135968708 Marketing Plan for KBS

8/13/2019 135968708 Marketing Plan for KBS

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Chapter: 1

Introduction

1.1 Purpose of the Marketing Plan

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The main purpose of report is to focus on the marketing plan for anew product that will enhance our skill and broaden our area ofknowledge about the interesting world of marketing. Marketing

plan is such type of task that is based more on projections andcreativity and it involves lot of effort to be successful. y makingthis report we will be able to reach to the in!depth of marketingplan that will help to identify our lack ness and this will be helpfulfor our future career. The marketing plan is being made as there"uirement of the course #Marketing Management $%&1'(objectives.

1.2 Scope and Limitations

)e are really grateful to our course instructor Ms. Afia Akterasfor her we have got the opportunity to do such analytical task.

Through making this marketing plan we will be able to gain thepractical knowledge of how to make a marketing plan forlaunching a new product. It will help us to improve ourcommunication and analytical skill that will benefit us in future.$s we are just studying in $ so we have some lack ofknowledge to do such task efficiently and effectively and theremust be some mistakes in this report. ut through doing suchanalytical job we can overcome our lack ness.

1.3 Methodology

)e have used the research methodology to complete ourmarketing plan. )e have made a working plan* then have madea discussion with all of our group members and our courseteacher* made a list of task* did survey* used primary and

secondary information and finally we have prepared itsuccessfully

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1.4Square oiletries Ltd. at a glance

+"uare Toiletries ,imited #SL( is the leading angladeshimanufacturer of toiletries and cosmetics products operating withover -' international "uality products. SLstarted its challenging

journey with branded coconut oil under the brand !ui/ in 10.

Currently SL* an "S# $%%1&2%% certified company* is operatingwith the trust of angladeshi consumers with 1'famous brands.

+T, manufactures and markets a wide array of consumertoiletries products ranging from 2air 3ils* Toilet +oaps* abyCare* 4ental Care* +having products* 5abric Care* summer towinter products. The company also markets 5eminine 2ygieneproducts and mos"uito repellent manufactured by its sister

concern* 2ealth 6roducts ,imited #26,( and +"uare6harmaceuticals ,td #+6,( respectively. In a very short timeMeril( !ui( )ool( Senora( *haka( +hite Plus( ,pel andMagichave become most familiar brands to consumers

6roduction of +T, products is carried out at its two automatedplants in 7upshi and 6abna. )hile the Toilet +oaps and 5eminine2ygiene products are manufactured at -upshi* all other productsare manufactured in the Pana5actory. The est "uality rawmaterials from world renowned suppliers like /ragoco(

0irmenich( iadaun( *lariant( *ognis( "SS etc. give anadded value to the SL8s product "uality.

SL always adopts international standard production processesby following the 9ood Manufacturing 6ractice #MP(. $s part ofits corporate social responsibility SL stands behind the acidvictims* works with "*//- 3bstetrical and 9ynecological+ociety of angladesh ##S( for reducing post!partumhemorrhage and also have engaged itself in other welfareactivities. SL also stands behind the development of sports and

culture in angladesh.

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1. Mission of Square oiletries Ltd.

To satisfy the needs of domestic international consumers

through innovative "uality products services using latesttechnology and by highly motivated skilled employees.

1.' 5uality Policy of Square oiletries Ltd.

4edicated to make every effort to understand consumerneeds to provide ma;imum satisfaction and to achievemarket leadership

+trive to continuously upgrade manufacturing technologyand to maintain optimum level of "uality measures inconformity with the international standard < I+3 0''1:%'''.

Committed to achieve "uality objective through continuousemployee training and maintaining congenial workingatmosphere

1.6 eneral "nformation aout Square oiletries Ltd.

=ear of >stablishment : 10

Incorporated as 6vt. ,td. Company : %th $pril* 100?

$warded I+3 0''1:%''' Certificate : 100

$nnual Turnover #%''-!'@( : Tk.%.1- illion

Aet 6rofit #efore Ta;( : Tk.%-'

million

$nnual 9rowth : 1.1@B

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Aumber of >mployees : 1''

Chairman : Mr. +amson 2. Chowdhury

Chapter: %

Aew 6roduct7eview

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2.1 "ntroduction

+"uare Toiletries ,td #SL(* the no.1 local toiletries company inangladesh* is going to introduce )ool ody Soap* the first localbody soap in angladesh only made for men. )ool is the firstever angladeshi brands with complete shaving solution* such as:)ool After Shae alsam( )ool After Shae el( )ool lue/eodorant ody Spray( )ool Shaing *ream 70rosty8( )oolShaing *ream 7Monsoon8. +upreme "uality and trendy

attributes of the all products make the brand uni"ue amongothers. It provides what men really deserve. In recent years*toiletries and cosmetics companies of angladesh areconcentrating more on gender segmentation* like Dnilever8sfairness cream Men9Actie* >mami8s 0air : ;andsome. utstill no company has introduced any soap only made for men.

Though +"uare is producing beauty soap* named Meril Splash*under Meril brand which is already an established and famousbrand in toiletries market and has stronger brand loyalty tocustomer than )ool brand* following to other toiletriescompanies8 +trategies +"uare will not use any feminine brandname to launch its new soap. $s still )oolis the only local gentsbrand in angladesh* so +"uare Toiletries ,td. has made plan tolaunch a new gents body soap named )ool ody Soap withthree different fragrances( which will offer itself to have amonopoly business as there is no local body soap specially madefor man.

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2.2 Product reieOGKT5aPK>06GNN0. http:HHwww.fairglow.comHgrade1.php

10. http:HHwww.unilever.com.bdHourbrandsHpersonalcareH,u;.asp

11.http:HHwww.unilever.com.bdHourbrandsHpersonalcareHlifebouysoap.asp

#ther references &1. Mr. Pahidur 7ahman

rand >;ecutive*Marketing 4epartment*+"uare Toiletries ,td.#ffice: 7upayan CentreF% Mohakhali CH$* 4haka!1%1%

Tel: @1-&1!?'* '1F1!?'11?% >;t: 11'5a;: -1&?%e!mail: JrahmanSs"uaregroup.com
http://www.squaretoiletries.com/?p=exprt_faq&s=TUZob2QySXpTakJQV25RPQhttp://www.squaretoiletries.com/?p=exprt_faq&s=TUZob2QySXpTakJQV25RPQhttp://www.squaretoiletries.com/?p=contact&s=TnpJNWRHTkhSblZsVVQwOVMxbHc&mod=TmpJNWRXUkhSbXBrUXpWM1lVaEJQVTFaZVE9PQhttp://www.squaretoiletries.com/?p=contact&s=TnpJNWRHTkhSblZsVVQwOVMxbHc&mod=TmpJNWRXUkhSbXBrUXpWM1lVaEJQVTFaZVE9PQhttp://www.squaretoiletries.com/?p=contact&s=TnpJNWRHTkhSblZsVVQwOVMxbHc&mod=TmpJNWRXUkhSbXBrUXpWM1lVaEJQVTFaZVE9PQhttp://www.unilever.com.bd/ourbrands/personalcare/Lux.asphttp://www.unilever.com.bd/ourbrands/personalcare/Lux.aspmailto:[email protected]://www.squaretoiletries.com/?p=exprt_faq&s=TUZob2QySXpTakJQV25RPQhttp://www.squaretoiletries.com/?p=exprt_faq&s=TUZob2QySXpTakJQV25RPQhttp://www.squaretoiletries.com/?p=contact&s=TnpJNWRHTkhSblZsVVQwOVMxbHc&mod=TmpJNWRXUkhSbXBrUXpWM1lVaEJQVTFaZVE9PQhttp://www.squaretoiletries.com/?p=contact&s=TnpJNWRHTkhSblZsVVQwOVMxbHc&mod=TmpJNWRXUkhSbXBrUXpWM1lVaEJQVTFaZVE9PQhttp://www.squaretoiletries.com/?p=contact&s=TnpJNWRHTkhSblZsVVQwOVMxbHc&mod=TmpJNWRXUkhSbXBrUXpWM1lVaEJQVTFaZVE9PQhttp://www.unilever.com.bd/ourbrands/personalcare/Lux.asphttp://www.unilever.com.bd/ourbrands/personalcare/Lux.aspmailto:[email protected]

135968708 Marketing Plan for KBS

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