“It Takes Many Small Screens to See the Big Picture.”

April 2011

A presentation for . . .

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Rentrak Overview – Digital Media MeasurementMeasuring media consumption across all channels

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Message for today

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We are in a world where we use a “basket of currencies”. . .Rentrak is “the database currency”

Starting with a database of 80 million homes for Video-on-Demand, to a subset of 17 million TV’s from Satellite, Telco and Cable, projected to the local market; we can merge. . . Product Usage Research…over 8,000 Brands Advertiser Segmentation Systems and their databases

Today, Local TV has a Stable, Projectable, Predictable and Actionable database currency that can help expand the TV advertising pie in all 210 local markets. . .

Reliability of Set-Top-Box DataComparing daily ratings to quarterly averages demonstrates the “bounce” in

the data from day-to-day

Rentrak had more stable numbers in 61 out of 66 days in 4th Quarter ‘09

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09/28/2009 10/05/2009 10/12/2009 10/19/2009 10/26/2009 11/02/2009 11/09/2009 11/16/2009 11/23/2009 11/30/2009 12/07/2009 12/14/2009 12/21/2009

Rentrak Ratings Bounce Other Ratings Bounce

Using Rentrak to Target Your Consumer SegmentWho do advertisers really want to reach with their messages?

RENTRAKBrand Ratings

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• With MORE coming later this year!

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Simmons & RentrakSegmentation Examples – Pharma for Rochester, NY

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Epsilon & RentrakOur Approach to HH Demographics

A Sample of Segments from the Occupation and Interests Categories

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Occupation Breaks Interest Breaks Administrative-Managerial Art/Antique Collecting Clerical-White Collar Bible/Devotional Reading Craftsman-Blue Collar Crafts Doctor Cultural/Arts Events Farmworker Dieting/Weight Control Foreman Fashion Clothing Lawyer/Judge Fine Art/Antiques Manager Flower Gardening Military Gardening/Plants Operative Gourmet Cooking Fine Foods Professional-Technical Health/Natural Foods Proprietor Needlework/Knitting Sales/Service Travel for Pleasure/Vacation Service Worker Science Fiction Supervisor Self Improvement Programs Teacher/Librarian Sewing Unskilled Stamp/Coin Collecting Homemaker Travel in USA Retired Wildlife/Environmental Issues Student Wines

• Breaks are also available based on standard demography including:– Age– Gender– Ethnicity– Income

• Activities including sports, financial services, automotive and more can also be earmarked.

Selling Local TV With Rentrak’s Epsilon Data

Epsilon data, available for all local markets in Rentrak’sStation View Essentials system, provides demo ratings and lifestyle ratings

and indexes across an array of characteristics

This allows stations to provide optimized targeting for their client’s buys

Epsilon Demographic Summary

Local Station Rating

Thank you!Cathy Hetzel, President

Rentrak Corporation

Rentrak.com