KEY REASONS BUSINESSES FAIL TO GET CUSTOMERS ONLINE + WHAT TO DO

When there’s little or no effort put into building a thriving online

community.

Focus on consistently providing your audience with

quality content to build engagement

When there’s no proper online marketing objective in place.

outline your

marketing goals for the year, and setup a system to achieve them,

one goal at a time.

When the business is more focused on ‘push selling’ than

‘value sharing’.

Don’t make sales your focal point (even though it’s

important); approach your audience with quality content

that will help them.

When there’s no good content structure in place (Text, Video,

Imagery & Audio).

Have a structure on the types of content you will be

sending out to your audience and keep it consistent.

When there’s no proper Social Media Strategy in place.

Find out which social

platform is building the most activity for your brand and

engage with your audience there.

When the business doesn’t know how to find and target the right

people within its niche.

carry out your niche researches via social networks

and Google to find out your true audience.

When there are no high converting lead capture funnels

setup to generate leads.

craft a value based offer, create a landing page, and collect email addresses into your

database.

When there’s no consistent communication with email leads

(If any).

setup an email campaign sequence, and keep

the contacts within your database engaged.

When the business makes it about them on their website rather than

about their visitors.

focus on what resonates with your website visitors. Make

your content answer their questions.

When the business is not mobile optimized for maximum reach.

ensure you integrate

a mobile responsive template on your website or use external

systems to achieve that.

When there’s no advertising strategy in place with an

allocated budget.

allocate a budget for ads, test things out, collect and evaluate results to know how

best to approach it.

When the focus is more on its weaknesses rather than its

strengths.

what you need, but can’t do, outsource them to

experts. Build more on what’s bringing results.

When it doesn’t have a reliable KPI (Key Performance Indicator) system in

place.

figure out what you need to track, and create/find a system that

can help you with that, get it and use it.

These issues are predominant with most businesses today, and if you are ignoring them in

yours, then chances are that you will be left behind in the race. There are case studies of big

corporations that fell because of this. You’ve heard of them and have probably been a

customer!

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Otoabasi Umonting CEO/Founder | Innovative Consultant | Speaker | Author

London, United Kingdom Website: www.bygfutsocialmedia.com Facebook: www.facebook.com/BygfutMedia Twitter: @BygfutSM Email: support@bygfutsocialmedia.com Phone: +442034440567