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Media Kit 2020 catholicschoolsguide.com.au Melbourne • Sydney • Brisbane “Acknowledged as the leading Guide to Catholic Secondary Education” Contact Us Greg Campitelli - Publisher 0408 600 993 [email protected] catholicschoolsguide.com.au Advertising & Promotion Search Engine Optimisation Catholic Schools Guide uses Search Engine Marketing Melbourne to design, build and host its website. Facebook Campaign Ever expanding campaigns are run in each market segment across Australia. The initial mix will be promoting release of the new Guide and the accompanying competition. Radio A four-week radio campaign runs on 89.9 Light FM Melbourne, 103.2 Hope FM Sydney, 96.5 Family FM Brisbane and 107.9 Life FM Adelaide announcing Catholic Schools Guide out now. Print A print campaign is run with Australian Catholics Magazine. Competition Building on the success of the fantastic Win A Sony Playstation VR Bundle competition in 2019, CSG will again run another competition encouraging students to win a great prize worth $1,000. CSG Digital Platform & Social Media Social Media Links Advertising schools social media channels linked on school’s home page on CSG site. Video Hosting Advertising schools provide video for posting on school’s home page on CSG site. Advanced Search Features The advanced search tool allows users to search by multiple criteria. School Holidays A handy quick reference for next three-year cycle of School Term Dates. News Feed Research and news of educational interest is published under Latest News. Also linked on CSG Facebook. Jobs Bulletin Board All advertising schools can list unlimited employment opportunities at no cost. CSG Facebook Page The CSG Facebook page has over 2,000+ likes. It provides news snippets and fun facts on education, handy tips, articles and research. Kristy Nimmo - Production Manager 0402 833 557 [email protected] Administration 03 9504 8272 [email protected] Win A Sony Playstation VR Bundle P R O U D P A R T N E R E N Q U I R Y T R A C K E R . N E T
Transcript of 1#23($0$-4&5&63,7,($,- · contact in the preceding week with a copy of the Guide. Our KPI is less...
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Media Kit 2020catholicschoolsguide.com.au
Melbourne • Sydney • Brisbane
“Acknowledged as the leading Guide to Catholic Secondary Education” Contact UsGreg Campitelli - Publisher 0408 600 [email protected]
catholicschoolsguide.com.au
Advertising & PromotionSearch Engine OptimisationCatholic Schools Guide uses Search Engine Marketing Melbourne to design, build and host its website.
Facebook Campaign Ever expanding campaigns are run in each market segment across Australia. The initial mix will be promoting release of the new Guide and the accompanying competition.
RadioA four-week radio campaign runs on 89.9 Light FM Melbourne, 103.2 Hope FM Sydney, 96.5 Family FM Brisbane and 107.9 Life FM Adelaide announcing Catholic Schools Guide out now.
PrintA print campaign is run with Australian Catholics Magazine.
CompetitionBuilding on the success of the fantastic Win A Sony Playstation VR Bundle competition in 2019, CSG will again run another competition encouraging students to win a great prize worth $1,000.
CSG Digital Platform & Social Media
Social Media Links Advertising schools social media channels linked on school’s home page on CSG site.
Video HostingAdvertising schools provide video for posting on school’s home page on CSG site.
Advanced Search FeaturesThe advanced search tool allows users to search by multiple criteria.
School HolidaysA handy quick reference for next three-year cycle of School Term Dates.
News FeedResearch and news of educational interest is published under Latest News. Also linked on CSG Facebook.
Jobs Bulletin BoardAll advertising schools can list unlimited employment opportunities at no cost.
CSG Facebook PageThe CSG Facebook page has over 2,000+ likes. It provides news snippets and fun facts on education, handy tips, articles and research.
Kristy Nimmo - Production Manager 0402 833 [email protected]
Administration 03 9504 [email protected]
Win A Sony Playstation VR Bundle
PROUD PARTNER
ENQUIRYTRACKER.NET
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Print – MagazineCatholic Schools Guide is printed in Australia by Ellikon to the highest quality standards - ISO 9001:2008 - and highest environmental management standard - ISO 14001:2004. The glossy publication is designed to deliver a 12-month life-span, with a coffee-table look and feel.
Features include: Each College receives one full page advertisement Complimentary graphic design Distributed via courier in February each year 135,000+ units across 3 editions Reaches 2,500 destinations Free to end user 100% target reach Every destination mailed a personal copy prior to courier delivery Alldeliveriestrackedtoensuredeliveryconfirmation Complimentary display showboard Discounted rate for specialist consultancy services
Distribution profile: 65% Catholic Primary Schools 10% Early Learning & Childcare Centres 10% Catholic Churches 10% State Government Schools 3% Municipal Libraries 2% Other
Online – DigitalAll information contained in the printed Guide and much more is available at catholicschoolsguide.com.au. Our site provides an optimal user experience across a wide range of devices, including desktop, tablet and smartphone.
Visitors can take a closer look at their school of interest; browse articles on Catholic education by key feature writers; support Caritas Australia;clickthroughtoourCorporatesection;findajobviathefreeJobs Board; view upcoming events; and download copies of the current and previous editions of the Guide.
Features include: Each College receives one full page advertisement 12 month feature Complimentary graphic design Complimentary open day listing Extended photo gallery & videos Free Jobs Board & What’s On Listing Additional scholarship information
Performance Data: 15,000+ visits per month 47% via a mobile or tablet Average stay on a school page is 3 mins Most schools over 1,000 page views
Visitor Acquisition Channel: 85% Organic Search 9% Direct 5% Referral 1% Social
Distribution StrategyActual Distribution By DestinationThe print magazine comprises 135,000+ units across 3 Editions in VIC, NSW and QLD and is delivered annually to 2,500 destinations. These occur in early February each year and are all delivered via courier.
Prior to the delivery, each destination will have received personal contact in the preceding week with a copy of the Guide. Our KPI is less than 1% are returned. These targets are met or exceeded.
Catholic Primary SchoolsThe bulk of the distribution is to Catholic primary schools. Schools receive enough copies to give every family from Grade 2 – 6 a complimentary copy. In practical terms enough copies are sent for the whole school and usually extras for staff. This strategy ensures the families at all Catholic primary schools are aware of the Catholic secondary option.
Catholics Who Are Not at Catholic Primary SchoolsCritical to many schools is reaching families who are not at Catholic primary schools. Catholic Schools Guide applies a multi-pronged strategythathasbeenrefinedovermanyyears.CSGshipsthemagazine in small sets of 20+ copies to each of the following:
Spread Across The DioceseChurches: All churches requested to place these in narthex / foyer, these are well-received by older people especially grandparents wishing to have a say in where their grandchildren attend school, especially when many are contributing to fees.
Libraries: All libraries receive these for point-of-sale display and free collection.
Hot Zones Around Advertising SchoolsEarly Learning Centres: All advertising schools nominate 5 Early Learning Centres of interest.
Government Primary Schools: All advertising schools nominate 5 Government Primary Schools of interest.
“The Catholic Schools Guide has continually delivered a fantastic return on investment for so many Catholic Secondary Colleges. It’s an outstanding publication.”
David FormosaChair Catholic Development NetworkDirector of DevelopmentSt Bernard’s College VIC
“The Catholic Schools Guide is a high-quality publication delivered straight into the hands of our target audience, making it a definite part of our future marketing mix.”
MajellaThompsonCommunications and Marketing Co-ordinatorSouthern Cross Catholic College QLD
"If we were to only choose one publication to promote our school, it be would be Catholic Schools Guide. It's a most impressive publication which directly reaches the parents of our future students."
Therese MayCareers Adviser & MarketingSt Andrews College NSW
Photos Courtesy of:Loreto College Ballarat (VIC)San Sisto College (QLD)St Scholastica’s College (NSW)Southern Cross Catholic College (QLD)
