13887261 Dissertation Report

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Dissertation Report On

Buying Behaviour for FMCG

SUBMITTED TOWARDS PARTIALFULFILLMENT

OFPOST GRADUATE DIPLOMA IN MANAGEMENT

(Approved by AICTE, Govt. of India)

ACADEMIC SESSION2011 2012

Submitted By:Krishn Kumar Sharma

DM-1119Batch 2011-2013

UNDER THE GUIDANCE OF

DR. SARJUE PANDITA

AJAY KUMAR GARG INSTITUTE OF MANAGEMENT27Km Stone, Delhi-Hapur Bypass Road,

P.O. Adhyatmik Nagar, Ghaziabad-201009


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Acknowledgement

I dedicate this page to all those who have silently or actively left indelible mark on myproject report, so that they may give credits which richly deserve.

Talent & capabilities are of course necessary but opportunities & right guidance is two very

important backups without which any person cannot climb the ladder for success. Proper

guidance and direction is required in order to achieve the goal & making optimum of each

& every opportunity.

I am thankful from the core of my heart & express my feeling of gratitude and

acknowledgement to my Project Mentor Mrs Namita Nath Kumar.. Whose constant support

and faith in me always motivated me and their knowledge and brilliance has pulled me out

of doldrums in this project.

Mundane words are not enough to express our indebtedness towards other Faculty of

AKGIM Ghaziabad whose enormous assistance helped us in the completion of project.

Krishn Kumar Sharma

DM1119


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PREFACE

Today companies must urgently and critically rethink their business mission and marketing

strategies .Instead of operating in a market place of fixed and known competition and stable

consumer preferences, today companies work in war zone of rapidly changing

customer/competitor, new law, managed trade policy and diminishing customer loyalty.

Company considers the fact that today customer face a plenitude of product every category.

Consider that customer exhibit varying and diverse requirement for product service

combination and prices.

In face of their vast choices, customer will gravitate to offering that best meet their

individual needs and expectation.

Therefore it is not surprising that todays winning companies are those who succeed in

satisfying their target customer .If they cant bring something special to get market. They

will not last long. The companies should be market focused and consumer driven. They pay

extreme attention to quality and service to meeting and even exceeding customer

expectation


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Table of Content

S. No. Topics Page No.1 Executive Summary 01-05

2 Introduction Of Company 06-36

3 Research Objective 37-38

4 Research Methodology 39-41

5 Analysis of Questionnaire 42-56

6 Findings 57-59

7 Recommendations 60-61

8 Conclusion 61-62

9 Limitations of Study 63-65

10 References 66-67

11 Annexures 68-72

Table of Content

1. Executive summary 1-1

2. Introduction 2-3

3. Overview of FMCG

3

4. FMCG in 2006

4

5. Comparison between FMCG in 2005 & 2006 4-5

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6. Sectors outlook

5-7

7. Scope of FMCG 8

8. Growth prospects 8-11

9. Top players in FMCG sector 11

10. Secondary players 12

11.Review of literature 12-14

12. Research objectives 15

13.Research methodology 16-19

14.Panoramic View 20-22

15. Income based classification 23-24

16.Socio economic classification 25-28

17.Age demographics 28-29

18. Geographical dispersion 30

19. Analysis 31-60

20.Conclusion 61-62

21.Suggestions & recommendations 63

22.References 64-65

23.Questionnaire 66-68

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01

EXECUTIVE

SUMMARY

The Indian FMCG sector is the fourth largest sector in the economy with a

total market size in excess of US$ 13.1 billion. FMCG market is expected to

rise to 33.4 Billion US$ till 2015.

This report starts with a brief introduction of FMCG market along with

industry Overview. It further state why FMCG sector us analyzed and why

India.

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Products like, hair care, household care, male grooming, female hygiene are

and chocolates and confectionary segments are likely to be fastest growing

segments.

The main objectives of the project are:

Understanding the functioning of FMCG Industry

Analyzing the industry performance on Qualitative and Quantitative Basis.

Forecasting the Future Investment in the Sector.

To study the fundamental factors affecting the real estate value.

To present the future constraints of FMCG investment in India.

To understand the demand pattern of FMCG products in the rural

market.

To know the amount of household income spent on the consumption

of FMCG products.

To understand the image of the products in the eyes of the consumers.

Introduction

There was a time when the FMCG companies ignores rural market, they

took no any interest to produced or sell products in rural market in India. It

was the initial stage of FMCG companies in India. As per as the time had

passed, the strategy and marketing style of FMCG companies had been

changed.

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The rural market is the one of the best opportunity for the FMCG sector in

the India. It is wider and less competitive market for the FMCG. As the

income level of the rural consumers increasing, the demand of FMCG is

increasing continuously.

Fast moving consumer goods (FMCG) are popularly named as consumer

packaged goods. Items in this category include all consumables (other than

groceries/pulses) people buy at regular intervals. The most common in the

list are toilet soaps, detergents, shampoos, tooth paste, shaving products,

shoe polish, packaged food stuff, household accessories, extends to certain

electronic goods. These items are meant for daily or frequent consumption &

have a high return.

A major portion of the monthly budget of each household is reserved for

FMCG products. The volume of products circulated in the economy against

FMCG products is very high, as the number of products the consumer uses,

is comparatively very high. Competition in FMCG sector is very high

resulting in high pressure on margins.

FMCG companies maintain intense distribution network. Companies spend

a large portion of their budget on maintaining distribution networks. New

entrants who wish to bring their products in the national level need to invest

huge sums of money on promoting brands. Manufacturing can be

outsourced. A recent phenomenon in the sector was entry of multinationals

and cheaper imports. Also the market is more pressurized with presence of

local players in rural areas and state brands.

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Overview of FMCG Sector

FMCG is an acronym for Fast Moving Consumer Goods, which refer to

things that we buy from local supermarkets on daily basis, the things that

have high turnover & are relatively cheaper.

Products which have quick turnover and low cost are known as fast moving

consumer goods. These goods are also popularly named as consumer

packaged goods. A major portion of the budget of a household is reserved

for FMCG products. Items in this category include all consumables that

people buy at regular intervals.

A subset of FMCG are fast moving consumer electronics which include

innovative electronic products such as mobile phones , mp3 players , digital

cameras , GPS systems and laptops. These are more frequently replaced than

any other electronic product.FMCG companies are equipped with intense distribution network. They

spend huge sums to maintain their distribution network. New entrants who

wish to bring their product in the national level needs to spend huge sum of

money for promoting brands. Intense competition between the organized and

unorganized segments is the other characteristicsof this sector.

FMCG in 2012

India, Asias third largest economy, saw urban consumers spend less in

calendar year 2012 due to high inflation, muted salary hikes, and slowing

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economic growth that affected both real wages and sentiment. During 2012,

the overall slowdown in the economy has begun to affect the FMCG sector

with companies posting deceleration in volume growth in the recent

quarterly results. Discretionary spending has been hit severely due to the

ongoing slowdown. The prevailing high inflation level is also a cause of

concern for the sector. The trends seen in 2012 are likely to accelerate in

2013. Growth will come from rural dwellers that are expected to see a rise in

disposable incomes due to the direct cash transfer scheme, while urban

consumers will continue to be affected by the macroeconomic environment.

Scope of the FMCG Sector

FMCG Sector in India is one of the four largest sectors in Indian economy.

The FMCG (Fast Moving Consumer Goods) companies have faced tough

competition among themselves over the years which is continuously

increasing. This is due to the increase in per capita income among

individuals and also various developments in rural economy. The FMCG

sector has changed its strategies and has opted for a more well-planned

marketing of the products to penetrate both the rural and urban markets.

Marketing, retail, sales, services and supply are the key areas which

generates maximum career scopes in FMCG Industry in India.

The FMCG value chain is vast covering farmers who manufacture the

primary products to the consumers who consume the ultimate finished

goods. The FMCG Industry in India is the third largest Industry after

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Textiles and Petroleum with a turnover of over Rs.80,000 crores. Its

participant profile is extensive and includes food and related products such

as tea, salt, tobacco, oils, fats and processed foods, personal care products

such as soaps, detergents, hair oils, toiletries and dental products. Frequently

purchased essential or non-essential goods such as food, toiletries, soft

drinks, disposable diapers. Consumers play a crucial role in the Indian

FMCG sector as the price band of each FMCG product is fixed depending

largely on the consumer class which the particular company is targeting. A

number of variants is offered by each brand in the FMCG sector. Some of

the FMCG companies like Nestle India, Cadbury, Procter & Gamble (P&G)

and SmithKline Beecham offer high-priced branded products as these

companies target the elite and upper middle class consumers.

Growth Prospects

With the presence of 12.2% of the world population in the villages of India,

the Indian rural FMCG market is something no one can overlook. Increased

focus on farm sector will boost rural incomes, hence providing better growth

prospects to the FMCG companies.

Better infrastructure Facilities will improve their supply chain. FMCG sector

is also likely to benefit from growing demand in the market. Because of the

low per capita consumption for almost all the products in the country,

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FMCG companies have immense possibilities for growth. And if the

companies are able to change the mindset of the consumers, i.e. if they are

able to take the consumers to branded products and offer new generation

products, they would be able to generate higher growth in the near future. It

is expected that the rural income will rise in 2007, boosting purchasing

power in the countryside. However, the demand in urban areas would be the

key growth driver over the long term. Also, increase in the urban population,

along with increase in income levels and the availability of new categories,

would help the urban areas maintain their position in terms of consumption.

At present, urban India accounts for 66% of total FMCG consumption, with

rural India accounting for the remaining 34%. However, rural India accounts

for more than 40% consumption in major FMCG categories such as personal

care, fabric care, and hot beverages. In urban areas, home and personal care

category, including skin care, household care and feminine hygiene, will

keep growing at relatively attractive rates. Within the foods segment, it is

estimated that processed foods, bakery, and dairy are long-term growth

categories in both rural and urban areas.

Top Players in FMCG Sector

1. Hindustan lever limited (HLL)

2. ITC (Indian Tobacco Company)

3. Nestle India4. GCMMF (AMUL)

5. Dabur India

6. Asian Paints (India)

7. Cadbury India

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8. Britannia Industries

9. Procter & Gamble Hygiene & Health Care

10. Marico Industries

Secondary Players

1. Colgate-Palmolive (India) Ltd.

2. Godrej Consumers Product Ltd.

3. Nirma Ltd.

4. Tata Tea Ltd.

5. Parle Agro

6. H. J. Heinz

Research objectives

To understand the demand pattern of FMCG products in the rural

market.

To know the amount of household income spent on the consumption

of FMCG products.

To understand the image of the products in the eyes of the consumers.

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http://www.naukrihub.com/india/fmcg/companies/colgate-palmolive/http://www.naukrihub.com/india/fmcg/companies/godrej/http://www.naukrihub.com/india/fmcg/companies/nirma/http://www.naukrihub.com/india/fmcg/companies/tata-tea/http://www.naukrihub.com/india/fmcg/companies/parle/http://www.naukrihub.com/india/fmcg/companies/heinz/http://www.naukrihub.com/india/fmcg/companies/colgate-palmolive/http://www.naukrihub.com/india/fmcg/companies/godrej/http://www.naukrihub.com/india/fmcg/companies/nirma/http://www.naukrihub.com/india/fmcg/companies/tata-tea/http://www.naukrihub.com/india/fmcg/companies/parle/http://www.naukrihub.com/india/fmcg/companies/heinz/


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Research methodology

Data collection

Sample unit:

1. working people (including men & women)

2. college students

3. school students

4. senior citizens

Sample size:

1. working people: 32%

2. college students: 29%

3. school students: 23%

4. senior citizens: 16%

Sampling region:

1. The researcher has selected GZB, the city of Uttar Pradesh .

2. She has chosen GOMTI NAGAR, MAHANAGAR, ALIGANJ as her

areas of research. In these areas she can easily meet working people (both

male & female), school students, college students & senior citizens.

The population status of these areas can be shown in a tabulated manner,

which is given as follows:

Area Population

Raj Nagar 12,97,570

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Hapur 8,12,230

Anand Vihar 8,75,640

Population is in approximate figures.

Source: http://www.upgov.nic.in/upinfo/census01/cen01-1.htm

Sampling procedure:

The researcher will take stratified random sampling as the sampling

procedure.

Data collection method:

1. Primary data: it will be collected with the help of a self

administered questionnaire. This questionnaire aims to gather

information related to various Branded products.

2. Secondary data: it will be collected with the help of books,

research papers, magazines, news papers, journals, internet, etc.

Research instruments:

Questionnaire design:

As the questionnaire is self administrated one, the survey is kept simple and

user friendly. Words used in questionnaire are readily understandable to all

respondent. Also technical jargons are avoided to ensure that there is no

confusion for respondents.

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Income based classification

India has a population of 1.095 billion people, comprising of 1/6th of the

world population. India's population can be divided into 5 groups on the

basis of annual household income. These groups are:

1. Higher income

2. Upper middle income

3. Middle - middle income

4. Lower middle income

5. Lower income

The income classification does not represent a real scenario for an

international business because the purchasing power of currencies differs

significantly. The real purchasing power of Indian rupee is higher than the

international exchange value.

In addition to that, income classification is not an effective tool

to ascertain consumption and ownership trends in the economy.

Geographical dispersion

There is large difference in economic prosperity levels among several states

in India, linked to the wealth creation from trade, industrial, and agricultural

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development. There are poor districts in many states, classified according to

their market potential. India has 500 districts, out of which 150 districts

(category A) and next 150 districts (category B) account for 78% and 15%

of the national market potential respectively. Remaining 200 districts

(category C) are backward and account for only 7% of national market

potential. Category C districts have 40% of the geographical share.

Analysis

1. Which soap u prefer to use?

The reaction of people towards various SOAP brands can be

tabulated in the following manner:

Brands Lux Dettol Lifebuoy othersPercentage 36 22 18 24

In the survey that the researcher conducted, it could easily be

concluded that LUX, the product of HUL was highly in demand. LUX, the

product of HUL covers 36% of the market share. After LUX, the other

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brands (EXCEPT LUX, DETTOL, LIFEBUOY) covers 24% of the market

share. This is then followed by DETTOL, the product of RECKITT

BENCKISER with a market share of 22%, which is then followed by

LIFEBUOY, the product of HUL with a market share of 18%.

This data can be graphically explained with the help of the following bargraph:

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of their demand for the various packs of SOAP brands available in the

market.

However, the reaction of people towards various packs of SOAP

can be tabulated in the following manner:

Packs of soaps Single pack Family pack (3 in 1)

Percentage 56 44

In the survey that the researcher conducted, she tried to

differentiate amongst people, with below average household income,

average household income & above household income. This

classification can be done on the basis of the daily expenditure that

people make. 56% consumers demand single pack. 44% consumers

demand family packs i.e. 3 in 1 pack.

This data can be graphically explained with the help of the

following bar graph:

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0

1020

30

40

50

60

percentage

packs preferred by

customers

demand of packs of soap

single pack

family pack ( 3 in 1 )

1. Which tea u prefer to use?

The reaction of people towards various TEA brands can be tabulated in

the following manner:

Brands Tata Tea Brooke Bond Taj Mahal Others

Percentage 32 28 18 22

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In the survey that the researcher conducted, it could easily be

concluded that TATA TEA, the product of TATA has a market share of

32%. This is followed by, BROOKE BOND, with a market share of 28%.Followed by other brands (EXCEPT TATA TEA, BROOKE BOND, TAJ

MAHAL) with a market share of 22%. This is finally followed by TAJ

MAHAL, the product of HUL which holds18% of the market share.

This data can be graphically explained with the help of the following bargraph:

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0

5

1015

20

25

30

35

percentage

brands

demand of tea brands

tata tea

brooke bond

taj mahal

others

2. Which tea pack u prefer to use?

In order to determine the income pattern of the consumers, it was

necessary for the researcher to distribute the consumers on the basis of

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0

10

20

30

40

50

percentage

packs preferred by customers

demand of tea packs

sachet

medium pack

large pack

3. Which tooth paste u prefer to use?

In the initial years, the rural consumers preferred tooth

powders, datoons etc. But from the last decade, the preference of

consumers towards toothpaste has been changed. A huge number of

toothpastes of different companies are sold in rural market.

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However, the reaction of people towards various TOOTH

PASTES can be tabulated as follows:

Brands Pepsodent Colgate Close Up Others


In the survey that the researcher conducted, it could easily be seen that

COLGATE, the product of COLGATE PALMOLIVE is the market

leader, which covers 35% of the total market. After that, PEPSODENT,

the product of HUL is demanded by the customers, which covers 27% of

the market share. Followed by CLOSE UP, the product of HUL is

demanded by the customers, which covers 22% of the market share.

Which is then followed by others brands (EXCEPT PEPSODENT,

COLGATE, CLOSE - UP), which covers 16% of the total market share.



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0

5

10

15

20

25

30

35

percentage

brands

demand of tooth paste

pepsodent

colgate

close up

others

4. Which pack u prefer to use?



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0

10

20

30

40

50

percentage


demand of packs of tooth paste

small pack

medium pack

family pack

5. Which detergent u prefer to use?

The reaction of people towards various DETERGENT brands can be


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Brands Surf Rin Tide Others


In the survey that the researcher conducted, it could be easily

concluded that RIN, the product of HUL captures 35% of the total market

share. This is followed by SURF, the product of HUL which has a market

share of 27%. This is followed by TIDE, the product of PROCTER &

GAMBLE which has a market share of 27%. This is finally followed by

other brands (EXCEPT SURF, RIN, TIDE) which captures 16% of the

market share.



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0

5

10

15

20

25

30

35

percentage

brands

demand of detergents

surf

rin

tideothers




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their demand for the various packs of DETERGENT brands available in

the market.

However, the reaction of people towards various DETERGENT

packs can be tabulated in the following manner:

Detergent packs Sachet Medium pack Family pack

Percentage 43 27 30

In the survey that the researcher conducted, she tried to

differentiate amongst the people, with below average household income,

average household income & above household income. This classification

can be done on the basis of the daily expenditure that people make.

However, 43% consumers demand sachet packs. 30% consumers demand

family packs. 27% consumers demand medium packs.



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0

5

10

15

2025

30

35

40

45

percentage


demand of detergent packs

sachet

medium packfamily pack

7. Which shampoo u prefer to use?

The reaction of people towards various SHAMPOO brands can be


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0

5

10

15

20

25

30

35

percentage

brands

demand of shampoo

clinic plus

sunsilk

head & shouldersothers




38


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0

5

1015

20

25

30

35

percentage


demand of shampoo packs

sachet

small pack

medium pack

large pack

9. Which biscuits u prefer to use?

The reaction of people towards various BISCUITS brands can be tabulated

in the following manner:

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Brands Marie gold Good Day Parle G Others


In the survey, that the researcher conducted, it can easily be

concluded that GOOD DAY, the product of BRITANNIA holds a major

market share of 38%. This is followed by MARIE GOLD, another product

of BRITANNIA which holds 24% of the market share. After that, PARLE-

G, the product of PARLE, holds 21% of the market share. This is followed

by other brands (EXCEPT MARIE GOLD, GOOD DAY, PARLE- G)

which hold a market share of 17%.

This data can be graphically explained with the help of the following bar

graph:

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0

5

10

1520

25

30

35

40

45

percentage


demand of packs of hair oil

small pack

medium pack

large pack

12.Which cream u prefer to use?

The reaction of people towards various CREAM brands can be tabulated in


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Brands Ponds Fair & lovely Ayur Others


In the survey, that I conducted, it can easily be concluded that

FAIR & LOVELY, the product of HUL, holds the major market with a share

of 32%. This is followed by, PONDs, another product of HUL, which holds

28% of the market share. This is followed by, other brands (EXCEPT,

PONDs, FAIR & LOVELY & AYUR), which captures 26% of the market

share. This is followed by AYUR, the brand of AYUR ACADEMY OF

NATURAL BEAUTY (AANB) which holds 14% of the total market share.



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0

5

10

15

20

25

30

35

percentage

brands

demand of creams

ponds

fair & lovely

ayur

others

13.Which coffee u prefer to use?

The reaction of people towards various COFFEE brands can be tabulated in


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this product is also available in various packs, so rural consumers can use it

according to their buying capacity.

In the case of HAIR OILS, MERICO holds the major market

share. MERICO is a much known organization & its product PARACHUTE

has reached all the places. So it is a known product, which has created a

good amount of goodwill for the organization. Consumers have confidence

& trust in their product. Therefore, they prefer buying it.

Suggestions & recommendations

The researcher would like to suggest the following points, so that the

organizations can easily sell their products to their consumers:

1. However, the demand of a product is also affected by its life cycle. If

the product is in the introduction stage, then it will definitely take

some time to capture the market, because in the introduction stage,

consumers are not much aware about the product. Therefore, its the

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responsibility of the organization to create awareness amongst the

consumers.

2. They should adapt rigorous marketing strategies, in order to sustain in

the market.

3. There is immense competition in this sector. Therefore, the

organizations should try to gain competitive advantage against their

competitors.

4. They should try to reach as many people as possible.

5. For the organizations that are not much popular amongst the

consumers, should adopt Sales Promotion, as their marketing

strategies.

6. Application of 4As has also become an important task for all the

organizations.

(*4A= Availability, Affordability, Acceptability, Awareness)

References

1. Kearney, A T, CII Report, (2000)

2. Purba basu, research on living style of rural consumers, (2004),pg. no. 5-8.

3. Tognatta Pradeep, economic growth on agriculture sector,(2003), pg no. 6-10.

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4. Aithal K Rajesh, importance & growth of rural markets, (2004),pg no. 8-12.

5. Center for Monitoring Indian Economy (CMIE)

6. Statistical Outline of India (2001-02), NCAER7. National Council of Applied Economic Research (NCAER)

8. Indian readership survey (IRS)

9. http://www.upgov.nic.in/upinfo/census01/cen01-1.htm

10. Lucknow Development Authority

11. http://www.naukrihub.com/india/fmcg/overview/

12. http://www.naukrihub.com/india/fmcg/

13. http://www.naukrihub.com/india/fmcg/consumer-class/

14. http://www.naukrihub.com/india/fmcg/consumer- class/income/

15. http://www.naukrihub.com/india/fmcg/consumer-class/socio-economic/

16. http://www.naukrihub.com/india/fmcg/consumer-class/age/

17.http://www.naukrihub.com/india/fmcg/consumer-

class/geography/

18. http://en.wikipedia.org/wiki/Fast_moving_consumer_goods

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http://www.naukrihub.com/india/fmcg/overview/http://www.naukrihub.com/india/fmcg/http://www.naukrihub.com/india/fmcg/consumer-class/http://www.naukrihub.com/india/fmcg/consumer-%20class/income/http://www.naukrihub.com/india/fmcg/consumer-class/socio-economic/http://www.naukrihub.com/india/fmcg/consumer-class/socio-economic/http://www.naukrihub.com/india/fmcg/consumer-class/age/http://www.naukrihub.com/india/fmcg/consumer-class/geography/http://www.naukrihub.com/india/fmcg/consumer-class/geography/http://en.wikipedia.org/wiki/Fast_moving_consumer_goodshttp://www.naukrihub.com/india/fmcg/overview/http://www.naukrihub.com/india/fmcg/http://www.naukrihub.com/india/fmcg/consumer-class/http://www.naukrihub.com/india/fmcg/consumer-%20class/income/http://www.naukrihub.com/india/fmcg/consumer-class/socio-economic/http://www.naukrihub.com/india/fmcg/consumer-class/socio-economic/http://www.naukrihub.com/india/fmcg/consumer-class/age/http://www.naukrihub.com/india/fmcg/consumer-class/geography/http://www.naukrihub.com/india/fmcg/consumer-class/geography/http://en.wikipedia.org/wiki/Fast_moving_consumer_goods


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19. *4A= Availability, Affordability, Acceptability, Awareness

Questionnaire

1. name:2. occupation:3. monthly salary:

a. less than 10,000b. 10,000 25,000c. 25,000 50,000d. More than 50,000

4. address:5. phone no.:

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6. which soap u prefer to use?a. Lux

b. dettolc. lifebuoyd. others

7. which pack u prefer to use?a. single

b. family pack ( 3 in 1)

8. which tea u prefer to use?a. tata tea

b. brooke bondc. taj mahal

d. others

9. which pack u prefer to use?a. sachet

b. medium packc. large pack

10.which tooth paste u prefer to use?a. pepsodent

b. colgatec. close upd. others

11.which pack u prefer to use?

a. small packb. medium packc. family pack

12.which detergent u prefer to use?a. surf

b. rin

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c. tided. others

13.which pack u prefer to use?a. sachet


14.which shampoo u prefer to use?a. clinic plus

b. sunsilkc. head & shouldersd. others

15.which pack u prefer to use?a. sachet

b. small packc. medium packd. large pack

16.which biscuits u prefer to use?a. marie gold

b. good dayc. parle - Gd. others

17.which hair oil u prefer to use?a. parachute

b. dabur amla

c. dabur vatikad. others

18.which pack u prefer to use?a. small pack


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19.which cream u prefer to use?a. ponds

b. fair & lovelyc. ayur d. others

20.which coffee u prefer to use?a. bru

b. nestlec. Nescafed. others

13887261 Dissertation Report

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