1330 David Stott - SlatteryIT · Colt rated as leader for laaS offering by both IDC and Experton ....
Transcript of 1330 David Stott - SlatteryIT · Colt rated as leader for laaS offering by both IDC and Experton ....
S I M P L I F Y I N G Y O U R D E L I V E RY
Persona Grata
The People
The Product
We were working in a very technical domain
and it was CONFUSING!
“A persona is a user archetype you can use to help guide decisions about product, features, navigation, interactions and even visual design.”
W W W. C O O P E R . C O M
JESS ICA
M A N A G E R
O P E R AT O R
SCOTT
JAMES
P R O C U R E R
P E R S O N A
J E S S I C A
S T O R I E S
U S E R J O U R N E Y S
M A N A G E V M
F E AT U R E S
M A N A G E S T O R A G EJ E S S I C A V I E W V M
J E S S I C A C R E AT E V M
S C O T T V I E W V M
S P E C I F I C AT I O N
TA G G E D F O R J E S S I C A
We thought we were done
“ Y O U W I L L D E P L O Y T O S TA G I N G ”
Dev And Ops
Operations “Baked-in”
Our Customers were not using
many of our Features
How can we switch this on?
Remember Guerrilla HCI?
We were missing opportunities
Another “Learning Opportunity”
R U B E N WA N T E D C O M P L E X
S O L U T I O N S
M A R K D E M O E D
J O H N N Y D E S I G N E D &
S O L D
S T U A RT C O N F I G U R E D
What’s Next?