2016 Nonprofit

Communications

Trends Report

A Sneak Peek

npmg.us/2016

Kivi Leroux Miller@kivilm #npcomm2016

This is Sweepee Rambo,World’s Ugliest Dog Winner

Forgive the Ugly Slides . . . Pretty Graphics

in Progress

Who Says? Where’s This Data From?

• Online survey by NonprofitMarketingGuide.com during November 2015 (This is our 6th year doing the survey)

• Full survey completed by 1,613 nonprofits

• 88% in the United States (all 50 states/DC),8% in Canada

• 47% with annual budget under $1 million; 53% over $1 million (biggest group $1-5 million)

• 25% in Human Services, Housing, Food, Jobs; 14% in Education; 10% in Health, Disease, Medical Research, 9% Environment and Animals

42% Communications Staff19% Development Staff17% Executive Directors

Goals

Communications Staff (n=678)

Development Staff (n=299) Executive Directors (n=269)

Communications Staff (n=678)

Development Staff (n=299) Executive Directors (n=269)

Communications Staff (n=678)

Development Staff (n=299) Executive Directors (n=269)

How Often?

Social Media

Life at Work

Communications Staff (n=678)

Communications Staff (n=678)

Development Staff (n=299) Executive Directors (n=269)

Communications Staff

What Else Will Be in the Report?

• What I Shared Today in Lovely Graphics• Demographic Differences• Annual Salaries for Communications Staff• Average Size of Communications Staff• Years of Experience• “What Excites” and “What Scares”• What You Need to Be More Successful

Implications for Year-End Fundraising

• Retention v Acquisition. More emphasis on retention!

• Explore engagement options, both at year-end and year-round.

• Sending frequency – go with at least weekly at year end, and daily in last 48 hours

• Trust your communications staff

2016 Nonprofit

Communications

Trends Report

A Sneak Peek

npmg.us/2016

Kivi Leroux Miller@kivilm #npcomm2016

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