120331 w&p social media presentation for financial services
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Social Media Briefing for Antrams 31 March 2011
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This is a presentation about the potential use of social media by a firm of accountants and financial advisers in Brighton, UK
Transcript of 120331 w&p social media presentation for financial services
Social Media Briefing for Antrams
31 March 2011
LISTENING BUILDING RELATIONSHIPS
PR AND REPUTATION MANAGEMENTRECOMMENDATIONSBRAND AWARENESS
TWO WAY INTERACTIONHUMAN RESOURCESIMPROVED SERVICES
GENERATING SALES LEADSWEB TRAFFIC AND SEO
CUSTOMER ENGAGEMENTCUSTOMER RETENTION
GENERATE INCOME
BUILD BETTER SERVICES
BETTER COMMUNICATIONS
What is social media for?
A Changing Marketplace
TLC: Think Like your Customer
Tuning In
Integrated Campaigns
Get to grips with social media
A Changing Marketplace
Why use social media?
• Est. 200 million Twitter users March 2011• 500,000 new Twitters registering users every day• More than 500 million Facebook accounts• Est 17 million Britons logged into Facebook in January• Est. 90 million LinkedIn users in 200 countries• Average UK visitor spends 5.8 hours per month on social media • 80% of those that read reviews are directly influenced by them i.e.
reviews either confirmed initial choice or changed their mind• 78% of web users trust recommendations from other consumers
more than adverts
Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard Sedley Cscape Slideshare.net
<13 14-17 18-24 25-34 35-44 45-54 55-64 65+0
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Million
There are 28.5 Million people on Facebook in UK in Jan 2011From www.checkfacebook.com
Who uses social media?
• Podcasting• Blogs• Video-sharing• Microblogging • Delicious• Social Bookmarking• Document-sharing• Video Conferencing• Doodle• Wordpress• Wordle• Joomla
• LinkedIn• Google Docs• Twitter• Ning• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards• Foursquare• Groupon
What is social media?
Sagazone.co.uk
Think Like your Customer
Who Can we Hear?
The Sellers?
Or the Buyers?
Financial DIY
Unbiased.co.uk
Vs Facebook.com
http://www.flickr.com/photos/richevenhouse/2012636456
Tuning In
http://www.flickr.com/photos/richevenhouse/2012636456
Be Useful
http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck
http://www.flickr.com/photos/richevenhouse/2012636456
Financial Advice Brighton
http://www.flickr.com/photos/richevenhouse/2012636456
Integration
http://www.flickr.com/photos/richevenhouse/2012636456
MarketingResearch + Listening + Reputation
Business StrategyIncome Generation + Better Services
Human ResourcesSkills + Training + Innovation
Whole business
Twitter: to share what you know
Blog: talk to the world and be useful
Facebook: build contacts and awareness
YouTube: show who you are and be useful
LinkedIn: build knowledge and profile
Surveymonkey: ask what they want
Website: handling enquiries
Integrated marketing
Strategy• Brand, values, audience, direction
Tactics• Offline: print, press, events, face-to-face• Online: mini-campaigns, focus, measure
Insight• Measurement and review
Integrated marketing
Strategy• Brand, planning, identity
Tactics• Regular planning and review• Ideas, activity, support
Insight• Specialist expertise and advice
How we help
A Changing Marketplace
Think Like Your Customer
Tune In
Aim for Integration
W: www.wallandpleece.co.uk
T: 07956 627116
Slideshare: www.slideshare.net/wallandpleece
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