13590_research defination meaning and types

8/7/2019 13590_research defination meaning and types

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I N S T R U C T O R

A M I T K U M A R L A L

Research Methods


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Business research is defined as thesystematic and objective process of

generating information for aid in

making business decisions.

Business Research Defined


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Business Research

y Literally, research (re-search) -search again

y Business research must be objective

y Detached and impersonal rather than biased

y It facilitates the managerial decision process for allaspects of a business.


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Information

Reduces

Uncertainty

I dont know

if we

should

offer on-site

child care?


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It aint the things we dont know

that getsu

s in trouble. Its thethings we know that aint so.


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Basic research

Applied research

Business Research Types


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Basic Research

y Attempts to expand the limits of knowledge.

y Not directly involved in the solution to a pragmaticproblem.


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"The secret of success is to know something nobodyelse knows. "

Aristotle Onassis


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Applied Research

y Conducted when a decision must be made about aspecific real-life problem


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Applied Research Examples

y Should McDonalds add Italian pasta dinners to itsmenu?

y Business research told McDonalds it should not?

y Should Procter & Gamble add a high-priced hometeeth bleaching kit to its product line?

y Research showed Crest Whitestrips would sell well ata retail price of $44


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Performance-monitoring Research

y Research that regularly provides feedback forevaluation and control

y Indicates things are or are not going as planned

y Research may be required to explain why somethingwent wrong


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Determining When to Conduct BusinessResearch

y Time constraints

y Availability of data

y Nature of the decision

y Benefits versus costs


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Value versus Costs

y Potential Value of a Business Research Effort ShouldExceed Its Estimated Costs


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Major Topics for Research in Business

y General Business Conditions and CorporateResearch

y Financial and Accounting Research

y Management and Organizational BehaviorResearch

y Sales and Marketing Research

y

Corporate Responsibility Research


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Business Research in the 21st Century

y Increased globalization

y Growth of the Internet and other informationtechnologies


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Internet Research

y Seeking facts and figures about an issue

y Surveys on Web sites


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RESEARCH PROCESS


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WHY PROCESS

y EVERYTHING SHOULD BE DONE IN PROPERMANNER FOR THIS PURPOSE YOU NEED TOFOLLOW THE PROCESS


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PROCESS

PROBLEM OBJECTIVES

RESEARCHDESIGN

SAMPLING

DATACOLLECTION

ANALYSIS OFDATA


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CONTD.

REPORT MAKING AND PRSENTATION

HYPOTHETHIS FORMULATION

HYPOTHESIS TESTING


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RESEARCH DESIGN

Management problem Research Objectives /Problem

1.Allocation of advertisingbudget among different mediatypes

1.Undertaking research to ascertainawareness generated by each mediatype.

2. How much bonus is to begiven to factory workers?

Research study on productivity is tobe conducted.

3. Whether training programmelaunched last year is to becontinued this year ?

Ascertain the effectiveness oftraining by analyzing the output ofrandomly selected sample ofworkers both for pre-training andpost-training periods.


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Research Design

y Exploratory

y Descriptive

y Casual Research

Designing The Research Methodology Data collection method : Primary or Secondary

Data collection forms

Determining sample design and size

Organizing and conducting field survey

Processing and Analyzing Collected data

Preparing the research report


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exploratory Descriptive casual

objective Discover idea andinsights

Describecharacteristics of

relevant groups ,market variableassociation ,prediction etc

determine causeand effect

characterstics Flexible , versatile, often the front

end of totalresearch design

Prior formulationof specific

hypothesis ,preplanned andstructured

Manipulation canbe done , you can

control somefactors

methods Expert surveysPilot surveySecondary data (

not properlyavailable)Qualitativeresearch

Surveys , panels ,observation

experiments

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