14/01/2014. Previous Successful Strategies New formulated Strategies QSPM Matrix Q&A.
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Transcript of 14/01/2014. Previous Successful Strategies New formulated Strategies QSPM Matrix Q&A.
14/01/2014
Previous Successful Strategies
New formulated Strategies
QSPM Matrix
Q&A
Customers strategy
Build app Consolidated customer information Automated processes Individual's account record
rated #1 for customer satisfaction
Finance strategy
The acquisition of Clearwire
reducing operational expenses
LTE IDEN network
SoftBank
compete with AT&T and Verizon
Using the unlimited data plan to attract heavy users to increase revenues and market shares.
D2
D1
P
Q
S
To expand LTE coverage with the potential money from SoftBank to compete with other operators.
Key Internal FactorsStrengths
Weight AS TAS AS TAS
Competitive Pricing 0.1 2 0.2 4 0.4
Customer Satisfaction 0.1 4 0.4 4 0.4
Service Quality 0.12 4 0.48 4 0.48
Marketing/ Brand Recognition
0.12 3 0.36 3 0.36
Financial Status 0.13 4 0.52 4 0.52
Strong incentives for employees
0.03 1 0.03 1 0.03
Weaknesses
Increase in capital expenditure
0.1 3 0.3 2 0.2
Management 0.05 2 0.1 2 0.1
Coverage 0.12 4 0.48 2 0.24
Market share loss 0.13 3 0.39 4 0.52
Sum weights 1.00
S1 Expand LTE coverage with the potential money from Softbank
S2 Using our unlimited data plan to attract heavy users to increase revenues and market shares.
Key External FactorsOpportunities
Weight AS TAS AS TAS
Increasingly faster network speeds
0.13 4 0.52 4 0.52
Social responsibility 0.05 0 0 0 0Increasing Demand for Mobile Broadband
0.13 4 0.52 3 0.39
Possible acquisition of a competitor
0.08 1 0.08 2 0.16
Mergers will create the economies of scale
0.12 4 0.48 1 0.12
Strategic Alliance with Apple, Google and Microsoft
0.06 0 0 0 0
Technological advances 0.13 4 0.52 3 0.39ThreatsStrong Competitors in the industry
0.12 2 0.24 2 0.24
Increased legal and administrative expenses
0.12 3 0.36 2 0.24
Economic Depression 0.06 1 0.06 1 0.06Sum weights 1.00
Sum Total Attractiveness score
6.04 5.37
S1 Expand LTE coverage with the potential money from Softbank
S2 Using our unlimited data plan to attract heavy users to increase revenues and market shares.
Expand LTE coverage with the potential money from Softbank
Doing some calculations in the Quantitative Strategic Planning Matrix QSPM, we came to a conclusion that "Expand LTE coverage with the potential money from Softbank“ is the recommended Strategy.
This is given by the Sum Total Attractiveness Score. Expand LTE coverage strategy has a score of 6.04 in the QSPM ,whereas " Using our unlimited data plan to attract heavy users to increase revenues and market shares" strategy has a smaller score of 5.37.
Sprint has mounted a year-end push to deliver 4G LTE to a larger number of new markets.
The carrier announced that it has expanded its 4G LTE network to 70 more cities. The new LTE markets bring Sprint's total to 300 across the United States.
To ramp up its rollout, Sprint touted its Network Vision program, through which it upgraded its 3G network and deployed 4G LTE.
December 16, 2013 8:13 AM
Another initiative has been Sprint Spark, which uses three spectrum frequencies to ramp up 4G wireless speeds to as high as 50 to 60 megabits per second and eventually to 1 gigabit per second.
By the end of 2014, Sprint aims to cover 250 million Americans with 4G LTE.