12/11/061 Copyright Infringement from the Inside Ross Housewright UC Berkeley School of Information.
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Transcript of 12/11/061 Copyright Infringement from the Inside Ross Housewright UC Berkeley School of Information.
12/11/06 1
Copyright Infringement from the Inside
Ross HousewrightUC Berkeley School of
Information
12/11/06 2
Introduction
Me:
This Research:
With:
12/11/06 3
Background
Fall 2004 - Comm 694 - The Internet as a Social PhenomenonConcept development and small pilot
Spring 2005Performed full project
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Why did we do this?
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Why did we do this at a university?
“The university environment creates a perfect storm for piracy.”
Why did we do this at Cornell?NapsterNetwork Usage Based Billing
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What did we do?
42 undergraduate subjects
Music Acquisition Journal
~45 minute semi-structured interviews
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Problems we encountered
Nervous IRB “So, tell me about your illegal activities.”
Difficulties in tracking actual behavior
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Outline
Activities
Napster
Reasons and Justifications
Education
Recommendations
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Activities: P2P
Everyone loves P2P!DC++ is P2P paradise
“WinMX would be my litmus test”
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Activities: “Radio Listeners”
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Activities: Napster
DRM - “doesn’t work with my iPod”
Selection - 30 second clips, “where is my favorite band?”
Used in conjunction with p2p
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Activities: Napster
Napster 2.0 is basically viewed as p2p
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Reasons: Free!
“If I can get it for free, why would I pay for it?”
“Why spend money when you don’t have to?”
“… for us, it’s great.”
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Reasons: Comparison with P2P
“You need to make it as convenient as possible for people to get music legally, because… we grew up in a time where you could get free music at the click of a button, it was so easy, and that’s always going to be our comparison point… The more complicated it is, the more we’re going to get it by other means.”
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Reasons: The Law
“Illegal is so relative.”
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Justifications
“If you’ve got the money, you’d be willing to spend it… but if you don’t have the money and you still want the product, you go about it illegally.”
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Justifications
“They’re still driving their Escalades and … bling bling!”
“… they don’t need a poor college student’s money.”
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Justifications
“It’s one of our freedoms? I dunno… Yeah.”
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Education Efforts
Industry efforts are unconvincing
Lawsuits are largely unthreatening
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Recommendations
What are you trying to do?
Don’t fight student battles for them
Encourage student responsibility
Talk to your students!
