1310 blogging for biz
31
www.melkettle.com.au @melkettle Blogging for business Mel Kettle
-
Upload
mel-kettle-consulting -
Category
Education
-
view
506 -
download
0
description
Blogging for business, delivered 29 Oct 2013.
Transcript of 1310 blogging for biz
www.melkettle.com.au @melkettle
Why blog?• share knowledge!
• promote your business!
• position yourself as an expert!
• it helps SEO!
• helps create two-way conversation!
• sharpens your business focus!
• can give insight to audience via analytics
www.melkettle.com.au @melkettle
www.cooks-notebook.com.au
www.melkettle.com.au @melkettle www.melkettle.com.au @melkettle
Tell your story• make it personal!• humanize your organisation!• be authentic!• build relationships!• have a voice
www.melkettle.com.au @melkettle www.melkettle.com.au @melkettle
BUT also…
• listen!• participate!• engage
www.melkettle.com.au @melkettle
Writing great content• know your audience and what makes
them tick!
• don’t just sell, sell, sell!
• share your knowledge and provide valuable information !
• use your authentic voice and be consistent!
• keep posts short !
• check spelling, punctuation and grammar
www.melkettle.com.au @melkettle
Make it easier for yourself
• make a set time every day/week/month!
• have a plan and know in advance what you will blog about
www.melkettle.com.au @melkettle
Don’t blog alone
• connect with other bloggers - on and off-line!
• read lots of blogs!
• go to blogging conferences and events!
• talk to your readers
www.melkettle.com.au @melkettle
Working with brands
• Sponsored posts!
• Sponsored feature article!
• Recipe development (for food products)!
• Giveaway of your product on their blog!
• Mention in a blog newsletter!
• Mentions on other social media!
• Advertising on the blog!
• Brand ambassadorship
www.melkettle.com.au @melkettle
Working with brands
• be honest about your numbers!
• have a media kit!
• always reply to an invitation !
• make it easy for brands to contact you!
• have a clear disclosure policy!
• make sure the product fits with your blog
www.melkettle.com.au @melkettle
Working with brands
• know the brand’s expectations!
• write your own post!
• be proactive
#thisisqueensland
www.melkettle.com.au @melkettle
Managing comments
• people will ALWAYS have an opinion!
• moderate your comments!
• use a spam filter!
• have a comment policy!
• respond as often as possible!
• stay polite, but don’t put up with bullies or trolls
www.melkettle.com.au @melkettle
Increasing your readership
• write great content!
• use images where appropriate!
• spend time on SEO!
• pin posts to Pinterest where appropriate!
• quality is better than quantity
www.melkettle.com.au @melkettle
Increasing your readership• interlink your posts!
• use a related post plugin!
• showcase your best posts in your sidebar!
• make sure your website is attractive!
• set up an email list and consider a newsletter
www.melkettle.com.au @melkettle
Promote your blog
• install a social media sharing plugin!
• share on social media!
• newsletters!
• website!
• business cards
www.melkettle.com.au @melkettle
Promote your blog• participate in forums!
• comment on similar blogs to yours!
• photo sharing sites!
• share it with key influencers!
• optimise for SEO when writing
www.melkettle.com.au @melkettle
@
!
@melkettle!www.melkettle.com.au!
www.cooks-notebook.com.au
