13  Ways  to  Grow  Your  Consulting  Practice  with  LinkedIn  In  2013  1/22/2013    Chris  Reilly  Unleashed  Online  Marketing  

* The  state  of  LinkedIn  and  business  social  networking  in  2013  *  13  ways  to  grow  * Questions/Answers  

Agenda  

*  Largest  team  of  Google  Certified  AdWords  Professionals  in  WA,  ID,  &  MT  *  In  operations  since  2009  * Search,  Social,  Display,  Video,  and  Mobile  Ad  planning,  logistics,  and  optimization  

About  Unleashed  

The  State  of  LinkedIn  

The  State  of  LinkedIn  

The  State  of  LinkedIn  

The  State  of  LinkedIn  

The  State  of  LinkedIn  

* Your  online  “first  impression”    * Add  photos,  videos,  presentations,  languages,  education,  certifications  &  more  * People  tend  to  look  for  company  names,  number  of  connections,  and  titles  first.  

Build  a  better  profile!  

* Post  a  photo  and  nice  description  *  Link  to  individual  products  or  services  on  your  website  and  seek  recommendations  * Spend  some  time  with  your  “Insights”  

Improve  your  company  page  

* Belonging  isn’t  enough!  *  Join  local  groups  or  industry  relevant  ones  anywhere  in  the  world  * Post  useful  content  and  answer  questions  

Participate  in  Groups  

* Demonstrate  your  expertise  * Be  thorough,  prompt,  and  precise.  *  Linking  to  blog  with  detailed  answers  can  be  helpful  * Nobody  likes  self-­‐promotional  answers  

Answer  People’s  Questions  

* Post  relevant  articles  that  help  your  potential  customers  *  Find  content  with  niche  forums,  Reddit,  StumbleUpon,  and  Twitter  * Use  RSS  to  manage  time  effectively  

Share  content  updates  

*  LinkedIn.com/DirectAds  * Target  a  large  enough  audience  * CEO’s  are  hard  to  reach  via  LinkedIn  Ads  * CPC  is  safer,  but  CPM  can  perform  better  * Write  ads  with  strong  calls  to  action  

Advertise  your  practice  

* Search  for  Jobs  in  your  area  of  expertise  * Reach  out  with  an  InMail  to  the  decision-­‐maker,  not  recruiters  *  Include  references  from  similar  projects  * Works  great  on  Craigslist  as  well  

Find  projects  via  Jobs  

* Use  Search  to  find  great  prospects  * Write  a  very  personalized,  soft  intro  *  Include  references  from  similar  projects  * Avoid  selling,  just  ask  for  a  meeting  

Reach  Out  With  InMail  

* Endorse  friends,  partners,  and  clients  * Each  person  you  endorse  gets  an  email  * Recommendations  carry  more  weight  * Associate  yourself  with  strong  brands  by  writing  recommendations  on  their  pages  

Endorse  and  Recommend  Others  

* See  who  is  looking  at  your  profile  *  Follow  up  with  InMail  or  offline  contact  * Don’t  mention  you  saw  their  “view”  

Learn  to  love  Profile  Views  

* Send  messages  to  people  when  they  join  new  companies  * Write  a  personal  note  when  somebody  updates  their  title  * Ask  open-­‐ended  questions  to  see  if  there  are  opportunities  

Congratulate  people!  

*  Find  what  businesses  are  similar  to  your  best  customers  on  their  company  page  profile  *  Ask  for  a  recommendation  from  your  best  customer  *  Send  an  InMail  to  similar  company,  referencing  the  work  you  did  for  your  best  customer  and  asking  for  a  meeting  

“People  Also  Viewed”  

* RAPPORTIVE.COM  *  Follow  people  in  seconds!  * Check  out  what  is  happening  in  their  social  world  and  have  something  to  mention  * Only  works  with  gMail  

Grow  your  reach  with  Rapportive  

QUESTIONS?