130911 top 10 findings global blue review 2012

The rise of the globe shopper

Manelik Sfez, vice president of corporate marketing

April 11, 2023

Where tourism and shopping meet

International tourism Shopping

VAT refunds.

Dynamic currency conversion.

POS technology.

Marketing services.

Training & education.

Globe shopper intelligence.

Consulting.

Amsterdam Athens Bangkok Beijing Beirut Bratislava Brussels Budapest Buenos Aires Casablanca Copenhagen Düsseldorf Galway Geneva Gothenburg Guangzhou Helsinki Istanbul Larnaca Lisbon Ljubljana London Luxembourg Madrid

Milan Montevideo Moscow New York Osaka Oslo Paris Prague Reykjavik Riga São Paulo Seoul Shanghai Taipei Tokyo St Petersburg Stockholm Sydney Tallinn Tokyo Warsaw Vienne Vilnius Zagreb Zurich

Globe shopperGlobe sho per – [glohb ∙ shop-er]

Noun: someone who considers shopping as a fundamental part of their travel experience

Shopping is their priority when they travel

Russian tourists Mid-Eastern tourists Chinese tourists

48%56%

82%

Source: Global Blue Review.

Globe shoppers spend 4 times more per high-street transaction than the locals

Globe shopper

Local client

Local client

Local client

Local client

Source: Global Blue Analytics – Time period: since 1980.

CHF 54 billion2012’s estimated size of the globe shopper market in the 37 countries

where VAT refunds are available to tourists today.

“Four years ago China was one third of our American business. Now it’s four times

our American business.”

-- Michael Ward, MD, Harrods

23,000,000The Tax Free Shopping transactions completed by Global Blue

every year are the core of our intelligence service.

31% upIn 2012, the total amount spent by globe shoppers was

up 31% year on year.

Source: Global Blue Analytics – Time period: calendar year 2012

Looking back on the spending of 2012’s top 5 nations

2007 2008 2009 2010 2011 2012-40%

-20%

0%

20%

40%

60%

80%

100%

ChineseRussiansJapaneseIndonesiansAmericans

Source: Global Blue Analytics – Time periods: calendar years, in growth of total amount spent

The main globe shopper nations in 2012

Chinese25%

Russians16%

Japanese5%Indonesians

4%Americans

4%

Others 47%

Source: Global Blue Analytics – Time period: calendar year 2012, in share of total spent.

The main destination countries in 2012

France19%

Italy16%

United Kingdom15%Germany

13%

Singapore12%

30 others25%


The main product categories in 2012

Fashion & clothing49%

Watches & jewellery20%

Leather & accessories9%

Electronics3%

15 others14%


Globe shopping in 2012

Top 10 findings of The Global Blue Review 2012

We review the performance of globe shoppers from:

1. China

2. Russia

3. Japan

4. Indonesia

5. USA

6. Thailand

7. Brazil

8. Taiwan

9. Switzerland

10. Malaysia

(1)4 nations, 50% of tax free salesGlobe shoppers from China, Russia, Brazil, and Indonesia, now account for

as much as half the tourist turnover of most retailers across Europe.


(2)Chinese spend grew by 58%

Following a doubling between 2011 and 2009.


The world’s N°1 globe shopper nation.

China

(3) 100 million householdsMasterCard predicts 100m middle-class households in

China by 2016.

Source: MasterCard

(4) +394% Chinese travellers

In 10 years, Chinese outbound travel grew by 394%, and is expected to grow by another 144% by 2020.

Source: China National Tourism Association

Top outbound destinations of the Chinese

France23%

Germany17%

Singapore15%

UK12%

Italy12%

Others21%


(5) Russians come second

With 31% growth in total spent and 16% global market share, Russians are the second most important globe shopper nation.


(6)Russians LOVE fashion

Russians have a passion for Fashion and Italy is the preferred tax free shopping destination, capturing 26% of their total spent on shopping.


Russians’ number of transactions by category

15 others

Watches & jewellery

Leather & accessories

Fashion & clothing

2,033,477

136,155

271,744

2,946,485


(7)Chinese deal vs. Russian exclusivity

Although they are both attracted by big brand names, Chinese want a good deal while Russians look for exclusivity.

(8) Thai spend grew by 52%Thai globe shoppers spend more and more and reached the

sixth position in 2012.


(9)Indonesia ranks 4th

Indonesia is the fourth largest globe shopper nation, and 90% of their shopping happens in Singapore.


(10)USA is still in the picture

Tax Free shopping by US citizens in 2012 grew by 23%.


Growth of the top 10 nations by amount spent in 2012

ChineseThais

Malaysians

Japanese

Russians

Indonesians

USA

Taiwanese

Swiss

Brazilians

Market

58%

52%

39% 38%

31%28%

23%

17%14%

-1%

31%

Source: Global Blue Analytics – Time period: calendar year 2012, in y-o-y growth of total spent.

Looking ahead at 2013 (Jan-Aug vs. last year)…

Thais

Chinese

Russians

Hongkongese

Malaysians

Indonesians

Americans

Swiss

Brazilians

Japanese

Market

34%

24%

15% 13%10% 10% 8%

2%

-6%

-30%

13%

Source: Global Blue Analytics – Time period: Jan-Aug 2013 vs. Jan-Aug 2012, in growth of total spent.

Thank you.

130911 top 10 findings global blue review 2012

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