1.4 Timeshare nguon tai lieu

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  • The Timeshare Industry

  • TimeshareA term used to describe the joint ownership of a resort property shared with others. AKA - Vacation Ownership

    Each owner owns a specific periods of time usually by the week

    A timeshare can take on a variety of formsCondominium, Hotels, Cabins, Cruise ships, Houseboats, Motor homes. A timeshare can be bought, sold, or traded Largest timeshare exchange companies: Resort Condominiums International (RCI) & Interval International (II)

  • Timeshare (con.)Timeshares began in the 1960 with families sharing vacation homes in the French Alps The concept spread to North America in the 1970s in the form of 7 day stays at resorts or condominium properties

    About 5,100 timeshare resorts in 110 different countries 6 million timeshare owners residing in 270 countries Cost range from $7,800 to $85,000/week (average = $14,500/week) Average owner is older, educated, and has higher income (e.g. baby boomers)

  • Mixed-UseThe scenario describes timeshare in a hotel environment

    Mixed-use facilities have been soaring in popularity since the mid 1990s

    Integrate golf courses, restaurants, swimming pools, etc. with a hotel and timeshare component to maximize returns

    Marriott, Disney, Hyatt, Starwood, Four Seasons, Ritz-Carlton, and Hilton are companies adding the timeshare concept to their hotel businesses

  • Leverage hotel brand names and create cross-utilization opportunities between traditional hotel products and timeshare services and products

    Creates stability and profitabilityCustomers pay a sizable lump sum in advanceCustomers pay an annual contribution

    Less affected by a downturn in the economy than conventional resort hotels

    Help lower marketing, operational, and development costs, and maximize the yield of the operation through shared assets and staffAdvantages of Mixed-Use

  • Comparing Timeshare Ownership to Hotel Rental

    Typical Hotel RentalTypical Marriott Vacation Club VillaAccommodations2 persons, roll-aways on request6 to 8 in specious comfortCommon Usable Area350 sq ft1100 sq ftTypical Floor PlanOne room with bath Separate living and dining areas Multiple baths and balcony availableIn-Room Dining OptionsDine out, room serviceFull kitchen with service for 8FeaturesOne TV set, Valet/Laundry ServiceMultiple TV sets, VHS or DVD player Washer / DryerLong-term Financial RewardRentingOwningCostADR = $87Ave. Cost/week = $14,500 Maintenance Fee: $385/year

  • Have space and luxury of a resort villa or condominium apartment instead of a cramped hotel room

    Exchange your timeshare for similar accommodations in desirable destinations all over the world

    Have access to a lifetime of extraordinary vacation opportunities - pass your ownership on to family or friends

    Customize vacations (time & place)Consumers Benefits

  • The Bed-and-Breakfast Industry

  • B&B is a term for accommodations operated inprivate homes or historic buildings with distinctive rooms, where breakfast is usually the primary meal provided by the innkeeper ~Bed-and-Breakfast (B&B)

  • Home-StayBreakfast is the only meal served3 or fewer rooms Bed-and-Breakfast Breakfast is the only meal servedOwner is most likely the innkeeper and lives on site3 to 10 guest rooms Country Inn / Bed-and-Breakfast InnServe an evening meal in addition to breakfastMany cases that the owner hires an innkeeper10 to 20 roomsMore services (e.g. weddings, small meetings, birthday party, etc.)Types of B&B

  • Size Distribution of B&Bs and Country Inns 1 to 4 guest rooms 33%5 to 8 guest rooms 33%9 to 12 guest rooms 14% 13 to 20 guest rooms 11%21 or more guest rooms 9%Number of Rooms Percentage of Total

  • Approximately 20,000 licensed B&B and country inns in the United States Nearly 170,000 rooms Financial BenefitsIRS allows B&B owners to deduct certain costs (water, sewer, electricity, mortgage interest, and real estate taxes)

    B&B Facts

  • No one B&B is the sameDistinctive rooms decorated according to an appropriate local themeRomantic get-away, Historic buildings, Antique furniture, Ornate gardens, etc.http://www.woodrowhouse.com/ Personal TouchHomelike atmosphereExperienced & knowledgeable innkeeperLocal attractions, events, restaurants, activities, etc.Tour planning

    Uniqueness of B&B

  • B&B Industry Statistics (2004)

    Average Occupancy RateAverage Daily RateRevPar

    Hotel61%$86$52

    B&B41%$143.9$59.57

  • Average Occupancy Rate (2000 ~ 2004)

    Chart1

    0.42

    0.38

    0.4

    0.41

    Year

    Occupancy %

    Sheet1

    200042%128.87

    200238%136.7

    200340%142.73

    200441%143.9

    Sheet1

    0

    0

    0

    0

    Year

    Occupancy %

    Average Occupancy Rate (2000~2004)

    Sheet2

    Sheet3

  • Average Daily Rate (2000~2004)

    Chart2

    128.87

    136.7

    142.73

    143.9

    Year

    ADR

    Sheet1

    200042%128.87

    200238%136.7

    200340%142.73

    200441%143.9

    Sheet1

    Year

    Occupancy %

    Average Occupancy Rate (2000~2004)

    Sheet2

    Year

    ADR

    Sheet3

  • B&B WebsitesProfessional Association of Innkeepers International (PAII): the largest association of innkeeper professionals http://www.paii.org/

    BedandBreakfast.com http://www.bedandbreakfast.com/Index.aspx Historical & Hospitality Accommodation of Texashttp://www.hat.org/

  • B&B in Taiwan

  • B&B in Taiwan

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