Secure Accts: Only Fair 16 60 1 10 7 5 Retailers Secure Accts: Poor 21 55 2 12 5 5 Less likely to use co. w/ breaches: Agree 18 57 2 12 7 5 Less likely to use co. w/ breaches: Neither/Nor 18 60 3 7 6 5 Less likely to use co. w/ breaches: Disagree 19 59 0 9 4 8 More likely to use co. w/o breaches: Agree 18 59 2 10 6 5 More likely to use c