1245 tablet mitch oscar
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WIRELESS TECHNOLOGY (285,000,000) BROADBAND (75,000,000) ADDRESSABILITY (70,000,000+) DIGITAL CABLE (45,000,000) SATELLITE TV (33,000,000+) DIGITAL RADIO (SELECT MARKETS) DIGITAL VIDEO RECORDER (38,000,000+) SATELLITE RADIO (22,000,000) INTERACTIVE MEDIA GUIDE (100,000,000+) OUT OF HOME DIGITAL VIDEO TELEVISION HOUSEHOLDS (116,000,000 X 2.3) AD SUPPORTED VOD (50,000,000) TELETV / IPTV (7,000,000) VIDEO GAME CONSOLES (57,000,000+) 1 TABLETS (10,300,000) SMARTPHONES (66,000,000)
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Transcript of 1245 tablet mitch oscar
WIRELESS TECHNOLOGY (285,000,000)
BROADBAND (75,000,000)
ADDRESSABILITY (70,000,000+)
DIGITAL CABLE (45,000,000)
SATELLITE TV (33,000,000+)
DIGITAL RADIO (SELECT MARKETS)
DIGITAL VIDEO RECORDER (38,000,000+)
SATELLITE RADIO (22,000,000)
INTERACTIVE MEDIA GUIDE (100,000,000+)
OUT OF HOME DIGITAL VIDEO
TELEVISION HOUSEHOLDS (116,000,000 X 2.3)
AD SUPPORTED VOD (50,000,000)
TELETV / IPTV (7,000,000)
VIDEO GAME CONSOLES (57,000,000+)
1!
TABLETS (10,300,000)
SMARTPHONES (66,000,000)
MOBISODES
LINEAR VIDEO BLOCKS
TELESCOPING CONTENT
AUDIO EPISODES
HOME VIDEO
SEARCH INFOTAINMENT
PODCASTING
BLOGS
LONG FORM VIDEO
USER GENERATED CONTENT
VIGNETTES
TV EPISODES
BROADCAST!
CABLE!
DIGITAL TERRESTRIAL!
SATELLITE!
TELETV (IPTV)!
HOME VIDEO!
PLACE BASED VENUES!
VIDEO CONSOLES!
VIDEO DEVICES (SINGLE / MULTITASK)!
BROADBAND (CABLE MODEM / DSL / BPL)!
PORTALS!
AD NETWORKS!
BLOGISPHERE!
SOCIAL NETWORKS!
WIRELESS DEVICES!
WI-FI / WI-MAX!
DIGITAL / ANALOG RADIO!
SATELLITE RADIO!
PHONECASTS!
CONTENT / DISTRIBUTION!
WEBISODES
IPADISODES
2!
ELECTRONIC MEDIA CONSUMPTION EXTENDERS!
?
?
?
?
? TELEVISIONS VIDEO STREAMERS Samsung LG Electronics Mitsubishi Panasonic Sharp Sony Vizio
Apple iTunes Netflix Streaming Blockbuster On Demand CinemaNow Amazon Video On Demand Vudu Yahoo Widgets
GAMING CONSOLES/DVD PLAYERS
Xbox Live PlayStation 3 Nintendo Wii Blu-ray
MOBILE DEVICES
Apple/iPad LG Blackberry Palm Samsung T Mobile Google
STANDARD DEFINITION HIGH DEFINITION
BROADBAND CONNECTIVITY UNIT PRICING SUBSCRIPTION AVAILABILITY
INTEROPERABILITY AUTHENTICATION
ADVERTISING PAY PER PLAY
VIDEO COMMUNICATIONS
3!
SCALE VS. SCOPE!
ECONOMIES
SCALE SCOPE
ANALOG DIGITAL
Repurposing Gamut Creation
media advertising media advertising tv
broadband
wireless
tv broadband
wireless
4!
WIRELESS TECHNOLOGY (285,000,000)
BROADBAND (75,000,000)
ADDRESSABILITY (70,000,000+)
DIGITAL CABLE (45,000,000)
SATELLITE TV (33,000,000+)
DIGITAL RADIO (SELECT MARKETS)
DIGITAL VIDEO RECORDER (38,000,000+)
SATELLITE RADIO (20,000,000)
INTERACTIVE MEDIA GUIDE (100,000,000+)
OUT OF HOME DIGITAL VIDEO
TELEVISION HOUSEHOLDS (116,000,000 X 2.3)
AD SUPPORTED VOD (50,000,000)
TELETV / IPTV (7,000,000)
VIDEO GAME CONSOLES (57,000,000+)
5!
TABLETS (10,300,000)
SMARTPHONES (66,000,000)
6!
7!
I. Take Advantage Of The New Medium’s Functionality
II. Provide Clear Instructions On Hand To Engage With Your Ad
III. Avoid Direct Repurposing Of Creative Assets From Other Media
IV. Tell A Story
V. Lead Them Down The Purchase Funnel
Conde Nast 2010
PRINT COMMANDMENTS !(FIRST FIVE)!
8!
TELEVISION COMMANDMENTS !(SECOND SCREEN DIRECTIONAL APPLICATIONS)!
I. Driving Tune-In
II. Live In Sync
III. Mobile DVR
IV. Barcode Linkage
V. Program Access
OMMA Tablet Revolution 2011
Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
This presentation contains information intended solely for the meeting participants for the purpose of evaluating a business transaction with GoldPocket Interactive, Inc. The information contained therein is proprietary, confidential, and protected by copyright. Any dissemination, distribution, or reproduction of such information is
strictly prohibited.
CBS eTV Advertising Sales
MARCH 2005
9!
Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
One-screen Two-screen
ENTITLEMENT SPONSORSHIP!
10!
Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
One-screen Two-screen
BRANDED INTEGRATED CONTENT!
11!
Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
One-screen Two-screen
SYNCHRONOUS INTERACTIVE ADVERTISEMENT!
12!
Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
One-screen Two-screen
RFI: REQUEST FOR INFORMATION!
13!
Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
One-screen Two-screen
FOLLOW THROUGH TO WEBSITE!
14!
Copyright © 2005 GoldPocket Interactive, Inc. CONFIDENTIAL
One-screen Two-screen
PRODUCT SURVEY/INTEGRATED CONTENT!
15!
“If you ask me, the fire has the most potential, but it’s the smoke that has people talking.”!
SMOKE & FIRE!
16!
“What’s the takeaway on all this?”!
17!
