14/01/2014. Previous Successful Strategies New formulated Strategies QSPM Matrix Q&A.

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14/01/2014

Transcript of 14/01/2014. Previous Successful Strategies New formulated Strategies QSPM Matrix Q&A.

Page 1: 14/01/2014.  Previous Successful Strategies  New formulated Strategies  QSPM Matrix  Q&A.

14/01/2014

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Previous Successful Strategies

New formulated Strategies 

QSPM Matrix

Q&A

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Customers strategy

Build app Consolidated customer information Automated processes Individual's account record

rated #1 for customer satisfaction

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Finance strategy

The acquisition of Clearwire

reducing operational expenses

LTE IDEN network

SoftBank

compete with AT&T and Verizon

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Using the unlimited data plan to attract heavy users to increase revenues and market shares.

D2

D1

P

Q

S

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To expand LTE coverage with the potential money from SoftBank to compete with other operators.

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Key Internal FactorsStrengths

Weight AS TAS AS TAS

Competitive Pricing 0.1 2 0.2 4 0.4

Customer Satisfaction 0.1 4 0.4 4 0.4

Service Quality 0.12 4 0.48 4 0.48

Marketing/ Brand Recognition

0.12 3 0.36 3 0.36

Financial Status 0.13 4 0.52 4 0.52

Strong incentives for employees

0.03 1 0.03 1 0.03

Weaknesses

Increase in capital expenditure

0.1 3 0.3 2 0.2

Management 0.05 2 0.1 2 0.1

Coverage 0.12 4 0.48 2 0.24

Market share loss 0.13 3 0.39 4 0.52

Sum weights 1.00

S1 Expand LTE coverage with the potential money from Softbank

S2 Using our unlimited data plan to attract heavy users to increase revenues and market shares.

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Key External FactorsOpportunities

Weight AS TAS AS TAS

Increasingly faster network speeds

0.13 4 0.52 4 0.52

Social responsibility 0.05 0 0 0 0Increasing Demand for Mobile Broadband

0.13 4 0.52 3 0.39

Possible acquisition of a competitor

0.08 1 0.08 2 0.16

Mergers will create the economies of scale

0.12 4 0.48 1 0.12

Strategic Alliance with Apple, Google and Microsoft

0.06 0 0 0 0

Technological advances 0.13 4 0.52 3 0.39ThreatsStrong Competitors in the industry

0.12 2 0.24 2 0.24

Increased legal and administrative expenses

0.12 3 0.36 2 0.24

Economic Depression 0.06 1 0.06 1 0.06Sum weights 1.00

Sum Total Attractiveness score

6.04 5.37

S1 Expand LTE coverage with the potential money from Softbank

S2 Using our unlimited data plan to attract heavy users to increase revenues and market shares.

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Expand LTE coverage with the potential money from Softbank

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Doing some calculations in the Quantitative Strategic Planning Matrix QSPM, we came to a conclusion that "Expand LTE coverage with the potential money from Softbank“ is the recommended Strategy.

This is given by the Sum Total Attractiveness Score. Expand LTE coverage strategy has a score of 6.04 in the QSPM ,whereas " Using our unlimited data plan to attract heavy users to increase revenues and market shares" strategy has a smaller score of 5.37.

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Sprint has mounted a year-end push to deliver 4G LTE to a larger number of new markets.

The carrier announced that it has expanded its 4G LTE network to 70 more cities. The new LTE markets bring Sprint's total to 300 across the United States.

To ramp up its rollout, Sprint touted its Network Vision program, through which it upgraded its 3G network and deployed 4G LTE.

December 16, 2013 8:13 AM

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Another initiative has been Sprint Spark, which uses three spectrum frequencies to ramp up 4G wireless speeds to as high as 50 to 60 megabits per second and eventually to 1 gigabit per second.

By the end of 2014, Sprint aims to cover 250 million Americans with 4G LTE.

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