140321 Android Bazaar and Conference (sharing)
-
Upload
tatsuo-sakamoto -
Category
Marketing
-
view
240 -
download
1
description
Transcript of 140321 Android Bazaar and Conference (sharing)
1
I went to…
2
↑ Number of Japanese exhibiters!!
Awesome speakers →
3
Then I went to…
4
Where are Japanese?
Even though Japan is “mobile” country,
Ready to Go Global?
Tatsuo Sakamoto
6
What is your ?
• Fairly known developer in Japan? • Go back to a large company? • World-wide superstar?
7
“Whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” –Steve Jobs
8
Why “global market” looks scary?
9
Lack of information Lack of experience
It is just
10
11
Share
Try
Learn
12
3 thing to care
13
Creation
Promotion Monetization
14
Creation
ü Simple § make everyone understand § minimum words § no cultural context
ü Emotion § curiosity § frustration § amusement § desire
15
Promotion
ü Platform § OS / Tablet
ü Language § description / icon / image
ü Test § Canada, AU, North Europe § South East Asia
ü Social § SNS § video sites
16
Monetization
ü Spend minimum time
ü Understand the users
ü Choose right solution
17
Automate your operation
18
Maximize in-app purchase & ad revenue with single interstitial ad unit
19
Ad monetization and user analysis with single SDK and interface
20
Tatsuo Sakamoto
Thank you!